Vodafone and Sony NetServices Introduce 'Vodafone Radio DJ'

* Service enables customers to tailor music to their tastes through its

unique personalisation ability

* The world's first fully convergent music service

LONDON, Jan. 9 /PRNewswire-FirstCall/ -- Today, Vodafone and Sony
NetServices are announcing a partnership for the global roll-out of
the world's first fully convergent music service -- Vodafone Radio DJ
-- offering interactive, personalised radio channels streamed to both
3G mobile phones and personal computers.

With Vodafone Radio DJ, customers have access to hundreds of thousands
of songs, both current popular hits and back catalogue, from the
world's largest record companies, and many smaller independent labels.
Customers can access streamed radio channels, bespoke collections, and
channels defined by customers themselves.

The key feature of Vodafone Radio DJ is its easy-to-use
personalization system, which enables customers to "train" the
pre-programmed radio channels to their own personal tastes by simply
pressing a button to indicate "like" or "dislike" while listening to a
song. If a customer presses 'dislike', the music skips to the next
song.

Through Sony NetServices' detailed classification of each song in the
catalogue -- analysing beat and harmonies as well as genre and mood --
the radio channels that individual customers receive will feature more
songs that have characteristics in common with songs that are liked,
whilst avoiding songs with characteristics similar to those that the
customer dislikes.

The Vodafone Radio DJ service consists of three elements:

Pre-defined channels. Customers can select a radio channel based on
mood or genre. If the customer indicates that they don't like the
song, the channel skips to the next track within the channel.
Customers can also buy any songs that they like and these will be
automatically available for download to their phone and PC.

Personal Channels. By rating songs on the existing radio channels, the
customer can create a number of new, personal channels corresponding
to their desired genres, moods or specific themes.

Collections. Vodafone Radio DJ also presents programmed collections of
songs to the customer on mobile phone or PC. These collections will be
created by local music experts around a theme (eg. Christmas Hits, or
the Best New Hip-Hop), be updated regularly, and will comprise about
15 songs.

Songs purchased on either mobile phone or PC will be available to
download on both devices, with a separate high quality stereo copy
being delivered individually to each. Personal settings and personal
channels created on the mobile phone will also be accessible from the
PC.

The Radio DJ service will be offered on the basis of a monthly
subscription for unlimited listening to music on both mobile phone and
PC. There will be no extra charge to the consumer for the data traffic
needed to deliver the music to the phone or PC.

Vodafone Radio DJ will be launched in six European countries in the
coming months, namely UK, France, Germany, Italy, Portugal and Spain.
It is intended it will then be rolled out to more than 20 countries
worldwide over the following twelve months.

"This is the beginning of a new era in portable music. This
partnership with Sony will drive Vodafone's strategy to become a
leading global music provider. Vodafone Radio DJ is a revolutionary
new way to discover personal music, anytime and anywhere, and we
anticipate it will have widespread consumer appeal amongst our
customers," said Lee Fenton, Director of Consumer Platforms at
Vodafone.

"Subscribers to Vodafone Radio DJ can listen to all the music they
like, and discover new music to love. Vodafone Radio DJ opens a world
of music discovery and listening pleasure on both the mobile phone and
on the PC," said Robert Ashcroft, Managing Director Sony NetServices
and Senior Vice President Sony Europe.

About Sony:

Sony manufactures audio, video, communications and information
technology products for the global consumer and professional markets.
With its music, pictures, game and online businesses, Sony is uniquely
positioned to be one of the World's Leading Consumer Brands. Sony
recorded consolidated annual sales of EUR 53.43 billion (yen 7,160
billion) for the fiscal year ended March 31, 2005 and it employs
approximately 151,400 people worldwide.

In Europe, Sony recorded consolidated annual sales of EUR 12.03
billion (yen 1,613 billion) for the fiscal year ended March 31, 2005,
based on an average market exchange rate for the same period of yen
134 to the EUR. Sony Europe, headquartered at the Sony Center am
Potsdamer Platz in Berlin, is responsible for the company's European
electronics business and registered consolidated sales of EUR 8.87
billion for the fiscal year ended March 31, 2005.

About Sony NetServices:

Sony Network Services Europe (SNSE) creates, develops and operates
innovative content services for various media platforms such as mobile
phones, home entertainment equipment and PCs. SNSE supports the Sony
Corporate Goal of generating growth through device and content
convergence.

Sony Network Services Europe has invented StreamMan (Music
Personalization & Streaming to mobile phones). SNSE is currently
operating three Content Services in Europe: StreamMan, CONNECT Europe
and Tvtv. Sony NetServices, a 50/50 joint venture of Sony DADC and
Sony Europe, was founded in April 2000.

For more information on Sony Europe, please visit
http://www.sony-europe.com and http://www.sony-europe.com/presscenter

About Vodafone:

Vodafone is the world's leading mobile telecommunications group with
operations in 27 countries across 5 continents, as well as 28 partner
networks. As at 30 September 2005, Vodafone had 171 million
proportionate customers worldwide. For further information, please
visit http://www.vodafone.com.

VODAFONE, Vodafone live! and the Vodafone logos are trade marks of the
Vodafone Group. Other product and company names mentioned herein may
be the trade marks of their respective owners. SOURCE Vodafone