Multimedia Blogging and Social Media Enter a New Era With the Launch
of JuiceCaster -- The World's First Personal Broadcast Network

NEW YORK and LOS ANGELES, Jan. 24, 2006 (PRIMEZONE) -- The
JuiceCaster(tm) Network (www.juicecaster.com), the world's first
Personal Broadcast Network, is launched today by Juice Wireless, an
award-winning creator of interactive mobile applications. JuiceCaster
enables any consumer to quickly and easily create, distribute, and
access original multi-media content called JuiceCasts, including text,
pictures, audio and/or video, from virtually any digital device, from
PCs to cell phones, iPods and more. The JuiceCaster Network integrates
the JuiceCaster functionality on a large range of content driven web
sites, so that any user on any web site in the network can easily find
and experience any JuiceCast created by any other user on any other
site in the JuiceCaster Network.


"Our vision is that the world of user-generated content and social
media should be a fully integrated part of the consumer's overall
content experience. The separation of user-generated content from
'mainstream' content is fundamentally flawed. The consumer wants great
content. Any time, anywhere, on any device," said Nick Desai, Chairman
and Chief Creative Officer of Juice Wireless.

"Fundamental to the realization of this vision is that user-generated
content has to be just as easy to find as mainstream content, and even
easier to access. The JuiceCaster Network gives the average person the
ability to 'cast' out his content to the world, or just to friends and
family, using meta-data controlled by the content creator," added
Desai.

"JuiceCaster has the ability for users to create all types of content,
for the creator to control the searchable meta-tagging of that
content, and for access to all content to be available on virtually
any digital device. The user doesn't want a mobile blogging community
separate from a podcasting community. The user wants integration and
ease of access and the JuiceCaster Network gives that to all users,
even those least familiar with the internet," said Desai.

Desai continued, "Equally important to the realization of this vision
is the JuiceCaster Network, our ever-expanding collection of small- to
medium-sized content-driven web sites who are struggling to keep users
on their site. The JuiceCaster Network delivers loyalty and new
content to the Network web sites, delivers contextual relevance and
ease of access to the consumer, and delivers niche targeting with
single point of purchase to the advertiser."

How JuiceCaster Works:

For Creators:



-- Go to www.juicecaster.com or any web site on the
JuiceCaster Network (such as www.LosAngelesJournal.com)
to get a free JuiceCaster account. In one minute,
you'll be ready to start creating content for the
world to see.
-- Make a JuiceCaster about fly-fishing, politics or
the quest for the perfect cappuccino by writing text
and attaching photographs, audio and video files
from your computer.
-- Caught a beautiful sunset? Or somebody doing
something stupid? Create a Candid by capturing a
picture, audio or video from your mobile phone and
texting it in. Your Candid posts instantly to the
JuiceCaster Candids page. Check out
www.juicecaster.com/candids.php to experience
today's Candids.

For Viewers:



-- JuiceCaster makes it fast and easy to
JuiceCasts of topics you are interested in.
-- JuiceCaster takes podcasting to the next level,
as you can download audio files to play on your
iPod(tm).
-- Get an email or SMS text message to alert you
when a JuiceCaster Author you like posts a new
JuiceCast.
-- Out and about? The free JuiceCaster Mobile
Companion for your cell phone lets you browse by
location and topic, so it's easy to find a
nearby restaurant or band that somebody just
raved about in their JuiceCasts.

About Juice Wireless

Juice Wireless, Inc. is an award-winning creator of innovative,
consumer-friendly and highly useful applications accessible by
consumers on virtually all digital devices, from the computer to the
mobile phone to the iPod(tm) and more. Juice Wireless' flagship
product is the JuiceCaster (www.juicecaster.com), the world's first
Personal Broadcast Network.

In November 2005, Juice Wireless was awarded the "Best Use of Mobile
Marketing in North America" award by the Mobile Marketing Association
(MMA) for its innovative EpiToGo mobile recipe and shopping
application. Juice Wireless has executed highly successful mobile
phone-based marketing programs for customers including AOL, Conde
Nast, Teen Vogue Magazine, Glamour Magazine, Allure Magazine, The
Gillette Company, Sony Connect, Transworld Entertainment (FYE.com) and
many others. Founded in April 2004, the privately-held company is
headquartered in New York City with offices in Los Angeles and Mumbai,
India. Visit www.juicewireless.com