In A Town Called Google The Keyword Is Real Estate

The late Conrad Hilton who built a chain of hotels across the
world, was firmly of the belief that if he built a hotel in the
right location it would make money. "Location, Location,
Location" was his motto. Never build a hotel where there ain't
no traffic.

The same rule applies on the Internet. Build your site in the
right location and it will succeed.

So the question is: "how do I find the right plot of Internet
real estate on which to build my site?"

For the purposes of this exercise I would like you to imagine a
smart seaside town called Google.

Along the sea front and around the marina, where the luxury
yachts are parked, are smart hotels, casinos and apartment
blocks. At street level in each of these buildings there are
international shops like Tiffany, Gucci and Prada selling
luxury goods.

In the next block back from the front are really nice houses
owned by wealthy citizens. And behind them are
not-quite-so-nice houses and apartments. So it goes, as you
walk away from the sea front the houses and shops become less
and less expensive. Until, just on the outskirts of the town of
Google, there is a trailer park where the least wealthy citizens
stay.

In the town of Google it costs a lot of money to rent one of
the shops on the seafront because they are seen by large
numbers of passers-by. These will be both the wealthy people
staying in the town and day-trippers who are just sight-seeing.
However, you can rent a shop in the trailer park for much less
money. Here you will still get valuable passing traffic but the
competition will not be nearly so great.

The mistake that most people make when they build their web
sites is to build around keywords which all the powerful
multi-nationals are using for their seafront stores. These
organizations are spending mega bucks to get their web sites to
the top positions on the search engines. Your chances of
competing with them and achieving a top search engine ranking
are very slim.

Much better to build your web site around the 'trailer park'
keywords. Where you can still get masses of valuable traffic,
but you're not competing with the mega-buck budgets of the
multi-national corporations.


About The Author: This article is taken from the second lesson
in the free Diploma Course at The Online Business Academy. It
goes on to tell you how to develop your web site to achieve the
best possible search engine page ranking. You can join the free
Diploma Course at http://www.TheOnlineBusinessAcademy.com