Titles Sell Tips Booklets


"Titles distinguish the mediocre, embarrass the superior
and are disgraced by the inferior." - George Bernard Shaw


The title you choose for your tips booklet can be the
difference between a product that sells well and one that
doesn't.

In every powerful title or headline is a "hidden code" that
is actually a generic formula to gain attention and create
desire in the buyers mind.  This is part of the formula
commonly used in advertising.

A - Attention
I - Interest
D - Desire
A - Action

Example: The book "How to Win Friends and Influence People"
by Dale Carnegie first published in 1936 has sold over 10
million copies worldwide. His other book "How to Stop
Worrying and Start Living" has also sold steadily both of
which use the generic formula "how to... and...." effectively
for both the book titles and for the mail order advertising
campaign.

Generally titles that have an emotional appeal and solve a
common problem tend to do extremely well.

"Think and grow rich" by Napoleon Hill and "The lazy Man's
Way to Riches" by Joe Karbo have sold millions of copies
simply by appealing to the emotions and offering a solution
to the common problem of how to make more money.

Another type of title that tends to do well is what is
known as the "teaser" title.

"What your............isn't telling you"

A majority of people tend to buy tips booklets after they
have experienced a problem. The demand for booklets that
are targeted towards problem prevention tend to be the
least popular from a selling point of view.

Example: Many people are unconcerned with particular health
problems (Asthma, allergies, diabetes etc) until they
experience the problem on a personal level and the title
"How to Live with your....... " or "12 Tips for Coping
with....." has a greater selling potential than the title
"How to prevent ......."

Titles that tend to sell well for tips booklets include:

How to.......and.....
Make money ...............
101 Ways to ........
..... Tips for ...........
25 Secrets of Successful.............
7 Steps to.................
Discover the 7 Essential Elements that Guarantee .........
How to Make Your ................. Dreams Come True
How to Turn ....................... into .........
25 Tips for Mastering the Art of ...........
101 Ways to Get More from Your .......
25 No-Fail Strategies for ...........
What your..........isn't telling you
25  Ways to Keep Your ........... Dreams Alive
25 Tips to Jump-Start Your .........
10 Ways to Jump-Start Your .......
25 Questions You Must Ask When You're ...........

When a certain number of tips are specified in the title
ensure that the stated number of tips, or more, are included.

Four more titles that sell well for any book, booklet or
article heading include:

The Complete Guide to .............
Your Must Know Guide to ..........
........... and Grow Rich
Mastering the Art of.........

Next time you are in a bookstore or at the library look at
what titles appeal to you, and why, then compile your own
list of generic titles you can use.

Copyright © J Black. For more Writing and Publsihing
articles visit http://www.netwrite-publish.com