The Problem with Being First
Customers and investors don't give much
credence to the company that touts first-mover
advantage. The company that has the right
product or service is more likely to catch their
attention.
http://trax.inc.com/k/w/mailman/inc_connection/20050621/ebben

Telling Your Story
Don't underestimate the importance of a
business plan. It's a key part of understanding
your business' success factors.
http://trax.inc.com/k/w/mailman/inc_connection/20050621/bplan

The Best Business Plan on the Planet
Go behind the scenes with one of the judges at
Moot Corp., a world-renowned business-plan
contest hosted by the University of Texas at
Austin.
http://trax.inc.com/k/w/mailman/inc_connection/20050621/mootcorp

The Basics of Business Plans: Sell, Sell, Sell
In Chapter 1 of the book How to Really Create a
Successful Business Plan, author David E.
Gumpert states that a business plan isn't an
academic or abstract document, but instead can
have a substantive impact in selling the idea of
your business to prospective backers.
http://trax.inc.com/k/w/mailman/inc_connection/20050621/gumpert