Howard Stringer, Sony Chairman and CEO, Presents Sony's Vision for

'Entertaining The Future' At 2006 Consumer Electronics Show

LAS VEGAS, Jan. 5 /PRNewswire/ -- Sir Howard Stringer, Chairman and
CEO of Sony Corporation, delivered the opening keynote today at the
2006 International Consumer Electronics Show (CES) in Las Vegas. In
his presentation, entitled "Entertaining the Future," Mr. Stringer
spoke about the changing relationship between content, technology and
the consumer, and outlined the "four pillars" of e-Entertainment,
Digital Cinema, High-er Definition and PlayStation, that are featured
throughout the Sony booth at CES, and are key to the future of
electronics and entertainment.

In e-Entertainment, Mr. Stringer focused on the increasingly
personalized nature of entertainment and the importance of recognizing
and accommodating the needs of the individual while providing choice
and convenience in the ways that consumers use Sony products. Among
other products, Mr. Stringer introduced the new Sony Reader, which
will be available this spring, and was joined on stage by Dan Brown,
author of The Da Vinci Code, to discuss the many benefits of eBook
technology for readers, authors and the environment. The Sony Ericsson
W810, the latest version of the Walkman(TM) phone, which established
the mobile phone as a credible digital music player, was also
demonstrated. Following that, Mr. Stringer showcased PlayStation(R)
Portable's ability to allow consumers to watch their favorite
television programs any time, from anywhere in the world using Sony's
Location Free(R) technology.

In a discussion of Digital Cinema, Mr. Stringer detailed how Sony's
digital cinema equipment is being used by leading directors around the
world to redefine the way consumers enjoy the motion picture
experience. Brain Grazer, producer of the highly anticipated film The
Da Vinci Code, along with the film's director, Ron Howard, and Academy
Award-winning actor, Tom Hanks, joined Mr. Stringer on stage to
discuss how the film is progressing and the technological advancements
in high-definition filmmaking and projection systems that are keeping
the theater-going experience alive and thriving. Sony also debuted a
scene from its upcoming release of The Da Vinci Code.

Beyond Digital Cinema, Mr. Stringer emphasized that Sony is well-
positioned to succeed in the transition to High-er Definition - both
inside and out of the home.

"The transition to HD is especially important to Sony, because from
film production in Hollywood to television viewing at home, Sony has
connected every link in the HD chain," he said. "With professional
equipment, camcorders, television displays, Blu-ray Disc players,
packaged media and more, no one is better positioned to lead the way
to full high definition. That's why we say Sony is High-er
Definition."

In addition to highlighting Sony's HD equipment and award-winning
Grand WEGA(R) and BRAVIA(TM) televisions, Mr. Stringer talked about
the rapid growth and proliferation of HD content. After announcing
that Sony Entertainment Television's Jeopardy and Wheel of Fortune --
the two most successful game shows in television history -- will be
the first game shows available in HD this fall, he was joined onstage
by CBS sports anchor Greg Gumbel, who discussed the ways in which
sports programming in HD is changing the nature of the viewing
experience. Michael Dell, Chairman of Dell Inc., made a special
appearance to discuss the importance of the Blu-ray disc format for
both the consumer electronics and IT industries.

In the last of the four pillars, Kaz Hirai, President and CEO of Sony
Computer Entertainment America, joined Mr. Stringer to discuss how
PLAYSTATION(R) 3 will build on the incredible success of the
PlayStation(R) 2, which experienced a 10.5% year-over-year gain in
holiday sales and was the only platform in the videogame industry with
positive growth, and on the success of the PlayStation(R) Portable
(PSP(R)). Mr. Hirai also emphasized the importance of the Cell
processor, which is designed to support broadband consumer
applications and HD video streams and will be at the heart of the
PLAYSTATION 3, scheduled to launch later this year. By utilizing
Blu-ray, PLAYSTATION 3 will also provide the large storage capacity
required by game creators to achieve real-time gameplay mechanics in a
true HD world.

For more information on Sony's announcements at CES, go to
www.sony.com/news/ces06.

Sony Corporation of America, based in New York City, is the U.S.
subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a
leading manufacturer of audio, video, communications, and information
technology products for the consumer and professional markets. Its
music, motion picture, television, computer entertainment, and online
businesses make Sony one of the most comprehensive entertainment
companies in the world. Sony's principal U.S. businesses include Sony
Electronics Inc., Sony Pictures Entertainment, Sony Computer
Entertainment America Inc., and a 50% interest in Sony BMG Music
Entertainment, one of the largest recorded music companies in the
world. Sony recorded consolidated annual sales of approximately $67
billion for the fiscal year ended March 31, 2005, and it employs
151,400 people worldwide. Sony's consolidated sales in the U.S. for
the fiscal year ended March 31, 2005 were $18.4 billion. For more
information see www.sony.com. SOURCE Sony Corporation of America