Boost E-Bay Profits with Audio

Can you boost profits significantly by adding audio to your E-Bay

auctions? According to a recent article on a net business site
the answer is a definite yes. In fact, one e-book author
suggested
that adding audio to your auctions could potentially increase
bids
by as much as 22% over auctions without audio.

A recent trend showing up on a lot of websites is the addition of

an audio clip. The clip is a personal message by the author or
the
website owner encouraging you to take advantage of what they
offer.

The psychology behind this technique is really Marketing 101.
It's
called personalization. An audio clip added to your Ebay auction
allows you to personally tell the potential bidder about the
product. Using your own voice allows you to make contact with the

bidder on a personal level that written words cannot. Because,
that's what your E-Bay auction really is...It's just a long
written classified ad asking the bidder to make an offer to
purchase your item.

Prior to the advent of the telephone the only reliable way to
communicate long distance was by writing letters. It was not
unusual back then for lovers to write each other daily or weekly.

The decline of letter writing is a well documented event that
coincides with the advent of the telephone. The power of the
human voice to convey a message triumphs that of the written
word.

With audio you can describe the item, tell the bidder why you are

selling it or even communicate with them about your refund policy

or provide your contact information. The possibilities are almost

unlimited as a way to establish a rapport with the bidder.

There are some technical elements to adding audio to your E-Bay
auctions. The simplest way is to upload a .wav or Mp3 file to a
website and provide a link to the file. When the bidder clicks on

the link his or her computer will automatically recognize the
file and play it with the audio player on the bidders computer.

There are some drawbacks to this method. If the bidder's computer

doesn't recognize the file it won't play. The overall effect is
not as professional as it could be and it distracts the bidder.
If you are a reasonably tech savvy type you can easily deal with
the drawbacks of this approach.

For the rest of us, there are a number of software solutions and
websites that will simplify the task of adding audio to our E-Bay

auctions. These different programs and websites range from
charging a one time fee to monthly fee's for the use of the
program. The good news is that many of them will let try them for

as little as $1 for a trial basis or let you download a demo
version to see how well it will work for you.

RESOURCE BOX
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Discover 101 Ebay Auction Tips
http://ultimatetools.net/t.cgi?101eBayTips
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