SmartSMS(TM) to Offer Premium Text-Messaging Services in the U.K.
LOS ANGELES, CA -- (MARKET WIRE) -- 12/29/05 -- Smart SMS Corp. (OTC: SRSM) (www.SmartSMSCorp.com) announces the launch of SmartSMS(TM) premium text-messaging services in the United Kingdom, with a market universe of more than 60 million people living in England, Scotland, Wales, and Northern Ireland.
"We're pleased to provide services now on both sides of the Atlantic Ocean," commented Smart SMS Corp. CEO Gordon Lee. "SmartSMS(TM) technologies originated in Europe, we brought them to the Americas, and now we're going full circle by providing text-messaging services to the United Kingdom. We anticipate significant market opportunities because of the superiority of our SmartSMS(TM) technology, as well as our track record of success in creating and operating campaigns that harness the huge popularity of text-messaging by all groups and especially among text-message-savvy young people."
The U.K. market is one of the hottest text-messaging markets in the world. According to www.text.it, 95 percent of 16-to-24-year-olds in the U.K. use text-messaging regularly, each sending an average of 100 texts per month. Altogether, an estimated 32 billion text messages were sent in the U.K. in 2005, which represents an increase of 23 percent over the 26 billion sent in 2004. On average, more than 3 million text-messages are sent in the U.K. every hour, with the greatest rate of messaging between 10:30 p.m. and 11 p.m.
According to an article published in The Guardian, the U.K. youth market for mobile phone-related products and services represents $5.4 Billion per year, and worldwide spending by young people on mobile phone-related products and services is worth $1.1 Trillion per year. According to the Wireless World Forum's "Mobile Youth 2005" report, two-thirds of text-messages in the U.K. are sent by teenagers, with boys using text-messaging three times as much as girls. The popularity of text-messaging continues double-digit growth, as U.K. consumers show strong preferences for the convenience, mobility, and cost-effectiveness of text-messaging versus other forms of telecommunications.
About SmartSMS Corp.:
SmartSMS(TM) Corp. (OTC: SRSM) (www.SmartSMSCorp.com) is an Internet entertainment company that specializes in mobile marketing campaigns for major brands including celebrities, entertainers, and athletes, as well as worthy causes. SmartSMS Corp. owns and operates the SmartSMS(TM) Text Messaging technology. This technology, which was originally developed and deployed in Europe, provides keen insights into the consumer market in order to create branding and marketing campaigns that produce results. To date, the platform has been used successfully to launch about 500 campaigns worldwide. SmartSMS(TM) is headquartered in Los Angeles, with additional presence in New York, Europe, Mexico, South America, and Canada.
About Smart Entertainment:
Smart Entertainment ("SMART") is a leading consulting and advertising firm that specializes in developing marketing campaigns for major brands. For a partial list of SMART's prestigious clients, see http://www.smartentgroup.com/libr.htm. SmartSMS is a trademark of SMART, which with its subsidiary companies, is privately held. SMART SMS CORP. owns exclusive rights to the SmartSMS(TM) technology and is a significant shareholder of Smart Entertainment.
Forward-Looking Statements:
With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences; therefore, such projected events and anticipated results are not warranties or guarantees that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the Company's web site(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.
