As students explore the world of business and the opportunities and

challenges it presents, it is vital that they do so with an appreciation

of the impact of the global marketplace and international trade.

Through business courses, students will develop a fundamental

understanding of the global economy. They will come to appreciate the

impact that a business can have on their lives and communities today and

on the careers and opportunities they are considering for the future.

As students develop a better understanding of international business,

more options are available to them, allowing them more latitude to apply

their business skills.

Everyone plays a role in the process of marketing. Every product bought

and sold, as well as every service rendered or received, represents the

culmination of the marketing process.

Students will learn about the techniques and strategies used by

businesses to identify and reach potential consumers of their products

and to influence sales.

The dynamic nature of the marketing function ensures that products are

constantly improved to meet customers' expectations and that pricing

policies are responsive and effective.

No product sells itself, therefore, marketing is definitely an area of

business that is highly influenced by new and innovative strategies.

A business studies programme will build a strong foundation for those

who wish to move on to further study and train in specialised areas such

as management, international business, marketing, accounting, information

technology, computer applications, or entrepreneurship.

At Olympia College, students can get a free counselling guide on

courses daily. Call any of its counsellors for more information at

03-20503688 (Kuala Lumpur), 03-7955 8868 (Petaling Jaya), 04- 6584868

(Penang), 07-2233868 (Johor Baru), 09-5177868 (Kuantan) or 05- 2433868

(Ipoh).

You can also email raffles@olympia.edu.my