Stop Strong-Arming: New Book Turns Fundraising Dread Into Joy

"The Joy of Fundraising" by Terry Axelrod, $19.95 hardcover, 112 pages, ISBN 0-9700455-6-5


SEATTLE, WA -- (MARKET WIRE) -- 10/03/06 -- Fundraising is typically seen as the burden of nonprofits and those who love them, but Terry Axelrod -- international fundraising expert and founder of the Raising More Money Model® -- believes that a shift in thinking from a context of scarcity to one of abundance can lift that burden. In fact, according to Axelrod, fundraising can actually be fun, and her newest book will teach you how.


Whether you are a board member, volunteer, donor or someone who simply empathizes with nonprofits, this book will forever alter the way you approach fundraising. Axelrod's natural, low-pressure approach to donor cultivation creates a network of people who are truly passionate about your nonprofit's mission without "strong-arming" them into giving.


The author of three previous books on nonprofit fundraising, Axelrod wrote "The Joy of Fundraising" in an effort to make her practical, proven advice accessible to anyone who loves a nonprofit. The book condenses her teachings into 112 pages of easy-to-read gems that will leave readers inspired and ready to get their favorite nonprofits off the "treadmill" of year-to-year suffering about money.


In the ten years since founding Raising More Money, Axelrod's organization has trained and coached more than 2,500 nonprofits in the United States, Canada and abroad in this unique mission-based system. "I don't know of any group or organization in this country where this wouldn't work," says Make-A-Wish Foundation of Orange County board chairwoman, Cheryl Norton.


On the heels of the release of Axelrod's fourth book, Raising More Money has changed its name to Benevon(TM), which loosely translated means "of benefit." This new name is designed to reflect the true quality and nature of the company's work -- assisting nonprofit organizations of all types and sizes in fulfilling their missions to be of benefit in the world by achieving sustainable funding.


References of groups that have been trained and coached by Benevon/RMM are available upon request.