''The F.A.I.L.U.R.E. Coach(TM)'' Says: Don't Bother With ''Non-
Binding'' Resolutions ... Make New Year's ''Promises!''; HabitForce!
Author, Matthew Cossolotto, Urges People to Harness the ''Power of
Promises'' to Achieve Their Goals in 2006

YORKTOWN HEIGHTS, N.Y.--(BUSINESS WIRE)--Jan. 1, 2006--Matthew
Cossolotto, author of HabitForce! How to Kick the Habits of
F.A.I.L.U.R.E. and Adopt the Habits of S.U.C.C.E.S.S., says people
shouldn't bother making New Year's Resolutions this year. Instead, he
says we should try making a few New Year's "Promises."


"Year-after-year, lots of people have trouble sticking to their New
Year's resolutions, despite the best of intentions," said Cossolotto.
"People start the year saying they want to lose weight, get in shape,
learn a new language, start a business, stop smoking, or even write
the great American novel. But the level of commitment to these goals
often fades just a few weeks into the New Year. Why is that?"

Cossolotto continued: "I think it has to do with the word 'resolution'
itself. It's a wishy-washy concept, and this gives people enough
wiggle-room to ignore New Year's resolutions with a clear conscience.
So I urge people to only make a few New Year's 'Promises' for 2006. A
promise signals a much stronger commitment. Your integrity is on the
line with a promise. This year, try harnessing what I call the 'Power
of Promises' to achieve your goals."

Cossolotto's book, HabitForce!, is built around two familiar
seven-letter words - "failure" and "success" - which Cossolotto has
turned into two acronyms: F.A.I.L.U.R.E. and S.U.C.C.E.S.S. For
example, the first F.A.I.L.U.R.E. habit starts with the letter "F" for
Finger Pointing. This is all about making excuses, playing the blame
game.

One of the S.U.C.C.E.S.S. habits described in HabitForce! relates to
harnessing the power of promises. Cossolotto calls it 'Set Your
Course' - the second-to-last 'S' in the S.U.C.C.E.S.S. acronym.

"Making a promise sets your course in a very specific, binding
direction," Cossolotto explained.

Cossolotto calls himself "The F.A.I.L.U.R.E. Coach(TM)" because he
coaches individuals and organizations to kick the F.A.I.L.U.R.E.
habits that hold them back. He has developed a series of targeted
Harness Your HabitForce! workshops and presentations for schools,
community groups, and business and professional organizations. For
more information, to set up an interview with Matthew Cossolotto, or
to schedule a HabitForce! presentation or workshop for your company or
organization, please call 914-245-9721, email habitforce@ovations.com,
or visit www.habitforcethebook.com.