7 No Cost and Low Cost Tips to Market Your Business
by Kathleen Gage

Marketing a business can be fun, exciting and creative. It can also
be very frustrating and expensive if one doesn't know what outcome
they are looking for or how to evaluate cost effective methods of
marketing.

Over the years people have come to know me for my unique ability to
develop low cost and no cost strategies to market and promote a
business, product or service. Strategies that have realized
incredible returns.

Some of my successes have included:

- Before my last book was published I pre-sold over $8,000 in books
- Over 250 people registered for a recent seminar in less than 2
weeks and the cost to promote was under $25
- One company used my strategies for a career expo and made over
$180,000 in consulting fees
- One speaker sold over $23,000 in product sales back of the room at
a two hour seminar with strategies outlined in my program

I don't share this to impress anyone, rather to impress upon you when
using the right strategies for your market, you can realize some
incredible results.

People have also come to know me as someone who is a stickler when it
comes to putting systems in place. My marketing successes are a
direct result of the systems I have implemented.

With a bit of forethought, planning and desire, you can successfully
market your business in a very effective manner. Below are seven
proven strategies sure to increase visibility, leads and sales.

1. Business Cards
Business cards are often one of the most underutilized tools in one's
marketing.
Use the front and back of your business card to gain full benefit.
Depending on your market you can put some very valuable information
on the back such as a sports schedule, emergency numbers, or special
dates people want to remember.

Keep some in your wallet, your automobile, on your desk, and some at
home. Be sure to carry them with you wherever you go and be willing
to hand them out as opportunity presents itself.

Creatively distribute your card. When you eat out you can leave one
with the tip.
If you borrow a library book, use one as a book mark. Hand them to
clerks in stores who may know other people who could use your product
or service.

When someone gives you their business card be sure to enter their
information in your database. Send them a short note or email within
48 hours of meeting them to keep your name fresh in their mind.

2. Send a picture
A great way to keep your name fresh in a customer's mind is to send
them a picture of when they purchased a product or service from you.

Put a picture of a buyer's auto purchase in a beautiful calendar.
Likely, the proud owner of the vehicle will display the calendar for
the next 365 days.

For specialty gift shops, when a customer makes a substantial
purchase, have a picture taken with the shop owner. Frame the picture
and send it to the customer.
Chances are very good the picture will be displayed proudly for
friends and family to see.

A dentist who specializes in smile makeovers can easily arrange to
have a professional makeup artist and photographer capture the
patient's beautiful new smile. No doubt the patient will be more than
happy to show others their new look.

3. Associations
Associations particular to your market are a great resource for
marketing. There are associations specific to virtually any industry,
job type or business. A quick web search will likely show you how
much is available.

A major opportunity within many organizations is the chance to
network. Additionally, to make presentations. Along with
presentations come publications.
Often, when you do a presentation, you will get a mention in the
association newsletter, their Ezine and/or on their website.

In many cases, when an organization has a newsletter or Ezine, they
welcome the presenter writing a press announcement for them. It saves
them time and often assures you have a better chance of the
information making it into the publication.

They may also welcome you writing an article for their publication or
website.
This lends itself to pre-presentation visibility. Additionally, you
will position yourself as an expert and increase credibility.

Most organizations have the following opportunities that can help you
to gain visibility and do some very effective marketing:

-Newsletters
-Internet listings
-Links to you website
-Discounted advertising rates
-Networking opportunities
-Business referral services
-Special recognition events
-Education seminars
-Business and membership directories

In many cases you will need to be a member of the association to take
advantage of the multiple marketing opportunities. In other cases
membership is not necessary.

4. Committee Involvement
Committee involvement is a great way to give back to the association
or community while building visibility for you and your business. In
some cases, you may even want to get involved in a committee where
you have little experience or knowledge. This will give you an
opportunity to stretch yourself and meet and network with individuals
you may not have otherwise had the chance to meet.

5. Contests and drawings
Contests are a favorite for many businesses such as restaurants or
those that have high foot traffic. Contests are a great way to build
your database quickly.
You are generating very hot leads when you have a contest with people
who have already frequented your place of business. The key though is
to do back -end marketing. Far too many businesses hold contests, get
lots of names and do nothing with them. In this case, it is a
complete waste of time to hold a contest.
You can advertise a contest to gain new foot traffic in your place of
business.
Trade show booths are a great place to hold a contest. Pre-show
marketing helps to generate traffic at your booth. Invite people to
stop by booth # _____  (whatever your booth is) to enter to win.
Creative contests can also generate free publicity.

6. Cross-promoting
Join with other companies who have products or services that
compliment yours and promote each other. Let's say you have a massage
business. You could partner with a candle company to sell their
candles to your massage clients. They can give out coupons for your
massage business. Or the candle company can partner with a gift
basket company. Cross-promoting is only limited by your imagination.

This can considerably cut down the cost of business promotion and
allow each business to use promotion techniques that might be too
expensive to implement alone.

7. Bonuses
Secure special offers from various businesses who want to share a
similar market as you. When a customer buys a minimum amount they
receive a bonus packet with the various offers from the other
vendors. This is a win/win all the way around. The other vendors gain
visibility, you have something extra to offer you customers and the
customers get incredible value for their purchase.

Be aware of who you cross-promote and joint venture with. You want
someone who will be equally committed to a campaign.

About the author
Kathleen Gage is a business advisor specializing in marketing and
promotions for small and home based businesses. She is a keynote
speaker and the author of -101 Ways to Get Your Foot in the Door -
and - 101 No Cost and Low Cost Tips to Market and Promote a Product,
Service or Business. To access her free report, Learn How One Salt
Lake City Consultant made Over $100,000 from One Idea, visit
www.streetsmartsmarketing.com