Heineken Utilizes New Interactive Out-of-Home Medium for National
Advertising Campaign


WHITE PLAINS, NY -- (MARKET WIRE) -- 01/24/06 -- Heineken, the
official beer sponsor of The 48th Annual GRAMMY(r) Awards, kicks-off
their second nationwide advertising campaign on Internet jukeboxes
throughout the United States via Ecast's on-premise, interactive
jukebox network. The campaign will run on over 4400 broadband-enabled
jukeboxes in bars and taverns throughout the country.


The "Go Totally Live" interactive campaign will highlight The 48th
Annual GRAMMY Awards and will run until February 15th, 2006. The
campaign features a Heineken micro-site, downloadable collections of
music on Ecast-jukeboxes by Grammy-winning artists, and a
Heineken-branded trivia game. Consumers can win an additional song
credit that can be used to purchase a digital song performance on the
Ecast jukebox network, courtesy of Heineken. The Heineken ads will
only be featured in locations that require patrons to be twenty-one or
older.


"Advertising on the Ecast network allows us to reach an engaged
audience at point-of-sale and strengthens Heineken's identity with
music enthusiasts," said Mike McCann, Director Integrated Marketing,
Promotions and Sponsorships at Heineken USA. "We have already had
success -- the beta launch in select markets already secured response
rates in excess of 14 percent, which is quite high."


"We expect over 9 million consumers to view the Heineken ads while
visiting our locations and browsing for music on our jukeboxes, with
hundreds of thousands of these consumers actively engaging in a
Heineken and Grammy sponsored interactive activity," said Chris Scott,
Senior Director of Advertising at Ecast. "Heineken is definitely ahead
of the curve when it comes to on-premise, new media applications."


About Heineken USA


Heineken USA Inc., the nation's largest beer importer, is a subsidiary
of Heineken International (Netherlands), which is the world's most
international brewer. Brands imported into the U.S. include: Heineken
Lager, the world's most international beer brand; Heineken Dark;
Amstel Light, the largest-selling imported light beer brand; and
Buckler non-alcoholic brew. Heineken USA is also the exclusive USA
importer for the Tecate, Dos Equis, Sol, Carta Blanca and Bohemia
brands from FEMSA Cerveza of Mexico. Please visit
http://www.EnjoyHeinekenResponsibly.com


About Ecast Inc.


Ecast (http://www.ecastnetwork.com/) operates the premier network of
digital touch-screen jukeboxes in the United States, delivering music
and advertising to over 10 million consumers per month. Each
broadband-enabled jukebox is networked to a massive catalog of songs
from independent and major record labels. Ecast reached 100M
paid-plays in 2005 and is poised to sell over 250M by 2006. With 5,000
locations, growing at a rate of over 250 per month, Ecast serves as a
unique advertising medium to both online and out-of-home advertisers
by providing interactive data-capture and significant branding
opportunities in every major market across the nation. Ecast is
privately owned with offices in San Francisco.