Advertising To Those With Javascript Turned Off
Author: Dan Amato

Just about all of the contextual advertising services and many
other types of services use JavaScript to include their ads on
your website. This is great because it's easy to put the code
on your website, have ads running and then forget about it. But
what about those users who have Javascript turned off?

Well first of all they won't see anything. Your content that is
below it will just move into the space and you won't get credit
for the adview or the chance to have a click or sale from that
user. Analysis of my last 1 million unique visitors shows that
7.5% of them have JavaScript turned off.

7.5% of 1 million is 75,000 unique visitors! That's 75,000
people who would be viewing the site without any ads and
without me having a chance to monetize their visit in any way!

So, how can you solve this issue?

Well thankfully browsers have built into them an alternative
tag for JavaScript and it's called the *noscript* tag. This tag
has been around forever and is nothing new. It also doesn't
modify existing JavaScript on your page and therefore can be
implemented without violating any of the Terms of Service from
Google, Yahoo, Chitika or any other services.

So how can you implement this into your page so that something
will show where your ads normally do and what can you put
there?

You can use any type of affiliate marketing or commission
systems out there. The simplest is to place some Amazon books
or products in the noscript code. You can see an example of how
I did this with some code and some images of a website with
Javascript turned on and off at:
http://onlineads.diggersrealm.com/advertising/monetizing_from_those_with_javascript_turned_off.html


Here's how you implement it. Using Google AdSense as an
example, you place their code that they give you on your
website. Then just below that you place a noscript set of tags.
Inside those tags you place what you want to appear if the end
user doesn't have it Javascript turned on. I have included some
books from Amazon in a simple table, but you can always put text
links or other forms of advertising there.

You can include whatever you'd like in place of what appears.
It doesn't need to conform to the same size or width of the
Google ad, so if you just want a 120x20 button or some text
there that's fine.

That's about all there is to it.


About The Author: Dan Amato runs Inside Online Advertising -
http://onlineads.diggersrealm.com - a resource for getting the
most out of the advertising on your website. It includes real
world examples and references real websites. Article originally
posted at
http://onlineads.diggersrealm.com/advertising/monetizing_from_those_with_javascript_turned_off.html