A Do-It-Yourself Search Engine Optimization Technique
That Will Work Miracles For You?
? Copyright 2005 David Callan

It is hard to imagine do-it-yourself search engine
optimization actually working. It is even more difficult to
believe that it can be done using mostly free tools. But
then that is one of the really wonderful things about the
World Wide Web - there are so many different ways of
skinning a cat or doing the same thing and knowledge
can save you more than just a fortune.

Besides the truth is that so many web sites that are
huge and popular today got where they are through the
do-it-yourself search engine optimization efforts and skills
of an individual.

Before delving into the techniques that can be used for
search engine optimization, it is useful to appreciate
what search engines really look for and the reason why
most web sites find it so difficult to deliver.

What Do Search Engines Look For?
In most of the search engine articles you read these
days, search engines are portrayed as being quite similar
to some serial-killing monster with no clear motives other
than to kill and destroy. For instance shock outrage and
puzzlement are always expressed when leading search
engines change their rules.

The problem is that most people forget that the
competition between search engines today is so keen,
such that their main motive can only be one thing - to
become the leading search engine, and when they get
there. To retain that position for as long as possible. It is
rather obvious that to achieve this objective they have to
remain very focused on the customer. The search
customer or client, is the person using their favorite
search engine to seek all sorts of information. Everybody
prefers to use a search engine that is as quick and useful
as possible in getting them the information that they
seek. It's really that simple. All changes in policies and
rules can only be driven by one thing and one thing alone
- to become better in the eyes of he customer.

In deciding your page ranking, search engines will look
for links to your sites and not just any links, but quality
links meaning sites that have a higher ranking than you
do. This tells search engines that other sites they rank
highly are linked to you and therefore you must be a
useful site and therefore deserve a high rank.


The Biggest Obstacle To Getting Enough Good Links To
Please Search Engines

Folks are often advised to submit their sites to search
engines and high pagerank directories. The problem is
that many of these sites will charge you dearly for the
privilege of being listed with them. Yahoo for example
charges about $299 annually for a site to be listed in
their high traffic directory.

The secret to bear in mind here and what most folks do
not know, is that many of these sites that ask for so
much money will list you almost immediately and for free
if you have good quality links pointing to your site. It is
that customer driven motive we were talking about
again. Good quality links are links from sites that the
search engine already ranks highly. The assumption here
is that since you have received a vote of confidence from
sites that are already held in high esteem by the search
engines, then you are also bound to be a useful site that
customers who use the search engine will find useful. The
higher page ranking you will receive, as a result will mean
better search engine visibility for you and naturally, much
higher traffic.

Another strategy used to try and gain quality links is to
make an effort to submit your site to various directories
for free listing, but it will usually take months for one
directory to accept your site.

A Powerful Do-It-Yourself Search Engine Optimization
Technique
The way to do it is to start off by creating a web page on
your site with a list of links. The idea here is to be adding
links to other sites on your links page in exchange for the
sites doing the same for you. You will of course be careful
to concentrate your efforts on getting links from high
page rank web sites. It is advisable to find sites that are
related to your product or service.

Usually, to make search engines happy, you should limit
each reciprocal links page to 50 links only.

Most sites maintain their reciprocal link pages using
LinkMan script from PHPJunkYard. You can download this
php script from http://phpjunkyard.com. The really
amazing thing about LinkMan script is that it allows a
site's visitors to add their links immediately after they add
links to the site on their own pages. What his menas is
that using the LinkMan script you just need to find the
desired sites, add their link to your reciprocal links page,
and you can immediately add your link to theirs.

Be careful to meet the requirements of the LinkMan script
one of which is to place a notice on your links page
stating: "Powered by Link manager LinkMan 1.02 from
PHPJunkYard - free php scripts."

The Easy Way To Find High Page Rank Sites
You can easily find sites using Linkman by searching on
Google for the exact phrase; "Powered by Link manager
LinkMan 1.02 from PHPJunkYard." You can also change
the phrase to find sites using earlier versions of LinkMan.

Visit the link pages on the sites with a browser showing
their Google pagerank. As soon as you come across a
site using LinkMan that has a high Google page rank,
simply add their link to your reciprocal links page and
then add your link to theirs and you are done. You can
then move on to find yet another site that you would like
to link to.

It is difficult to beat this amazing, free and instant search
engine optimization (SEO) technique that is quick, easy to
use and extremely effective.

-------------------------------------------------------------------------
--------------
Article by David Callan. David is an Internet Marketing
and search engine optimisation consultant. Visit his
website located at http://www.akamarketing.com for
articles and tutorials about improving your search engine
rankings.