IBM to Release ''IBM and the Future of Sports'' Podcast
ARMONK, N.Y.--(BUSINESS WIRE)--Jan. 27, 2006--IBM announced today that
the ninth podcast in the series, "IBM and the Future of . . ." will
begin today on its investor Web site. The podcast is called "IBM and
the Future of Sports."


"IBM and the Future of Sports" discusses how technology is bringing
big changes to the way fans experiences sports - at home, at sporting
events, playing video games and on the Web. This is giving rise to a
new generation of sports fans. These fans expect to be much more
intimately involved in the sporting experience - as a producer of
sports content, as well as a consumer. Coaches, players, owners and
organizers, meanwhile, have opportunities to innovate, too.

The podcast is hosted by Christopher Barger and features a discussion
between Rick Singer, director of IBM worldwide sports marketing and
Edward Hanapole, who heads IBM's digital media consulting practice.

The podcast will be available on IBM's investor Web site, at
http://www.ibm.com/investor/viewpoint/podcast/27-01-06-1.phtml.

While the current information on its investor Web site is largely
historical, IBM's podcast series discusses both general technology
trends and IBM innovations in a variety of emerging business and
technology areas.

Future topics will include "IBM and the Future of . . ." work,
television, commuting and privacy.

Other podcasts in the series can be downloaded at
http://www.ibm.com/investor/viewpoint/podcast.phtml.