CondeNet Relaunches Concierge.com
- New site focuses on original, inspirational travel content -
NEW YORK, Nov. 21 /PRNewswire/ -- CondeNet, the online arm of Conde
Nast Publications, today announced the relaunch of Concierge.com, the
premiere site for travel information and online home of Conde Nast
Traveler.
The site has been re-engineered to provide users with original,
inspirational travel content, presented via a chic yet functional,
user-friendly design. Amidst a sea of sites that help users book
flights or find hotels, the new Concierge.com focuses primarily on the
first, most important piece of the travel-planning process --
selecting the perfect destination. Combining the comprehensive sweep
of a guide book with the filtered, insidery approach of a magazine,
the site helps users quickly find the best place to go to match their
preferences, as well as the best hotels, restaurants, and attractions
in each destination. The interactive nature of the site's "Destination
Finder" also makes Concierge.com a compulsive browsing experience for
the armchair traveler.
The following new features are now available on the site:
-- Destination Guides: From Barcelona to Buenos Aires, almost
200 comprehensive, original guides offer everything from "where to go"
to "what to avoid," including hotel and restaurant reviews, shopping
and nightlife tips, and recommended itineraries.
-- Destination Finder: This unique, interactive tool makes researching
vacation ideas a breeze. Europe, Asia, or Australia? January, June or
July? Adventure, family, or culinary? Simply enter your trip
requirements to see a range of locations that satisfy your criteria.
-- Super Guides: Fancy a trip around Vegas with Robin Leach? Or perhaps
you'd like to follow Craig Newmark of Craig's List through
San Francisco. Concierge's Super Guides to the world's major
destinations feature a wealth of insider information, including quirky,
personalized itineraries by local luminaries.
-- Integration with Conde Nast Traveler: The new Concierge.com is a model
of how a magazine can extend its brand onto the web. The ever-popular
"Gold List" and "Hot List" features are now fully searchable online,
offering a whole new way to experience these signature pieces.
-- Travel Ideas: That annual trip to Miami starting to feel like
autopilot? The new site offers fun, informative articles geared towards
generating fresh vacation ideas: the world's sexiest beaches, a
culinary tour of Italy, action-packed itineraries in eight ski resorts.
"This is a significant departure for us as compared to the old site,"
said Jamie Pallot, Editorial Director of CondeNet. "We have made a
major investment in original content, and combined that with a cool,
clean interface that actually makes it fun to research a trip. Plus,
the level of integration we have achieved with Conde Nast Traveler
should become a model for print/web properties going forward."
According to a September 2004 report by the Travel Industry
Association of America (TIA), a majority (67%) of online travelers say
they consult the Internet to get information on destinations or to
check prices or schedules. In addition, online travel research as a
daily activity has grown 67% from 6 million in 2000 to 10 million in
2004 (Pew Research Center, Trends Report). Overall, TIA reports that
63.8 million Americans use the Internet for travel planning.
"The travel industry has been completely transformed by the Internet,"
said Peter Frank, Editor-in-Chief, Concierge.com. "and, arguably, the
Internet has been transformed by the travel industry. No other part of
our lives has been so influenced by the Web than the way we travel.
The new Concierge.com builds upon the strengths of Conde Nast Traveler
by incorporating interactive features and making the magazine's
database searchable. In the end, it's about helping people make every
trip the trip of a lifetime."
Concierge.com
The new Concierge.com incorporates original, interactive features on
every aspect of travel; highlights from Conde Nast Traveler,
re-engineered for optimum online browsing; almost 200 original,
in-depth, insider guides to top destinations around the world; a
"destination finder" that provides readers with unexpected suggestions
for a trip that fits very specific criteria; almost 10,000 photographs
of hotels, destinations, landmarks, and more; a suite of interactive
tools to help readers make smart travel plans; a range of travel deals
targeted to specific destinations; and a powerful search function to
aid navigation.
CondeNet
CondeNet is the leading creator and developer of upscale lifestyle
brands online, providing enjoyable, useful services that build upon
the heritage of the world's most prestigious magazines. The company
publishes significant online properties in the categories of food
(Epicurious.com), travel (Concierge.com), and fashion (STYLE.COM and
MEN.STYLE.COM); these titles have won numerous accolades from bodies
including the American Society of Magazine Editors, the James Beard
Foundation, Media Industry Newsletter, and the Webby Awards. Based in
New York, CondeNet is owned by Conde Nast, a privately held media
company.
CONTACT: Jennifer Miller
212-286-4903
jmiller@condenet.com SOURCE CondeNet
-0- 11/21/2005
/CONTACT: Jennifer Miller of CondeNet, +1-212-286-4903, jmiller@condenet.com/
/Web site: http://www.condenet.com
http://www.Concierge.com /
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