SIRIUS Satellite Radio to Launch New Playboy Channel

Expanded Playboy Radio - With New, Exclusive Content - Debuts on SIRIUS in

First Quarter 2006 'Playboy Radio Morning Show' Features 'Ask Hef
Anything' with Playboy Founder

Hugh Hefner Answering Listeners' Questions

NEW YORK, Jan. 5 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio
(Nasdaq: SIRI) and Playboy Enterprises, Inc. (NYSE: PLA, PLAA) today
announced an agreement to launch a new 24-hour-a-day, seven day-a-week
Playboy-branded radio channel in early 2006. The agreement with SIRIUS
will leverage Playboy's vast array of entertainment assets and
introduce listeners to the next generation of Playboy Radio.

(Logo: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )

Playboy Radio will feature a full-range of new live programming
originally created for SIRIUS, such as a new morning show that will
include segments with Playboy founder Hugh Hefner, live call-in shows
and broadcasts from the Playboy Mansion. Playboy Radio on SIRIUS will
be Playboy's most extensive foray into radio, producing more than four
times the content of previous radio ventures, to keep listeners
entertained morning, noon and night.

"Playboy, one of the world's most recognizable brands in men's
entertainment, joined SIRIUS so it could create compelling original
programming that it hasn't been able to do anywhere else before," said
Scott Greenstein, SIRIUS President of Entertainment and Sports. "With
a lineup that includes the new morning show and other exciting
programming to come, the Playboy Radio channel will give listeners
unprecedented access into the world of Playboy."

"We are excited to announce the new home of Playboy Radio and chose
SIRIUS because it is the clear leader in diverse and compelling radio
programming," said Jim Griffiths, President of the Playboy
Entertainment Group. "As the leading provider of lifestyle and
entertainment programming for adults, we are in a unique position to
bring the power of the Playboy brand to satellite radio and to offer
an unparalleled program line-up to SIRIUS listeners who are interested
in this type of sexy and sophisticated content."

Subscribers wishing to hear Playboy Radio will "opt-in" for the
channel, either via the phone or Internet. SIRIUS also offers the
ability to block Playboy Radio, and other channels, through its
parental control system. The new Playboy Radio channel will be offered
at no extra cost to subscribers.

The new channel will originate from Playboy's state-of-the-art Andrita
Studio in Los Angeles with remotes from the Playboy Mansion, and will
include a broad range of programming, leveraging personalities and
elements from Playboy magazine, Playboy.com and Playboy TV. Hugh
Hefner, Playboy Playmates, Playboy magazine editors and Playboy TV
talent will all have a regular presence on the channel.

Previews of daily line-up:

The Playboy Radio Morning Show - the style and culture of Playboy
magazine will come to life every morning in a sophisticated
lifestyle-based show. Playboy editors will appear regularly on the
morning show to report the latest buzz on everything from celebrities
to music to sports. This program will also feature the segment "Ask
Hef Anything," where legendary Playboy founder Hugh Hefner will answer
listeners' questions.

The Playmate Hour - this daily show will give listeners a peek inside
Hef's world and the Playboy Mansion through the eyes of Playboy's
famous Playmates. The show will be hosted by a Playmate and will
feature daily Playmate interviews and updates.

Afternoon Delight - a live call-in show that will blend sex, humor,
information and entertainment. This show will feature frank and honest
discussions with guest experts and recurring segments such as "Sex in
the News" and "The Playboy Advisor."

Sexy Stories - a daily hour of original sizzling fiction and erotic
adventures hosted by the sultry Ginger Jones.

Night Calls Radio - Playboy TV's fiery red-head Tiffany Granath and
legendary adult starlet Christy Canyon will steam-up the airwaves with
this radio version of the immensely popular Playboy TV series.

About SIRIUS

SIRIUS delivers more than 125 channels of the best commercial-free
music, compelling talk shows, news and information, and the most
extensive sports programming to listeners across the country in
digital quality sound. SIRIUS offers 68 channels of 100%
commercial-free music, and features over 55 channels of sports, news,
talk, entertainment, traffic and weather for a monthly subscription
fee of only $12.95. SIRIUS is the Official Satellite Radio Partner of
the NFL, NBA and NHL and broadcasts live play-by-play games of the
NFL, NBA and NHL.

SIRIUS products for the car, truck, home, RV and boat are distributed
by Alpine, Audiovox, Brix Group, Clarion, Delphi, Directed
Electronics, Eclipse, Jensen, JVC, Kenwood, Magnadyne, Monster Cable,
Pioneer, Russound, Tivoli and XACT Communications. Available in more
than 25,000 retail locations, SIRIUS radios can be purchased at major
retailers including Best Buy, Circuit City, Crutchfield, Costco,
Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.

SIRIUS radios are currently offered in vehicles from Audi, BMW,
Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus,
Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Toyota,
Porsche, Volkswagen and Volvo. Hertz currently offers SIRIUS at major
locations around the country.

Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS
retailer or car dealer in your area.

Any statements that express, or involve discussions as to,
expectations, beliefs, plans, objectives, assumptions, future events
or performance with respect to SIRIUS Satellite Radio Inc. are not
historical facts and may be forward-looking and, accordingly, such
statements involve estimates, assumptions and uncertainties which
could cause actual results to differ materially from those expressed
in any forward-looking statements. Accordingly, any such statements
are qualified in their entirety by reference to the factors discussed
in our Annual Report on Form 10-K for the year ended December 31, 2004
filed with the Securities and Exchange Commission. Among the key
factors that have a direct bearing on our operational results are: our
dependence upon third parties, including manufacturers of SIRIUS
radios, retailers, automakers and programming partners, our
competitive position and any events which affect the useful life of
our satellites.

P - SIRI

Media Contact:

Patrick Reilly

SIRIUS

212.901.6646

preilly@siriusradio.com

Jay Jay Nesheim

Playboy Enterprises

212-261-4933

jayjayn@playboy.com SOURCE SIRIUS