Business Card Boo Boos
more about advertising from BIG Mike McDaniel

Your business card can be your most powerful
advertising and marketing tool. Get your card into the
hands of people who can do business with you and profit
is sure to follow.

The little card is often taken for granted and not
given the thought it deserves. Since it plays such a
big role in the impression you make, it, and you,
should not make mistakes.

Here are some common business card mistakes

Printing them yourself.
It's not much cheaper and it looks like you did it at
home, no matter what kind of printer you use. All it is,
is faster.

Not carrying them with you.
Pocket, coat, briefcase or purse, you should have a
number of fresh, clean cards ready to distribute. And
you should be able to get your hands on one quickly and
easily.

Searching all over for them.
You should be able to "whip one out" without digging
out your wallet and thumbing through pics of the kids,
or plunging to the bottom of your purse past the hair
spray. "Let's see, I've got one here somewhere, no,
that's a card I got yesterday, no, that's my kid's
picture, here it is, no, that's not it either.." You
should be able to quick draw your card faster than an
old west gunslinger.

Saving a buck with the magic marker.
Blotting out a changed phone number, address or email
and hand writing in, or worse, cutting up computer
labels with the new information is bush league. Yet,
every day, some hapless wannabe loses a sale by acting
like Donald Duck's Uncle.

Handing them out recklessly.
The exchange (business relations are TWO-way) of cards
comes after some degree of conversation. Beware the
boob walking about the room handing out his card like
Santa's gifts at the lodge meeting.

No system for retrieval.
Once you get 'em back to the office, you must have a
system to find and use the information when you need
it. Customers and prospects should go into your
computer without delay. The others require some
thought. Develop a system to store them so you can find
them again. (hint: think categories!)What about that
one from the guy with one blue eye and one brown?

To learn more about how to make your business card
the most powerful tool in your marketing arsenal, visit
http://bigideasgroup.com/html/business_cards.html

(c)2006 BIG Mike McDaniel, All Rights Reserved
http://BIGIdeasGroup.com
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow
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