Thou Shalt Not Use Autoresponders For...
 Gail McLaurin

Autoresponders are a perfect way to increase traffic to your
site. They can save many valuable hours by automatically
answering emails concerning frequently asked questions about a
service or product or by sending a welcome letter to new members
of your program. There are many ways that autoresponders can help
your business. One of the most important is their ability to
track the effectiveness of your promotions. Since autoresponders
are one of the most popular marketing tools available today, they
are being used by a lot of different kinds of business and
websites. Some of these take advantage of the system to use the
autoresponders in a negative manner. You should be aware of some
of the "Golden Rules" when using autoresponders.


Thou Shalt Not Use an Autoresponder Address When Submitting to
Search Engines.

Since you will most likely submit your site to search engines
such as Google or Yahoo!, directories, classifieds, and free for
all sites, you should be made aware of the fact that these sites
commonly use an autoresponder as well. If you were to use your
autoresponder to contact these companies, their autoresponder
will reply to yours and so on and so on. Thus creating a cycle of
autoresponses that will flood your email box and theirs as well.


Thou Shalt Not Use an Autoresponder to Subscribe to Ezines or
Discussion Forums.

Since most of the time an Ezine will send you updates and new
information regularly, your auto responder will send them a
message each time. In a discussion forum, every person in the
discussion forum will receive your auto response. This can be
irritating and most of the time you will be unsubscribed. It is
often hard for the administrators of the forum or ezine to
determine who is using the autoresponse and therefore it is
simply common courtesy to never use an autoresponer in this
manner.


Thou Shalt Not Use an Autoresponder to Take Advantage Of
Unsuspecting Individuals.

Some very unprofessional companies will use autoresponders to
respond to an automated message when this is done the address in
the "from" field will be automatically subscribed to their
mailing list. This is a extremely un ethical use of
autoresponders and those who do it are in jeopardy of creating a
very negative image of themselves and their company. Rather than
promote their service or business, this usually leads to people
becoming very upset and spreading a negative word about your
company rather than a good one.

The Internet can be a great place to do business and
autoresponders can be an excellent way to save time, however when
used in an unprofessional way, they can lead to frustration and
aggravation for others. Your company will suffer the loss of much
business if you choose to participate in these abusive practices.
The appropriate use of auto responders can generate a large
amount of business, while inappropriate use can drive away that
business.




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Gail McLaurin is the owner of Home Biz Kid.
"Dotcomology" is The Science of Making Money Online
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