Pay Per Click Advertising And Marketing
Author: Greg Lietz

When I think of Pay Per Click, I think of a marketing strategy
that has two different sides - one where you pay for published
ads and one where you get paid for publishing ads. Somebody is
always paying for the click, whether it is you clicking on
someone's ad or another person clicking on your ad. Pay Per
Click depends on how you look at who is paying.

If you use Google to search the internet then you may find that
your search results include "Sponsored Links" (on the right hand
side of the search results page). If you click on any of the
Sponsored links, the advertiser that placed the ad you clicked
must pay Google for that click. If the advertiser is you, you
are the one that pays. The price that you would pay depends on
how much you have bid on the keywords used to generate the ad.
This marketing tactic is called Google Adwords.

In addition to the ads being displayed with the search results,
Google allows owners of websites and Blogs to display the same
ads as contextual ads. Contextual refers to content that
relates to the subject of your web page. This system is called
Google Adsense. Each time a visitor clicks on an ad Google pays
the owner of the website for that click. If you have traffic
going to your web site and you display the Google Adsense Ads
on a page and someone clicks an ad, you make money.

Note that Google Adwords and Google Adsense compliment each
other and are in fact, the inverse of each other.

Google Adwords Pay Per Click is a good way to get quick
targeted traffic to your website. Because you are paying for an
ad promoting your site or affiliate link, those that click your
ad will be directed to your site. The efficiency of your ad
(click through rate or CTR) will depend on the ad copy and the
keywords. The keywords that you have in the ads that are
searched for dictate when your ad is displayed. Read the
article at URL
http://www.theonlinebizplace.com/Make-Money-With-Adwords.html
to get informed on how to make the most of a Google Adwords
campaign as a tool to make money.

Google Adsense is a good way to make an "automatic" recurring
income. Automatic assuming your ads are getting the clicks and
generating the income you expect. Some tweaking of the ad
placement, colors, etc. may be neccessary for optimization.
When a Google Adsense ad on your site is clicked, both you and
Google make a split percentage of the total of the bid price
for the keyword that the ad was displayed and clicked for. Read
the article at URL
http://www.theonlinebizplace.com/Make-Money-With-Google-Adsense.html
to get informed on how to make the most of having Adsense ads on
your site for generating an automatic income.

Another type of ad that is gaining in popularity is the Chitika
eMiniMall. Chitika eMiniMalls are advertisements that display a
picture and a description of the product, the best deals where
the product can be purchased and a search feature. If you want
to display Google Adsense ads and Chitika ads on the same web
page, Google requires specific modifications to the Chitika
ads. Read the article at URL
http://www.theonlinebizplace.com/Make-Money-With-Chitika-Ads.html
to get all the tips you need to properly place your Chitika
eMiniMall ad on your site for another great way towards an
automatic income.

Both Yahoo and Microsoft are in beta right now with their own
equivalent to Google Adsense. The Yahoo ad network is called
Yahoo Publisher Network (YPN) and Microsoft's network is called
Adcenter. I have not tried these networks out yet, but I may
find myself doing that if I find that ad clicks yield a higher
amount or percentage to the web site publisher.

There are several other pay per click networks available to try
as well. Some of these would be RevenuePilot, Bidclix, CBclicks,
Adsclick and Bidvertiser. I am sure there are even more than
this. If you are interested, search them out and see if they
fit for your own website's use.


About The Author: Greg Lietz is a freelance writer and internet
businessman. His main website is
http://www.theonlinebizplace.com where he provides content
about internet based business opportunities, web site marketing
strategies, writing articles and starting your own online home
business.