The Market for Search Engine Marketing Booms, Last Year There Was a
123% Growth Rate for Paid Search Advertising

DUBLIN, Ireland--(BUSINESS WIRE)--Nov. 7, 2005--Research and Markets
(http://www.researchandmarkets.com/reports/c27205 ) has announced the
addition of Search Engine Marketing: Trends, Prospects & Opportunities
to their offering.


The Search Engine Marketing report provides an objective, balanced
look inside the supercharged world of search advertising. While the
media has gone bonkers over the paid search phenomena -- and it is
pulling in a big share of online ad dollars -- it is only one element
of search marketing covered in this report:

- Organic Search
- Paid Placement
- Paid Inclusion

Last year's 123% growth rate for paid search ad spending was
impressive, but the report also highlights the other elements of the
search marketing process that should not be overlooked. Optimizing
a Web site for organic search is just as important as paying for
position -- especially as the cost of keywords rises. Even when
paying for clicks, consider contextual search -- but only when the
value makes it compelling. If your product or service lends itself
to local search, the coming year is a great time to get on the
bandwagon.

The Search Engine Marketing report answers these key questions:

- Why is online search marketing so hot?
- Is your company positioned to take full advantage of paid search
advertising?
- What types of companies are properly positioned to take advantage
of search?
- How do you create effective landing pages?
- What are consumers' primary search patterns?
- What is best for driving your business: paid or organic search?
- Should you consider both paid and organic options?
- What is paid inclusion, and who offers it?
- What is contextual search?
- What new trends are reshaping search engine marketing?
- How soon will the trends in the market have an impact on business?
- And many more...

Topics Covered
Methodology
The Difference
The Benefits of Aggregation Approach
"Benchmarking" and Projections

I Factors Behind The Search Boom
A. Search Sites & Shopping

II Search Spending & Costs
A. Paid Search Costs

III How People Search: Usage & Attitudes
A. What Consumers Think About Search

IV Search Marketing Choices & Trends
A. Paid Search
B. Organic Search
C. Paid Inclusion
D. Search Trends
Contextual Search
Local Search
Multimedia Search

V Paid Search Predicaments
A. Imbalanced Spending
B. High-Cost Clicks
C. Consumer Annoyance
D. Sidestepping Search
E. Trademark Violations

VI The Search Site Market
A. Keyword Choices & the Second-Tier

VII Company Profiles: Managing Search Marketing

VIII Views & Implications
A. The View
B. Wildcards
C. Alternative Views
D. Implications for Your Business
For Large Enterprises
For SMEs
For Search Engines & Sites
For Web Publishers & Online Retailers
E. Related Information & Links
Related Links
Related Charts
Suggested Key Words for eStat Database
Index of Charts


For more information visit http://www.researchandmarkets.com/reports/c27205

Contacts


Research and Markets
Laura Wood
Fax: +353 1 4100 980
press@researchandmarkets.com