Word of Mouth is Estimated to Make up Two Thirds of US Sales, It is
Expected That over Half of the Online Market Will Engage in the up
Coming Viral Campaigns

DUBLIN, Ireland--(BUSINESS WIRE)--Nov. 7, 2005--Research and Markets
(http://www.researchandmarkets.com/reports/c27190 ) has announced the
addition of Word of Mouth Marketing: the Stats, Surveys and Substance
Behind the Buzz to their offering.


Today, according to consulting giant McKinsey, about two-thirds of all
economic activity in the US is influenced by shared opinions about a
product, brand or service. But word of mouth as a marketing discipline
is only just coming into its own, and the data indicate its best years
are yet to come.

Attention: Marketers, Advertising Agencies, Retailers, Online Content
Sites and Educators.

The Word of Mouth Marketing report examines why so many online
marketers are engaging in word of mouth or viral campaigns--and why
even more plan to do so in the future.

Word of mouth is the "hidden statistic." No one has locked on to a
defining statistic for word-of-mouth marketing. We analyzed data from
hundreds of sources to measure the influence, effectiveness and extent
of word of mouth marketing efforts.

Based on aggregated data and interviews with various word of mouth
marketing experts, we estimate that almost half of online marketers
will engage in some form of word of mouth or viral campaign this year.
Next year, a majority of digital marketers will conduct such efforts.

A recent survey, which asked marketers what type of digital media they
were either using or planning to use, found that exactly two-thirds
cited word of mouth.

Find out why the oldest form of advertising may be about to enter its
heyday--and what that means for your marketing plans.

Key questions the "Word of Mouth Marketing" report answers:

-- Why is word-of-mouth the hidden statistic?

-- How many marketers are using word-of-mouth/viral campaigns today,
and what is driving this use?

-- What consumer trends underlie and support the growth of
word-of-mouth marketing, today, and tomorrow?

-- Is there solid support data proving that consumers rely on
word-of-mouth to make decisions about products, services, brands and
places to shop?

-- What are some guidelines marketers can use to successfully
incorporate word-of-mouth strategies in their marketing plans?

-- Plus, learn the "Ten Reasons Why Word of Mouth Marketing Is So Hot
(and Why It Will Only Get Hotter)"

Reports--On-Target and Up-to-Date

The Word of Mouth Marketing report aggregates the latest data from
leading researchers--BIGresearch, Cap Gemini, CMO Magazine,
DoubleClick, Global Fluency, Harris Interactive, Nielsen//NetRatings,
NOP, OPA, RoperASW, Thomas, Townsend & Kent (TTK) and others--with a
wealth of numbers, projections and analysis to give you the
information you need to make well-informed decisions concerning this
fast-growing, effective and economical new marketing tool.

Topics Covered

Impetus

A. The Hidden Statistic

B. Quantifying the Peer-to-Peer Influence Factor

C. Seven Tips for Successful Word of Mouth and Viral Campaigns

D. Ten Reasons Why Word of Mouth Marketing Is So Hot (and Why It Will
Only Get Hotter)

About the Word of Mouth Marketing Association

Contact and Contributor Information

For more information visit http://www.researchandmarkets.com/reports/c27190

Contacts


Research and Markets
Laura Wood
Fax: +353 1 4100 980
press@researchandmarkets.com