What's NEXT Who's NEXT at Sundance Film Festival

PARK CITY, Utah--(BUSINESS WIRE)--Jan. 19, 2006--Shark Energy Drink
(www.sharkusa.com) presents What's NEXT, Who's NEXT Sundance. What's
NEXT, Who's NEXT showcases the hottest designers and products of the
year and brings celebrities, filmmakers and trendsetters together in
the warm, cozy and exclusive environment of the Shark Lounge at 55
Hidden Oaks Drive, in the Hidden Oaks area of lower Deer Valley.


Leading brands, including BombshellPoker.com, Coby Electronics, St.
Martin, NV Clothing, Altech Lansing, Doberman Security Products,
Advanced Clinical Skincare, Anticipation, 40 days of Love, Dana Davis
and Dragonfly will provide cool gifts and gadgets. The Bombshell Poker
Team (www.bombshellpoker.com) will be hosting poker games while
renowned International DJ Menelik will be spinning sexy sounds.

Shark Energy Drink, enhancing performance since 1965 and sold in over
60 countries, is now available in the United States. Shark can be
found at major retailers including select Ralph's, Stater Bros.,
Food-4-Less, Jons Marketplace and other stores. "We are excited that
Shark has become so popular in Hollywood, and now festival attendees
from all over will have a chance to Keep Moving with Shark," said Alex
De Gosztonyi, VP of Shark USA.

Bombshellpoker.com is the first poker site on the web to offer access
to models through on-line poker. Bombshell prides itself on welcoming
experienced players and newcomers to the game of poker with a simple
to use design and exciting play. Bombshellpoker.com tournaments offer
visitors the chance to test their skills against professionally
trained female models/poker players, the Bombshell Poker Team --
Models by day, professionally trained poker players by night.

As part of the merriment, celebrities will be signing a special pair
of Energy Speakers which will be auctioned on eBay following the
festival to benefit the Screen Actors Guild Foundation
(www.sagfoundation.org), the charitable arm of the Screen Actors
Guild. The SAG Awards will be broadcast live on January 29th.

For more information or press credentials for the Shark Energy Drink
Lounge, contact Giovanni Elmore at 310-279-9192 or gio@emg-la.com.