Using RSS: When It's Ok To Keep Up With The
Joneses
Author: Scott Lindsay

"Peer pressure has many redeeming qualities. It is the pressure
of our peers, after all, that gives us the support to try things
we otherwise wouldn't have." - Bill Treasurer

Really Simple Syndication (RSS) feeds have a feeling of being
en vogue. You know, the type of feeling that has you jumping
into the river just because your friends are. The kind of thing
your mother warned you about.

The truth is RSS feeds are sweeping the Internet community, but
for reasons far greater than peer pressure.

Businesses involved in online marketing are fast discovering
the value of making their site information RSS compatible.
Savvy online business owners are finding that the application
of an RSS feed provides a win-win scenario. You win because
clients return to your website time after time, your client
wins because they receive information from you based on their
own set of preferences. In the end it is a relatively
hands-free way of building trust with your client.

Building Links

The application of RSS feeds also provides a targeted
opportunity to increase link building for your site. The RSS
feeds include links you may have on your blog or website and
allow your RSS feed subscriber to visit those links that
generate traffic for your website or blog.

As web-based businesses work to integrate technologies they are
finding that the full implementation of business friendly
applications create greater recognition for their website and
allow them to grow the business at an accelerated pace.

Unified Pressure

"Rarely do schools acknowledge the power of peer culture in
defining standards, and rarely do they take advantage of this
power as an engine for quality. When students themselves are in
charge of projects that they care about, peer pressure can
become a powerful force for high standards." - R. BERGER,
Harvard Education Letter

The School of Hard Knocks has its own set of peer pressure
tactics, unfortunately much of the peer pressure results in
decreased business when there is a refusal to look into the
'high standards' of purposeful advancement.

Many business owners may be intimidated by the new technology
or they may simply refuse to learn the new skills. The good
news is there are businesses that can assist you in
implementing the technology of an RSS feed. There are also
businesses that can provide targeted and fully optimized
content for your website that has the ability to increase the
frequency that your website is utilized, information downloaded
and products purchased.


About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of HighPowerSites and many
other web projects. HighPowerSites is the easiest
do-it-yourself website builder on the web. Get your own website
online in just 5 minutes with http://HighPowerSites.com at:
http://www.highpowersites.com