Tips For Maximum Adsense Content Relevancy
Author: Jean-Philippe Schoeffel

One of the most essential aspects of getting the most out of
your involvement with Google's Adsense program is to be certain
that Google serves up the most relevant ads possible on your
site. The concept is easy to grasp--visitors travel to your
sites in search of certain content on their topic of interest.
If they see advertisements directly related to those content
desires, they are far more likely to click on the ads than if
they encounter only tangentially related material or, in a
worst case scenario, ads that are not even related to their
interests. As such, it is in your best interests to make sure
your site displays relevant ads. Here are few tips for
improving your content relevancy to produce more accurately
targeted contextual advertising from Adsense.

FIRST THINGS FIRST. Before you even begin to use Adsense as a
monetization tool, make sure there are relevant ads for your
site or pages. In most cases, you will have determined this
long before you even embarked on site design or content
development. However, if you are thinking of adding Adsense to
an existing site built with other monetization strategies
originally in mind, you may not have bothered checking to see
if other advertisers were going after that particular market.
Be sure you are addressing a topic for which ads exist in
sufficient quantity. If related advertising is sparse, it will
difficult to avoid irrelevant ads.

KEYWORDS MATTER. You do not want content that is overstuffed
with particular keywords to point of destroying readability and
value, but you do want to make sure your materials make liberal
use of on-topic keywords likely to spawn the most relevant
possible ads. Experts maintain that using keywords with your
titles and H1 tags is an excellent way to assist in getting the
most relevant possible ads. This has added advantages in terms
of search engine optimization, as well.

METATAGS. Once upon a time, metatags were a critical aspect of
search engine optimization in general. Although the engines
rely upon metatags far less than they once did, there is some
evidence to suggest that using ad-triggering keywords in your
pages' meta-tags may increase the relevance of the
advertisements displayed. This strategy may help, and it
certainly cannot hurt.

LOOK FOR LACKLUSTER CONTENT. Many sites to a great job of
supplying content related to particular themes or keywords in
the main portion of a page, but have sidebars, headers and
footers filled with less targeted terms and material. Take a
long look at your navigational elements and other "side of the
page" text and remove keyword terminology that may be leading
to irrelevant ad service. Alternatively, you can use Adsense's
section targeting tool to remove those areas from Adsense's
consideration completely, so long as you do not plan to display
ad blocks or ad link units in those areas.

TIGHT THEMING. You want to keep content tightly themed. That
means you do not want to feature long, rambling articles that
cover multiple topics. Instead, rely upon materials that
address singular issues. You also do not want to feature
multiple chunks of content on disparate matters on the same
page for that very same reason. The value of tight theming may
extend past individual pages. Many publishers argue that
Adsense tends to reward tightly-themed overall sites with more
relevant ads, as well. Even though this aspect of theming is
not as well researched and proven, it makes sense to follow the
practice, because of the search engine optimization advantages
of having a focused site.

BLOCK THE BAD ADS. Monitor your site regularly and take note
when irrelevant ads appear. Then, take the time to add them to
your blacklist for the site. Google does give you the ability
to block individual ads via the Competitive Ad Filter. If you
block out commonly served irrelevant ads, you may improve your
chances of featuring more ads upon which your visitors will
actually click.

The more contextually relevant the ads appearing on your site
are, the more clicks you can expect to see. As such, it is
important to make an effort to use a combination of proven SEO
methods that also work well with Adsense and some
program-specific maneuvers to secure the best possible ads on
your site.


About The Author: JP Schoeffel ( http://www.nichesinabox.com
)has created a "site building system" unlike any in the world,
focusing on multiple income streams and interactions with
visitors. He now runs a membership delivering a complete
business each and every month : http://www.nichesinabox.com