How to Give a Talk to Market Your Business



One of the best ways to extend your services is to secure

coaching contracts after a speech. When you speak, the

audience only gets you for an hour. If they really want to

learn what you shared with them, coaching is the benefit you

provide. Use your speech to inspire them to learn more. Then

let them know you can coach them, as individuals and groups,

to actually "be" more.



When you have an opportunity to speak to a group for free or

for a fee, they are not buying your speech . . . they are

buying your solution that will fix their problem. Be

coach-like in your presentation and demonstrate what it

would be like to work with you as their coach.



You aren't talking about coaching. You are there to

demonstrate coaching. Think of yourself as an expert who is

addressing the audience's challenge and is providing "how

to's" to solve their problem. Here is what some of my

clients speak on: direct mail marketing, security issues in

the workplace, how to lobby the government for your special

interest, ethics in the workplace, follow your dreams,

financial planning, a doctor and lawyer who want to speak

about what is wrong with our healthcare system and how we

can change that.



Begin each talk by asking yourself 3 questions.

1. What action do I want my audience to take after my speech?

2. What do they need to know to do this (content)?

3. What do they need to feel to do this (emotions)?



Remember, you will get hired as a coach for the power of

your content, and get paid (or referrals) for your delivery!



To persuade an audience, we must get in touch with their

feelings, and reveal that our own feelings are in harmony

with theirs. When we can do that emotionally, and

truthfully, we will have won their trust . . . and will get

repeat business, referrals to new clients, and requests for

coaching.



Remember to use stories about your clients so you can subtly

remind your audience that you are a coach, and your clients

are achieving what the audience would like to achieve.



In addition to platform speaking, you can also be a guest

teleclass speaker, conduct your own teleclasses, provide a

radio interview, start your own virtual university ( I did

in 1998 - Speakers University - which I still operate today)



Here are some of the hot topics:

1.Knowledge Management

2.Filling Multiple Roles in the workplace

3.Creating Change skill sets

4.Ethics in the workplace

5.Time/task management

6.Stress Management

7.Increasing worker/employee productivity

8.Blending people and organizations

9.Teamwork

10.Creativity

11.Leading, managing and surviving change

12.Diversity

13.Strategic Planning

14.Humor (as a stress handling technique)

15.Negotiations techniques

16.Handling difficult people

17.Conflict resolution

18.Communication Skills

19.Motivation

20.How to achieve Balance in your life

21.Health and Wellness (to do's)

22.Programs specific to women's issues and family issues.



sandra@schrift.com

www.schrift.com

Get more tips from http://www.schrift.com/blog/

___________________________________________________________

Sandra Schrift 13 year speaker bureau owner and now career

coach to emerging and veteran public speakers who want to

"grow" a profitable speaking business. I also work with

business professionals and organizations who want to

master their presentations.

Join my free bi-weekly Monday Morning Mindfulness ezine

Free Signup Bonus "How to Get your Speaking to the Next

Level" (a 10 page e-book)

http://www.schrift.com/monday.htm