St. Patrick's Day Parade Celebration Even Bigger This Year With Genesys

Screens for Live Coverage for Entire Weekend!

NEW YORK, Jan. 27 /PRNewswire/ -- Genesys Broadcasting Corporation is
proud to announce that St. Patrick's Day Parade Inc. will be launching
a weekend campaign in New York City in partnership with Genesys from
Friday March 17th to Sunday March 19th 2006.

It is the first time in the history of the St. Patrick's Day Parade
that two giant outdoor LED Screens will be set up on the 5th Avenue
parade route, strategically located across Central Park South and next
to the Metropolitan Museum of Art on 85th Street.

The campaign is designed to make the St. Patrick's Day Parade
Celebration more memorable with the giant outdoor screens illuminated
to show live coverage of the Parade on Friday and recordings of the
parade throughout the entire weekend. Sponsors of the parade will gain
more exposure as a result of the addition of Genesys screens this
year. The parade will have an anticipated audience of over 2 million
New Yorkers and visitors on the day of the event and double that
number over the entire weekend.

The annual parade to honor the patron saint of Ireland is a New York
tradition that dates back to 1762. The parade this year is dedicated
to the Fighting 69th Infantry, New York Army National Guard who served
in Iraq and the 19 who were killed in action.

The 245th St. Patrick's Day Grand Marshal will be Mr. Timothy J.
Rooney, the proud son of Arthur Rooney, the founder of The Pittsburgh
Steelers NFL. Mr. Rooney was a partner for 10 years at Chaplin,
McGuiness & Co., and an associate member of the New York and American
Stock Exchanges.

The St Patrick's Day Parade Inc. Chairman, Mr. John T. Dunleavy,
expressed his delight in having live screens setup on the Parade
route: "We are excited to have this opportunity to share the 'oldest,
largest, and the best' Parade live on these two screens for the entire
weekend. It is important that we promote and preserve the dignity of
the day we celebrate."

"It is an honor for Genesys to work with St. Patrick's Day Parade Inc.
on the first public live-broadcast of this event on outdoor screens,"
said Ms. Linda Han, Chief Operating Officer of Genesys Broadcasting
Corporation. "We are excited that proud participants marching in the
Parade and our sponsors' messages will be seen many blocks away on
these giant screens elevated 15 feet off the ground. This will further
enhance the overall experience for people in New York City that
weekend."

To be a sponsor on the Genesys Screens that runs for the entire
weekend of the parade, please contact Genesys Broadcasting for your
package.

About Genesys Broadcasting Corporation

Genesys Broadcasting Corporation, with offices in Asia and North
America, provides a vast array of options, ideas and marketing
solutions for today's regional, national and international
corporations. Genesys Broadcasting Corporation is a top authority in
the field of international event marketing that offers market
research, consultation on sales strategies and implementation services
for advertisers, producers and corporate clients. The company
consistently strives to integrate technological breakthroughs into
clients' creative, marketing and overall strategic goals.
http://www.GenesysBC.com SOURCE Genesys Broadcasting Corporation