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KERI HILSON
View Article  Asking4SignsWhenManifesting

I remember back when I was first teaching myself to have things in
my life the way I wanted them. And I very clearly remember usually
being in some fear state of needing something to show up to get me
out of some jam I was in.

It usually had to do with money or some relationship thing, be it
business or pleasure. (It's the same for all of us, is it not? Even me.)

I HAD to believe this new level of information I was teaching myself
worked. I had to, because I could see no other options. I wanted to
know it worked, I needed for it to work, or my life was going to cave
in somewhere, again. (So I thought)

That's where most of us begin. Our personality has not yet begun a
smooth blending with our higher aspects. Our personality wants to
hold on to what it has known before, and that's the part we feel in our
emotional body which then adds up to fear.

So there we sit. There I sat. In my favorite chair. Looking across the
room to the wall; talking, praying outloud for some sign that this that I
was doing was going to bail me out of this jam I was in. I was calling
on Guides/God/Angels/Cherubs, anything that I knew had any
spiritual affiliation, I was calling them all in for help.

Many of us do that anyway......however, if we are not *clear* and if
we are not doing other mechanics to move us on to our answer, then
we will be right back in that chair and praying to the wailing wall,
over and over again.

Even in the fear, I still did *the stuff*. The energy work. I got clear on
what I wanted to happen. I knew how to get clear. I was good at that. I
needed to know how to ask. I was good at that too. The catch was, I
hadn't done it long enough to KNOW for sure that it would work.

This is that moment where we ask for signs, for confirmation of
something we need is in fact going to show up.

But then there are those that tell us......*If you ask for a sign, then it
means you are doubting, and if you are in doubt, then it won't come.*

HoggyWash!

This creating on purpose stuff, using energy dynamics, means we can
do what ever we want, as long as it works for us.

Asking is Asking. There are different levels to asking. But bottom
line, asking is about desire, and desire is sent to us from our higher
aspects to get us to expand beyond what we think we know, and who
we think we are, and what we think we are capable of.

If we are considering seriously......and I do mean seriously teaching
ourselves how to work with the invisible magic space that we are
walking around in, then as we do, please be understanding of the fear
that may show itself. Fear has it's job to do. It too is an entity seeking
expansion.

That thing we need to happen, can very well happen even tho we are
in fear and doubt, as long as we are using the *mechanics* to get that
thing we want.

What we will find out, is that it can feel better than it does. We don't
have to be feeling all of that panic and stress. That's one of the steps
that these energy mechanics gets rid of.

And doing that over and over again, (practice/applying), brings you to
the place of your life being taken care of even before you get to it.!

Some of you know exactly what I mean!

(Susan James Copyright 2005 http://www.susanjames.org )

================================================= .
Author/Consultant Susan James writes of User Friendly Physics and
The Immaculate Physics Applications to our lives. From Millionaires
to Weight Loss, Susan writes from personal application of Maverick
Momentum methods. For information on award winning books and
courses along with free e-media please visit the below websites:
QMX2-PinkPortalMoneyTap-5andDimeMillions See Main BLOG:
http://www.susanjames.org/news http://www.susanjames.org Both
A Division of Vast Five Productions Copyright.
================================================= .

View Article  Internet - A Medium or a Message? (Part V )


Internet - A Medium or a Message? (Part V )

By Sam Vaknin
Author of "Malignant Self Love - Narcissism Revisited"

These essays were published by the Israeli (Hebrew) edition of PC
Magazine back in 1996, when the Internet was in its formative epoch.
I have left them essentially unchanged, except for a few minor
errata I corrected. I find time travel fascinating. It is
interesting to recall the mainstream view, ten years ago, about the
Internet, its goals, its role, and its future. So, here goes:

The Money

Where will the capital needed to finance all these developments come
from?

Again, there are two schools:

One says that sites will be financed through advertising - and so
will search engines and other applications accessed by users.

Certain ASPs (Application Service Providers which rent out access to
application software which resides on their servers) are considering
this model.

The second version is simpler and allows for the existence of non-
commercial content.

It proposes to collect negligible sums (cents or fractions of cents)
from every user for every visit ("micro-payments") or a subscription
fee. These accumulated cents or subscription fees will enable the
owners of old sites to update and to maintain them and encourage
entrepreneurs to develop new ones. Certain content aggregators
(especially of digital textbooks) have adopted this model (Questia,
Fathom).

The adherents of the first school pointed at the 5 million USD
invested in advertising during 1995 and to the 60 million or so
invested during 1996.

Its opponents point exactly at the same numbers: ridiculously small
when contrasted with more conventional advertising modes. The
potential of advertising on the net is limited to 1.5 billion USD
annually in 1998, thundered the pessimists (many thought that even
half that would be very nice). The actual figure was double the
prediction but still woefully small and inadequate to support the
Internet's content development.

Compare these figures to the sale of Internet software ($4 billion),
Internet hardware ($3 billion), Internet access provision ($4.2
billion) in 1995.

Hembrecht and Quist estimated that Internet related industries
scooped up 23.2 billion USD annually (A report released in mid-1996).

And what follows advertising is hardly more enocuraging.

The consumer interacts and the product is delivered to him. This -
the delivery phase - is a slow and enervating epilogue to the
exciting affair of ordering through the net at the speed of light.
Too many consumers still complain that they do not receive what they
ordered, or that delivery is late and products defective.

The solution may lie in the integration of advertising and content.
Pointcast, for instance, integrated advertising into its news
broadcasts, continuously streamed to the user's screen, even when
inactive (they provided a downloadable active screen saver and
ticker in a "push technology"). Downloading of digital music, video
and text (e-books) will lead to immediate gratification of the
consumer and will increase the efficacy of advertising.

Whatever the case may be, a uniform, agreed upon system of rating as
a basis for charging advertisers, is sorely needed. There is also
the question of what does the advertiser pay for?

Many advertisers (Procter and Gamble, for instance) refuse to pay
according to the number of hits or impressions (=entries, visits to
a site). They agree to pay only according to the number of the times
that their advertisement was hit (page views).

This different basis for calculation is likely to upset all revenue
scenarios.

Very few sites of important, respectable newspapers are on a
subscription basis. Dow Jones (Wall Street Journal) and The
Economist, to mention but two.

Will this become the prevailing trend?


(continued)

==============================================================
AUTHOR BIO (must be included with the article)



Sam Vaknin ( http://samvak.tripod.com ) is the author of Malignant
Self Love - Narcissism Revisited and After the Rain - How the West
Lost the East. He served as a columnist for Global Politician,
Central Europe Review, PopMatters, Bellaonline, and eBookWeb, a
United Press International (UPI) Senior Business Correspondent, and
the editor of mental health and Central East Europe categories in
The Open Directory and Suite101.

Until recently, he served as the Economic Advisor to the Government
of Macedonia.

Visit Sam's Web site at http://samvak.tripod.com

View Article  Internet Entrepreneurs Will Take Control of the Real Estate Industry
ORLANDO, Fla.--(BUSINESS WIRE)--Oct. 17, 2005--"The resistance of most Realtors(R) nationwide to accept and embrace the Internet, along with having lost several legal battles with The Justice Department, has opened the door to Internet entrepreneurs who are eager to take control of this multi billion dollar industry," according to Ray Whitmer, C.E.O. of Lead Lease(TM) (www.leadlease.com).

"Internet savvy real estate consumers, who represent some 85% of all real estate consumers, are seeking more information online, while the real estate industry seeks to limit their access. These consumers are looking for brokers and agents who offer competitive commissions, while the real estate industry seeks to legally prohibit any reduced commissions. Bottom line, real estate buyers and sellers are looking for a viable option to this outdated business model, and Internet entrepreneurs are rushing to provide it," Whitmer added.

The real estate business is ripe for takeover and ripe for potential branding. Take a look at the rise and the revenue generated by HomeValues(R), who took a "service specific" domain name (HomeValues.com) and matched that with a business model that serves the Internet savvy consumer. That is a perfect example of successful Internet branding. There is nothing more important to Internet business success than having the right domain name that describes the service being offered such as HomeValues.com. When an Internet consumer finds a web address that contains what they seek, they are going there. Lead Lease offers for lease and for sale some of the most powerful national real estate domain names available anywhere, and they can be reviewed at http://leadlease.com/pages/9/index.htm .

Many real estate agents had the misimpression that, if they purchased their own name as a business domain name, they would brand their name with real estate services in their market. The problem is that Internet real estate consumers are not the least bit drawn to a web address that is simply someone's name. They are however drawn to web addresses that contain the name of the town that they have interest in. When the Internet consumer finds a "service specific" and "town specific" web address such as PreviewNaplesHomes.com, they are immediately drawn to it. Lead Lease offers "service specific" and "town specific" real estate web addresses for markets in Arizona, Florida, Nevada and select other cities.

"Our client base is quickly becoming entrepreneurs, Internet speculators, and technology experts who understand the tremendous opportunity to capitalize on the changing real estate business. They understand that branding a great web address with the huge Internet real estate service market equals huge revenues," said Bert L. Bill, C.O.O. of Lead Lease.

Lead Lease is a privately owned company based in Orlando, Florida, under the management of Bert L. Bill, C.O.O. Lead Lease uniquely offers premier "service specific" and "town specific" Internet domain names that serve the lending and mortgage industry, golf, online magazines, and real estate. Our domains names are among the most prestigious Internet web addresses available anywhere today. Complete details of our lease and purchase programs are available for your review at our website http://leadlease.com/pages/3/index.htm.

Contacts
Lead Lease
Bert L. Bill, 800-806-0158
bert@leadlease.com
View Article  Before the Bell
Here they are the most widely-read stories on TheStreet.com now:


Futures Sit Still Ahead of PPI
Robert Holmes
Stock futures were quiet Tuesday as investors awaited data on wholesale inflation and IBM's mixed earnings provided only limited support.


Refco Inc. Cuts Cord After Cutting Deal
Matthew Goldstein
Refco Inc., the scandal-tarred derivatives brokerage, filed for chapter 11 bankruptcy protection after cutting a deal to sell its primary business to a group led by hedge fund J.C. Flowers. The filing, a nightmare scenario for investors who have been unable to trade the stock since Thursday, covers Refco Inc. but not the regulated subsidiaries Refco LLC and Refco Securities. The company agreed to sell Refco LLC to a consortium led by J.C. Flowers for $768 million, although it expects the bankruptcy court to entertain competing offers.


Muscle Time for Motorola
Scott Moritz
Cell-phone bulls will get a chance to see if their expectations have climbed too high this week as Motorola and Nokia deliver earnings reports. If projections are right and the business outlook is bright, Wall Street will be reaching for places to pinch itself after Motorola posts its third-quarter numbers later Tuesday. And, at least according to the script, the wireless growth party is likely to continue when No. 1 handset maker Nokia opens its books Thursday.


IBM Gets a Passing Grade
Ronna Abramson
A deeper look at IBM's third-quarter earnings release put investors in a forgiving mood Tuesday morning. Amid a burst of positive analyst commentary, shares of the hardware and services giant rose in early trading. While noting a spotty revenue performance, Wall Street embraced strong gross margins and hardware sales in bidding up the stock. After the bell Monday, IBM posted third-quarter earnings of $1.52 billion, or 94 cents a share, on sales of $21.53 billion.

Intel Talking in the Dark
Bill Snyder
How far has mighty Intel fallen? Wall Street is so tepid about the giant chipmaker's immediate prospects that most analysts say the company would have to work hard to disappoint when it reports third-quarter results after Tuesday's closing bell. "Anything other than a worst-case scenario should result in stock-price appreciation," says Merrill Lynch analyst Joseph Osha, who has plenty of company. Wall Street figures that Intel is likely to post an in-line quarter, but there's not a lot of chatter about a large surprise to the upside, or to the downside, for that matter.


Daily Investing Tip
'Mad Money' Recap: Georgia Gulf Excursion
The stock of Georgia Gulf is headed higher and probably by more than a little. There is a shortage of PVC and chlor- alkali, two chemicals produced by Georgia Gulf. The conventional wisdom, though, is that China is building a number of plants to produce PVC and chlor-alkali, and when those plants come online, prices will plummet. But I believe the conventional wisdom is wrong. China is not going to have the capacity to produce nearly as much of these chemicals as people are expecting.
-- James Cramer, TheStreet.com



Guy Lerner
This Market Has Real Potential

It's not enough to be bullish. We have to recognize just how much opportunity is here so we're ready to trade.

Jeff Cooper
S&P Could Be Getting a Leg Down

Any further weakness below 1176 would suggest this is only the midpoint of the decline.

View Article  2005 Distance Learning Awards Presented
LONG BEACH, Calif.--(BUSINESS WIRE)--Oct. 17, 2005--The United States Distance Learning Association (USDLA) today presented its 2005 Distance Learning Awards at the Fall Training and Online Learning Conference and Expo in Long Beach, CA.

The annual USDLA awards program acknowledges major accomplishments in distance learning and highlights those instructors, programs, and distance leaning professionals who have distinguished themselves. This year's competition included a new award, the 21st Century Best Practices Award for Distance Learning for extraordinary achievements in the industry.

While the USDLA awards have been closely followed by the industry for a number of years, the 2005 competition marked a new format for the awards. "The USDLA awards have become the standard of excellence for recognizing achievement in distance learning," said Dr. John Flores, CEO of USDLA. "This year we received numerous entries. That made this an especially intense competition - the winners are truly superb."

For the 2005 Awards program, USDLA focused upon three major areas that exemplify the dynamic nature of distance learning: online, videoconferencing, and satellite distance learning

The USDLA distance learning awards recognized professionals and organizations for Excellence in Distance Learning Programming and Excellence in Distance Learning Teaching.

Mr. Don Lake, longtime USDLA board member and chair of the awards committee, noted that, "This year's award winners represent many of the most innovative leaders in distance learning." He continued, "The USDLA awards program honors outstanding contributions from across the spectrum of distance learning - from satellite and videoconferencing to online distance learning programs. These are the best of the best."

Excellence in Programming

BJ HomeSat Network
Boston University
City College of San Francisco (2)
Colonial Williamsburg
Connect for Education
Defense Acquisition University
Engenio Information Technologies, Inc
General Electric Advanced Materials and GECIS (2)
Global Nomads Group
Harvard Graduate School of Education (WIDE)
Missouri School Boards' Association
Toshiba America Business Solutions, Inc.
TRC Interactive, Inc
University of Albany - School of Public Health
University of North Carolina at Greensboro
University of Southern California (2)
Virtual High School, Maynard, MA
West Virginia Virtual Schools

Excellence in Teaching

David C. Bachman, Defense Acquisition University
Dr. Eric A. Brody, Arizona Telemedicine Program
Mrs. Jennifer Cox, BJ HomeSat Network
Daryl Diamond, Broward County (FL) Public Schools
Jody Howard Kennedy, Eastview Middle School, White Plains, NY
Dr. David Levy, Bellevue University
Nathan Putney, Florida Virtual School
Dr. Linda Ross-Happy, University of Missouri

21st Century Best Practices Award for Distance Learning

The USDLA Board also recognized the leadership of trend-setting and innovative corporations and non-profit agencies with its new 21st Century Best Practices Award for Distance Learning. This is the highest award bestowed upon an organization in our industry

Dr. Flores noted that distance learning technology frequently opens new frontiers of learning. "The recipients of the 21st Century Award have often been the pioneers, not only for distance learning, but for education and training in general. This award speaks of innovation and it speaks of excellence. These are the people and organizations that have done the heavy-lifting to make all of this happen."

The Center for Interactive Learning and Collaboration
Defense Acquisition University (DoD)
Florida Virtual School
The LeCroy Center for Educational Telecommunications Polycom, Inc.
The Rendon Group
Reynolds and Reynolds / Corporate University
Stanford University Center for Professional Development
Stevens Institute of Technology
TRICARE Privacy Office (DoD)
UMassOnline/University of Massachusetts
University of Maryland
Virtual High School, Massachusetts

In addition, USDLA also recognized the winners of several noteworthy distance learning awards

-- The USDLA California Chapter, Alliance for Distance Education in California, was named the State Chapter of the Year by the national association.

-- Dr. Robert A. Wisher, Associate Director of Training Transformation Technologies and Director of the Advanced Distributed Learning (ADL) Initiative in Alexandria, Virginia was inducted into the USDLA Hall of Fame.

-- The Honorable John Ellis "Jeb" Bush, Governor of the State of Florida, was awarded the 2005 USDLA Eagle Award for his long-standing support for technology as a means of improving the educational options for all Florida students and especially for his support of the pace-setting Florida Virtual School.

About USDLA. The United States Distance Learning Association (USDLA) is a non-profit organization founded in 1987 to promote the development and application of distance learning for education and training. USDLA represents 4,500 members from preK-12, higher education, continuing education, corporate, military and government, home schooling and telemedicine. USDLA is the leading source of information on distance learning that focuses on public policy which impacts distance learning and its varied constituencies. Association offices are in Boston, MA. For more information about USDLA, visit the organization's website at www.usdla.org.

Contacts
USDLA
Kathleen M. Clemens, 800-275-5162
kclemens@usdla.org
At A Glance

United States Distance Learning Assoc.
Headquarters: Boston, Massachusetts
Website: http://www.usdla.org
CEO: John G. Flores, Ph.D.
Employees: 4
Organization: Non-profit

Source: via Business Wire
Updated  05/04/2005 by company
View Article  DDD Launches 3D TV Set Top Conversion Box
SANTA MONICA, Calif.--(BUSINESS WIRE)--Oct. 18, 2005--DDD Group plc
(LSE:DDD), the 3D software and content company, today announces the
introduction of the TriDef(R) Vision+ 3D set top box ('Vision+').
Vision+ automatically converts most popular consumer video formats to
3D as they are watched, allowing any broadcast, DVD and videocassette
content to be presented in 3D on the latest 3D displays and projection
systems.


The delivery of the Vision+ set top box represents the final milestone
in a GBP 140,000 development agreement with Arisawa Manufacturing Co.,
Ltd. ('Arisawa'), announced in late 2004. By combining the real time
3D conversion capabilities of the Vision+ with the large 30" 3D LCD
displays developed by Arisawa's optoelectronics division, Arisawa and
DDD have delivered an efficient and effective solution for mass-market
3D television.

Using Arisawa's innovative 3D optics, the flat screen 3D televisions
are capable of displaying conventional 2D pictures as well as 3D. When
the viewer decides to watch in 3D, they simply activate the Vision+
set top box using their remote control and put on a pair of 3D
glasses. The system then delivers 3D images from any viewing position
in the living room with the same clarity and quality as the latest 3D
digital cinemas.

In addition to the real time conversion feature, the Vision+ also
supports the playback of specially made 3D movies. This yields an
important in-home distribution channel for the latest generation of
Hollywood 3D movies that are in production for the new 3D digital
cinemas that are presently being opened around the United States.

The Vision+ is compatible with DVD, video and broadcast standards used
in the United States, Japan and Europe. Vision+ also supports twin
projectors allowing it to be used in trade show and
professional/educational venues where big screen 3D is required for
large audiences.

Both Arisawa and DDD are now actively engaged in presentations and
discussions with leading flat screen display manufacturers with the
goal of licensing the combined solution for mass-market 3D television.

"Vision+ represents another substantial achievement for our company,"
said Chris Yewdall, Chief Executive of DDD. "DDD's real time 3D
conversion solutions have been instrumental in our recent agreements
for PC and mobile telephone solutions while Vision+ now allows us to
expand the 3D viewing experience into more popular consumer products
including 3D flat screen television. We are very pleased with the
visual quality that we have achieved in conjunction with Arisawa and
we are now jointly focused on securing mass market licensees for our
combined solution."

"We are excited by the recent reaction to the combined Arisawa/DDD 3D
television solution," said Dr. Sanji Arisawa, President and Chief
Executive Officer of Arisawa. "We are seeing increasing interest in
consumer 3D television and we expect that this easy to use solution
will demonstrate that the television market is now within reach for
our prospective licensees."

Notes to Editors

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing
experience with applications for glasses-free 3D displays. Its
patented technologies enable 3D viewing without glasses; simple
integration of computer graphics applications with 3D displays; supply
of 3D content through 2D to 3D conversion; and 3D transmission over
existing networks. DDD is quoted on the London Stock Exchange's
Alternative Investment Market (AIM:DDD).

-- A new category of flat screen LCD and plasma displays are being
developed and marketed by major consumer electronics companies that
provide stereoscopic 3D images without the need for the viewer to wear
glasses. Stereoscopic 3D images appear to have natural in and
off-screen depth. 3D displays have already been included with mobile
telephones in Japan and in desktop PC displays and notebook computers
in North America and Japan.

-- In July 2005, DDD announced a two-year license agreement to
integrate its DDD Mobile(TM) real time 3D conversion software with a
3D mobile telephone handset for one of the world's top five handset
manufacturers.

-- In March 2005, DDD announced that it had extended the three-year
license agreement with Sharp Corporation to include the TriDef DVD
Player real time 3D conversion software with Sharp's latest Actius
AL3D 3D notebook PC.

-- DDD's solutions provide an important bridge between conventional
two dimensional (2D) applications and content and the new 3D displays.
Normal 2D pictures, video and computer graphics images are manipulated
by DDD's patented software enabling them to be displayed on 3D
displays without requiring the content to be created specially for a
3D display. DDD offers automatic and operator guided 3D conversion
solutions.

-- DDD licenses these software applications, marketed under the
TriDef(R) and DDD Mobile (TM) brand names, to manufacturers for
inclusion with the 3D display products supplied to end users. DDD also
licenses the software directly to end users who already own 3D
displays and through an international sales channel.

-- In July 2005, DDD announced a partnership with Jamster!
International Sarl to convert Jamster's popular mobile phone content
library to 3D for distribution to owners of 3D mobile phones.

-- DDD is currently expanding the product range to allow its content
solutions to be used on future 3D display products including 3D
digital cinema.

More information is available at www.DDD.com.

About Arisawa

Arisawa is a materials company with three divisions specializing in
electrical insulating materials and industrial structure materials,
electronics related materials and products and optoelectronics related
material and products. Arisawa's optoelectronics division has been
involved in the design and development of 3D optical materials and 3D
displays since 1997. Founded in 1909, Arisawa has been listed on the
Tokyo Stock Exchange since 1961. For the fiscal year ended 31 March
2005, turnover and operating income amounted to approximately GBP 288
million and GBP 49 million, respectively. More information can be
found at http://www.arisawa.co.jp/en/index.html.

TriDef and DDD Mobile are trademarks of DDD Group plc. All other
trademarks mentioned herein are the property of their respective
owners. ARISAWA is a registered trademark of Arisawa Manufacturing
Co., Ltd. All other trademarks mentioned herein are the property of
their respective owners.

Contacts


DDD Group plc
Chris Yewdall, +1 (310) 566-3340
info@ddd.com
or
Bell Pottinger Corporate & Financial
Nick Lambert, +44 (0) 20 7861-3232
View Article  Times Online Launches NewspaperDirect's SmartEdition ePaper Solution

VANCOUVER, British Columbia--(BUSINESS WIRE)--Oct. 17, 2005--NewspaperDirect (www.newspaperdirect.com ) is pleased to announce that The Times and The Sunday Times (London), have selected its SmartEdition ePaper solution for its Times Online e-paper at http://www.timesonline.co.uk/epaper.

NewspaperDirect's SmartEdition solution allows publishers to display their newspapers on the web in their original format, with no capital investment and with zero operational costs. In addition, NewspaperDirect can manage the entire online subscription process.

"The Times Online ePaper, powered by NewspaperDirect, offers our readers an intuitive digital representation of The Times and The Sunday Times newspapers, for subscribers accessing from outside the UK and Republic of Ireland," said Dan Leonard, Product Manager, Times Online. "The e-paper is available online each day from 5am GMT. Following a seamless migration of our e-paper subscriber database on 1st August 2005, NewspaperDirect have added search, multiple views, a 30-day archive and the ability to trial the product free for 7 days to our existing product offering."

Alex Kroogman, NewspaperDirect CEO says, "We are delighted to be working with The Times and The Sunday Times, two of the world's great newspapers. With this SmartEdition solution, the traditional printed newspaper is replicated online -- bringing readers their newspaper in a familiar format, with valuable digital tools."

About NewspaperDirect

NewspaperDirect is the leader in digital delivery and local printing of same-day newspapers from around the world. With over 280 newspaper titles, and a network of over 400 print locations in more than 70 countries, NewspaperDirect delivers to subscribers everywhere. NewspaperDirect also provides direct access to newspapers online through PressDisplay.com.

About The Times Online

Times Online (www.timesonline.co.uk) is the website of The Times and The Sunday Times, providing live news, sport and business as well as publishing two of the world's best-known newspapers online. It offers a wide range of services including the subscription service Times archive, the Crossword Club, Times Law Reports, news alerts and free breakfast news, as well as personal finance and travel offers via e-mail bulletins. The travel, property, motoring, business, personal finance, sports and entertainment sections of Times Online combine the best of The Times and The Sunday Times with online-only content and services. The Times, The Sunday Times and Times Online are part of Times Newspaper Ltd. (TNL) a subsidiary of News International Ltd.

Contacts
NewspaperDirect Director, ePublishing Services
Nikolay Malyarov, 604-278-4604, ext. 250
Email: NDdigital@newspaperdirect.com
or
NewspaperDirect VP EMEA
David Owen, +44 (0)1494 762449
Email: davido@newspaperdirect.com
View Article  A Guide To Performance Management


Nowadays, a great significance is being given to Performance
Management, as companies incorporate them in their effective
management strategies. However, a lot of people find this
process a complicated one, mostly because of the many options
that it offers – on the organization, a specific
department/branch, a product or service, and on employees,
among others.

In order to minimize this confusion, the items below will give
you a general idea of what Performance Management is all about
as well as the activities that are involved in this process.

What is Performance Management?

Performance management is a process that provides both the
manager and the employee (the person being supervised) the
chance to determine the shared goals that relates to the
overall goals of the company by looking into employee
performance.

Why is it important?

Performance Management establishes an outline for employees and
their performance managers to assess and to come to an agreement
on certain concerns and aims that are in accordance with the
overall structure of the company. This enables both parties to
have clear objectives that would help them in their work and in
their professional growth.

Who conducts Performance Management?

Performance Management is carried out by those who oversee the
performance of other people – work/team leaders, supervisors,
managers, directors, or department chairs.

What are the processes involved?

Below are the phases of the Performance Management process:

1. Planning

This phase of Performance Management process includes
establishing job descriptions and identifying the employee's
essential functions as well as defining the strategic plan/s of
the department or the company as a whole.

Job Description

A job description is used to advertise a vacant position, which
typically specifies the following:

- The specific functions, tasks, and responsibilities of the
position
- The amount of time needed to act upon each function
- The qualifications needed (skills, knowledge and abilities)
to perform the job
- The physical and mental requirements of the position
- Salary range for the position
- To whom the position reports

Job descriptions should be disclosed to the employee as soon as
he or she is hired. Note, however, that job descriptions are
listed using words that make it difficult to measure the
employee's performance. They are in contrast with competencies,
which list the skills needed in performing such tasks and are
described using terms that can be measured.

Strategic Plan

In effect, a strategic plan tells you three things:

- Where the company is heading in the coming year/s.
- How the company is going to get there.
- How the company will know if it is already there or not.

Included in a strategic plan are the following:

Mission statement – the primary reason why your department (or
company) exists.

Goals – associated with the mission statement, they determine
the results that will advance said statement/s.

Strategic initiatives – specifies definite steps that must be
taken to accomplish each goal. It is a dynamic process, usually
examined during periods such as one or two years.

2. Developing

This phase of Performance Management process includes
developing performance standards, which offers a scale that
describes how a specific job should be performed in order to
meet (or exceed) expectations. They are explained to newly
hired employees and are later used to evaluate work
performance.

Performance standards are generally outlined with the help of
the employees who actually perform the tasks or functions.
There are a number of advantages with this approach:

- The standards will be suitable to the requirements of the job

- The standards will be applicable to actual work conditions
- The standards will be easily understood by the employee (and
performance manager as well)
- The standards will be acknowledged (and received) by the
employee and the performance manager

Standards of performance are usually in the form of ratings (1
to 5, A to E) that are used by performance managers to rate the
employee's actual level of performance.

3. Monitoring

This phase of the Performance Management process includes
monitoring employee's work performances and giving feedback
about them.

As the basis of feedback, observations should be verifiable:
they should involve noticeable and work-related facts, events,
behaviors, actions, statements, and results. Feedback of this
type is called behavioral feedback, and they help employees
improve and/or sustain good performance by precisely
identifying the areas that the employee needs to improve
without judging his or her character or motives.

4. Rating

This phase includes conducting performance evaluations. This is
the critical aspect of the Performance Management process,
especially because it is important for performance managers to
arrive at an unbiased assessment.

A performance appraisal form has the following features:

- Employee information
- Performance standards
- Rating scale
- Signatures
- Employee performance development recommendations
- Employee comments
- Employee's Self-appraisal

Why conduct performance appraisals? It provides an opportunity
to improve performance in the future not only for employees,
but for managers as well. Performance appraisals enable
managers to acquire information from employees that will help
them make employee's jobs more productive.

5. Development Planning

This phase of the Performance Management process includes
establishing plans for improved employee performance and
development goals. This advances the overall goal of the
company and at the same time increases the quality of work by
employees by:

- Encouraging constant learning and professional growth.
- Helping employees maintain the level of performance that
meets (and exceeds) expectations.
- Improving job - or career-related skills and experience.

In closing, Performance Management is a process that, when
executed fairly and effectively, can improve the quality of the
company's workforce, raise standards, increase job satisfaction,
and develop professionalism and expertise that would benefit not
only the employees but the entire organization as well.


About The Author: For more great performance management info
and advice check out: http://www.performance-mngt.com
View Article  Flowers Are A Great Gift
Flowers are a great gift, useful in home decoration or in
landscaping. When thinking about what to grow in any certain
space, one has a wide array of choices for what kind of flowers
would best be planted. Choices many times have to do with when
the flowers should bloom and when they will be most
appreciated.

Wildflowers, of course, are available in abundance. Gathering
and pressing wildflowers is a popular pastime, and for those
who live near open fields or other natural places, a bouquet of
wildflowers is the easiest way. The bright array of blossoms
that can be gathered in the wild require no effort other than
finding and picking.

If you are trying to grow flowers in a specific bed, there are
many choices, having mostly to do with when the flowers will
bloom. A basic choice is between annual flowers, which last
only for one growing season, or the hardier perennials, which
can grow for years and years if properly cultivated.

Annual flowers can be better for a longer blooming time, for
more robust blossoms, and for more micromanaged growing
conditions. Perennials in many cases will produce less vivid
flowers over a number of years. There are also Biennials,
flowers which don't blossom at all the first growing season and
die after the second. There are obvious disadvantages to
biennials, but for the avid gardener, they remain part of a
varied flower bed.

Annuals come in different varieties, and some are more fragile
than others. More delicate plants, called 'tender' annuals, are
probably more for the advanced gardener and in suitable
conditions. Stronger annuals will be more likely to outlast
rough soil or handling and other potential problems. Some
annuals can withstand the vestiges of frost or stand up to the
elements in other ways.

Perennials, then, need to be studied for their blossoming
patterns, and for other particular growing conditions. Perhaps
the most popular perennial is the rose, grown in thorny bushes.
The rose is among the most familiar flowers, used widely in our
social rituals, as a gift between lovers or friends, and
enjoyed as the subject of classic poetry and literature. Rose
bushes are tenacious and with the right conditions can provide
lasting enjoyment in your yard or garden.

The gardener will want to look at growing conditions, as also
at color schemes, to create a vivid and eye-catching garden.
Consider whether the plants will be needed only for a season,
or whether they should last into future years, growing along
with their tenders. In any case, a lively crop of blooming
beauties will enable the gardener to do as the florists
suggest: Say it with Flowers.


About The Author: Alan Jason Smith is the owner of
http://www.agoraflowers.com which is a great place to find
flowers links, resources and articles. For more information go
to: http://www.agoraflowers.com
View Article  Top 7 Ways To Profit From Foreign Trade

Here are seven excellent ways to earn income from international
trade.

1. Importing: Retail store owners can find additional products
to sell from foreign manufacturers, distributors, and other
suppliers. You may even decide to go exclusively into the
import business and become a wholesale distributor.

2. Exporting: Manufacturers can find new customers for their
products in foreign countries. You could also become an Export
Management Agent. Arrange for other domestic companies to sell
their products to foreign corporations and earn a commission.

3. Licensing: Consider becoming a licensing agent. Earn
royalties by arranging for foreign corporations to manufacture
and sell the products of domestic companies.

4. Finder`s Fees: You can earn fees from domestic companies for
finding foreign buyers (or for finding suitable imports from
foreign suppliers). You can also earn fees from foreign
companies for finding domestic corporations that will buy their
products (or for finding suitable suppliers and products from
domestic corporations).

5. Drop Shipping: Visualize receiving an order from a customer
based in a foreign country and not having to be bothered with
shipping and handling the product. No customs declarations or
brokers are required by you. This is because your drop ship
supplier is handling those details.

6. Mail Order: Add a mail order service to your existing
business operation. Manufacturers, retail stores, and other
businesses can increase their sales by using this additional
method of selling that is very conducive to international
trade.

7. Internet Marketing: You can also extend your reach to
worldwide customers by means of the Internet. Methods of
obtaining foreign business include affiliate marketing, online
auctions, online  stores, and websites.


About The Author: Stephen Pope, President of Pope Consulting
Inc., has been helping clients to earn maximum business profits
for over twenty-five years. For more information about
international trade and other profitable Work at Home Small
Business Ideas, visit
http://www.yenommarketinginc.com/impexp.html
View Article  De-Stress Yourself With Water, Oxygen And Sunlight!
Oxygen, water and sunlight are the most basic life giving
elements on this earth. Without them we have no existence here,
but our current lifestyles being so hectic, we seem to take it
all for granted and not much thought goes into the fact that we
need these elements daily to survive properly.

Our bodies are 70% water and we extract water from what we eat
and drink. No doubt you've heard that you should drink eight
glasses of water per day. This is true although some people may
need even more than that. Water is what hydrates you. Drinks
like coffee, sodas and alcohol will dehydrate you. Not to say
that you should never drink them, but if you do, then drink
extra water to make up for it.

How do you know if you are dehydrated? Here are some tips:

1) If you push your finger down on your skin and it does not
pop back up immediately but feels a bit mushy and comes back
slower, then you are dehydrated.

2) If your urine is dark yellow and has an odor, then you are
dehydrated. Urine should be fairly clear and odor free. Note:
there are foods such as asparagus or b-vitamins that will give
your urine a dark color but that is natural and nothing to
worry about.

3) If you are fatigued, your skin is flushed or your lips or
mouth is dry then you may be dehydrated.

Sunlight is another element that we need to survive. We get
lots of warnings that we need to protect ourselves from the sun
and to use sunscreen and stay indoors as much as possible. There
is some merit to that, but we get vitamin D directly from the
sun and you only need about 15 to 20 minutes to get that. Plus
if you are like me, a few days of non-stop rain can be very
depressing. As soon as the sun comes up, my spirits rise
dramatically. Enjoying the sunshine can give you that boost,
lift your spirits and make you feel better. Relaxing in the
sun, a great way to de-stress.

Oxygen! Getting enough is vital, but alas, we have become
shallow breathers and many more of us than you realize don't
get enough oxygen. How, you say?

Well, just look at the couch potato watching TV all day, or
people that have machines that do most of the work for us. How
often have you seen lawn maintenance personnel sitting on a
lawn mower cutting the grass? We used to get out and push. It
was a huff and puff job but you certainly would be breathing
hard afterwards.

Kids used to walk to school, now they take buses or get driven
to school. How many of us sit in an office all day working at
our computers. Then we go out for a sit down lunch, work some
more and get home and relax in front of the TV for the rest of
the night trying to unwind from the mental stress of the day.
Sleep and do the same routine the next day and the next day and
so on. When Do We Really Move Our Bodies?

There are a certain percentage of people that will go to the
gym regularly or do cardio workouts and then you have people
who dance etc. For those of you already doing that, my hats off
to you.

We need oxygen for all the cells in our bodies to be healthy.
The best way to do that is to move our bodies around and breath
deeply. Most exercise classes will get you there. It does not
matter if you do weights, yoga, running or walking. Get
yourself moving and breathing.

You can also do breathing exercises while sitting or lying
down. Get yourself comfortable and slowly breath in through
your nose and then slowly release from your mouth. Do this
several times. Take a break for a few minutes and do it again
several more times. I did this while I was on an airplane and
was amazed at how much better I felt. I've done this ever
since. It works great!

In short, drink water, breath deeply and get some sun (in
moderation)! You'll feel better!

If you can't seem to get yourself motivated to do this then try
putting up some motivational posters to get you going. Put them
in places where you will see them often to remind you. It works
for me!


About The Author: Willie Jones is a freelance writer,
researcher, and artist. We all need a little push sometimes to
get things done which is why Willie in addition to researching
and writing promotes Motivational Posters at
http://www.artinspires.com. Don't forget to enroll in the
motivational poster drawing. All winner receive a free framed
print
View Article  Bob Dylan

1. Crooning Bob, Hidden Muse
2. Masked & Anonymous
3. Robert Allen Zimmerman
4. Elston Gunn
5. A Star Is Born
6. A Legend Mends A Legend
7. Emergence
8. Bringing It All Back Home
9. Pat Garrett And Billy The Kid
10. Grammy Time
11. Pope On The Red Line
12. In Their Father's Footsteps?
13. Albums Of The Year
14. Hollywood Hit List
15. Jack Fate
16. Award Monger
17. The Missing Beatle?

"I think of a hero as someone who understands the degree of
responsibility that comes with his freedom." - Bob Dylan

1. Crooning Bob, Hidden Muse
Recently a Japanese writer named Junichi Saga was astonished
and flattered to learn that passages from one of his books
apparently found their way into a few of Bob Dylan's lyrics.
In Bob Dylan's 2001 song, "Floater", he croons - "My old man,
he's like some feudal lord, got more lives than a cat." "I'm
not quite as cool or forgiving as I sound" "Sometimes somebody
wants you to give something up, and tears or not, it's too much
to ask."

On page six of Junicihi Saga's book, "Confessions of a Yakuza",
he writes - "My old man would sit there like a feudal lord."
"I'm not as cool or forgiving as I might have sounded." Then on
page 182, writes - "Tears or not, though, that was too much to
ask."

The practitioner of Chinese medicine resounded that the
revelation of Dylan calling upon his own work was surprising.
This could be counted as a literary theft of sorts, but the
author has stated he has no plans to sue. "Why would I sue? To
take something that made people around the world happy and try
to exploit it for money - that's poverty.", stated Saga.
"This shows that people in other countries can relate to the
harsh realities of prewar Japan, which was a poor, struggling
nation. I'm just happy somebody read my book and liked it.",
said Saga. "My book hasn't even sold that well, and it's out of
print in Japan." He further added he has estimated to have only
made about $8,475 from the publication.

A few weeks ago, Saga bought his first Bob Dylan CD, "The Best
of Bob Dylan".

2. Masked & Anonymous
Would you reach out a hand to save a drowning man if you
thought he might pull you in?

This is the tagline for Bob's latest film called, "Masked &
Anonymous". In it, Bob plays, Jack Fate, a singer whose career
has gone on a downward spiral and is forced to make a comeback
to the performance stage for a benefit concert. For this film
he was joined by some of Hollywood's hottest and brightest, all
of which reportedly signed onto the film at scale rates. The
cast includes: John Goodman, Jessica Lange, Luke Wilson, Jeff
Bridges, Penelope Cruz, Reggie Lee, Angela Bassett, Steven
Bauer, Larry Campbell, Bruce Dern, Alex Desert, Treva Etienne,
Dan Frischman, Tony Garnier, Laura Elena Harring, Ed Harris,
Shawn Michael Howard, Val Kilmer, Bruce Kirschbaum, Antonio
David Lyons, Cheech Marin, Chris Penn, George Receli, Giovanni
Ribisi, Mickey Rourke, Sam Sarpong, Charlie Sexton, Jon
Sklaroff, Christian Slater and Fred Ward. On top of all of
that, T-Shirt King friend, Keri Bruno, pulls 2nd Unit Directing
duties on the talent heavy film.

The film hits theatres in a limited US release on July 25th.

3. Robert Allen Zimmerman
At 5 foot six inches, Robert Allen Zimmerman might be a slight
man, but under the name Bob Dylan, he is a legendary giant of a
musician.

4. Elston Gunn
Robert Allen Zimmerman was born May 24th 1941 in Duluth,
Minnesota. His father, Abe, was employed by the Standard Oil
Company there, but when Robert was six the family moved to
Hibbing, Minnesota. The one riddling note about Hibbing is that
is very often the coldest place in the United States. Yikes.
Growing up there he taught himself piano and guitar and formed
several high school rock bands. Around this time he toyed with
the stage name, "Elston Gunn".

5. A Star Is Born
By 1959, Robert entered the University of Minnesota and began
performing under the name Bob Dylan at clubs in Minnesota and
St. Paul.

6. A Legend Mends A Legend
In 1960 he traveled to New York to perform in various folk
clubs throughout Greenwich Village. While in New York he spent
time with his idol, Woody Guthrie at his hospital room.

7. Emergence
Late in 1961 he landed a contract with Columbia Records and the
following year his debut album was released with two original
songs. A year after that, "The Freewheelin' Bob Dylan" emerged
with an all original album, including a song that became an
anthem of the '60's - "Blowin' in the Wind".

8. Bringing It All Back Home
In February 1964 Dylan and a small group of friends drove south
out of New York City and stopped in unannounced to see poet
'Carl Sandburg' in North Carolina. Disappointingly, Dylan left
only 10 minutes after arriving when he realized he couldn't get
the venerable man of letters to take him seriously as a fellow
poet.

He popped folk-rock into the mainstream after touring with Joan
Baez with his own flavor of electric/acoustic swagger,
culminating with his hit song, "Bringing it all Back Home".
Soon after the Byrd's turned his song "Mr. Tambourine Man" into
another hit with their cover version of the famous tune.

9. Pat Garrett And Billy The Kid
Following a motorcycle accident in 1966 which took him out of
the limelight until 1969. Around that time, Sam Peckinpah asked
him to compose the score and appear in his film, "Pat Garrett
and Billy the Kid". This would be the only the beginning of a
long and continuing relationship with Hollywood and filmmaking.


10. Grammy Time
In 1974, Bob Dylan and The Band hit the road to promote their
first number one album, "Planet Waves". The next year they had
another chart-topper with the release of, "Blood on the
Tracks". He followed that with several Rolling Thunder tours, a
film called, "Renaldo and Clara" and then stunned the music
world with the release of his fundamentalist Christian album,
"Slow Train Coming". A song from this album garnered him his
first Grammy.

11. Pope On The Red Line
In May 1997, he was stricken with histaplasmosis, a possibly
fatal infection of the heart sac, but recovered to take on a
tour of Europe. He kicked off the trip by September, starting
off in Rome by special request of the Pope.

12. In Their Father's Footsteps?
His son Jakob Dylan has made a good time semi-emulating his
infamous father with his own band, The Wallflowers. However,
his Jesse Dylan has taken a slightly altered route to stardom,
opting for the glamour of Tinsletown. His first major directing
gig is about to be released, "American Pie 3". Jesse also
directed a film called, "How High" and appears with a special
thanks credit on "The Matrix Revisited".

13. Albums Of The Year
He is truly legendary, his 1997 album, "Time Out of Mind" and
his 2001 album "Love and Theft" were both voted Album of the
Year by the Village Voice's annual critics' poll. Seems like a
no-brainer to us.

14. Hollywood Hit List
He has composed and recorded songs or had his recorded songs
used in the following films:

Gods & Generals
Divine Secrets of the Ya-Ya Sisterhood
Vanilla Sky
Bandits
Blow
Remember the Titans
High Fidelity
Wonder Boys
The Hurricane
American Beauty
Hope Floats
Fear and Loathing in Las Vegas
The Big Lebowski
Jerry Maguire
Breaking the Waves
With Honors
Dogfight
Band of the Hand
American Pop
Renaldo and Clara
Pat Garrett and Billy the Kid

15. Jack Fate
The small $10 million dollar film, "Masked & Anonymous" was
directed by veteran TV comedy director, Larry Charles, who has
also helmed shows for, "Mad About You", "Seinfeld" and "Curb
Your Enthusiasm".

He appeared on the TV show, "Dharma & Greg" playing himself.
When he met Conan O'Brien at a recent concert, Bob was quoted
as saying, "I know you from the TeeVee."

16. Award Monger
He has received numerous awards of note, including: The Polar
Music Prize from the Royal Swedish Academy of Music in 2000,
The Commandeur dans l'Ordre des Arts et des Lettres from France
in 1990, an honorary doctorate from Princeton University in 1970
and was inducted into the Rock and Roll Hall of Fame by Bruce
Springteen at New York's Waldorf Astoria Hotel in 1988.

17. The Missing Beatle?
He appears on the sleeve of the Beatles' "Sgt. Pepper's Lonely
Hearts Club".

At the famous "Johnny Cash at San Quentin" concert, Johnny Cash
introduced a song he co-wrote with Dylan by describing his as
"�the greatest writer of our times."


About The Author: To read more articles by Chad, visit the
American Pop Culture Encyclopedia at:
http://www.americanpopcultureencyclopedia.com. If you would
like to read this article, or others like it, on American Pop
Culture Encyclopedia, visit:
http://www.americanpopcultureencyclopedia.com/bob%20dylan.htm
View Article  Gas Rewards Credit Cards Save You Money At The Pumps

Gas prices breaking your budget? Switch to a cash back credit
card rewards plan and save 2% to 5% on all your purchases at
your favorite gas station. For credit savvy consumers that can
make a difference in real dollars and cents.

Branded gas company cards can cost you

By using a major credit card offered by Visa, Mastercard or
American Express for your gasoline purchases you can save a lot
of money over a branded gas company card, such as Shell, Amoco,
Citgo or Exxon. Usually these gasoline branded cards have a
much higher interest rate, usually about 21% or more.

Transfer your balance and you could save even more

Another plus - by transferring your credit card to a cash
rewards credit card, you can often take advantage of a 0% APR
credit card balance transfer, and save even more. As gasoline
prices edge ever higher, this can be a welcome breather to a
strained household budget.

How cash back credit card rewards or rebates work

Typically, cash rewards cards offer you rebates on all
purchases, including groceries, retail items, movie tickets as
well as gas. Cash back credit card rewards are sent to you
either as a check or as a credit to your account. These amounts
can add up significantly if you travel or put in many miles
commuting.

Not all cash rewards are alike

Some gas companies will "brand" their company specific card
with a Visa, or Mastercard logo, for example, and can be used
anywhere — but you will only receive a cash reward if you
purchase gas from that specific station. These types of cards
are limiting as to how and where you can use them, and you
won't always get the lowest price on gas.

If you really want to save

For consumers who pay off their credit card balances every
month, this type of cash back credit card can really be
beneficial, by providing a cash rewards with only a token
finance charge. Look for a credit card offer with no annual
fee, or transfer your balance to a 0% APR credit card that also
offers cash back rebates.

So, if gas prices are breaking you budget, consider switching
to a gas rewards credit card offering cash back.

Used wisely, cash back credit cards can be a useful tool in
balancing your budget.

Copyright 2005 Ed Vegliante.


About The Author: Ed Vegliante is the owner of
http://www.credit-card-surplus.com , a well organized credit
card directory enabling the user to compare and apply for a
variety of credit credit card offers. Find links to secure
online credit card applications.
View Article  Tanning Is Great! But Get Some Sun Protective Swimwear.

Summer is the season of fun at the beach and there is plenty of
sunlight making it imperative to put on sun protective swimwear
. Whilst the great pastime time during this period is sun
bathing, the greatest danger lurking along beaches and swimming
pools is ultra violet rays from the sun.

Ultra violet rays are emissions from the sun that has the
potential of causing damage to unprotected skin surface.

Sun protective swimwear are clothing that we put on to fend off
the negative effects that these radiations can have on the body.


The manufacture of sun protective swimwear is an elaborate
process. Although the clothes themselves are made up of
ordinary, everyday fabrics, it is the lining and the special
treatment of the clothes that turn them into sun protective
swimwear.

One technology is to use durable, breathable, lightweight, and
very comfortable fabric with a 4-way stretch. The inner part of
the fabric is lined with the ultra violet light protective
coating. If the sun protective swimwear is going to be used for
swimming in a pool, then it is made from chlorine resistant swim
fabric.

For people who are highly sensitive to sunrays or
photosensitive skin or skin cancer, the choice is high-SPF
clothing. These contain containing colorless compounds, and
treated resins that absorb ultra violet light.

The essence of sun protective swimwear is to reflect as much as
possible, the dangerous ultra violet rays from the sun as much
as possible. This means, shiny, silky or reflective clothing
are the best.

Another technique is to use tightly woven micro fiber
containing enhanced titanium dioxide which diffuses ultra
violet light and CoolMax mesh to ensure ventilation and
moisture management.

There are several types of sun protective swimwear available.
There are some for babies, some for men and some for women.
Between these we have ordinary and high end designer swimwear.
Although all of them have the protection against the sun, there
are vast differences in quality of fabric, design and
appearance.

There are some sun protective swimwear that cover the entire
body and some that are just top wear, shorts or pants.

With the high end fashion, you can have two, three and even
sometimes four piece sun protective swimwear with a hat or
sunglasses to match.

Of increasing popularity are men's sun protective swimwear
comprising of a shirt, shorts and matching glasses. These
products are both in the regular version and high end fashion.


Before we get on to why we need sun protective swimwear , it
may be helpful to look at ultra violet rays. Ultraviolet rays
(UV) or radiation is the invisible rays that are part of the
energy that comes from the sun. UV radiation can damage the
skin, cause melanoma and other types of skin cancer. There are
two types of UV rays - there is the UVA which causes ordinary
sun burn and the UVB which penetrate deeper into the skin to
cause melanoma and other types of skin cancer.

Physiologically, overexposure to UV radiation can disturb the
body's immune system and the skin's natural defenses.

Sun protective swimwear offers you a kind of filtering against
these harmful rays. People most susceptible to these rays are
those with light clothing and in areas where there is no
overhead protection like the beach. Sun protective swimwear is
also needed during summer when the sun shines a lot and
consequently emits more ultra violet rays.

If you are interested in the stats,

• 1.3 million New cases of skin cancer are diagnosed each year.

• One in five Americans will contract skin cancer.
• Malignant melanoma, the worst form of skin cancer, has
increased 1,800% since 1930

It is likely that many patients can save themselves the
discomfort of these illnesses by putting on some sun protective
swimwear .

You need to exercise a lot of discretion in buying protective
swimwear.

Sun protective swimwear is categorized per UPF rating. UPF is
the amount of radiation that can pass through the clothing. For
example, a fabric with a UPF rating of 15 will permit one
fifteenth of the UVR to pass through it and a UPF 20 fabric,
one twentieth of the UVR to pass through it. What this mean is,
depending your skin sensitivity, you will go for the clothing
that suits your skin type, and of course, how long you will be
exposed to the sun.

It is also important to consider weave type. Generally, the
tighter the weave or knit, the better the protection against
the sun.

The less the light that can pass through the clothing, the
better. To test porosity, you can hold the sun protective
swimwear against the sun and see how much light comes through.


Darker clothes should also be preferred against lighter
clothes.

The price of a sun protective swimwear ranges from $49.95
upwards and there are several shops offering regular and high
end fashion sun protective swimwear.

Sun protective swimwear can be pretty expensive and therefore
need a lot of care to prolong their life. Here are a few tips
on how to care for them:

Avoid oil-based suntan lotions which can stain the fabric and
cause it to stretch. Stretching increases porosity and
consequently permits more UV light to come through.

Soak clothes in vinegar to prevent fading which permits more
light to come through the clothes.

Chlorine can interact with the sun protective swimwear and
damage it. Try to soak your body wet before jumping into the
pool to minimize the chemical reaction with the chlorine in the
pool.

Enjoy the sun, tan as you want but be mindful of the danger of
UV - put on your sun protective swimwear and save your
beautiful skin.


About The Author: For more swimwear information, please visit
http://www.beach-gear.info
View Article  Giant Squid Finally Captured On Film

On 27 September 2005, the greatest zoological discovery of the
century was announced. For the first time ever, a live giant
squid was caught on film.

The Animal

The giant squid (Architeuthis) has been known to humans since
ancient times. Giant squid were regular features in many
Norwegian tales (where, many believe, it inspired the creature
known as the Kraken). The first substantiated report of a real
giant squid, was in 1873. The animal was reported to have been
attacking a minister and a young boy, near Bell Island,
Newfoundland. Five years later, scientists received their first
giant squid specimen, when a carcass washed ashore in Glover's
Harbor, Newfoundland.

What's in a Name?

The scientific name for the genus containing the giant squid
is: Architeuthis, which translates to: "The ruling squid."

How big?

The largest giant squid on record was a female that washed
ashore on a New Zealand beach in 1887. From end to end, the
creature measured 16.8 meters (55 ft) long. Because of the
"springiness" of their tentacles, though, this has been viewed
as an exaggerated length. If the animal were still alive, it
resting length would have been closer to 9.8 meters (32 ft).

Elusive Monster

Despite knowledge of the existence of this beast for the past
127 years, scientists have never been able to actually capture
the creature alive; either in a net, or on film. This was due
to a variety of different factors that were not conducive to
human capture. Some of these factors included:

Depth – Most large squid prefer depths of several hundred, to
one thousand meters.
This makes it very hard to place fishing nets and bait.

Time – Suggested by their gargantuan eyes, and verified by
observations of other species,
large squid prefer to hunt in areas of the water column, which
remain very dark. They usually only come closer to the surface
at night. These scenarios present a problem for anyone wanting
to film these animals.

Pressure – Water pressure increases by one atmosphere for every
9.8 meters (32ft) in
depth. Giant squid appear to favor depths between 600-900
meters (1,968 – 2,952 ft). At 900 meters, water pressure is 92
times greater than at the surface. If a large squid were caught
at that depth, and brought up, the rapid change in pressure
could possibly kill the large animal long before it ever
reached the boat. The only choice would be to bring the
creature up slowly; a process that would leave plenty of time
for it to escape.

Seeking Help

One telltale way to find giant squid, is to follow one of their
primary predators: the sperm whale (Physeter macrocephalus).
These animals are known hunters of giant squid. Many
individuals are known to carry large sucker and claw marks
believed to be souvenirs from their epic underwater battles. By
figuring out where sperm whales like to hunt, one should be able
to get a good idea of where the squid live. By following this
process, scientists have been able to get a fairly good
estimate of the general living depths for giant squid.

Minor Success

In February of 2001, Dr. Steve O'Shea, along with the Discovery
Channel, caught the first ever living giant squid. In fact, he
caught of few of them. The only catch was that they were only
larvae. The babies had to be maintained in special pressurized
tanks, in order to keep them alive. Unfortunately for Dr.
O'Shea, the larvae did not survive the trip back to the
mainland.

Patience is Key

Japanese researchers: Tsunemi Kubodera, and Kyoichi Mori, set
out to capture film of an adult giant squid, in the wild. From
2002 to 2004, Kubodera, Mori and their crew, set up remote
camera systems in Japanese waters, which were known to harbor
sperm whales and giant squid. They hooked depth loggers to the
cameras, along with bait rigs dangling below them. For the
bait, the researchers used a Japanese common squid on one end,
and a mesh bag filled with shrimp, to use as an odor allure on
the other end.

Finally, on 30 September 2004, Kubodera, Mori and their crew
struck gold. A large, 8 meter (26ft) adult squid was caught
attacking a piece of bait the researchers had dangling 900
meters below the surface.

The Battle

At 9:15 AM, the squid attacked the bait. The camera captured
the attack on film. During the initial attack, a portion of the
squid's tentacle became snagged on the bait rig. At 1:28 PM, the
squid finally broke free from its snare. It had struggled on the
line for a mind blowing 4 hours!

Unexpected Souvenir

The struggle to break free was so violent, that the animal
actually ripped off the tentacle that was stuck to the bait
rig. This tentacle remained attached to the rig, as the
researchers brought it up. The leftover squid remnant measured
5.5 meters (18 feet) long! The tentacle was observed to still
be sucking and attaching itself to anything it could get a hold
of.

Truth is Stranger than Fiction

Prior to these observations, scientists had assumed that giant
squid were sluggish creatures that remained neutrally buoyant
in the water column; dangling their long tentacles in order to
lure fish in. Now we know that these animals are much more
active, and aggressive than we had once thought.

Not Over with Yet

With the announcement of this discovery, a renewed interest in
the giant squid has begun. Many documentary film companies are
now attempting to capture even better footage of these animals
in their natural habitat.

There's Always a Bigger…Mollusc?

With all of this renewed hubbub over the giant squid, it should
be pointed out that it is not completely unique among squid. As
with many things named "giant" in zoology, there always seems
to be something else that comes along to dwarf the previous
"biggest."

Enter the colossal squid (Mesonychoteuthis hamiltoni). Though
this animal has been known to science since 1925, it never
received the acclaim it's smaller (but longer) relative,
Architeuthis, got. While the colossal squid doesn't appear to
grow as long as the giant squid (their tentacles are shorter),
they are many times larger than them. Furthermore, while giant
squid are often viewed as the antagonists in battle scenes with
sperm whales, there is good reason to suggest that the colossal
squid might be responsible for so many battle scarred whales.
As previously mentioned, many large sperm whales are found with
deep claw marks on their heads. Giant squid tentacles do not
have claws on them. They only contain suckers. Colossal squid
tentacles, on the other hand, are laced with numerous hooks.

Who knows what else awaits discovery down in the murky depths
of the ocean.


About The Author: The Iconoclast is a student at the University
Of New Mexico and part of the web building team at
http://www.Gifteteria.com :Gift Giving With A Smile.
View Article  Traveling In Costa Rica

Costa Rica is full of fascinating things to see and do. When
you visit Costa Rica the first thing that you will notice is
the friendly environment that permeates every aspect of the
society in Costa Rica. And there are not many places on earth
that are as beautiful all year round as Costa Rica. In Costa
Rica you will be able to sit on the beach and luxuriate under
the sun or choose from a variety of adventures that you just
cannot find back at home.

If you are staying in Costa Rica you will want to check out all
of their fabulous museums. There are over 30 different fantastic
museums in Costa Rica and each of them will take your breath
away with their amazing artifacts. You will find some of the
most fantastic finds in Costa Rica at their museums. These
museums are a great way to spend the day when you need a little
break from the sun and the beach.

The sun in Costa Rica is powerful so be sure to bring some good
sunscreen and a hat, getting sunstroke in Costa Rica is no way
to enjoy your vacation.

There are many other gorgeous sites to see in Costa Rica
besides the sun and the museums and one of them is the variety
of trees. If you love the outdoors then Costa Rica is the place
for you. There are many hikes and treks that you can go on in
Costa Rica that will thrill your senses. You will get too see a
good portion of the wildlife in Costa Rica as they go about
their daily business, which is always fun and exciting. Costa
Rica is a great place to visit either on your own or with
others.


About The Author: Carmen Ross is the owner of Costa Rica Travel
And Real Estate Site.
(http://www.costaricatravelandrealestatesite.com). Her site
contains information and resources for people interested in
traveling to Costa Rica and living in Costa Rica.
View Article  Are You Having Sleepless Nights Because Of Your Finances?

You've worked hard all day and come home at night, only to
discover that you can't get comfortable in your own bed. You
toss and you turn for well over three hours. As 3a.m.
approaches, you finally go to sleep but the alarm sounds all
too quickly at 6 a.m. It's time for you to go to work. Day two
comes and you're off again to the usual rat race. You repeat
the same pattern once you get home. Later that night you lay in
bed, thinking how you're going to pay all of these bills.
Despite your best efforts on the job, including overtime, it
doesn't seem to be enough. What can you do? Who can you to turn
to?

Does this sound like you? Are you a Christian having sleepless
nights because of your finances? Here are the top five reasons
I have found why people get into debt:

1) Try to live beyond their means. Keep up with the Joneses.
2) Lost job and bills pile up
3) Have never been taught money management
4) Divorcing and the other party charged up cards in the
process splitting up
5) Impulse Shopping

I too was a victim. Not from just one, but two of these debt
catalysts. My husband equally had financial woes, his was still
on this list. Being in debt has a way of having a hold on you
and causes you not to think clearly. People in debt tend to
operate out of fear - for example they ignore phone calls
because it might be a collection agency on the other end. How
many calls have they missed? Or perhaps, they write a check in
the hopes that it will clear the bank; knowing full well they
spent the money on luxuries and other needless excesses that
have caused the bank account to have insufficient funds.

If any of this sounds like you or someone you know, assure them
they can get out of debt without filing bankruptcy. They have to
want help and not let pride or embarrassment get in their way of
being helped.

At Journey To Wholeness, we work with people who want help
getting their finances in order. There is no charge for our
help. Why would you pay someone to help you get out of debt?


About The Author: Dr. Taffy Wagner is the author of Debt
Dilemma. Debt Dilemma is her own personal story of how she got
into debt and was able to get out without filing bankruptcy.
She will be launching a national marketing campaign on October
18, 2005. View her website at
http://www.paidoff.net/SpecialPromo.html for further details.
View Article  Las Vegas Adventure Skydiving

Las Vegas adventure skydiving is among the most adrenaline rich
adventure sports experiences you will find there. Adventure
sport of all persuasions has become a popular past time for
thrill seekers of all ages. The adrenaline junkie is no longer
a crazy person with a death wish, he or she is your everyday
adventurer. Skydiving is the most death defying, most rewarding
and the most exciting way to fulfill your adventure sports
ambitions.

As you stand awaiting your jump you begin to appreciate the
feeling of security and relative safety inside the plane.
Outside the air rushes with incredible force and the earth is a
blur of colors below. It seems inconceivable that you are about
to leave the safety of the plane to leap into a free fall that
will take you thousands of feet closer to the ground at an
electric pace. But you do it anyway and there is nothing on
earth like the feeling of complete freedom.

It is that feeling that adventure sports junkies crave and it
is that precise freedom that adventure skydiving provides.
Adventure skydiving is like any other sport in that you are
consistently pushing the boundaries and refining your skills in
order to achieve results. Some of the boundaries being explored
by adventure skydivers are the free fall time. Free falling is
the supreme rush and skydivers want to do it for as long as
possible. This means that jumps are taking place higher and
free fall time is significantly increased. The higher they go
the more challenging the jump is but that only seems to entice
jumpers more.

Another area of the sport is formation diving. This is when a
diver or a group of divers perform various maneuvers and are
given scores for precision and execution. These maneuvers are
performed during free fall so you can imagine how difficult
that would be. Falling at alarming speeds whilst trying to
execute a mid air maneuver. This is a popular and challenging
sport that has caught the attention of the skydiving community,
read more information on Las Vegas skydiving and adventure in
Nevada at Andrew's website.


About The Author: Andrew Caxton is the webmaster and a
successful author of many articles published at
http://www.skydiving-parachuting-guide.com. A free online
magazine that features articles on skydiving equipment, and a
guide on the best drop zones, including New York and Las Vegas
(
http://www.skydiving-parachuting-guide.com/las-vegas-skydiving.html
)
View Article  Real Estate Options: The Best Kept Money Making Secret

Real estate investing is currently a very hot topic because of
the increasing property values and the number of investors who
are looking for a safer alternative to the stock market.

In the last 10 years, stock investors lost trillions of dollars
in the stock market, so they are still understandably skittish
about returning to the market.

Most beginner real estate investors often start in real estate
investing by a rental property using the traditional method.
That is, they put down 5% to 10% and then borrow the balance
from the bank. While this works, it requires more capital than
most investors can initially raise, but more importantly, it
creates unnecessary risks.

A better and lower-risk way is to use a real estate option,
which is arguably the best kept money making secret in the
industry. Having talked to thousands of investors, I have found
that probably less than 10% understand how to use this very
powerful technique. However, savvy investors such as Donald
Trump use real estate options in almost all of his deals.

A real estate option can be used for multiple reasons (estate
planning, speculation, etc.), but this article will focus on
using a real estate option to quickly generate cash.

Unlike stock options, which can be high risk, a real estate
option is less volatile and offers some key advantages.

* A real estate option allows you to control a property without
owning it. Ideally, you want to use an option on an
owner-occupied property. Most homeowners are not trained to
sell a house and often end up not being able to sell it within
a reasonable time frame.

Essentially, you use an option to control a property while
marketing it and as soon as you sell the house, you pocket the
difference between the strike price (the price the seller
agreed to sell the house for) and the selling price.

* When done properly, you can get a real estate option on a
property, market it and cash out 30 to 45 days (I have a client
who has done it as little as 4 days and made $9,800).

* By using options only on owner-occupied homes, you avoid many
of the drawbacks of traditional real estate investing
(vacancies, holding costs, mortgages, repairs and tenants).

* Another huge advantage is that in any city, there is a large
number of homeowners who would gladly let you option their
house, especially if you can know how to sell it quickly. The
key is to demonstrate that you have a pool of eager buyers who
are ready to purchase, and you can build this pool of eager
buyers through marketing and networking.

* The amount of money you risk is low because you can often
negotiate a 90 day option on a $100,000 house for $10 (yes, ten
dollars). If you can't sell the house, then you are out of $10
and some sweat equity. However, with every house you option,
you are continually building a more complete database of what
your buyers want.

* Using options doesn't require you to get a license. Starting
today, you can go out and acquire an option on a property and
start marketing it.

* Real estate options are very flexible because you can option
almost anything. While single residential homes are the most
common thing to option, you can also purchase an option on
land, commercial buildings, apartment buildings and even
trailer parks.

In summary, using real estate options is not a well known
technique but savvy real estate investors have been quietly
using them to make a fortune for years.

Isn't it time you did the same?


About The Author: Alex Nghiem is the co-founder of
Wealthautopilot, which provides coaching and educational
products/events for real estate investors who want to turbo
charge their results immediately. To get a weekly free
newsletter on cutting-edge real estate tips and a 6-part course
on real estate options, visit
http://www.wealthautopilot.com/course-a
View Article  'The Apprentice' to Share Wealth Building Strategies

'The Apprentice' Winner Kendra Todd to Share Wealth Building Strategies at National Wealth Builders Real Estate Conference and Trade Show November 2nd

DANVILLE, Calif., Oct. 18., 2005 -- "An Evening with the Superstars of Real Estate," a conference and trade show put together by National Wealth Builders to educate and provide investment opportunities for real estate investors, entrepreneurs, and individuals seeking to grow their net worth through property ownership, will take place on November 2, 2005 at the Santa Clara Marriott Hotel from 2 pm to 10 pm.

"It will be a day packed with education and real estate investment opportunities for the beginner as well as the seasoned investor. The trade show starts at 2 pm and will feature investment opportunities in a number of hot real estate markets in America and well-performing investment areas in the world like France," said Mike Sarwari, Chief Operating Officer of National Wealth Builders. "It is a perfect opportunity to learn about wealth creation strategies from experts who have already invested successfully! Speakers will provide real estate professionals with tips and tools they need to maximize their investment potential."

Kendra Todd, entrepreneur and winner of Donald Trump's popular NBC-TV series "The Apprentice," will share secrets of her success with real estate investors, entrepreneurs, and fans. Kendra has wowed audiences across the country and will speak on "Investing in Pre-Construction and Condo Conversions in Real Estate."

Loral Langemeier, "The Millionaire Maker" featured on CBS-TV's "Extreme Financial Makeover," is a self-made millionaire, world-class coach and a very popular and top-rated speaker. "Loral is the best-kept secret in the financial industry. Her work, particularly with women and the creation and building of their wealth, is unmatched. Take every opportunity you can to see her in action," said Mark Victor Hansen, co-creator, #1 New York Times best-selling series Chicken Soup for the Soul(R).

Educational session speakers will include Andy Heller, whose book "Buy Low, Rent Smart, Sell High" was recently ranked number two by Fortune Magazine on its list of recommended books on real estate investing. Andy will speak about "How to Find, Evaluate, and Purchase Residential Property Below Market" and how you can make a fortune as a landlord.

About National Wealth Builders:

National Wealth Builders (NWBU) is a real estate investment association that provides educational resources and real estate investment opportunities to investors across the United States through a network of local chapters. The chapters provide a meeting place for new and experienced investors for networking and exchange of ideas. Members of the association get the opportunity to learn about wealth-creation strategies from experts who have already invested successfully.

National Wealth Builders' website caters to the needs of real estate investors by focusing on both education as well as investment opportunities. To learn more about National Wealth Builders and the November 2nd conference and trade show, visit http://www.NationalWealthBuilders.com

Contact:

Rhawa Haile
Telephone: 925.648.1558
Fax: 925.406.0526
info@NationalWealthBuilders.com
http://www.nationalwealthbuilders.com
http://www.nwbu.com

View Article  The History Of Gold As Money
Turning Gold Into Money

Gold is one of the most dynamic elements of the modern economy
and some might find it funny that the oldest form of valuing
physical commodities is still thriving today. The first gold
coins were produced in 700 BC and since then the precious metal
has been used as the primary exchange element. The fact that
gold was scarce and highly valued made it the perfect means of
exchange, regardless of what the exchanged items were. The
history of gold turning into money spans over a period of 2600
years and the turning point in gold's history is the year 1971.


How Did Gold Become Paper?

Throughout history, gold and silver coins went through a
process of debauching. Such coins began to be created out of
gold and other metals, thus making the values of the actual
coinage fluctuate in time. The process of turning physical gold
into money began when goldsmiths, who used to store gold for
other society members for a fee, started to issue receipts for
their storage. The receipts idea spread quickly as it was more
convenient than carrying the actual metal with them, so people
began to get accustomed to the idea of paper money. Goldsmiths
gradually turned into bankers and the currency evolutionary
process continued developing.

Why Did The Gold Window Close?

The 15th of August 1971 is the day when the "Gold window" was
closed by the American president Richard Nixon. From that
moment on, paper money could no longer be converted to gold, a
fact that took the precious metal out of currency exchanges. In
order to understand why the situation with gold in the economy
reached this point, let's travel back in time to the moment
when bankers saw the opportunity of replacing metal with paper
money. Since they had the power of issuing the receipts for
gold, bankers thought of producing more receipts than the
amount of gold they held. But, as you would expect, this
practice also became popular and bankers soon started lending
these receipts to the early governments and to the monarchs of
the epoch.

New Acts And Regulations Concerning The Use Of Gold

England was the country where bankers created the first central
bank. The main purpose of such a bank was to lend money to
monarchs, but it also served as protection for those bankers
who issued more money than they could redeem in gold. However,
it became obvious that this practice had a negative impact on
the country's economy. This lead to the apparition of the
"Peel's Bank Act", which stated that banks are not allowed to
issue more paper money than the gold they actually had in
reserves. Thus, the importance of gold as a decisive factor in
the global economy remained high all throughout modern
financial history.

What Do You Know About Modern Gold?

An interesting evolution of gold prices began in 1934, when
gold was priced at $ 20. In the period until 1971, the gold
price remained around $35. However, with the changes that
occurred in the global economy, gold prices reached $300 and
they remained above or very near this threshold. Various
factors in the geopolitical world had their influences on the
evolution of modern gold prices.

Can Gold be Controlled?

Do you ever think about gold when you are going to work or
while shopping? Even though our modern society perceives gold
more as a fashion item, nations still rely on the power of the
precious metal in order to keep their economies balanced. We
might not see gold in stores, while paying our taxes, or while
taking credits from a bank, but it is an element profoundly
involved in all these actions. It is fair to say that,
throughout human history, we were often the ones being
controlled by this precious metal, and not vice versa, as most
people believe.


About The Author: Dean Brown is the Author of "A Guide To
Investing in Gold", an e-book decidated to helping people
understand that gold is an essential part of any investment
portfolio. To get more details and enroll in Dean's free
mini-course on Gold Investing, go to
http://www.goldinvestingbook.com
View Article  Top Ten Ways To Get Tons Of Traffic

Look, its obvious isn't? Without a ton of traffic to your site
you aren't going to get any sales or any leads.

Over at WebmasterFX.com, the number one question I receive from
my clients is "How do I get more traffic to my site?" I'm about
to let you know some easy ways to get visitors flocking to your
site starting today. Lets look at some obvious but often
overlooked tips:

1. Get a Killer Domain Name.

People will never forgeta catchy domain name. Be sure to choose
a short and easy to remember domain name that is appropriate to
your business and has a nice ring to it. Remember the domain
name is your online brand.

2. Upload Fresh and useful content.

These days people are banner blind. They want more than ads.
Give them information they can't find anywhere else, and give
it to them for free. Give them the content they want and need.
If you do don't know what it is, Ask them.

3. Get yor site seen by the Search Engines.

Search engines bring more than 75% of traffic to most web
sites. You can submit your site all day long but the best way
to get seen is to get links on quality relevant sites. The
search engines will find you within days. You can seek out both
one way links from other sites and also reciprocal link
exchanges with other webmasters. Just stay away from those
nasty link farms!

4. Pay For Top Spots.

The quickest way to get website traffic without trying too hard
is to pay for it. These advertisements would be posted on prime
locations or banners of websites.

Banners are cheap and are great for branding, thogh don't
expect a ton of click throughs. Popular websites like leading
newspapers and search engines would provide immediate
recognition and visibility to their customers. If you have the
cash, spend it. Many don't or won't.

5. Form a Community.

Start a message board, email group, or even a chat forum.
Actively participate in these groups by posting answers to
other people's questions. Be visible and always include your
signature at the end of your postings. The best thing about
these types of sites is that people come back again and again.
Check your hosting account to see if you have free forum
software included. I bet you do.

6. Start Your Own Mailing List.

It is the best way to keep in touch with your prospects and
your customers. Build a relationship with your list. Your email
list can make your site a success again and again. The best
customer is an existing customer.

7. Start an E-Zine for Your Website.

An E-zine is an extension of your site, but this will highlight
new information and features of your site. People will be
reminded of your website as they read each issue.

If they find they issue interesting or worth sharing, they can
easily and instantly pass this on to the people within their
network. Give them a freebie for signing up.

8. Submit Articles.

Write your own article just like this one and submit it to
e-zines, websites and magazines that accept article
submissions. Be sure to include your business and contact
information and website address in the resource box.

9. Exchange Ads with other Website.

Create ads that will promote your business and website. Submit
this to e-zines or other websites in exchange for free ad space
in your own electronic publication. Your presence on other sites
is very important in getting the increased traffic that you
want. This is usually facilitated with either simple links or
flashy banners.

10. Always Update Your Website.

Your website should always be up and running and full of fresh
content. It is to your advantage if you maintain your website
with new articles and updated features. If your visitors always
find what they want and need, they will definitely be coming
back again. Additionally, search engine spiders love a site
with changing content!

Now go back to the top and read through this list again. You
may think you know this information already, but I wonder how
many of you have actually taken action on it. Also don't be
discouraged if you don't see amazing result straight away. I
guarantee working on these strategies a little bit each day
will bring some serious traffic in the weeks and months ahead.


About The Author: Copyright 2005 Andrew James. Visit
http://www.webmasterfx.com to increase conversion rates and
traffic.
View Article  Importance Of Technology Changes In Business Computing

The importance of keeping up with changes in business computing
and technology can be more important over time as your business
grows. As and an IT professional far too often I have seen many
small businesses get way too far behind in computing technology
and wonder why they should pay for the upgrades. Usually I have
to explain to them the hard way that the current computers
system that are over 4 years old are not going to perform the
requested task very well and are not supported by software.
Usually do to combination of software changes and
incompatibility with older software and hardware platforms that
cause issues. I explain that it actually will cost them more
money in the long run to try and maintain there existing
computer equipment then buy a new replacement.

Most small businesses fail to recognize that keep computer
equipment very long periods actually can cost them more money
to maintain those systems then the price of a replacement. One
cost is the amount if money you pay out for replacement parts
when there is no warranty on the old device. If the computer,
server or printer is made by a specific manufacture then there
is a good chance that you will have to go back to them for
certain parts which can be very costly. Another problem is that
they actually don't make replacement parts for broke unit, this
is a worse case issue I have seen although sometimes you might
find a vendor that makes similar parts and hopefully it fits
properly and works properly but not always.

Another disadvantage is if your business is operating on older
slower computer equipment that takes a long process customer
request and this might open the door for your competition to
take your clients away from you but offering better service. If
your competition is reinvesting in there business computing and
technology changes then most likely they will have the ability
to complete products and request faster and at a cheaper rate.
The advance technology will cost you money upfront but if the
proper equipment is purchased and utilized in office it can add
to your over all business.

Some of benefits can include lower power requirements for the
devices, more storage capacity for computer files, improved CPU
along with memory speeding up processes run on the computer,
faster and higher quality documents from new printers. Less
down time and less delays in completion of customer request.
These are just a few of the benefits of keeping up with
technology in your business.

I know that some of you are say that this is easier said then
done and in some cases that is very true depending on your
current business. But as a small business or home office you
should plan for these events after all that is what large
companies do and you should follow the same lead. Your business
should have at least a basic IT business computing plan that has
budget plan and cycling out of computer and office equipment. By
having budget and plan in place it should not impact your
business finance as much since you set planed ahead. The IT
business computer plan should have some flexibility after all
you don't want to do a complete equipment change in the middle
of a big job or shutdown your business at the wrong time. And
if your business in booming and you don't have them time then
hiring a temp IT professional to help with computing change
which might not be a bad idea.

Investing in the proper technology is the key to success it
does not matter if you have established small business, home
office or if you're a new startup business. Remember that your
business most likely will change over time along with the
clients you are serving so your computing equipment should
also.

In conclusion business computing when done right can truly add
to your business by adding to productivity and efficiency of
the day to day operations and can help you take on more clients
and over all help you build your business.

Hopefully this article has been informative and helpful to you.
If you're looking for more Business computing information and
solutions then be sure to check our website listed below.


About The Author: John Maier is an IT professional with years
of IT experience supporting large companies and small
businesses and the owner of Business Computing Guide which is a
great place to find information and computer solutions for your
small business or home office computing. For more information
go to: http://www.business-computing-guide.com © Copyright 2005
View Article  Fast Fax - A Long History And A Modern Truth

Fax Facts - A Long History and A Modern Truth

The facsimile, or fax as we call it today was one of the
earliest concepts in modern technology. First patented in 1843 by
Scottish physicist Alexander Bain, the fax is an encoding and/or
imaging method that reads text and/or images in small areas at a
time, assigns numerical values based on darkness and lightness
and then transmits them to a receiver. The receiver produces
corresponding marks on paper as the transmitting fax proceeds to
scan the next lower line continuing until the entire document
has been scanned, digitized and transmitted.

We typically think of the fax as transmitting documents via
telephone line, but history verifies that Bain patented his
original invention 33 years before the telephone and Morse code
became standard transmission methods. The facsimile made its
official debut at the 1853 World's Fair in London with English
physicist Frederick Bakewell conducting the first public
demonstration of fax transmission.  By 1865, Italian physics
professor Giovanni Caselli had launched the first commercial fax
system linking Paris with other French cities.

Not to be outdone by the Europeans or by having just missed the
patent for the telephone by three hours, American professor, Dr.
Elisha Gray of Omnifax sold his facsimile patent to the Gray
National Teleautograph Company. A demonstration of his fax
system generated record-breaking crowds at the 1893 Chicago
World's Fair.

The fax continued to advance and was significantly furthered by
the work of German scientist Dr. Alfred Korn. Though not to be
outdone by the Europeans, In 1922, his facsimile system was
utilized to transmit a photo of Pope Pius XI from Rome to the
state of Maine in the U.S. enabling the New York World newspaper
to publish the photo the same day. The military drafted the fax
for use in 1941 to transmit weather charts, maps and orders
during World War II.

Newspapers relied on faxes to provide them with up-to-the minute
details and photos from political conventions and other
news-worthy events from around the world. Although the FCC
authorized the development of commercial fax technology in 1948,
it would be the mid 1970's before it caught on in the mainstream
of daily business operations, but even then only in limited
industries due to complicated technology and expensive costs. By
the mid 1980's though, fax operations were simpler and less
expensive and set the world of big business ablaze in a way that
forever changed the way the modern world does business.

Corporations and large organizations worldwide began
implementing the fax as their primary method of communications.
Authorizations, customer orders and verifications could be
delivered within minutes instead of waiting for postal pickup
and delivery, which took forever. The cost to productivity ratio
proved a profitable investment for sizable enterprises.

Faxing can still be a heavy expense on small businesses,
especially for professionals who work from home. There's the
cost of the fax machine itself and the cost of ink cartridges,
toner and paper, not to mention the cost of additional phone
lines and/or expensive software if small business owners opt for
strictly computer-based faxing. While e-mailing documents is an
option, e-mails often go astray and frequently the computer
receiving an attached document does not feature the software
application required for opening the document.  Thousands of
home based businesses rely on faxing for document editing that
bypasses the need to have compatible, expensive software.

With faxing being a necessity in today's business world instead
of a luxury, how can small business owners and work-from-home
pros offset the high cost without passing it along to their
clients? There has to be an affordable fax option that keeps
them competitive with other businesses.

And there is ... once again the Internet-age comes to the rescue
with cost-effective faxing for small business owners and
work-from-home pros leveling the playing field so they can be
not only more productive, but also more competitive in their
markets. Online faxing gives them a decisive advantage in doing
business.

I'm sure you've heard about online faxing, but you've also heard
about the expensive set-up fees that go along with it. Your
budget is stretched to the limit now and a hefty set-up fee just
isn't in the cards.

Well, you can scratch that expense off your list of luxuries by
visiting <a
href=" http://www.faxitnice.com">http://www.faxitnice.com</a> for
a simple, affordable option. They've broken the well-kept
industry-secret that there is NOTHING to be set-up on an
individual basis in Internet faxing, which means that there's no
reason for online faxing to be expensive.

In business since 2003, FaxIt Nice offers its clients two
affordable service options, the OnceOff Fax and the FaxIt
Credit. OnceOff Fax is designed for someone sending a one-time
and/or occasional fax. FaxIt Credit offers a FREE membership
with NO monthly fees. You simply purchase a pre-determined amount
based upon your individual business needs in $20 increments at
valuable per page savings with deep discounts for volume
purchases.

Give your small business the big business advantage by using the
FaxIt Nice services developed by 350 Nice and ditch the last
minute trips to the office supply store for expensive toners and
drums. It's a cost-effective way, available 24 hours a day to
any country in the world to give your business the competitive
edge it takes to be successful in today's market!

(c) 2005, Angelina Jordan.  Reprint rights granted so long as
article and by-line are printed intact and all links made live.

Angelina Jordan is a freelance writer and editor specializing in
serving the needs of small business owners. She offers over 15
years' solid experience in drafting quality content and
providing comprehensive copyediting in the business and
non-profit arenas. Contact her via e-mail message to
apjordan@adelphia.net to discuss your business writing and
editing needs.

View Article  Internet - A Medium or a Message? (Part IV )
These essays were published by the Israeli (Hebrew) edition of PC Magazine back in 1996, when the Internet was in its formative epoch.    more »
View Article  Bankruptcy And The Small Business Owner

October 17th is fast approaching when the new bankruptcy laws
take place. What effect will this have on the small business
owner? Probably a more major effect than before. My husband and
I both own small businesses. In the previous years, we have
always had clients that paid on time. This is the first year
that we have seen the economy really effect people.

Small business owners have to worry about whether their
customers are going to pay. How do you know if your customers
are going to pay? Whether you are a new small business owner or
been around for a couple of years, this is still an issue that
comes up. Here are a couple of suggestions that should help
with the foundation of your business:

1) Initially when you meet with a client, you state up front
the payment arrangements. This could be whether you are paid
COD, upon completion of a job or within a certain amount of
time.

2) Once you have completed the first job or two, see how the
client pays.

a) Did they pay on time?

b) Did you have to send them a reminder invoice stating they
were overdue?

c) Did you have to repeatedly call three or four times? Then
when you got the check it was returned for non-sufficient
funds?

d) Did the client make good on the non-sufficient funds check?


This could possibly happen to you. The idea is to get clients
that pay on time and even ahead. If you have a client you have
to remind every now and then, that is acceptable as long as
they pay. However, if you have a client that pays you late and
the check is not good, you want to be wary.

This last type of client is not a client you want to keep or
get more of. Why? In our situation, the client came to us a
second time with a crucial job and really needed help. The
first check they gave us they made good on. We completed a job
for them and we were assured we would be paid. Then when it was
time to get paid, the client's phone number had been
disconnected. We did some research and later found out that
this particular client was being sued by the building
management where they had their office. In the end we found out
that they had filed bankruptcy.

Looking back at the situation, we knew the first time when we
had problems getting paid that we should not continue to work
with them. However, the second time we were trying to be nice
and help them out of a situation. Now, we are out of the money
for doing that client's job.

As a small business owner, you cannot afford to have many or
any clients like this last client talked about, they will send
your business into bankruptcy. Take the time to know and
understand your clients. If you have to ask for references from
other vendors they have used, by all means do that. Another
alternative for a new client is to have them pay COD until they
have established a history of paying their bills. You will not
have to do this with every new client. However, if you believe
there is going to be a problem based on conversations you have
with the client, you might want to institute such a policy.

Your small business might well be your livelihood and you
cannot afford not to be paid. It is important to establish your
policy up front in terms of payment. Do not let this be
something you think is understood without verbalizing it. If
one company ends up having too many clients filing bankruptcy
on them and not paying what is owed, that company could
potentially end up in bankruptcy as well.


About The Author: Dr. Taffy Wagner is the author of Debt
Dilemma. Debt Dilemma is her own personal story of how she got
into debt and was able to get out without filing bankruptcy.
She will be launching a national marketing campaign on October
18, 2005. View her website at
http://www.paidoff.net/SpecialPromo.html for further details.
View Article  The "Secret" to Effective First and Free Steps in Internet Marketing

The "Secret" to most Effective and Free Steps in Internet Marketing

What is the best (and most effective way) to get the word out regarding your
product or service to those "millions of consumers out there in cyberspace"....
to bring TARGETTED traffic to your web site?

And best of all, it's FREE (that "magic" word of the www)

What is it (I can't wait for the suspense a moment longer)?

In my opinion (humble),

WRITE ARTICLES - for ezines (or online newsletters) and
article announcement lists.

WHY DO THAT? WHAT ARE THE BENEFITS TO ME ("WIIFM")?

If it is well-written and most importantly, helpful and
informative, your article could become widely published =

* Extra exposure (sounds rude that!)

* You'll "brand" yourself and your business. You then "make
a name" for yourself online; so that you become known
as an expert in your field.

* You'll gain people's trust, as you establish extra credibility
online, regarding your product or knowledge in your field.

* It's free advertising at its very best (ie. most effective).
Writers don't get paid. But on the other hand, they get
free advertising, which may be just as valuable...especially
as most writers live off tins of baked beans and carrots (no
wonder they are "arty-farty types!).

What's the difference between a writer and a large pizza?

The pizza can feed a family of four!

After that little joke at the expence of my occupation
(get a "proper job", Craig!), back to my point...

You are advertising your web site (in the form of your
resource box with your web site listed at the end of the
article); so that your www... could multiply all over the
internet, like a "marketing virus", a "bubonic plague" (that's
a metaphor, by the way!).

Now a little "info" on E-BOOKS...

When you have a number of useful articles
written and published, you could perhaps put them
all in the form of an electronic book and offer them for download
on your web site. We've done this with my various articles
(internet marketing, writing, self help and money) at:
http://www.bridgeniche.com/clockarticles/index.html
(thanks, Stefan in South Africa).

At the end of each article is a resource box with
a link back to your main product site... and hopefully
you'll make some sales (especially if your site visitor
likes the style and content of your articles)!
(Incidentally, one of my main writing aims is to inform
in a "light breezy style", ie. inform + entertain at the
same time!).


If you're really adventurous and innovative,
you can even create an e-book and give it away for free.
Really good for promotion of your product or service.
Just place a link to your web site on each page of
your e-book. I've got the first three chapters of
my various books available as e-books at
http://www.bridgeniche.com and
my e-book Handbook to Survive Life is available FREE at:
http://www.bridgeniche.com/stepstosuccess.

You are giving away free information (or entertainment)
of value (hopefully!). Give and you'll freely RECEIVE many
benefits - in business and in life (the law of "sowing and reaping",
which is the basis for most of the world's religions, I believe).

No harm in all this, is there? Now after that 'little philosophical
interlude', do you see the benefits
of article writing? Enough questions, Craig (like the Spanish
Fly, er sorry, Inquisition!).

Lastly (and most importantly), writing ezine articles HELPS
others out there in cyberspace. Though it takes quite a
bit of time and effort (even for us writers). Though you
don't have to be a writer to write good articles. I believe,
virtually ANYONE can do it.

So YOU TOO can write articles on your chosen
subject in your internet marketing efforts.  In addition,
the more articles you write and submit, the more you will find web sites LINKING to yours (as many of the major search engines use the number of links as a factor in placing your web site).

MORE TRAFFIC = INCREASED SALES

Though the results for your efforts don't usually come overnight.
My advice is...Do a little writing and research on your
topic(s) every day...even if it's only an hour.
("What, me find an hour in my busy day! Come on - get real, Craig!")

Just do it regularly and re-write your article (many times).
Re-read it aloud, so that it flows nicely. With practice,
you'll get better in your article writing and your confidence
will increase in "leaps and bounds". Funny expression that,
like a "runny babbit" (that's a simile, by the way)!

Tourist to street vendor...
"How do I get to Carnegie Hall?"

"Practice, Sir, practice!"
Back to my point after that little interjection (my "grasshopper
mind" at work - creative minds are rarely tidy,
as my dear exasperated mother, Hazel, often said to me) .

Then just be very patient and the results DO come.

As the saying goes...

When you come to the end of your rope, tie a knot
and hang on. Success comes to those who ride out the
"ups and downs, the highs and lows" of life
- the ones who stick with their dreams, never giving up.

Hope this helps and best wishes in your newsletter article
writing and internet marketing strategy. Why not start
writing articles for the www?

This coming second half of this year could be a new beginning
for your internet marketing strategy.

YOU CAN DO IT...
and there is no better time to start than...

NOW.

Craig Lock
http://www.craiglock.com
http://www.craiglockbooks.com

"Do not go where the path may lead, go instead
where there is no path and leave a trail."
- Ralph Waldo Emerson

P.S:
We hope that these tips help in your article writing. In my
opinion it's the best internet marketing strategy there is...
and best of all it's FREE.

Happy writing and I look forward to seeing your articles on the www.

To your internet marketing dreams in 2005 and beyond...

Craig

"Inspirational Books" are available at:
http://www.soulful-writer.com  and
http://www.craiglock.com/books.html

* Hard copies and e-books - fiction and non-fiction:
self help, personal growth, inspiration, travel, humour,
novels and money books.

All proceeds go to needy and underprivileged children - MINE

What's the definition of an aspiring writer?
A waiter!

P.S: Don't worry about the world ending today...
it's already tomorrow in "little" scenic and tranquil
New Zealand

View Article  Is This The Worst Golf Tip Ever?

How many times, when you were struggling out there on the golf
course, have you been offered a golf tip?

It seems that there are a whole bunch of golfers who just
cannot help themselves from passing on their own personal
favorite golf tips when they see a fellow golfer struggling.

For one friend of mine this got so bad that he actually refused
to play with a particular golfer who always passed on golf tips
whenever they played together.

The problem with the golf tip is that it only affects one small
part of your swing. And the golf swing is a very complex series
of movements that have to be carried out precisely, in a
correct sequence and at a given speed. If the golf tip you are
given upsets that sequence or throws another part of your swing
out of its normal place it can have a disasterous effect on your
shot.

The reason why I like Mind-Movies is that they string together,
in the correct sequence, all the different positions and moves
of a good swing. A good golf Mind-Movie is in effect a whole
series of golf tips correctly strung togther.

What I am saying here is that any single golf tip can damage
your swing no matter how good that tip may be. Any golf tip you
are given may be a perfectly correct part of a good golf swing
but if that golf tip does not fit in with the rest of your
swing it can spell disaster.

Smart golfers learn to visualize all the different bodily
positions in their golf swing. They then groove those pictures
into their mind in the form of Mind-Movies. These Mind-Movies
show them exactly what they have to do in order to swing the
club in a way which consistently produces long and accurate
shots. Then, when they're ready to play, all they do is run
their Mind-Movie and let the movie send precise what-to-do
instructions to the different parts of their body.

The trick with Mind-Movies is to build them correctly and then
groove them into your mind so that you can see them whenever
you need them. Then, if someone offers you a golf tip you can
check it out against the pictures in your mind before deciding
whether it will be likely to improve your swing.

It took me a lot of time and a lot of trial-and-error to learn
to do program my Mind-Movies correctly. But once I'd mastered
the art it had a magical effect on my game. In my e-book The
Golf Mind Movies Power Pack I describe in detail how to install
a golf Mind-Movie which will quickly get you playing more
consistent golf.

If a golfer you know is suddenly hitting the ball further and
straighter it is probably not because of some simple golf tip
or because they have purchased the latest big, big, great big
enromous driver or a new set of irons; it is far more likely
that they have pieced together a whole set of golf tips into an
effective golf Mind-Movie that works for them.


About The Author: Soon after David Ferrers published The Golf
Mind-Movies Power Pack golfers were snapping it up at such a
rate that it became one of ClickBank's top selling
publications. Learn how you can quickly and easily improve your
game using this powerful golf improvement method at
http://www.the-golf-bandit.com/golf-tip-Mind-Movies.htm
View Article  Payday Loan Qualifications - What To Expect
Payday loan qualifications are different from other types of
short-term loans. By establishing that you have a monthly
income and meet other minimum requirements, you can receive a
loan even if you have poor credit.

Established Regular Income

One of the prime requirements for a payday loan is that you
have a source of regular monthly income. Most payday loan
companies will ask for at least two months of employment
history. However, you can also apply for a cash advance if you
receive a monthly check from social security or a pension.

Depending on lenders, you will also need to have a minimum
income between $800 and $1200. Some lenders will request a copy
of your bank statement or paycheck stubs to verify financial
information. Faxless applications do not require copies of
these forms.

Open Checking Account

To apply for an online cash advance you must have an open
checking account. Some lenders require the account to have been
established for at least four months. They also may check that
there are no outstanding checks on the account.

Minimum Age Requirement

Payday loan lenders require borrowers to be at least 18 years
of age. Sorry kids, your parent can't even co-sign for you. By
having an established checking account, most lenders accept
that as proof that you are of legal age.

Other Personal Information

Besides checking your age, cash advance lenders will request
personal contact information including name, address, and phone
number. Most online lenders process your application online, but
others will call you to verify your information.

Additional Information

While most payday lenders will be satisfied with basic
information, some may require additional terms. For example,
some lenders will not approve loans to temp or freelance
workers. They may also not approve a cash advance if you
already have a payday loan with another lender. It is best to
compare lenders' terms to be sure you can qualify.

Qualify For Loan Amounts

To receive quick cash, you will also have to abide by your
state's lending laws. The maximum you can borrow is between
$500 and $1000 based on your state's laws and your income.
Repayment schedules are also subject to state laws.

To view our list of recommended cash advance companies online,
please visit this page:
http://www.abcloanguide.com/paydayloans.shtml


About The Author: Carrie Reeder is the owner of
http://www.abcloanguide.com, an informational website about
various types of loans.
View Article  A Cornish Pilgrimage - Falmouth
The road veers right and begins the steady climb to the heady
heights of Pendennis Point. My modest car huffs and puffs as
traffic files patiently behind me. A barrier to my left clouds
the seascape and the temptation to peep is too immense. I stop
the car and stride eagerly to the wall and peer over. The scene
is impressive, revealing a small section of old Falmouth
harbour. A vast warship, presumably undergoing maintenance
prior to setting out to defend the shores dominates the visible
harbour view.

As the road continues to twist and climb en route for the
summit, hungry seagulls swoop overhead, groups ever-increasing
as we approach the peak and assembled tourists. Surprisingly,
parking is free, hence I immediately set off to take in the
diverse panorama at the top.

The journey to the summit merits every second. To the north lie
the Falmouth docks and an abundance of vessels anticipating
their next voyage on the open sea. Facing eastwards, the eye is
drawn to the glut of yachts spread throughout Falmouth Bay,
sailing freely in the steady sea breeze. In the distance sits
the appealing little town of St Mawes, a mile or so across the
water.

"Magnificent view over there," remarks an elderly fellow
standing beside me, gesticulating towards the yachting event
and its zealous sailors. I smile in acknowledgement as he
shuffles back to his car and his waiting wife. I frequently
wonder if folks living here fully appreciate such magnificent
surroundings or if the beauty becomes taken for granted. Coming
from central England, the sea has always held fascination with
me, vacations to the coast forever keenly anticipated.

Look due south and on a clear day your eye is drawn along the
magnificent, rugged coastline leading to Lizard Point, the most
southerly part of Britain. As the wind howls and pounds the
shoreline, a flock of seagulls unleash a cacophony of sound,
daily rituals unperturbed by the resident tourist.

While the road twists and turns back towards sea level, my
thoughts drift to the competing yachts, racing in the bay. What
a wonderfully liberating sensation it must be sailing open sea.
Envy races through my mind, but my thoughts return to the road.
I'm heading west along the A394 to where my dad claims to have
had the finest pint of ale in Britain – Helston.


About The Author: Steven Cronin writes for several online
travel publications and owns the Sargas Travel online magazine
featuring travel reviews, news, inspiration, advice and special
offers. For further reading please visit http://www.sargas.co.uk

View Article  8 Tips For Picking The Perfect Wedding Dress
When little girls spend their math classes daydreaming of
weddings (instead of winning the World Series -- not to say you
can't do both), what do they dream of first? The perfect wedding
dress, of course: a gown in white satin with a bustle and
sweeping train, the perfect embellishments, and the perfect
shoes.

There are few occasions in our modern world where a woman finds
herself in a position to wear a no-holds-barred ball gown, much
less a crystal tiara, and all too many where she's called on to
wear to a neutral suit or uninspiring "biz-caz" combo. No wonder
that with so many brides, their wedding plans start with the
dress.

Many of these brides are lucky. They may search high and low,
braving chilly department stores and pushy bridal shops, but
eventually they come face-to-face with The One. They know this
is The One because they start crying, or their mother or
friends all start crying at once. Suddenly the rest of the
planning ... the theme, the tone, the right kind of venues ...
it all springs to life.

Other brides aren't as fortunate. They've searched just as
hard, working their way through shops across three or four
states, but they haven't found The One. Instead, they've found
three or four Contenders, all of which are serviceable and
nice, but not earth-shattering enough to tell them that now is
definitely time to stop the searching and get on with the
planning. These brides have it harder.

Even if you're the first kind of bride, buying the dress is
such a momentous decision that you run a risk of falling into
that wallet-skinning category known as the Two-Dress Bride.
Here are some tips for picking the perfect dress and avoiding
that awful fate.

1. Bring the entourage, but don't buy. It's fun and useful to
bring your mother, friends or sisters on the dress-shopping
expedition. It gives you a buffer against an overbearing sales
staff, and it's fun to see if your impressions of perfection
are shared by your loved ones, not to mention how they'll love
being part of such an important decision. But no matter how
enthusiastic everyone gets over a certain dress, don't buy in
the heat of the moment. Give yourself time to reconsider and
buy with a cool head later, alone. The vast majority of dresses
are non-returnable, so when you've bought it, you've bought it.

2. Don't buy too early unless you must. Bridal gowns can take
four to ten months to come from the manufacturer, but there's
no reason to buy over a year ahead of time, unless your chosen
style is going to be discontinued. Give yourself some time to
sit on your decision. Once you pick a gown, you'll see a
hundred others nearly like it. You'll become a walking
encyclopedia on that style of gown. All the better if you still
have room to choose.

3. If you've bought "The One," stop shopping. Any more
window-shopping at this point will only lead you down the road
toward the dreary land of Two-Dress Brides. What you need to do
instead is remember that blissful feeling of having tried on The
One. Go get The One out of the closet, put it on and stand in
front of the mirror. You'll remember exactly why it's The One.

4. If you've bought "The One" and can't stop shopping, get a
second opinion. Show your first and second choices to other
brides. Be honest -- tell them you've already remortgaged your
condo for the first dress, but you think this second dress
might be It. They'll be truthful, too -- the first one was
better. You'll feel reassured.

5. Don't tell yourself "I'll sell the old dress and choose a
new one." This old saw of the Two-Dress Bride just won't work.
You'll never get more than a fraction of what you paid for your
first dress if you bought it new.

6. Don't be afraid to aim high -- no matter what your budget.
Some brides knew from the start they wanted a designer label,
but life just didn't cooperate by making them heiresses. Yet
all is not lost if you're willing to shop courageously. At any
given moment, a better-heeled bride is selling her once-used
St. Pucchi or Ulla-Maija on eBay. She paid thousands upon
thousands, but you, smart shopper, will pay half that or less.
To take this road, you must shop earlier than other brides so
you'll have a choice of gowns. Always pay with a credit card so
you'll have recourse if the dress doesn't arrive in acceptable
condition, and again, shop early so you can buy another if
necessary. Shop courageously, but not recklessly.

7. Shop online, but never send a check. Bridal gown businesses
sometimes have a way of disappearing overnight. No matter what
the proprietor tells you, never make a purchase as large as a
wedding gown without the chargeback protection of a credit
card. If they say they can't take plastic, move on.

8. Don't hold out forever for The One. Some brides never find
The One. What they do find is a few dresses they look beautiful
in. If you're this bride, try starting your planning from the
theme instead of the dress. You'll probably eventually get sick
to death of dress shopping. When that happens, "good enough"
really will be good enough. Concentrate on other aspects of the
wedding that mean a lot to you, like the venue, the food, or the
inevitable adoration of your soon-to-be husband.


About The Author: Blake Kritzberg is proprietor of
"FavorIdeas.com". Stop by for a huge selection of wedding
favors, theme ideas, Bridezilla's weekly adventures, and free
resources for brides. http://www.favorideas.com/
View Article  Payday Loan Qualifications - What To Expect

Payday loan qualifications are different from other types of
short-term loans. By establishing that you have a monthly
income and meet other minimum requirements, you can receive a
loan even if you have poor credit.

Established Regular Income

One of the prime requirements for a payday loan is that you
have a source of regular monthly income. Most payday loan
companies will ask for at least two months of employment
history. However, you can also apply for a cash advance if you
receive a monthly check from social security or a pension.

Depending on lenders, you will also need to have a minimum
income between $800 and $1200. Some lenders will request a copy
of your bank statement or paycheck stubs to verify financial
information. Faxless applications do not require copies of
these forms.

Open Checking Account

To apply for an online cash advance you must have an open
checking account. Some lenders require the account to have been
established for at least four months. They also may check that
there are no outstanding checks on the account.

Minimum Age Requirement

Payday loan lenders require borrowers to be at least 18 years
of age. Sorry kids, your parent can't even co-sign for you. By
having an established checking account, most lenders accept
that as proof that you are of legal age.

Other Personal Information

Besides checking your age, cash advance lenders will request
personal contact information including name, address, and phone
number. Most online lenders process your application online, but
others will call you to verify your information.

Additional Information

While most payday lenders will be satisfied with basic
information, some may require additional terms. For example,
some lenders will not approve loans to temp or freelance
workers. They may also not approve a cash advance if you
already have a payday loan with another lender. It is best to
compare lenders' terms to be sure you can qualify.

Qualify For Loan Amounts

To receive quick cash, you will also have to abide by your
state's lending laws. The maximum you can borrow is between
$500 and $1000 based on your state's laws and your income.
Repayment schedules are also subject to state laws.

To view our list of recommended cash advance companies online,
please visit this page:
http://www.abcloanguide.com/paydayloans.shtml


About The Author: Carrie Reeder is the owner of
http://www.abcloanguide.com, an informational website about
various types of loans.
View Article  Tractor Trailer Accidents


Each year, there are approximately 500,000 accidents in the
United States involving large trucks/tractor- trailers, with
5,000 fatalities. In fact, 1 out of 8 traffic fatalities in
America is due to a collision with a truck. Virtually all of
these deaths and injuries are restricted to the passengers of
the cars struck by tractor-trailers, while the truck drivers
usually escaped unscathed.

The fatal crash rate for trucks is 2.6 deaths per one hundred
million miles traveled, a statistic more than 50 percent
greater than the rate for other vehicles. As well, tractor
trailers and trucks are more likey to be involved in multiple
vehicle accidents, and eighty percent of all truck accidents
include more than 1 vehicle.

The Federal government requires truck operators to have a
commercial drivers license and undergo limited drug and alcohol
testing. However, due to the continuing number of accidents, the
effectiveness of these safety measures is questionable.

Many accidents are caused by truck driver fatigue. In a recent
survey, 20 percent of truck drivers admitted falling asleep
while driving within a month of the questionnaire. For
financial reasons truck drivers often stay on the road beyond
the limits of human endurance.

In 2003, US Department of Transportation's Federal Motor
Carrier Safety Administration (FMCSA) tightened regulations
governing downtime for truck drivers in an effort to lower the
accident rate. The compliance date was set to January 4, 2004.


A complicated set of guidelines now governs how long drivers
can stay on duty. The revised Hours of Service regulations
permit truck drivers to drive eleven hours after ten
consecutive hours off-duty. Truck drivers are not allowed to
drive beyond the 14th hour after coming on-duty, following ten
hours off-duty. Truck drivers may not to drive after being
on-duty for sixty hours in a seven-consecutive-day period of
time or even seventy hours in an eight-consecutive-day time
period. This on-duty cycle can be restarted if a driver takes
at least thirty-four consecutive hours off-duty.

Short-haul truck drivers (those who routinely return to their
place of dispatch after every shift and then are released from
duty) may have an increased on-duty period of time of sixteen
hours after a week of standard shifts. The 16-hour exception
takes into consideration valid business needs without
jeopardizing safety. FMCSA estimates that without the
flexibility of additional 2 on-duty hours, the industry would
have to hire at least 48,000 inexperienced new drivers,
actually increasing the accident rate.

The FMCSA estimates the new rule has the potential to prevent
75 fatalities and approximately 1,326 crashes annually.
However, studies reveal that many truck drivers violated the
old regulations on hours of service, and without vigorous
enforcement compliance with the new regulations will likely be
poor as well.


About The Author: Frank Hague has always been interested in
Tractor-Trailers http://tractor-trailer-2006.info
http://gmc-now.info http://www.gps-now.info
View Article  Getting The Most Nutritional Value From Fruits And Vegetables

You're eating lots of fruits and vegetables every day, but are
you sure you're getting the most nutritional value from them,
and what can you do to improve how many nutrients you are
getting. To understand we need to take a deeper look at the
trip that fruits and vegetables make to get to your table.

Many different factors can affect the nutritional value of
fruits and vegetables before they reach your table. The two
most important are time and traveling conditions. The shorter
the time frame that the fruit is packed until it reaches your
table the better. If you are lucky enough to have a home garden
try to pick your vegetables early in the morning for peak flavor
and nutritional value. The next best choice is to use a local
market stand. Generally the foods they are selling were picked
within a few hours of being set out for sale. If there are no
local markets in your area like most people you'll be forced to
shop at a supermarket.

Before any produce reaches your local supermarket it must first
be picked, and packaged. If the food is coming to you from the
same state or neighboring state chances are it was picked
within 48 hours of reaching the stores shelves. If you're
produce is making it way from California to New York chances
are it was picked 7 to 10 days ago. Why do you need to be
concerned about when something was harvested? When any produce
is picked off of the vine it is at its nutritional peak value.
It starts to lose that value as time passes, the more time that
passes, and the more value it loses.

The second biggest contributor is handling. If care is taken no
to bruise or damage the exterior skin produce will last longer.
Additionally storing a produce at the proper temperature will
also help slow down the loss of nutrients. Here's where it gets
a little tricky, some fruits like temperatures as high as 60
degrees, and other prefer temperatures in the mid 30's. So the
longer your food is in transit, and the more care that it shown
to handling it properly the more packed with nutrients it is
likely to be when it hits the shelves of your local
supermarket.

© Diet-Newsroom.com , All Rights Reserved.


About The Author: This article was written by Kim Black of
http://www.diet-newsroom.com a website specializing in diet,
nutrition, health, fitness and exercise articles and
information.
View Article  Broadband Internet Saves Money

Most people look at the bottom line cost of broadband Internet
when deciding the cost versus the benefits of Internet service.
It's time to take a closer look. A good place to start is VoIP,
also known as broadband phone service. The reasoning behind
this being, the lower phone rates offset the increased of cost
Internet service, essentially paying for the rise in cost in
Internet access.

The cost effective possibilities are endless. Downloading
movies instead of going to the video store also puts your
broadband connection to work, (the legal way of course). You'll
save gas, time, and it is usually just cheaper.

It has been rumored, Microsoft, in partnership with Time Warner
Cable, is working on an Internet TV service called IP TV, and is
due to launch in 2006. With computers having the capability of
using an LCD TV screen as a monitor, or stream media to the TV,
one can imagine the financial benefits of this technology, but
only if you have broadband.

The examples listed are likely the most common ways to save a
buck or two with broadband. Internet telephone and Internet TV
are just a couple examples of new technology for broadband to
come. by now it should be fairly clear to most people that
faster surfing and downloads are only the very basic of
benefits to broadband users.

Most dial up users won't switch to high speed Internet because
they believe it's too expensive. Sure the basic subscription is
more, but there are literally hundreds of ways to offset the
higher cost of broadband Internet service.

In most cases, the benefits of high speed Internet far outweigh
the cost. In closing, let me just say the next time you are
looking for somewhere to go or something to do with your
broadband connection, try looking for ways to put it to work
for you, and save some money.


About The Author: Editor at Cheapest Service
http://www.cheapest-service.com
View Article  The Era Of Disaster Recovery And Prevention... And What It Means To Investors


The recovery from Katrina and Rita ushers in a new era of
Disaster Recovery and Prevention. Governments and people are
rethinking their response to disasters and the steps they can
take to prevent or minimize the worst consequences. The biggest
catalyst for this new era is the political fall-out from
Katrina.

The slow response to Katrina was a black eye for the Bush
administration. For Michael Brown, the ex-head of FEMA, it was
a national humiliation. The fates of Louisiana governor
Kathleen Blanco and New Orleans mayor Ray Nagin remain to be
seen, but reports have pointed out their failures in prevention
and response, and that will come into play at election time.

President Bush wants to make up for the bungled response (and
restore some political capital)and has earmarked a recovery
effort that may total $200 billion dollars. The early response
to Katrina has become a cautionary tale for politicians and
bureaucrats in federal, state and local governments, and you
can be sure they will be pushing for more disaster prevention
spending in their own particular fiefdoms. And the media is
keeping watch—newspapers in California have been filled with
stories warning about the lack of disaster (especially
earthquake) preparation in the state.

The Army Corp of Engineers, burned by the lack of
follow-through on their recommendation to raise the New Orleans
levees, is now looking to repair vulnerable areas around the
country. And they're not the only ones.

New homes have multiplied along vulnerable coastal areas. From
Florida to the Outer Banks up to The Hamptons and all
throughout the east coast, coastal property values have soared.
Dune Road, a sliver of land with pricey homes between the ocean
and a bay in Westhampton, New York, was virtually wiped out by
flooding little more than a decade ago. Now it has been rebuilt
with even pricier multi-million dollar homes. You can be sure
these homeowners will spend what it takes to protect their
properties.

And they may need to because it looks like big storms are
brewing. If many meterologists are correct, we may have entered
a cycle of increasing frequency and severity of hurricanes.

Combine the measures slated for homeland security, rebuilding
the Gulf coast and the ramp-up of disaster prevention around
the country and you have a near permanent state of disaster
recovery and prevention.

For some companies, let's call them Hurricane stocks, the
opportunity to take part in the Gulf recovery means a great
deal of more business in the short term. For others, it may
mean more business for many years to come.

Hurricane stocks are companies that are needed right now. For
instance, the immediate need to help those whose homes have
been destroyed or are unhabitable. Think of companies that
provide temporary living and survival gear. Think of Coleman
camping products, such as tents, sleeping bags, portable
stoves, flashlights. Coleman is owned by Jarden (JAH:NYSE).

Manufactured homes have come a long way in the past decade, and
will prove to be a good temporary solution for many and a
permanent solution for others in the Gulf. Cavalier Homes
(AMEX:CAV) has been contracted to build and deliver
manufactured homes to the Federal Emergency Management Agency
to house Gulf Coast residents displaced by Hurricane Katrina.
The contract is expected to generate $58 million to $63 million
in revenue for the company.

Some other compnnies in this sector include Champion
(NYSE:CHB), which partners with nearly 3,000 independent
retailers, builders and developers, Fleetwood Enterprises
(NYSE: FLE) and Coachmen Industries Inc. (NYSE:COA).

Oil and gas facilites in the Gulf coast also need emergency
repair. The economy of the Gulf Coast and, to an extent, the
economy of the U.S. depends on it. A number of drilling rigs
were damaged in the storms, which means that a company like
ENSCO (NTSE:ESV) which owns drilling rigs in the area, will be
in big demand. Oceaneering International (NYSE: OII), which
inspects and repairs underwater infrastructure of oil
facilities, will be busy, as will Jacobs Engineering
(NYSE:JEC), providing engineering and construction services to
oil and gas companies.

Rebuilding the Gulf Coast

Rebuilding will include the big dogs in construction, like
Halliburton (NYSE:HAL), The Shaw Group(SGR) and Caterpillar
(NYSE:CAT). But many smaller companies will also take part,
often as subcontractors. The Army Corp of Engineers has
increased its task order from $10 million to $20 for Aduddell
Roofing, a subsidiary of Zenex International, Inc.
(OTCBB:ZENX). National Storm Management (NLST:PK), an expanding
national construction company specializing in storm restoration
management, will also do a good deal of restoration work in the
Gulf Coast.

To build you need building materials. Home retailers such as
Home Depot and Lowe's will be seeing their orders increase, but
so will companies that provide raw materials like timber. Take a
look at Rayonier (NYSE:RYN)and Plum Creek Timber (NYSE:PCL), two
REITs that own and manage timber properties.

Some Hurricane and rebuilding stocks have already jumped and
retreated. But the point to remember is that while the
hurricanes resulted in an immediate need to help those in dire
need, they also ushered in a new era, an era when governments
and people in the U.S. and around the world know they can do
more to recover from disasters and minimize the consequences.
So keep an eye on companies that will be at the center of the
Disaster and Prevention theme for years to come.


About The Author: Leon Altman founded
http://www.InvestingIN.com and http://www.SmallcapRecap.com,
two websites that offer news and commentary on stocks. Sign up
for free newsletters on the sites.
View Article  Getting The Most Nutritional Value From Fruits And Vegetables

You're eating lots of fruits and vegetables every day, but are
you sure you're getting the most nutritional value from them,
and what can you do to improve how many nutrients you are
getting. To understand we need to take a deeper look at the
trip that fruits and vegetables make to get to your table.

Many different factors can affect the nutritional value of
fruits and vegetables before they reach your table. The two
most important are time and traveling conditions. The shorter
the time frame that the fruit is packed until it reaches your
table the better. If you are lucky enough to have a home garden
try to pick your vegetables early in the morning for peak flavor
and nutritional value. The next best choice is to use a local
market stand. Generally the foods they are selling were picked
within a few hours of being set out for sale. If there are no
local markets in your area like most people you'll be forced to
shop at a supermarket.

Before any produce reaches your local supermarket it must first
be picked, and packaged. If the food is coming to you from the
same state or neighboring state chances are it was picked
within 48 hours of reaching the stores shelves. If you're
produce is making it way from California to New York chances
are it was picked 7 to 10 days ago. Why do you need to be
concerned about when something was harvested? When any produce
is picked off of the vine it is at its nutritional peak value.
It starts to lose that value as time passes, the more time that
passes, and the more value it loses.

The second biggest contributor is handling. If care is taken no
to bruise or damage the exterior skin produce will last longer.
Additionally storing a produce at the proper temperature will
also help slow down the loss of nutrients. Here's where it gets
a little tricky, some fruits like temperatures as high as 60
degrees, and other prefer temperatures in the mid 30's. So the
longer your food is in transit, and the more care that it shown
to handling it properly the more packed with nutrients it is
likely to be when it hits the shelves of your local
supermarket.

© Diet-Newsroom.com , All Rights Reserved.


About The Author: This article was written by Kim Black of
http://www.diet-newsroom.com a website specializing in diet,
nutrition, health, fitness and exercise articles and
information.
View Article  A Fun Halloween Craft For Kids

This is one of my favorite Halloween crafts for kids. It is
quick and simple, can be done with a crowd if necessary, and is
an excellent way to practice cutting and fine motor skills with
younger children. Older kids can let their imaginations take
over and create some really wacky spiders!

You will need:

Black paper
Scissors
Glue or sticky-tape
Googly eyes (optional) or scraps of paper and pens

Instructions:

Cut a rectangle of paper approximately 3 inches by 3 1/2
inches. Fold the short side down about an inch to make a
crease, then open up again.

Turn the paper so that the crease is horizontal, then cut the
paper in 7 straight lines up to the crease to create eight
spider's legs. For younger children, draw in the lines for them
to practice cutting on. For older children, show them how to
make the first cut in the middle, dividing the area below the
crease into 2 halves. Then show them how to divide each half
again to make quarters, then the quarters to make eighths.
There is no need to be too accurate.

Now wrap the spider around the child's finger and fasten with
sticky-tape or glue. Remove the spider again and decorate -
either with scraps of paper or with googly eyes. Put back on
the finger and bend the legs into shape or curl them around a
pencil.

Variations:

Hang the spiders up! Simply cut a length of black yarn (wool)
and attach inside the head of the spider with a small piece of
sticky-tape.

Make smaller versions of these spiders to decorate the ends of
Halloween pencils.

Wrap small spiders around straws to decorate your Halloween
table! Make some bigger spiders and scatter them around the
table as well.

Cut a small slit on either side of the spider's head and insert
a name card to turn these spiders into spooky place markers!

Once the body of the spider has been made but before
decorating, wrap a black pipe cleaner around the head of the
spider to give a furry effect. The protruding end of the pipe
cleaner can be curled into a hook shape, which makes the spider
easy to suspend from shelves, the tops of doors, and other
spooky places! Stick googly eyes on top of the pipe cleaner.


About The Author: Lindsay Small is the owner of Activity
Village, packed full of fun and educational activities for
kids. Do you have children aged 2-10? Visit
http://ww.ActivityVillage.co.uk to find free kids crafts,
printables, educational resources, worksheets, coloring pages
and puzzles, jigsaws, Sudoku for kids and much more!
View Article  Getting Help For Your Fears And Post-Traumatic Stress Disorder


It is not easy to deal with your fears, post-traumatic stress,
or anxiety problems. The first step is that you should talk to
a professional who can get you started in the right path of
getting better. Getting help from a counselor or other
professional is very important and can provide you much help
and insights in dealing with your current problem. In addition,
here are some techniques a person can use to help manage their
fears and anxieties.

Learn to take it one day at a time. Instead of worrying about
how you will get through the rest of the week or coming month,
try to focus on today. Each day can provide us with different
opportunities to learn new things and that includes learning
how to deal with your problems. Focus on the present and stop
trying to predict what may happen next week. Next week will
take care of itself.

A good way to manage your fear is to challenge your negative
thinking with positive statements and realistic thinking. When
encountering thoughts that make your fearful or anxious,
challenge those thoughts by asking yourself questions that will
maintain objectivity and common sense.

Sometimes, we may be nervous doing a certain task that may be
scary. When this happens, visualize yourself doing the task in
your mind. For instance, you and your team have to play in the
championship hockey game in front of a large group of people in
the next few days. Before the big day comes, imagine yourself
playing the game in your mind. Imagine that your playing in
front of a large audience. By playing the game in your mind,
you will be better prepared to perform for real when the time
comes. Self Visualization is a great way to reduce the fear and
stress of a coming situation.

Remember that there is one power that is stronger than your
fears and that is the power of God. A person does not have to
be religious to use the power of God. When the going gets
tough, talk to God about your problems as if you were talking
to a friend. Review the Bible and pray hard. Be persistent and
be open in the avenues that God may provide to you in solving
your problem. It is not always easy, however God is in control
and he will help you if you ask him.

As a Layman, I realize it is not easy to deal with all of our
fears, however there are all kinds of help available. The key
is to be patient and not to give up. In time, you will be able
to find those resources that will help you with your problems.


About The Author: Stan Popovich is the author of "A Layman's
Guide to Managing Fear Using Psychology, Christianity and Non
Resistant Methods"-a book that presents a overview of
techniques in managing Fear. For more info go to:
http://www.managingfear.com For free articles on managing fear
please go to: http://www.managingfear.com
View Article  How To Cure Your Slice By Developing A Better Golf Swing


The slice is probably one of the most common swing flaws for
amateurs. It is an outside-to-inside swing path that creates
side spin on the golf ball.

The side spin causes the ball to cut hard to the side, making
it a very frustrating day on the course. It also seems to be
one of the most difficult swing flaws to fix.

There have been hundreds of so-called golf training aids that
guarantee to cure your slice. And I am sure we have all bought
or thought about buying one of these gadgets after a
frustrating day on the course.

Some of these golf-training aids do help you to cure your
slice; others do not.

In addition to golf training aids, there have been countless
articles written about the golf slice.

These articles discuss the slice in-depth and oftentimes
provide "fixes" for the golf slice.

If you've been a golfer for any amount of time, I am sure
you've come across at least one or two of these articles. Maybe
you have even tried to implement some of the suggested fixes
into your golf swing. Some of these golf swing fixes may have
helped, others maybe not.

At BioForce Golf we are committed to improving your golf game.
And we believe it is fundamentally a process of improving both
the body and swing.

As a result, we are committed to providing you cutting-edge,
researched, and PGA-Tour-proven information in the areas of
golf instruction, golf fitness, and golf swing improvement.

Providing information on curing swing flaws like the slice is
no different. Recently, some research from the University of
North Carolina provided some interesting information on curing
the slice.

A Professor from UNC and the head teaching pro from Pinehurst
(venue of the 2005 US Open) performed a series of research
studies on the golf swing slice.

These researchers took a group of golfers prone to slicing the
golf ball through a battery of tests. These tests were to
determine the best swing drills to the cure the dreaded slice.


Golf swing drills, in general, break down the golf swing into
manageable parts to allow an individual to work on a specific
part of the swing.

It is very difficult, as we all know, to work on "fixing" your
swing when performing a full swing. It becomes too much for the
brain and body to process.

It is usually best to break down the swing into parts and
implement drills that work on specific parts of the swing. This
allows you to simplify the process, fix the area of the swing
that needs work, and eventually bring it back into the full
golf swing.

Back to the research project on the slice and the swing drills.
After the process of taking these amateur golfers through this
battery of swing drills, the researchers found that two swing
drills were of the greatest benefit.

These two drills apparently showed the greatest effect on
assisting the amateur golfer prone to slicing to fix such a
problem.

The first drill that showed benefit was the "toe-in drill."
This drill apparently placed the golfer in the correct
positions during the swing to assist in curing the slice.

The second drill was the "split hand." This drill helped the
amateur "feel" the correct release of the club and the swing
path of the club.

Again, both of these drills during this research project
indicated the greatest amount of help to the amateur in the
attempt to cure the slice.

What points of validity can we draw from this research project?
Obviously, the "split hand" and "toe-in drill" are beneficial in
assisting an amateur golfer with the slice.

Secondly, it probably indicated that there are many swing
drills and possibly training aides that are not beneficial to
amateur golfer.

This points to the idea that the amateur golfer must understand
the swing in order to decipher what are the best drills for
their swing.

Finally, it indicates that proper swing mechanics are necessary
for fundamental success on the golf course.

Obviously, a poor golf swing will result in poor play on the
golf course.

Implement this and other information provided by BioForce Golf
to help you develop a better golf swing.

Sean


About The Author: Sean Cochran is one of the most recognized
golf fitness instructors in the world today. He travels the PGA
Tour regularly with 2005 PGA & 2004 Masters Champion Phil
Mickelson. He has made many of his golf tips, golf instruction
and golf swing improvement techniques available to amateur
golfers on the website http://www.bioforcegolf.com. To contact
Sean, you can email him at support@bioforcegolf.com.
View Article  The Importance Of The Dog's Anal Gland?
In the movie The Fisher King there is a rather humorous scene
in which Robin Williams' character is scooting himself along
the ground by digging his heels in and dragging his bare bottom
across the grass. In a jubilant voice he calls out, "Do you know
why dogs do this? It feels GREAT!!"

Actually, that's not the only reason. Dogs will exhibit this
behavior if the anus or hind quarters are itchy, but it can be
a sign of an impacted anal gland which can be a problem for
some dogs.

The anal glands are located on either side of a dog's anus and,
in the wild, serve as a method of marking the dog's territory.
When a dog defecates the glands are naturally compressed and
secrete a dark, foul smelling liquid along with the bowel
movement. When the sacs are functioning normally they empty
whenever the animal has a bowel movement.

Sometimes, for various reasons, the dog's anal sacs may become
blocked. When this happens a number of problems can develop.
Some are benign as a foul smell but the can lead to serious
problems like diarrhea and infection. To intervene before a
blocked anal gland becomes an issue, the glands must be
expressed.

Expression of the anal glands is a simple medical procedure
that can be performed at home or by a veterinarian. Some people
prefer to let the vet take care of this task because they find
it to be an unattractive duty. To save the expense of a vet,
however, it is perfectly acceptable to express the anal glands
yourself.

Expressing the Dog's Anal Glands:

Expressing the anal glands is a simple matter. You'll want to
hold the tail up and pull it gently toward the dog's head. In
the other hand hold a tissue or paper towel and place your
thumb on the left side of the left gland and your forefinger on
the right side of the right gland. Squeeze firmly but not
roughly and the glands should empty a brown or yellowish liquid
onto the tissue or towel. Impacted glands will not empty as
easily and may require an internal draining technique. You can
do the internal technique at home as well, but you'll need
surgical gloves and a tube of KY jelly.

Internal anal gland expression requires that the sacs on either
side of the anus be expressed individually and will require that
you place your thumb on one side of the gland and your
forefinger inside the dog's rectum in order to squeeze and
express the gland. Impacted glands will be harder to drain and
the fluid may be thick and pasty with a foul odor and a dark
brown, grey, or black color.

Infected anal glands may produce a discharge of bloody pus and
can be an indication of a more serious problem. The infection
should be fought with antibiotics so a vet should be contacted
immediately if the dog seems to have such an infection.


About The Author: Kirsten Hawkins is a dog lover and animal
expert from Nashville, TN. Visit http://www.doghealth411.com/
for more information on dog health, the care of dogs, and dog
travel.
View Article  Wood-Burning Stoves: Timeless Classics

Traditionally, wood-burning freestanding stoves were used in
ski cabins and lodges, but today thanks to new design concepts
they have become a welcome addition to any home.

Wood-burning stoves can be installed in any room of your house,
but most often they are placed in living or dining rooms, as
well as in patios. While traditional fireplaces generally work
as a piece of décor, free-standing wood-burning stoves are
generally used for more practical purposes, namely, for heating
and even cooking. Thanks to new designs, your wood-burning stove
will look attractive and still remain perfectly functional.
Because it isn't attached to the wall, a wood-burning stove
will radiate more heat throughout a small or large room.

Most often, wood-burning stoves are usually built of stainless
steel, soapstone or ceramics study stone and brick but can
remain sleek and contemporary thanks to new materials such as
fireproof glass and stainless steel details. The shape of these
stoves is most commonly tall and cylindrical, with built-in wood
storage under the burning chamber.

When choosing a new wood-burning stove, keep in mind that the
size of your wood-burning stove is determined by the size of
the space that needs to be heated. The fire of the stove should
be substantial enough to please the eye as well as heat the
room, but too much fire can literally turn your place into an
oven.

When picking a place to put your new stove, avoid traffic areas
such as doors. A stove surrounded by windows may be a good
solution. The fire chamber door should face the room. Don't
forget to take stovepipe requirements into the account, making
sure they are in compliance with your local building codes.
Since wood-burning stoves are not strictly fireplaces, they
don't require any clearance between the fire chamber and
surrounding combustible materials, such as wood or fabric.

Conventional wood-burning stoves vary in heat efficiency
because their construction can be very different, too. The
efficiency of a wood-burning stove depends on how much of its
combustion energy turns to heat, which in its turn depends on
how well it burns wood. Even the best wood-burning stoves don't
burn all wood completely. The smoke is actually composed of
unburned wood particles. Another factor that impacts the
wood-burning stove's efficiency is how much heat escapes
through the chimney.

To improve the efficiency of your wood-burning stove, consider
a chimney sweep in the first place. This should be done by a
professional fireplace expert. If you noticed that a lot of
smoke is produced during the wood burning, you may need to
alter the size of your stove opening, or reconfigure the
existing fire chamber. If you notice that a lot of hot air
escapes through the chimney, you may consider replacing the
fire basket – the metal rack that supports the burning logs.
New designs of fire baskets can greatly improve air circulation
and heat efficiency.

Wood burning stoves today offer a great variety of looks and
designs to suit any home style, from a retro Victorian house to
a steel loft condo. Painted black, brushed steel or even red,
with stovepipe to match, wood burning stoves with generous
glass doors allow you admire the dancing flames during the cold
winter season.


About The Author: Kathryn Whittaker writes articles on a number
of different topics. For more information on Wood Burning Stoves
please visit http://www.stove-ideas.com/wood-burning-stoves.html
and for additional Stove articles please visit the following
article page http://www.stove-ideas.com/stove-articles/.
View Article  Affiliate Profit: Are You Losing Money?


Dear Webmaster,

I have bad news for you: You are probably losing money and you
didn't pay attention to it! Let me explain...

When you joined affiliate programs you probably considered the
following factors:

- The commission
- The conversion rate

The profit formula looks like a child play:
Commission x Conversion Rate = Your Profit

In fact there are three big pitfalls here and if you don't
manage them properly, your profit is at risk. Let consider
them:

- Price: A high price means a higher affiliate commission for
every sale but it may result also in a lower conversion rate…
If the product is too expensive, nobody will buy. You shouldn't
be blinded by the promise of a very high commission. You should
keep in mind that the best price is not the one that gives you
the highest commission but the one that makes the highest
profit. An optimized pricing that makes satisfied customers and
satisfied affiliates is what you should look for.

- Refund Rate: Refunds can kill your marketing efforts! What
are worth the sales you see in your account if customers
request their money back? A lot of sales mean nothing unless
you keep the money!

This is the whole responsibility of the merchant to keep
refunds as low as possible. A site that sells well is good. A
site that also keeps refunds very low is much better! There is
only one way to keep refunds very low: To deliver very high
quality services meeting customers' expectations or going
beyond what they could expect!

- Product quality: Quality is king! Quality makes superior
conversion rates! Quality enables higher prices and better
commissions! Quality keeps refunds as low as possible! In a
word: Quality should be your compass. Don't associate your
business with low quality products or services. On the top of
your list, promote only the very best. It will also keep your
profit on top.

How much money are you losing today?

The money you earn and lose is significantly determined by the
quality of the affiliate program you have selected as your top
pick.

The question is: How do you measure what is more qualitative
and what is less?

There is an objective criterion to use for answering this
question and for optimizing your profit: The refund rate of
your top affiliate program!

A high refund rate express clearly that lots of customers are
not satisfied with what they get and that affiliates lose money
on their sales. On the contrary, a low refund rates indicates a
high level of satisfaction among customers and safe earning for
affiliates.

If you get many refunds with your top affiliate program, you
should understand that the quality of this program isn't
sufficient for keeping these customers satisfied and it doesn't
do the necessary job for securing your profit… You are losing
money!

What are good, medium and poor refund rates?

Refunds can't be totally avoided. There will always be
customers that are not satisfied even for the most qualitative
product or service. So, expecting a zero refund rate on the
long run is not realistic. You should wish a refund rate as low
as possible in your industry. It's important to consider that
there can be significant variations from one industry to
another but as a rule of thumb you can use the following scale:


2% or less: Excellent
3% - 5%: Good
6% - 10%: Medium
11% - 15%: Poor
16% - 20%: Very Poor
21% or higher: Run away!

With a 5% or less refund rate you can be happy. Your affiliate
program is reliable and your profit is secured. With a 6%-10%
refund rate, you should monitor closely your merchant
performance to ensure it doesn't get worst. It would be advised
to scan the market for a better alternative if you can find one.
With an 11%-20% (or higher) refund rate you should be very
concerned with your profit. Whatever your industry is, you are
bleeding and there is probably a better affiliate program to
promote.

What is the refund rate of your top affiliate program?

There are two ways to find the refund rate of an affiliate
program:

1) Look at the stats supplied by your affiliate program

Do your math as following: Refunds / Sales = Refund Rate

Let say you make 1000 sales per month, you get a $23.50
commission per sale and about 160 customers request their money
back every month. Your refund rate is 160 / 1000 = 16%. In that
case it means that you should have earned $23,500 for your
sales but you will get only $19,740 because of the refunds. You
lost here 16% of your profit or $3,760!

You can ask yourself: Is it only I or all affiliates for this
program get similar numbers? If you use Clickbank to promote
affiliate programs, you can get the big picture about the whole
community of affiliates that promote an affiliate program.

2) Using Clickbank payout stats to calculate the average refund
rate of a program.

In its marketplace, Clickbank publishes payout stats for
affiliate programs. The $Earned/Sale factor gives us exactly
what we need to calculate the average refund rate of a program.


The $Earned/Sale is the average net amount earned per affiliate
per referred sale. This number is mainly impacted by refunds and
it reveals the real commission earned by affiliates. With this
number, you can have an inner look at the real performance of
affiliates programs.

The average refund rate of an affiliate program is:
(Commission - $Earned)/Commission = Average Refund Rate

What is the refund rate of popular affiliate programs at
Clickbank?

As an example, we have looked at three affiliate programs
selling paid surveys databases. We have found their refund
rates very high! You will be surprised at discovering how much
money affiliates can lose when promoting these programs:

- SurveyScout: 16.2% refund rate!
- Survey Platinum: 20.9% refund rate!
- My Consumer Survey: 35.2% refund rate!

To get into the details, on November 29th 2005 figures were as
following:

SurveyScout
Affiliate Commission: $23.50
Average $Earned/Sale: $19.69
Refund Rate: (23.50 - 19.69) / 23.50 = 16.2%
Example: For 100 referred sales you should earn $2,350. In fact
you will get only $1,969 because 16 customers out of 100 have
requested their money back!

Survey Platinum
Affiliate Commission: $23.50
Average $Earned/Sale: $18.58
Refund Rate: (23.50 - 18.58) / 23.50 = 20.9%
Example: For 100 referred sales you should earn $2,350. In fact
you will get only $1,858 because 21 customers out of 100 have
requested their money back!

My Consumer Survey
Affiliate Commission: $40.84
Average $Earned/Sale: $26.43
Refund Rate: (40.84 - 26.43) / 40.84 = 35.2%
Example: For 100 referred sales you should earn $4,084. In fact
you will get only $2,643 because 35 customers out of 100 have
requested their money back!
Remark: My Consumer Survey has a poorly designed site and a
higher price for buyers. We estimate its conversion rate to be
significantly lower than other paid surveys programs. Despite
its high commission, affiliates will lose the most money with
this program.

We learn three lessons about these paid surveys affiliate
programs:

- A lot of customers are dissatisfied.
- Affiliates lose big money.
- The quality of these programs is very questionable.

What should you do to stop the bleeding?

You have no influence on the quality of the affiliate programs
you promote. Your only real influence is on the quality of your
recommendation!

Giving your top recommendation to a very professional affiliate
program that delivers the utmost quality services to customers
will keep your profit as high and as safe as possible.

In the field of paid surveys and mystery shopping jobs, the
most professional program available today is Maximum Paid
Surveys.

Maximum Paid Surveys is a premium database of paid surveys and
mystery shopping jobs. It delivers a superior value to both
registered users and affiliate partners due to its very high
quality.

How to identify quality in affiliate programs?

Defining quality is a difficult job. In general, people can't
define clearly what quality is but they recognize it when they
see it. So what should you look at in affiliate programs?

The most qualitative affiliate programs find the right balance
between the value they offer to customers and the value they
generate to affiliates:

1. Value to customers – It includes:

- Rich content
- Good looking website
- State-of-the-art organization
- Friendly functionality
- Affordable Price for most visitors
- Detailed documentation
- Bonuses strengthening the main offer
- Timely Customer Support

2. Value to affiliates – It includes:

- High conversion rate
- High commission
- Low refund rate
- Commission paid on time
- Good affiliate support


About The Author: Sam Parker is a managing partner at Maximum
Paid Surveys, a premium database of paid surveys and mystery
shopping jobs. Maximum Paid Surveys brings superior value to
affiliate partners and to registered members by delivering the
most professional resource of paid opportunities on the
Internet. http://www.maximumpaidsurveys.com
View Article  Top 7 Ways To Profit From Foreign Trade

Here are seven excellent ways to earn income from international
trade.

1. Importing: Retail store owners can find additional products
to sell from foreign manufacturers, distributors, and other
suppliers. You may even decide to go exclusively into the
import business and become a wholesale distributor.

2. Exporting: Manufacturers can find new customers for their
products in foreign countries. You could also become an Export
Management Agent. Arrange for other domestic companies to sell
their products to foreign corporations and earn a commission.

3. Licensing: Consider becoming a licensing agent. Earn
royalties by arranging for foreign corporations to manufacture
and sell the products of domestic companies.

4. Finder`s Fees: You can earn fees from domestic companies for
finding foreign buyers (or for finding suitable imports from
foreign suppliers). You can also earn fees from foreign
companies for finding domestic corporations that will buy their
products (or for finding suitable suppliers and products from
domestic corporations).

5. Drop Shipping: Visualize receiving an order from a customer
based in a foreign country and not having to be bothered with
shipping and handling the product. No customs declarations or
brokers are required by you. This is because your drop ship
supplier is handling those details.

6. Mail Order: Add a mail order service to your existing
business operation. Manufacturers, retail stores, and other
businesses can increase their sales by using this additional
method of selling that is very conducive to international
trade.

7. Internet Marketing: You can also extend your reach to
worldwide customers by means of the Internet. Methods of
obtaining foreign business include affiliate marketing, online
auctions, online  stores, and websites.


About The Author: Stephen Pope, President of Pope Consulting
Inc., has been helping clients to earn maximum business profits
for over twenty-five years. For more information about
international trade and other profitable Work at Home Small
Business Ideas, visit
http://www.yenommarketinginc.com/impexp.html
View Article  The Value Of Safety Videos

Safety videos can provide many excellent resources for you and
for your employees. What are they and how can they help your
organization? First, realize that safety videos are full of
valuable information. They can teach and provide that
information on just about any safety related topic quite
simply. And more importantly, effectively. If you have problems
with workmen's compensation or employees following state and
local safety regulations, consider the purchase and
installation of various safety videos.

For example, one of the most common workmen's compensation
claims has to do with back pain. Most of the time, people do
not realize that there is a good and a bad way to lift heavy
items. So, they just bend down and lift. But, lifting from your
back can cause a number of problems including painful tears,
stretches and even problems with the spine. If employees are
taught to lift with their legs instead, they can help reduce
the injuries that could happen. Providing safety videos to help
bring this issue to the front would not only allow them to hear
what you need them to do, but to see it too.

Safety videos are much more complex than this though. Teaching
employees how to handle hazardous chemicals as well as helping
them learn the right way to wash their hands before touching
food are also available. While you may be thinking that these
are common sense things that people should know, many people
unfortunately need to be told. So, investing the time and money
into safety videos can do this for you quite effectively.

You can find a wide range of safety videos available on the
web. You'll find them for just about any type of need that you
may have. And, you will find that they provide exceptional
quality options for teaching your employees about how to remain
safe on the job. Not only will this help protect them, it will
keep you and your business safe too.


About The Author: For more information please see
http://www.safety-videos.co.uk
View Article  Designing Your Site For The Search Engines

When you design a website, it's easy to focus on what your
visitors are going to see. What you have to realise, though, is
that you're going to have another kind of visitor with a
completely different agenda: they're not going to be looking at
your pretty logo and they're not going to be passing judgement
on your background colour. What they're looking for is the
content and structure of your page.

They're the search engine spiders, and they are in control of
probably the largest section of your traffic. You need to
please these spiders if you want your site to be successful.
Here's how.

Make Your Structure Clear.

Resist the temptation to lay your page out in non-standard
ways: you want it to be very clear to the search engine where
the navigation is, where the content is, and where the headings
are. As a rule, put navigation first in your page. Always use
the heading tags (h1, h2, etc.) for headings and sub-headings.


Avoid using generic span and div tags and only making things
clear to the user through CSS font sizes: instead, use every
'semantic' HTML tag that applies to your content. If you're
quoting someone, use the blockquote tag; if you're posting
program code, use the code tag. Search engines love this.

Keep Keywords Consistent.

It's not usually worth deliberately saturating your content
with keywords in hope of a higher search ranking – the engines
have pretty much wised up to this tactic – but do make sure
that your keywords appear consistently when they occur
naturally. For example, for these articles, I have stuck with
'website' throughout, as suddenly writing 'web site' instead
would bring down my rankings.

HTML and Javascript.

It's worth noting that search engines read HTML, but they
don't, in general, read Javascript. That means that using
Javascript to insert text into your page is a bad idea if you
want search engines to see the text. On the other hand, you
might want to have just the text in HTML and insert all the
other parts of the page with Javascript: this will tend to make
your page appear more focused, although you should be careful
not to insert navigation links this way if you want the search
engines to follow them.

Use Meta Tags.

Yes, meta tags are out of fashion, and search engines pay no
attention to them any more when it comes to ranking your site,
but they're still important in one way: the meta description
tag is still often used to decide what text search engines'
users see when they find your site in their results! This can
be just as important as the ranking itself – write something
here that will look useful to the searcher, and you're more
likely to get them to click-through. Don't forget that, while
search engines are just machines and algorithms, the end result
of it all does involve a human decision: to click, or not to
click?

Avoid Splash Pages.

You might think it's a great idea to have a 'splash' page
displaying a full-page version of your logo (or an ad) to every
user who arrives at your site, but search engines really hate
that. Using this trick will get you ranked far lower than you
would usually be, so you should avoid it – it's annoying to
visitors anyway.

Include Alt Tags.

Any time you use a graphic, include alt text for it –
especially if there is text in the graphic. Remember that, as
far as search engines are concerned, all your graphics might as
well just be big black boxes. Test by removing all your graphics
and seeing if your content remains relatively intact. If it
doesn't, then you'll be turning search engines away.

Finally, Write Great Content.

The key with modern search engines (and, at the same time, the
thing you have least control over) is how many people decide to
link to your page from their page. How can you make more people
link to you? Make your content useful. Make it something
they'll want to quote on their blogs. Content is more King than
it's ever been, and the best way to design for search engines is
to make your content really stand out.


About The Author: Angie is the lead web designer for a fortune
500 company. Read her thoughts on web design on her blog...
http://www.webdesignblogonline.com.
 
View Article  Broadband ISP Comparsion


The Search for the right ISP

The search for the right ISP includes a number of factors. Cost
is obviously important. So is the quality of the connection.
Other features that are included can also be good. It is also
important to know if it is available in your area. There are a
variety of ISPs to choose from. Because of this, it is
important to choose the best ISP for you.

For most subscribers, cost is the most important thing about an
ISP. Even though cost is a big issue, many people are not
willing to have the poor quality and voluminous advertising
that comes with free ISPs. With free ISPs not worth
considering, most people then begin looking at lower cost ISPs.
As with most things, if there is a lot of flashy advertising,
the ISP is probably going to be more expensive. Lower cost ISPs
tend to have less advertising. A good way to find them is by
searching on the Internet.

Even if the price is right, you don't want to go with an ISP
that has a weak connection. This can be a recurring problem
with ISPs that use cable or phone lines. It can also be a
problem if your ISP has too many people trying to access the
Internet at the same time, usually during peak times. This
happens mostly with dial-up ISP's that do not have an adequate
number of phone numbers. It is also smart to make sure that the
tasks you do online are compatible with an ISP you are
considering using. AOL users sometimes experience problems with
some websites and Internet tasks. This is a result of the AOL
program being so dominating. Many frequently visited sites have
a listing of ISP's that have difficulties with the site.
However, this tends to apply to sites that feature music, video
and graphics effects but it doesn't usually apply to straight
text sites.

The features offered by an ISP are an added bonus. Do some
research to find the ISPs that address your needs. If you don't
want the hassle of pop-ups you will want to look at ISPs that
offer pop-up blockers and virus protection. Most parents have
concerns about their children surfing the web. If so, you will
want a feature that blocks adult sites. All ISPs offer a
variety of features, and often come up with new ones, so
finding one that is suitable for you is really not that
difficult.

Always check for availability. It would surprise some people to
know that there are ISPs that are not widely available. Free and
low cost ISPs are notorious for this problem. You also need to
make sure they have a local number in your area, because if
not, you could be hit with costly long distance charges. Also,
if the ISP doesn't have enough local numbers, you can find
yourself not being able to connect during peak hours.


About The Author: Robert Michael is the owner of Best Broadband
Review which is a great place to find Broadband Links, Resources
and Articles. For more information go to:
http://www.bestbroadbandreview.co.uk © Copyright 2005
View Article  Finding Law School Info


If you are thinking about it, then getting law school info is
something that you should just do. There are many opportunities
out there for you, but if you do not reach out to grab them, you
will likely miss them. Before this happens to you, make sure
that you take the time to gather information such as law school
info so that you can make the right decisions while you still
have the opportunity. Good news is that all the information
that you need, including law school info is available to you
right here on the web.

Wondering how long it will take for you to study? Thinking
about where you should go to school? Perhaps you are not 100%
sure that you even want to go to law school. Whatever it is
that is holding you back from going to law school, get the
information that you need to make the decisions that you need
to. Don't put off finding the law school info that you need one
more day. Why should you when it is all there in front of you?

Some of the best locations to find the law school info that you
need to make these decisions are right here on the web. But to
find it, you'll need to do some digging. Or, you can visit some
of the law school websites and gather it that way. Understanding
the career is something like understanding your future. You need
to invest time in doing so now so that you can excel later.

Take a few minutes and ask some questions. What do you want to
know? Is there a school out there that interests you? Will you
take the next step to finding the law school info that you
need? If so, get started today and find yourself answering all
of your own law school questions right away.


About The Author: For more information please see
http://www.law-school-info.co.uk
View Article  Designing Your Site For The Search Engines


When you design a website, it's easy to focus on what your
visitors are going to see. What you have to realise, though, is
that you're going to have another kind of visitor with a
completely different agenda: they're not going to be looking at
your pretty logo and they're not going to be passing judgement
on your background colour. What they're looking for is the
content and structure of your page.

They're the search engine spiders, and they are in control of
probably the largest section of your traffic. You need to
please these spiders if you want your site to be successful.
Here's how.

Make Your Structure Clear.

Resist the temptation to lay your page out in non-standard
ways: you want it to be very clear to the search engine where
the navigation is, where the content is, and where the headings
are. As a rule, put navigation first in your page. Always use
the heading tags (h1, h2, etc.) for headings and sub-headings.


Avoid using generic span and div tags and only making things
clear to the user through CSS font sizes: instead, use every
'semantic' HTML tag that applies to your content. If you're
quoting someone, use the blockquote tag; if you're posting
program code, use the code tag. Search engines love this.

Keep Keywords Consistent.

It's not usually worth deliberately saturating your content
with keywords in hope of a higher search ranking – the engines
have pretty much wised up to this tactic – but do make sure
that your keywords appear consistently when they occur
naturally. For example, for these articles, I have stuck with
'website' throughout, as suddenly writing 'web site' instead
would bring down my rankings.

HTML and Javascript.

It's worth noting that search engines read HTML, but they
don't, in general, read Javascript. That means that using
Javascript to insert text into your page is a bad idea if you
want search engines to see the text. On the other hand, you
might want to have just the text in HTML and insert all the
other parts of the page with Javascript: this will tend to make
your page appear more focused, although you should be careful
not to insert navigation links this way if you want the search
engines to follow them.

Use Meta Tags.

Yes, meta tags are out of fashion, and search engines pay no
attention to them any more when it comes to ranking your site,
but they're still important in one way: the meta description
tag is still often used to decide what text search engines'
users see when they find your site in their results! This can
be just as important as the ranking itself – write something
here that will look useful to the searcher, and you're more
likely to get them to click-through. Don't forget that, while
search engines are just machines and algorithms, the end result
of it all does involve a human decision: to click, or not to
click?

Avoid Splash Pages.

You might think it's a great idea to have a 'splash' page
displaying a full-page version of your logo (or an ad) to every
user who arrives at your site, but search engines really hate
that. Using this trick will get you ranked far lower than you
would usually be, so you should avoid it – it's annoying to
visitors anyway.

Include Alt Tags.

Any time you use a graphic, include alt text for it –
especially if there is text in the graphic. Remember that, as
far as search engines are concerned, all your graphics might as
well just be big black boxes. Test by removing all your graphics
and seeing if your content remains relatively intact. If it
doesn't, then you'll be turning search engines away.

Finally, Write Great Content.

The key with modern search engines (and, at the same time, the
thing you have least control over) is how many people decide to
link to your page from their page. How can you make more people
link to you? Make your content useful. Make it something
they'll want to quote on their blogs. Content is more King than
it's ever been, and the best way to design for search engines is
to make your content really stand out.


About The Author: Angie is the lead web designer for a fortune
500 company. Read her thoughts on web design on her blog...
http://www.webdesignblogonline.com.
View Article  Commitment Phobia: Are You Commitment Phobic?


COMMITMENT PHOBIA: ARE YOU COMMITMENT PHOBIC?
By Margaret Paul, Ph.D.

Marilee, a client of mine, was commitment phobic. "I'd love
to be in a loving relationship," she told me in one of our
counseling sessions, "but I'm not willing to give up my
freedom. I have a great life. I love my work and my friends.
I love to travel and take workshops and classes. I don't
want anyone telling me what I can or can't do. I don't want
to deal with someone feeling hurt because I want to work
rather than be with him. It's just not worth all the
hassle."

Marcus, another of my clients, was also commitment phobic.
"When I'm not in a relationship, that's all I can think
about it. I really want someone to play with, to love and to
grow with. But soon after getting into a relationship, I
start to feel trapped. I feel like I can't do what I want to
do and I start to resent the person for limiting me. Most of
the time, she has no idea what's going on and is stunned by
the break-up. She thought everything was fine. After leaving
her, I'm back to square one – wanting to be in a
relationship. This has happened over and over again."

Commitment phobia has its roots in the belief that when we
love someone, we are responsible for their feelings rather
than for our own. Once we believe that we are responsible
for another's feelings of hurt or rejection as a result of
our behavior, we believe we need to limit ourselves in order
to not upset the other person. Then, instead of standing up
for our own freedom and right to pursue that which brings us
joy, we limit our freedom in an effort to have control over
the other person's feelings. This will always eventually
lead to resentment.

"Marilee, " I asked in one of our phone sessions, "What if
you picked someone who also loved his work and his personal
freedom?"

"Frankly, I can't imagine that. Every man I've been in a
relationship with has wanted to spend more time with me than
I have with him. Am I just picking the wrong man over and
over?"

"No," I replied. "But you are not standing firm in your
freedom from the beginning. You give a lot at the beginning
because you enjoy being with him, but, as we've discussed,
you also give yourself up a lot at the beginning. You make
love when you don't want to. You stay up later than you want
to for fear of hurting him. Then, when you do start to tell
the truth, he is surprised and hurt. Until you are willing
to risk losing him from the beginning rather than lose
yourself, you will continue to create relationships that
limit your freedom. You end up believing that it is the
relationship that limits you, but it is your own fears and
beliefs that keep limiting you."

In my sessions with Marcus, he discovered that he had no
idea how to stand up for himself in a relationship. As soon
as a woman wanted something from him, he gave it to her. He
just could not bring himself to say no. Then, of course, he
ended up feeling trapped.

Marcus discovered that his fear of saying no to a woman came
from two sources:

1) He believed he was responsible for her feelings, and that
he was bad if he did anything that upset her.

2) He was afraid that if she felt hurt, she would get angry
and reject him.

As a result of these two fears, Marcus continually gave
himself up in relationships. However, giving himself up
created such resentment toward his partner that he
eventually didn't want to be with her anymore and left the
relationship.

In order to have both our personal freedom and be in a
committed relationship, we need to learn to take
responsibility for our own feelings rather than the other
person's feelings, and we need to be willing to lose the
other person rather than lose ourselves. Commitment phobia
heals when you become strong enough to be true to yourself,
even in the face of another's anger, rejection, or loss. If
you want to have a loving relationship, then you need to do
the inner work necessary to develop a strong adult self who
can be a powerful advocate for your personal freedom.

About The Author:

Margaret Paul, Ph.D. is the best-selling author and
co-author of eight books, including "Do I Have To Give Up Me
To Be Loved By You?" and "Healing Your Aloneness." She is
the co-creator of the powerful Inner Bonding healing
process. Learn Inner Bonding now! Visit her web site for a
FREE Inner Bonding course: http://www.innerbonding.com or
email her at mailto: margaret@innerbonding.com. Phone
Sessions Available.

View Article  Google Love - Five Top Tips To Make Google Love Your Site

Trying to fight Google or be cleverer somehow is pointless,
destructive and the wrong attitude.

Learn to LOVE Google and work WITH IT instead - and it will
send you streams upon streams of people. It's as easy as pie if
you follow these straightforward instructions.


1. Google Love ...

Google and all its programming is not some form of enemy -
unless you are a piece of web scum, that is.

Google is based on the idea that it should help people FIND
WHAT THEY ARE LOOKING FOR.

That's all.

Sit with the statement above. Meditate upon it if necessary.
Use EFT.

But UNDERSTAND that a pointless site that has no unique content
will NEVER get ANYWHERE with Googly or any other outfit that is
using their techniques and methods.

You can buy books and ebooks until your wallet bleeds on "how
to trick Google" this and that - just forget it.

Unless you have SOME THING that SOME PEOPLE will HONESTLY WANT
and be grateful for when they find it, there is no hope and
there is no point in reading any further.

Also, trying to fight Google or be cleverer somehow is
pointless, destructive and the wrong attitude.

Learn to LOVE Google and work WITH IT.

If you have the contents, and you follow the most simplest
common spider robot courtesy protocols, then it will come and
it will index you.

It will be that mystical bridge between YOUR (customers,
people, communities, friends) and your site.

That's what it does, that's what it is, that's it's nature and
if you know that, then all is well.

You will get good results following the rest of this.


2. Dressing For Google ...

So now, let's have a DECENT website with DECENT content.

A decent website means:

- All the pages and directories have links that work properly
and allow Google to slide with immense ease from one place to
the other, without ever hitting an annoying dead end;

- All the pages are cleaned up so that you have the absolute
MINIMUM of html instructions and nothing that doesn't need to
be there, such as vast and pointless java scripts or the truly
appalling "mso" instructions;

- All the pages have the right meta tags which ACCURATELY
REFLECT what's on them, and including title, content,
description, keywords at the very minimum;

- All your pages have proper headings and descriptions and
content WHICH MATCHES your meta tags to a T;

- All your images are title and alt tagged CORRECTLY and
resident on your own site.


Decent content means:

- Whatever you've got, it is USEFUL. If it is UNIQUE, so much
the better, and that's not hard. All you need to is to be
yourself and use your own words, even if you are affiliate -
write your own reviews, put your own dog's picture on it, be
unique, be YOURSELF.

- Whatever you've got, I'm sure there's some people who want to
look at it, read it, do something with it. There's billions of
people out there. Just make sure YOU KNOW WHO YOUR PEOPLE ARE
and write to THEM.

- Decent content also means that what you've got is presented
so that both Google and a human being get it what that is all
about.

When your website is up and running, test, test and test again.
Try every single hyperlink on your own computer, on someone
else's and on all manner of different browsers.

Only when you are happy that it all works as it should, we go
to Step 3.


3. Let Google SEE You

You need a minimum of 35 decent links going to your site for
Google to take any notice of you and start paying attention.

Please be aware that "one link" is just that -
http://www.snark.net is NOT the same as http://www.snark.net,
which is not the same as http://snark.net, nor even remotely
similar to any variation including http://snark.net/index.php

All, each and every ONE is viewed as a single separate link -
when you need 35 ALL GOING TO ONE SINGLE ADDRESS to do the
magic.

So now, to the "decent links" part.

A site that isn't indexed much by Google or doesn't turn up
until page 1,993,990 on a Google search for its kind is
WORTHLESS to you.

Find HIGH RANKED directory listings for your site and list your
site THERE. This goes for any of the many variations on getting
a link from another site, be it a guestbook signed or an
article placed. Don't waste your time with anything that itself
doesn't turn up on Google's own top ten.

Now, you've got a date with Google.

What we need to do next is to BUILD A RELATIONSHIP - prove our
value and worth over time, in other words.

That's the next of our Google top tips - seniority and
reliability.


4. Be THERE When Google Calls!

Make sure you've got a decent ISP with 99% uptime or better -
that's of course elementary.

Don't ever take your site down for whatever reason and make any
changes gradually.

Most importantly, get the best tracking software you can afford
and find out who is already coming, and what they are coming
for.

That's the key to long term success - to find what you're doing
well and then expanding on it. For example, if one person came
from Google (or any other search engine) for the term "snark",
then build on that. Write more articles about snarks, what to
do with them and without them, how to avoid them, collect snark
images - in other words, become the first port of call for any
snark enquiry.

Build on your speciality some more with a web directory, guest
articles, reviews and then we're more than 3/4 the way to a
real web presence and Google responding to changes in your site
near instantly, which is what we want.


5. Keep Improving ALL THE TIME.

The final success tip is to keep improving ALL THE TIME.

Pull up the html or php you wrote a year ago - I bet you can do
better now.

Review your meta tags and your site copy and improve on both.

Name your pages, images and directories better. Improve the
content, structure, navigation of your site.

Keep at it with directory listings and submissions -
directories come and go, you need to be always there with the
"state of the art".

Keep doing useful link exchanges with matching high ranked
sites too and keep adding VALUE and UNIQUE CONTENT to your
clean and well presented pages.

That's the most important thing of all - to keep at it with
continuous improvement.

Follow these steps EXACTLY with a well named new site with
decent content - and you WILL see immediate improvement in your
Google rankings.

Good Luck and Good Spirits always,

Silvia :-)


About The Author: Silvia Hartmann is the author of
"MindMillion" and the NEW "60 Second Wealth Boosters" - Be
cool, be smart, be WEALTHY! http://MindMillion.com
View Article  How To Cure Your Slice By Developing A Better Golf Swing


The slice is probably one of the most common swing flaws for
amateurs. It is an outside-to-inside swing path that creates
side spin on the golf ball.

The side spin causes the ball to cut hard to the side, making
it a very frustrating day on the course. It also seems to be
one of the most difficult swing flaws to fix.

There have been hundreds of so-called golf training aids that
guarantee to cure your slice. And I am sure we have all bought
or thought about buying one of these gadgets after a
frustrating day on the course.

Some of these golf-training aids do help you to cure your
slice; others do not.

In addition to golf training aids, there have been countless
articles written about the golf slice.

These articles discuss the slice in-depth and oftentimes
provide "fixes" for the golf slice.

If you've been a golfer for any amount of time, I am sure
you've come across at least one or two of these articles. Maybe
you have even tried to implement some of the suggested fixes
into your golf swing. Some of these golf swing fixes may have
helped, others maybe not.

At BioForce Golf we are committed to improving your golf game.
And we believe it is fundamentally a process of improving both
the body and swing.

As a result, we are committed to providing you cutting-edge,
researched, and PGA-Tour-proven information in the areas of
golf instruction, golf fitness, and golf swing improvement.

Providing information on curing swing flaws like the slice is
no different. Recently, some research from the University of
North Carolina provided some interesting information on curing
the slice.

A Professor from UNC and the head teaching pro from Pinehurst
(venue of the 2005 US Open) performed a series of research
studies on the golf swing slice.

These researchers took a group of golfers prone to slicing the
golf ball through a battery of tests. These tests were to
determine the best swing drills to the cure the dreaded slice.


Golf swing drills, in general, break down the golf swing into
manageable parts to allow an individual to work on a specific
part of the swing.

It is very difficult, as we all know, to work on "fixing" your
swing when performing a full swing. It becomes too much for the
brain and body to process.

It is usually best to break down the swing into parts and
implement drills that work on specific parts of the swing. This
allows you to simplify the process, fix the area of the swing
that needs work, and eventually bring it back into the full
golf swing.

Back to the research project on the slice and the swing drills.
After the process of taking these amateur golfers through this
battery of swing drills, the researchers found that two swing
drills were of the greatest benefit.

These two drills apparently showed the greatest effect on
assisting the amateur golfer prone to slicing to fix such a
problem.

The first drill that showed benefit was the "toe-in drill."
This drill apparently placed the golfer in the correct
positions during the swing to assist in curing the slice.

The second drill was the "split hand." This drill helped the
amateur "feel" the correct release of the club and the swing
path of the club.

Again, both of these drills during this research project
indicated the greatest amount of help to the amateur in the
attempt to cure the slice.

What points of validity can we draw from this research project?
Obviously, the "split hand" and "toe-in drill" are beneficial in
assisting an amateur golfer with the slice.

Secondly, it probably indicated that there are many swing
drills and possibly training aides that are not beneficial to
amateur golfer.

This points to the idea that the amateur golfer must understand
the swing in order to decipher what are the best drills for
their swing.

Finally, it indicates that proper swing mechanics are necessary
for fundamental success on the golf course.

Obviously, a poor golf swing will result in poor play on the
golf course.

Implement this and other information provided by BioForce Golf
to help you develop a better golf swing.

Sean


About The Author: Sean Cochran is one of the most recognized
golf fitness instructors in the world today. He travels the PGA
Tour regularly with 2005 PGA & 2004 Masters Champion Phil
Mickelson. He has made many of his golf tips, golf instruction
and golf swing improvement techniques available to amateur
golfers on the website http://www.bioforcegolf.com. To contact
Sean, you can email him at support@bioforcegolf.com.
View Article  Buying A Property Abroad Considerations


Many people now days are buying a second home abroad, say Dubai
as either a holiday location or because they have decided to
relocate to that area due to work commitments or because they
are retiring and would like to enjoy a bit more sun.

When people are thinking of buying a property abroad there are
a number of issues you may need to consider before making that
all important purchase and I list below some of them.

1. How much capital do you have available to invest in the new
property and if you need to obtain additional capital for the
purchase will it be through your current lender or will you be
requesting it from another source, say a lender in the country
where you are looking to purchase your property. If you wish to
lend from a financial institute in the country of your choice
you will need to investigate what percentage of borrowing you
allow, in some countries you will only provide them with an 80%
loan, which means you will need to provide the other 20% capital
for your purchase.

2. The type of property you are wishing to purchase? Will it be
a town house, an apartment or villa? Also what sort of location
are you looking for? Do you want to be in a gated community or
a complex, the country, town or village? Also what sort of
facilities do you want close to your property, such as shops,
restaurants, bars, and sports facilities?

3. Make sure that you contact a reputable real estate agent,
one who will be able to provide them with all the necessary
information on the property that you are looking to purchase,
including all building regulations and planning permissions
that should be held. Also this agent should be able to put them
in contact with a solicitor/legal advisor who will be able to
deal with the drawing up and completion of the contracts of
sale.

4. As stated above, where possible request that the real estate
agent provides you with the necessary paperwork relating to the
buildings legality. In some countries an issue has arisen where
people have brought properties and then find that permission for
the property to be built has not been given and the consequences
in some respects have ended up with these people not only losing
their homes but also all the money they have invested in the
property.

5. Another thing I would suggest you carry out is research on
any local customs or laws for the region you are looking to
move to, as in some countries you may find their laws and
regulations are not so relaxed as where you reside now, say for
instance you decide to purchase a property in Dubai you will
find that you are only allowed to drink alcohol within the
confines of your own home, in hotels or at a licensed premises
any where else and you could find yourself at the mercy of the
local police force.

Finally another reason for buying a second property abroad that
could influence your decision is the Cost of Living i, for
example you may find that the money you have to buy a property
at home, say a two bedroom apartment will in fact allow you to
purchase a three bedroom Villa in the country where you are
looking to purchase. By investing in the right property in the
right area you can providing yourself with an additional income
from rentals and a property that will incease in value over the
coming years.

I hope the above has given you food for thought and helps you
when making a decision about purchasing a property abroad.


About The Author: Ahmed Raz is a director of
http://www.dubailiving.co.uk Which includes the informative
Dubai Lifestyle and Property Forum
http://www.dubailiving.co.uk/forum/index.php
View Article  Golf Carts: Not Just For Golfers Anymore

According to new research, more than 60% of cars in the USA
North America travel less than 15 miles per day and nearly half
of drivers travel less than five miles away from home. With gas
prices climbing higher every day and air being polluted with
gas emissions, a golf car is the most environmentally friendly
vehicle out there. With all the golf cart accessories
available, golf carts can become the most stylish and
eco-friendly vehicle on the road.

Golf carts are widely used in university campuses where they
transport people, goods and equipment, and are even used in
cases of medical emergencies. They are also used in quiet
neighborhoods, at large sports events by the personnel, and of
course, on golf courses by golfers. Many golf carts are
purchased by disabled people who appreciate the higher speed
and safety of golf carts compared to those of power
wheelchairs.

Driving a golf cart is extremely economic. It costs around one
cent per ten miles to operate an electric golf cart. It's also
ten times cheaper to maintain and repair a golf cart than a
car. However, not many automotive giants readily leap into the
golf cart market, claiming that there is currently no demand
for golf carts.

Still, more and more neighborhoods, especially in resort areas
or those surrounded by golf courses, switch to golf carts to
access malls, movie theaters, schools and restaurants without
having to ride on the highway. In university campuses golf
carts can be used only on designated streets and paths. Golf
carts, as neighborhood electric vehicles with a proper license
can travel on roads with posted speed limit of 35 mph.

Golf carts were introduced in the 1950s and later became
popular thanks to golf visionaries such as Billy Dolan. With
golf carts, golf greatly evolved as a game. Smaller, more
efficient and nicely designed golf carts with cute stylish
accessories such as custom wheels and seats, lift kits and even
programmable speed controls, golf carts are becoming safer each
year.

As a vehicle, golf carts can have three or four wheels. They
can be powered by electric or internal combustion motors. The
most famous golf carts manufacturers include Cushman, Club Car,
Daihatsu, and many more.

Among the most popular golf cart accessories today are lift
kits that add clearance to the golf cart which help with
accessing rocky places and bumpy roads. Many lift kits include
off-road tires that can be used on the golf cart making it a
rough little off-road beast.

Another popular golf cart accessory that is in huge demand in
colder seasons is a rain curtain. These curtains can be snapped
to the car frame to sit permanently on the car body, or they can
be clipped to the car with hooks and removed in warmer seasons.


Many golf cart accessories basically do nothing except add some
flare. Racing-style aluminum pedal kits, graphic and even 3D
camouflage, custom steering wheels will add a stylish touch to
any golf cart.

Golf carts are slowly spreading beyond student campuses, golf
resorts and retirement communities. Well-designed and safe golf
carts may soon be as common on city streets as scooters and
bikes.


About The Author: Kathryn Whittaker writes articles on a number
of different topics. For more information on Golf Carts please
visit http://www.golf-carts-guide.com and for additional Golf
Cart articles please visit
http://www.golf-carts-guide.com/golfcarts-articles/
View Article  Creating a Halloween Full of Treats
Creating a Halloween Full of Treats

By Patricia Twitchell

One of the most exciting nights of the year for children is
Halloween. It is a night of laughter, fun, candy, and more candy.



Although a night that is meant to be memorable, it can also be one
of the most concerning for parent's. The following recommendations
will help everyone enjoy "tricks and treats" to the fullest.



-Fix all outdoor lighting to make walkways visible

-Secure pets, especially dogs, to avoid unnecessary barking and
biting

-Use battery operated jack-o-lanterns rather than those with real
flames

-Offer healthy alternatives to candy

-Keep police and fire department numbers handy in case of an
emergency

-If you are taking your children door to door keep them in sight at
all times

-Have children walk in groups

-Everyone should carry an operational flashlight

-Teach children to obey traffic signals and stay on sidewalks

-Stay in familiar neighborhoods

-Have an emergency plan

-Make sure children have a cell phone with them

-Wear a watch that can be read in the dark

-Make sure shoes fit

-Put reflective tape or markings on clothing

-Approach only well lit homes



When you buy costumes make sure they are made of flame retardant
material and easy to move in. Make sure your children know where to
reach you in case of an emergency. Have them carry your contact
information on them in a pocket.



If you will be welcoming Trick or Treaters to your home, make their
experience is a pleasant one by being enthusiastic and welcoming. If
you are taking young folks door-to-door display lots of enthusiasm
as you set the tone for the evening. You can help to make a special
occasion even more exciting by remembering that this is what
memories are made of.



About the author

Patricia Twitchell is the proprietor of Just Bears and Stuff, a
unique gift shop located in Myrtle Creek, Oregon. Whether visiting
the shop or browsing the website, you can enjoy one of the best
selections of Boyd's, Gund, Cottage Collectibles, Quarry Critters,
and more..  Receive "Beary Special Moments" a free online teddy bear
facts and tips e-zine by visiting www.justbearsandstuff.com

View Article  How to Close More Sales: The Art & Science of Closing

One of the questions I often get asked as a sales coach by
sales people and business owners alike is, "How do I close
sales better?  What closing techniques would you recommend?"

In my experience, closing is one of the three most feared
areas of the sales process.  The other two are fear of
canvassing and fear of objections.  But the real question
is, what is it about these three that creates such a fear?
Especially, when even some of the most successful sales
professionals face challenges in one or more of these three
areas.  The answer is simple - fear of rejection.  Humans
are social animals and the fear of rejection is one of the
primary human drivers so it takes a different line of
thought to face this issue.  Mere techniques will not
suffice.

There are books about closing with hundreds of different
types of closes in.  Some are great examples, some are awful
but all of them have one thing in common.  They are just
examples.  They are often not usable as "off the shelf"
solutions for your sales scenarios because they each
represent a model and that model only works if the person
you are dealing with is "running" a similar model in their
personality and if your situation is nearly the same too!

Now, I am not saying don't study about sales.  Infact, quite
the opposite.  I do recommend that you read everything you
can about sales and human communications because you will
learn more about sales and communications in that way than
from virtually any other.  What you learn however may not
always be what the author intended as you should be a
student of human behaviour and influence, not beholden to
any one particular book!  When Bruce Lee studied kung fu he
took the best of each style of kung fu and designed a new
art which had no set forms and changed to be the most
effective for each and every situation.  A good sales
professional will be aiming to achieve the same.

The first tactic for achieving a better close ration is to
change the words that you use.  Why not "ask for the
business" or "take the order" or "provide a solution"
instead?  These words don't create the same fear.  I have
tested this on dozens of sales people and removing the word
that the fear is associated with removes the fear too.  If
anyone has read Anthony Robbin's material he describes how
you can only experience feelings that you have words for and
that words only have the meaning that you ascribe to them.
He describes how, because the quality of snow is important
to their survival, eskimos have dozens of different words
for snow but we just have sleet and snow.  Their experience
of snow is different than ours and we cannot comprehend that
because we have no words to describe it.

Secondly, it is important that you start with the end in
mind.  Whenever you go to a meeting or make a call think
through it in your head first.  Think about what outcome you
want from the meeting or call and think through the possible
ways this might occur.  Think also of what the minimum
outcome is that you are prepared to accept from the meeting
or call.  When you have built rapport, asked questions,
uncovered your clients' needs and provided a solution it's
only natural to ask for the business.  After all, you have
provided a solution so asking for the business is the next
step!  Why would you accept less than your minimum
acceptable behaviour from the client?

I once worked with a talented sales professional.  He made
fantastic cold calls, built elegant and effective rapport
and uncovered client needs effortlessly but he did little
business.  In a short coaching session I discovered that he
disassociated the sales process from "closing" hence he
would "do the meeting" and then think, "Oh dear!  Now I need
to close!".  Cue panic.  His customers could see it and the
sale was lost, every time.  He was in "sales" mode and they
were resisting and he was a nice guy so it was easier to
walk away than risk rejection or upsetting the client!
Simply by viewing the sale as one seemless process with a
natural conclusion he was able to see the "timeline" and
"path" of the sale.  If the client deviated from this he was
able to maintain control and bring them back on track.  He
achieved a sales breakthrough literally overnight.

At this point, I might add that you must remain flexible.
There will be times when you cannot make the sale for
unexpected reasons.  On these occasions, it is important
that you assess your performance objectively.  Ask yourself
whether next time you could ask better questions to uncover
the unexpected situation earlier.  If the answer is "no"
then reset your objective for the meeting.  If the answer is
"yes" then take on board what you have to learn and reset
the objective for your next meeting.  But, and this is very
important, always remember to set a new objective for the
meeting.

When was the last time you heard this conversation:

"How was the sales meeting?"
"Great".
"How did you get on?".
"Oh, great I think he / she will use us!".

My next question for you is, "So what's the next step?"

This should have been agreed, with time-scales with the
client.  If it hasn't then you haven't reached your
objective.  Maybe this was because you didn't set one or you
didn't achieve it but this sales meeting was not "great"!

Let's face it, you work hard to find clients and get that
all
important meeting with them and you listen hard to
understand their true needs not your perceived ones.  When
you provide a solution that matches their needs they are
expecting you to "ask for the business".  When this becomes
a relaxed, natural part of the meeting you will achieve more
and effortless sales.


===========================================================
Gavin Ingham  specialises in maximising sales performance
under intense competition. Get Gavin's book acclaimed
book on selling, "Objections! Objections! Objections!"...
http://www.bookshaker.com/product_info.php?products_id=117
===========================================================

keywords: selling, sales, objections, handling objections,
objection handling, close sales, closing, closing sales,
sales closes


View Article  How To Double Your Debt Collections

HOW TO DOUBLE YOUR DEBT COLLECTIONS
By Jim Finucan


Believe it or not, the success of your attempt to collect a debt is
usually decided right at the beginning of your phone call – with the
very first thing you say after the other party says hello. Knowing
exactly what you are going to say – and handling the call in an
organized, professional manner is the foundation upon which
collections are made or lost. A professionally executed collections
call has four parts:

Part One is The Open – how you identify yourself, your company and
the problem. And, how you place that problem before the debtor.
Don't ask him when he's going to get around to paying you, or why he
is putting you off. If you do you'll be at a disadvantage right off
the bat. Instead, put the debtor in the position of having to
explain himself. Say something like "What are your intentions toward
this bill?"

Part Two: The Facts. If the debtor doesn't agree to pay the bill
early on, move into the next part of the call: asking questions
about his situation. It's important to make a smooth transition here
because you don't want to alarm the debtor. Say something like: "Let
me just fill out an extension form for you." Then you can start
asking about his job, whether his wife is employed, any outstanding
loans he may have, credit cards, etc.

Part Three: The Dun – Once your questioning has given you the
information you need you can show the debtor a way in which he or
she can pay the debt. You now know, for instance, that he can afford
to put it on his MasterCard, or that she could qualify for a bank
loan. Now you're in position to make your demand for payment (the
dun).

Part Four: The Close. Whether the debtor has agreed to pay or not,
there is also a specific way you should close the call. And I don't
mean "Gee, thanks. Have a nice day!" or "You've got your nerve!"
Use an open-ended question designed to put the debtor on the spot;
something like "Do I have your word on that?"  If he has refused to
pay or continues to dodge the issue remind him of how serious the
situation is. Make it clear that the problem must be resolved. Be
professional. Don't insult him. Save any threats of legal action
until you've contacted the debtor several times without success and
see no other option. Never threaten legal action unless you fully
intend to follow through, otherwise you could be accused of
harassment.

Collection calls are sometimes a necessary part of the billing
process. Making the effort to learn and use as many collection
techniques as possible will bring you better results and greatly
improve the health of your bottom line.

(End)

Jim Finucan has put 12 years of experience as a "top gun"
collections pro into his book "Past Due – A Debt Collections
Manual." For more information about the book please visit:
http://www.tiare.com/pastdue.htm


View Article  How to Beat Gatekeepers - 10 Top Tips


How to Beat Gatekeepers - 10 Top Tips

   - by Gavin Ingham

Have you ever made a call where you failed to get through to
the decision maker whether cold call or warm call? I bet you
have. I don't think there is anyone involved with sales who
hasn't! Well, these tips are for you. They can be used when
cold calling, warm calling or even calling your existing
clients! However you utilise them, they will help you to
effortlessly improve your call to client contact ratios...

1. Change "please" to "thankyou".

Change the word "please" to the word "thankyou". I know that
this sounds deceptively simple but it is one of the most
powerful techniques that anyone can teach. The reason for
this is that "please" is a request and "thankyou"
presupposes that the listener will take action.

"If you could let John know that it's Gavin, Gavin Ingham on
the line for him. Thank you."

Or

"Yes of course you can, I'm calling from Gavin Ingham Ltd.
If you could just let him know that I'm on the line. Thank
you."

2. Give information sparingly.

I have coached literally thousands of sales professionals,
made tens of thousands of calls and listened to thousands
and thousands more! One of the biggest challenges with
dealing with gatekeepers is that most callers give out too
much information!

Let's consider some of the most common objections from
gatekeepers... "He wouldn't be interested!", "Send some
literature through on that!", "We already have a supplier
thankyou!", "We're not looking at the moment!" and "We have
no budget at present!"

Think for a moment and tell me what all of these have in
common... that's right! They're all objections to
information that you gave the gatekeeper!

The less information you hand out, the more work the
gatekeeper has to do and the fewer the objections you
invite. What's more, if you give information sparingly you
often know what the next question or questions will be so
you can plan your answers carefully... remembering to finish
them with a polite, "Thank you!"


3. Answer only questions asked.

This builds on tip 2! A lot of salespeople answer questions
that they were never asked and thus create their own
objections. Give information sparingly and only answer the
questions asked. Don't be worried about repeating yourself
and remember... the answer to a closed question can be as
short as "Yes" or "No!".

4. Believe that you will be put through.

You get what you believe... you don't necessarily believe
what you get! What do I mean by that?

Well, think about it for a moment... If you believed that
most gatekeepers were difficult, aggressive and that you
were unlikely to get through how would you feel? Pretty
lousy I bet! You'd probably be saying stuff to yourself
like, "Why me?" and "This is doomed to failure!" More than
likely you'd get a bad result and when you did you'd say to
yourself, "See! Knew it!" Even if you got a good result
you'd note it down as "Well, that was just good luck!"

Conversely, if you believed that you were going to get
through and that you had the authority, importance and
seniority to be put through every time how would you feel?
Fantastic! You'd be saying stuff to yourself like, "I'm
going through!" and "Yes!". Chances are you'd get some
pretty good results but what's more important, when you did
fail you'd just say something like, "Well even a great cold
caller like me can't win them all!!!"


5. Transmit seniority.

Senior people get put through without getting beaten up by
gatekeepers. It's a fact of life. If gatekeepers beat senior
people up they'd not be long for their jobs so they cannot
afford to get this wrong. But they don't, do they!! How
come? Well, the answer's simple, senior people transmit
seniority by sounding senior. Simple as that.

Listen to directors in your business, listen to directors on
the phone and model their pace, tone, pitch, pauses and
emphasis. As a general rule senior people speak more s-l-o-
w-l-y so this would be a great place to start!

How will you convey seniority on the phone?

6. Create impression that you're known.

People who are known to decision-makers get through. You
don't ring up your friends and not get through so there must
be several things that go on at the start of the call that
suggest whether you're known or not.

Use of first name terms, not giving too much information and
sounding senior are some of the most important.

Another is using the PA's name. It's often worth finding
this out beforehand.

"Hello, Mary. I hope you're well today. Is John in the
office?"
"Yes"
"Great. Could you let him know that it's Gavin, Gavin Ingham
on the line for him thank you."


7. Use downward inflexion in your voice.

Up to 50% of cold calls have upward inflection on the ends
of sentences. This turns the statement into a question and
invites objection. It also sounds very unconfident therefore
not senior and more likely than not, a sales call.

By ensuring that your voice goes down at the end of
sentences you turn a statement into an order. Practise doing
this and still sounding polite...

"If you could just let her know that I'm on the line. Thank
you (going down)."

8. Use client's first name.

You'll have noticed this already in the short scripts that I
have used. First name terms implies you're known. It also
implies equality therefore senior. I often get asked about
this and I would highly recommend that prior to making a
cold call (in particular) you ring into the client and get
the names of both the decision-maker and the PA.


9. Pre-plan your approach.

Despite the fact that dealing with gatekeepers poses a
challenge for many salespeople, most do not take the time to
pre-plan their approach. If you think about it, there are
only a handful of responses that you can be given. The more
structured you are in your approach to this, the more
successful you will be.

If you get stuck with a certain response don't stay on the
phone and get confrontational! Thank the PA for their time,
finish the call and ask yourself, "What do I learn from this
and how will I deal with it differently next time?" When you
have an answer, write it down and go over it a few times in
your head. That way, next time you get into the same
situation you will be prepared with your more flexible
approach.

10. Practice with a friend.

Whilst the techniques in this article are simple they will
not happen as a result of you just reading the article. You
will need to review the article a couple of times and then
consider what you currently do and how you can improve it.

Once you get to that stage you will reap massive rewards if
you sit down with a friend or colleague and practice
together. That way you can have several "dry runs" before
you actually pick up the phone with your powerful new
techniques.

===========================================================
Gavin Ingham  specialises in maximising sales performance
under intense competition. Get Gavin's book acclaimed
book on selling, "Objections! Objections! Objections!"...
http://www.bookshaker.com/product_info.php?products_id=117
===========================================================

keywords: selling, sales, objections, handling objections,
objection handling, gate keepers, gatekeeper

View Article  Real Estate Investing Financing Truths - Part 2

Real Estate Investing Financing Truths - Part 2
 Steve Majors

(p31 - The Lazy Investor's Guide to Real Estate)

Real Estate Investing Financing Truths - Part 2 of 2

No Money Down and other 'Creative' Real Estate
Investment Methods

For many years, investors have seen the traditional
real estate investment methods described in Part 1
of this article as a lot less than desirable!

They began looking at the prices of houses and
finding methods of bringing the price more in line
with making more money in a faster way.

These savvy investors developed ways to get loans
on properties that allowed them to pull money out
whenever they buy a real estate investment (cash
back at closing) and lower their payments to build up
their cash flow ('creative' investing).

They even developed methods of determining a
Sellers motivation for selling - and bought the
property at a discount price.

These creative investors also saw that some Sellers
were not able (for whatever reason) to sell the
property at a discount price, however, they still
needed to get rid of the property, as they didnt
know how to manage it as a landlord, or make
money from it - not that it couldnt be done, they
simply lacked the knowledge of how to do it.

The Seller just never learned how to profit from a
real estate investment.

These investors understood how to make money
from such properties, and did.

They bought the property on discount terms, and
made money from the spread by selling it at retail
price and/or terms (certainly one of my favorite
methods of real estate investing).

Buy Every Real Estate Investment via Discount Price
or Discount Terms.

Several years ago (actually, it really took off in the
1980s), Real Estate Investment Experts began
seeing the potential for making money in bringing
this treasured knowledge to the public in the form of
home-study courses, seminars and Boot Camps.

They found that it wouldn't create competition for
themselves, as many people, even though they
purchase real estate courses and attend seminars
and Boot Camps, will not actually take the
information and utilize it to make the hundreds and
even thousands of dollars possible for anyone
serious about Real Estate Investing.

These Real Estate Investment Experts (being
dubbed 'guru') found that this side of the business
was lucrative often making more income from
teaching about real estate investing than the actual
real estate investments themselves.

It is important to understand that these real estate
investment gurus learned early that they can only
teach others what to do, not be responsible for the
other persons success.

Providing the information to those that choose not
to use it is very similar to the old adage "You can
lead a horse to water, but you cant make it drink".

Yes, these real estate investment gurus got wealthy
from selling this information, but their theories,
principles and techniques taught thousands of
others (those that take action on what they learn)
how to realize their dreams utilizing their tried and
true methods of real estate investing.

From home-study courses and seminars, to boot
camps and one-on-one training, these methods
have been proven to be not only interesting to
millions of people, but capable of bringing massive
wealth to those that take action on what is taught -
those that go on and actually make real estate
investments themselves.

Knowledge changes things...

This knowledge of no money down real estate
investing techniques being known by thousands of
Sellers has made changes in the industry.

By bringing the Seller into the knowledgeable realm
of Real Estate investing, Sellers now know many of
the methods that the gurus teach.

This is both a blessing and a curse.

To the talented investor, these knowledgeable
people are more likely to work to create a WIN-WIN
situation.

Investors that avoid the tricks and stick to the basic
real estate investment techniques and terms that
have been proven to work over and over again,
have proven these powerful real estate investment
strategies work even with these informed Sellers.

Oh, yes, many of these real estate investment
techniques work today, as they have for many
years. So much so that it is almost possible to say
they have become principles; things that work, over
and over, the same way no matter what happens -
like gravity.

However, sadly, they are not really principles, as
several of the real estate investment methods and
techniques that worked in the 1980s and even
through the 1990s are today not as powerful, nor do
they work as often as they did before (although
some 'gurus' are still teaching the same methods -
even after 20 years...).

Some of this decline is due to a more educated
society (due to the flood of real estate investment
information available via books, tapes, home-study
courses and the Internet), while some of it is due to
simple changes in policies and laws.

It seems like a wave started late in 2003, the FHA
announced that flips (transactions where investors
buy houses cheaply and sell them at or near market
rates) are "illegal". (Note that illegal in this context is
not a legal term, but one that has been adopted
from "you are not allowed to do that and do
business with us".)

The FHAs announcement started a wave of concern
(if not panic) throughout the Real Estate investing
community.

Title and Mortgage companies began to tighten up
their reigns. Many of these companies, in lieu of
direct information, began simply not completing any
transactions that did not follow the traditional real
estate investment system. This made it hard for
investors to complete transactions that involved
simple buy-then-resell agreements (as they are not
really real estate investments, but a rather nice way
to make some fast CA$H!).

In rapid appreciation areas (California and Nevada,
for example), the ability to flip a property all but
stopped (became 'illegal'). All the 'traditional'
creative real estate investing methods were virtually
put on hold.

Ingenuity to the rescue, other methods of real
estate investing always seem to pop up. After all,
"Necessity is the Mother of Invention", and "Where
there is a Will, there is a Way" are absolute
principles.

Investors have to make a way to get things done - a
way to keep their real estate investments profitable,
and even more creative real estate investing
methods were developed - to keep real estate
investors, and the love of real estate investment,
alive forever.

-------------------------------------------------------------------
Steve Majors - The Lazy Investor
Profit from Real Estate Investment articles, real estate investing
information and news from one of the most creative investors on the
planet ~FREE MEMBERSHIP & real estate training course~
http://SteveMajors.com

View Article  A Student's Guide to Search Engines
A Student's Guide to Search Engines

By Kelly Garbato, author of "13 Lucky Steps to Writing a
Research Paper"
http://www.kellygarbato.com/


The Internet consists of billions upon billions of
individual files, located on millions of different web
sites.  Certainly, then, the `Net is a veritable treasure
trove of information for students, who routinely turn the
Web for help with their coursework.  Yet, all this knowledge
is of little use if you don't know how to locate and access
what you need, quickly and easily.  Enter search engines!

Search engines are essentially tools that allow you to
search for information available on the Web using keywords
and search terms.  Rather than searching the Web itself,
however, you are actually searching the engine's database of
files.

Search engines are actually three separate tools in one. The
spider is a program that "crawls" through the Web, moving
from link to link, looking for new web pages.  Once it finds
new sites or files, it adds them to the search engine's
index.  This index is a searchable database of all the
information the spider has found on the Web.  Some engines
index every word in each document, while others select
certain words (such as those occurring most often).  The
search engine itself is a piece of software that allows
users to search the engine's database.  Clearly, an engine's
search is only as good as the index it's searching.

So, when you run a query using a search engine, you're
really only searching the engine's index of what's on the
Web, as opposed to the entire Web.  No one search engine is
capable of indexing everything on the Web - there's just too
much information out there!  Consequently, much of the
information overlooked in search engine queries includes
breaking news, documents, multimedia files, images, tables,
and other data.  Collectively, these types of resources are
referred to as the deep or invisible Web.  They're buried
deep in the Web and are invisible to search engines.

Search engines usually feature advertisements in the form of
paid results.  Those sites that pay a fee may be included in
your search results, usually at the very top of the list.
Some engines group advertisers separately, for instance, on
the side of the page.  While search engines must clearly
label all advertisers, they vary widely in their compliance
with FTC rules.

The method by which an engine determines how its search
results will be presented to the user is called ranking.
Early search engines, now called first generation search
engines, used term ranking to organize their results.  In
term ranking, a result's importance is determined by how
often and where the search term appears in the document.
Most of today's search engines are much more sophisticated
than this.  These second generation search engines use a
number of methods, sometimes in combination, to rank their
results.

In relevancy ranking, second generation engines use various
algorithms to determine a document's relevance to your
search.  This is by far the most popular ranking method,
though engines often allow you to sort your results
alphabetically or group them by site, source, and/or
concept.

In addition to ranking method, a number of other features
distinguish one engine from another.  You will encounter two
basic types of search engines.  Individual search engines
are just that - individual engines which compile and search
their own databases.  Meta search engines, on the other
hand, search several individual search engines at once.
Meta engines do not maintain their own databases, but search
those assembled by other engines.

Meta engines present their search results in one of two
ways.  Using separate retrieval, they may group the results
collected from each individual engine separately, so that
you have a list of results from each engine.  Separate
retrieval often results in many redundant "hits."  Collated
retrieval solves this problem by weeding out duplicate
results obtained from different individual engines.  Many
engines allow you to choose between the two or even use
collated retrieval while still grouping your results by
search engine source.

Search engines can be useful when conducting research, as
long as you exercise caution.  Always keep an eye out for
paid results, and try to avoid engines that don't disclose
their advertisers.  Search engines are a good idea when you
have a very specific or obscure topic to research.  Queries
for broad or popular topics will return more results than is
practical, and the information found may be of questionable
quality.  Thus, you should stick to academic databases
unless you are having trouble finding enough information on
your topic.  Search engines can also be helpful if you're
looking for specific types of files, such as pictures.

Meta engines are even more helpful in tackling those "needle
in a haystack" searches, since they conduct several searches
at once.  For this reason, they are also good if you want to
get an overview of what is out there, or if your topic is an
uncommon one.  Keep in mind, though, that meta searches will
only retrieve the most relevant results from each engine,
since they're limited in the number of results they can
uncover.  Another casualty of meta searches is flexibility.
Because you're searching many engines at once, you're only
granted access to the search features that they all have in
common.

Finally, you should not rely on any one engine.  Recall that
each engine draws on a different database (or group of
databases, as is the case with meta engines).  Some cover
portions of the deep web, while others go nowhere near it.
Accordingly, you will get a different set of results
depending on which engine you use.  Rather than become
familiar with only one, try out a number of them and pick a
dozen or so that you like.  While you should read each
engine's instructions before running a search, don't try to
memorize all the details, since they're likely to change
anyway!

Search engines are an excellent means of locating otherwise
impossible-to-find information online.  There are many
options available for the discriminating student researcher,
so be selective and choose an engine that meets your unique
needs!


RESOURCE BOX
=============

Copyright Kelly Garbato, 2005
Kelly Garbato is an author, ePublisher, and small business
owner.  She recently self-published her first book, "13
Lucky Steps to Writing a Research Paper," now available at
Amazon.com (www.amazon.com) or through Peedee Publishing
(www.peedeepublishing.com).
To learn more about the author, visit her web site at
www.kellygarbato.com.

View Article  Inuit Eskimo Soapstone Carvings as Corporate and Cultural Gifts
Inuit Eskimo Soapstone Carvings as Corporate and Cultural Gifts
by Clint Leung

One of the unique ways about Canadian organizations is their
choice of corporate or cultural gifts. In many cases for both
companies doing corporate business and political organizations
conducting cultural affairs internationally is the use of Inuit
Eskimo soapstone carvings from the Canadian Arctic as gifts. This
is especially true for gifts to foreign individuals,
organizations or heads of state. In the world of commerce,
Canadian corporations doing international business abroad have
brought over Inuit soapstone carvings for their current or
prospective foreign business partners. Asian and European
companies have accepted Inuit soapstone carvings as corporate
gifts with much delight since Inuit art is as exotic to them as
Ferraris are to North Americans. Indeed, when doing business in
Japan or in fast growing China, Canadian Inuit art will be a very
useful tool for building long term business relationships. This
is also true for making inroads in the developing European
markets as well.

Inuit Eskimo soapstone carvings from the Canadian Arctic have
been used as cultural gifts for many years. Foreign royalty,
presidents and other diplomats have been given Inuit Eskimo
soapstone carvings as a token of Canadian culture. The recipient
list has included quite a few American presidents as well. It is
said that Prince Charles of the United Kingdom has been a huge
fan of Inuit art ever since he received a soapstone carving as a
gift many years ago. His interest has resulted in more awareness
of Canadian Inuit art in the United Kingdom. Canadian academic
and educational groups have gone abroad with Inuit Eskimo
soapstone carvings for their foreign counterparts too.

Within Canada, Inuit Eskimo soapstone carvings have been popular
retirement gift items in recent years. Sometimes they have been
awarded as prizes for high achievers like top sales people within
companies. An Inuit Eskimo soapstone carving is definitely a nice
alternative to the standard plaque or trophy award. If such
artwork is very much appreciated by recipients in Canadian
companies, just imagine how much more Inuit art would be
appreciated in companies based outside Canada such as in the
United States or Asia. A Canadian Inuit Eskimo soapstone carving
will be regarded as an extra special prize.

The use of Inuit Eskimo soapstone carvings in corporate and
cultural gift giving today is a result of just how far Inuit art
has come. It is evidence that this type of indigenous native art
has made it to the fine art status that it deserves.


About the Author:

Clint Leung is owner of Free Spirit Gallery
http://www.FreeSpiritGallery.ca , an online gallery specializing
in Inuit Eskimo and Northwest Native American art including
carvings, sculpture and prints. Free Spirit Gallery has numerous
information resource articles with photos of authentic Inuit and
Native Indian art as well as free eCards.

View Article  RSS Security

RSS Security
 Sharon Housley

RSS is growing at a lightening speed. What was once only
known as a "techie tool", RSS is becoming a tool that is
continuously being used by the general population. Along
with the good comes, the not so good. And while some have
mentioned the emergence of RSS spam, where content
publishers dynamically generate nonsensical feeds stuffed
with keywords, the real concern relates to security. While
an annoyance to the search engines, spam in RSS feeds pales
in comparison to the possible security concerns that could
be in RSS' future.

Security Implications Related to RSS.
As RSS gains momentum security fears loom large. As
publishers are quickly finding innovative uses for RSS
feeds, hackers are taking notice. The power and
extendibility of RSS in its simplest form is also its
achilles heel. The expansion capabilities of the RSS
specification, specifically the "enclosure" field which has
launched the podcasting phenomenon, is where the
vulnerabilities lie. The enclosure field in itself is not
the problem, in fact the majority of RSS feeds do not even
use the enclosure tag. The enclosure tag is essentially
used to link to file types, things like images, word
documents, mp3 files, power point presentations, and
executables and can be thought of in similar terms to email
attachments.

The fact that RSS can be used to distribute these file
types has opened a myriad of doors to users of the
syndication standard, but also has created cause for
concern. Most people do not feel that the risk is
significant because people "choose" the content that they
receive, and while it might make the distribution of
malware, viruses and spy applications via RSS less
prevalent, their is still the inherent risk of a infected
file being distributed.

The problem is one of both technology and lack of
education.
The danger lies in the fact that many RSS readers, news
aggregators, or pod-catchers automatically download the
information contained in the enclosure field regardless of
its file type or source.

Most RSS developers acknowledge the risks associated with
the enclosure field, but few have had the forethought to
include filtering, screening or authentication capabilities
and many automatically download enclosures.

Nick Bradbury of Bradsoft/NewsGator seems to be proactive,
designing FeedDemon with security in mind. FeedDemon uses
an editable safelist of file types as well as allowing
users to monitor what files are automatically downloaded.
FeedDemon also contains hard-coded warnings related to
specific file types.

Developers of ByteScout took a different approach to the
handling of enclosure files, ByteScout does not
automatically download anything without user intervention
for each download.

Unfortunately, not all RSS readers, aggregators and
podcatchers consider the possible security implications
associated with RSS feeds and podcasts, some will
automatically download enclosures without warning or any
thoughts of security. Be sure to examine how your RSS
reader handles files contained in the enclosure field of an
RSS feed.

With the increased use of RSS and podcasting, the security
risks increase with it. Their is cause for concern, however
proactive users and conscientious developers can easily
subvert the risk by taking precautions seriously. Computer
viruses and malware are cause for legitimate concern, there
is ample time and action that can avert potential problems.


About the Author:

Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for FeedForDev http://www.feedfordev.com
an RSS component for developers.

View Article  "How to End the Great Website Mystery and Turn Visitors into Buyers"
For leisure reading, I am an avid fan of detective stories.
But, like most website visitors, I like my mysteries between
the covers of a book - not on the Internet.

I'm not unique.

Let's face it: today's website visitors bear little resemblance
to Sherlock Holmes.

They want to know whodunit as soon as they click on a page.
They leave their deerstalker hats and magnifying glasses
behind.

And there's no way they'll wait for the final tableau when
the Great Detective reveals the killer's (or seller's)
identity.

Visiting some websites last week, I found myself following a
trail of clues to sign up for ezines, order products or even
discover what the website sells.

Here's what I wanted to say to their designers:

1. Begin your website with a promise of benefits.

Some consultants encourage headlines that refer to
"struggle."  I tend to favor this approach myself, as in,
"Have you been struggling to write just one tiny ebook to
generate passive income?"

But you can open with a promise that makes your visitors
eager to get rewards.  "Wouldn't it be great to eat healthy
food that doesn't taste like sawdust?"

2. Tell visitors how you'll deliver those benefits - and
don't wait too long.

Coaching? Bath oil?  Membership with unlimited access to
resources?

One site promises "home fitness." I expected to find those
little sit-up machines you see advertised on television. As
someone addicted to gyms, I'm definitely not interested.

But that site *really* offers video programs for yoga and
pilates. And I might be very interested, since I rarely have
time to attend scheduled classes.  They lost me before I
could make a wise buying decision.

3. Make your ezine subscription form easy to find on your
home page - and make it big!

One site offers a fr^e ezine subscriptions in the upper left
corner, where it belongs.  Nice bold type, contrasting
colors.  And sure enough, the designer included a form for
visitors to complete.

But on closer inspection, the form was actually a log-in to
a membership site.  To subscribe, you have to search for a
very small link. Then you get directed to a new page.

Who's more motivated to find the body - hunt around for what
they want? A first-time visitor who's making an impulsive
decision to subscribe? Or a member who's paid to get access
to your secret resources?

4. Make impulse purchasing easy.

It's no accident that supermarkets place candy and
discounted gourmet cookies at the checkout counter -
so easy to toss on the conveyor belt while you're waiting
for the person ahead of you to check out 44 cans of kitty
feast cat food (which is what you're likely to see in my
neighborhood).

Make it easy for visitors to subscribe to your e-zines and
eventually buy from you.  Even those dreaded pop-ups will
tempt visitors to say, "Oh, why not - this looks really
interesting. As long as I'm here..."

5.  Let visitors know what they're buying.

One website offers an information product for a very
reasonable price. The title of the product intrigued me, so
I clicked on the "more information" link, which led me to -
an order form!

Why would I spend even $25 or $49 for a product when I had
no idea what was included? Not even a table of contents or
list of topics!

Reminds me of those legends about mailing campaigns to
"Send me $5."

Caution: Before you say, "I would never do this," be aware
that these traps foil even experienced marketers.  Just last
week, I got so enthused about my "fast food" metaphor for my
new Special Mini-Reports series that I never got around to
explain what was on the menu!  I had to go back to add a
line about "Reports" and "downloadable."

Best cure?  Find a marketing-savvy friend to review your
pages or hire a copywriter for a critique.
***********************************************
Cathy Goodwin, Ph.D., works with small biz owners and
solo professionals who want to grow their business
with hype-free marketing.
Fr^e Report: 5C's of client-attracting copy
http://www.makewritingpay.com/subscribe.html
Mini-Reports:
http://www.cathygoodwin.com/reports.html



View Article  Motivation by Numbers


Motivation by Numbers
by Peter Murphy

Want a quick and easy way to beat that feeling of lethargy
that stops you from getting things done?

Here's what to do in three easy steps...

1. Decide you are ready to beat the apathy that is holding
you back.

Sometimes we claim we want to change when we are really just
making small talk, it takes a little more effort than that
to move from apathy to enduring self-motivation.

Until you get serious about breaking out of a rut it is all
too easy to keep on doing the same old thing. Once you
decide you have had enough you then have sufficient momentum
for a breakthrough to lasting motivation.

2. Translate your goal into numbers

Any large or complex goal can become overwhelming when we
fail to break it down into small highly measurable component
parts. The secret is to take back control by structuring the
goal as a sequence of specific tasks.

The best way to do this is to work with numbers because it
is then impossible to fail as long as we take it one step at
a time. We can easily see what needs to be done, what we
have already achieved and what remains to be done.

For example, writing an important report might be expressed
in terms of condensing 20 pages of notes, writing 6,000
words, analyzing 5 new trends or discussing 7 key issues.

3 View the entire project on one sheet of paper

when you can see all the elements of the project at once
you will be crystal clear about what needs to be done. And
as you complete each step and tick off each mini success you
will find the resulting momentum keeps you on track.

As you measure and track your results it soon becomes a game
to beat your personal best. And that's when work becomes
play!

Remember, whatever you measure you can improve! Motivation
by numbers is a sure fire way to stay motivated until you
achieve a goal as well as a fun way to track progress and
keep improving.

Quit making it so hard to get things done. Translate all
those goals that make you feel apathetic into a game to beat
the numbers. How quickly can you get 5 done? How well can
you do the first 3?

You get the idea. Now, go and turn that task you are
procrastinating on into numbers!

Peter Murphy is a peak performance expert. He recently
produced a very popular free report that reveals how to
crush procrastination and sustain lasting motivation. Apply
now because it is available for a limited time only at:

http://www.getmotivatedstaymotivated.com/special.htm

View Article  Christmas Recipes: Main Dishes. No.12 of 12 - Spinach and Mushroom Pancakes
Christmas Recipes: Main Dishes. No.12 of 12 - Spinach and Mushroom
Pancakes

Christmas recipe serves: 4
calories per serving:  375
preparation time: 1 hour plus standing & soaking
cooking time: 1 hour 30 minutes
suitable for freezing (pancakes only)


Christmas recipe ingredients:

white flour, plain 50 g (2 oz)
wholemeal flour, plain 50 g (2 oz)
egg, 1
milk, skimmed 350 ml (12 fl oz)
salt and pepper
vegetable stock, 300 ml (10 fl oz)
mushrooms, dried 25 g (1 oz)
oil, vegetable 30 ml (2 tbsp)
spinach, fresh washed 450 g (1 lb)
or
spinach, frozen leaf 350 g (12 oz)
soft cheese, reduced fat 225 g (8 oz)
mushrooms, brown cap 450 g (1 lb)
spring onions, 1 bunch
garnish, flat-leaf parsley


Christmas recipe instructions:

1. Use a food processor for the batter so mix the egg, a pinch of
salt, milk and both flours. Then stand for 30 minutes. Soak the dried
mushrooms and stock for 30 minutes.

2. Coat the base of a non-stick pan with some batter after heating oil
in it. Cook until golden brown (usually a couple of minutes), then
cook the other side for about 30 seconds. Repeat with the rest of the
batter till you have about a dozen or so pancakes.

3. Cook the spinach for a few minutes before allowing to cool,
removing the liquid and cutting up. Add the soft cheese and salt and
pepper to taste.

4. Cook the chopped onions and brown-cap mushrooms in 15 ml (1 tbsp)
of hot oil until light brown in color. Add the stock and mushrooms,
and seasoning, then simmer for about 20 minutes or until the mixture
is syrup like.

5. Take half of this mixture, make smooth in a processor, then return
to the pan.

6. Take the spinach mixture from step 3 and put in an oiled ovenproof
dish. Then layer half a dozen pancakes with the mushroom mixture in
between along with the remaining spinach mixture. End with the
mushroom layer.

7. Cook until weel browned at gas mark 6 (200 degrees centigrade, 400
F) for about 30 minutes.

8. Serve with flat-leaf parsley garnish.

--------------------------------------------------
(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and
webmaster at http://www.gifts-for-christmas.com , bringing
you recipes and unique gifts for christmas including their
collectibles and russian gifts stores.
--------------------------------------------------

View Article  "Negotiating - The Myths and Realities"


We have all been there at some stage in our business lives -
the dreaded negotiation with your most awkward client. He
regularly screws you to the floor each year on price and
everything else you have to offer! Pretty quickly you see
every negotiation as a battle and all your self confidence
goes.

There are a lot of myths surrounding negotiating which don't
help if you are faced with handling such a session for the
first time. But as with any myth, there is usually a very
different reality.

++++++++++++++++++++++++++++++++++
Myth: It can be a daunting ordeal
++++++++++++++++++++++++++++++++++

You mention to your trusted partner or member of staff that
you are off to negotiate next year's big contract. What do
they say? "Good luck!" The majority of people think that
negotiating is a dirty and tough task, a necessary evil.

++++++++++++++++++++++++++++++++++
Reality: Not if you plan
++++++++++++++++++++++++++++++++++

As with all things in life, we fear the unknown, especially
if we are unprepared. The reality of negotiating is that
with adequate preparation comes confidence. Before your
meeting sit down and ask yourself the following questions:


1. what do you want out of this negotiation?
2. what is your lowest, acceptable and best price?
3. what are you prepared to 'give away' if necessary?
4. what do you know about the other company's position in
  the deal?
5. if you don't know much, what questions can you ask to
  improve your understanding?

Thorough preparation is a great confidence booster. See the
negotiation as a presentation and plan your approach and
questions before hand.

++++++++++++++++++++++++++++++++++
Myth: Negotiators are born
++++++++++++++++++++++++++++++++++

There is such a mystic surrounding negotiation and the
skills needed to be good at it, that most people think you
either have it at birth or you don't!

++++++++++++++++++++++++++++++++++
Reality: Negotiators can be made
++++++++++++++++++++++++++++++++++

Like any skill in business, negotiation skills can be learnt
and put into practice. There are lots of books, tapes and
seminars you can attend on this subject. Negotiation is a
structured process and once you understand how it all works
the task becomes easier. But as with any new skill you have
to practice, practice, practice and this is where most
people fall down. Having acquired a new skill you have put
in the training but it can be done!

++++++++++++++++++++++++++++++++++++++++++++++++++++
Myth: To strike a deal you have to concede on price
++++++++++++++++++++++++++++++++++++++++++++++++++++

The perception is that many negotiations end up with one of
the parties always having to concede on price just to secure
the deal.

++++++++++++++++++++++++++++++++++++++++++++++++++++
Reality: There are other items you can concede on
++++++++++++++++++++++++++++++++++++++++++++++++++++

The reality in any negotiation is that price is not always
the deciding factor. There is usually something else that
the other party wants in addition to, or instead of, a lower
price. It could be that they need the product or service
quickly and may be prepared to pay a premium for a fast
delivery. They may want the product changed slightly to meet
their specifications. They may like some on-site support for
implementation.

In your research and questioning it's up to you to find out
what they really want. Dig deep and find it because every
part of the deal is negotiable, not just the price. Once you
have hit upon it, before conceding on price, throw it into
the pot. Remember, this could be something which means very
little to you but a lot to them.

++++++++++++++++++++++++++++++++++++++++++++++++++++
Myth: If their first offer is what you want, say yes
++++++++++++++++++++++++++++++++++++++++++++++++++++

After your sales pitch your client comes back and
immediately offers exactly what you wanted. Wow, what a
great outcome! He's got what he wants and so do you. Deal
done!

++++++++++++++++++++++++++++++++++++++++++++++++++++
Reality: Always counter the first offer
++++++++++++++++++++++++++++++++++++++++++++++++++++

If you accept immediately there are two problems:

1. your customer will think he has had a bad deal, "He
accepted straight away! I could have had a much better deal.
I'm sure I went in too high." With these thoughts going
through his mind he won't feel totally happy with the deal
and the chance of cancellation or no future business is
higher

2. it's likely that this your customer's opening bid.
Opening bids are usually on the low side and used as a
starting point. Accepting now, even if it's what you were
looking for, could mean you throwing away a higher price

There are instances where the customer will say "I don't
negotiate. This is the price I'm prepared to pay." He has
set the rules, so as long as you are happy with the price,
go for it!

++++++++++++++++++++++++++++++++++++++++++++++++++++
Myth: Negotiating is a competition with only one winner
++++++++++++++++++++++++++++++++++++++++++++++++++++

If you have a competitive streak this is how you will see a
negotiation - something to win or lose. Non-competitive
people who believe this myth automatically lower their
defences and quickly cave in to the 'stronger' player.

++++++++++++++++++++++++++++++++++++++++++++++++++++
Reality: There should be two winners
++++++++++++++++++++++++++++++++++++++++++++++++++++

Negotiation is not a competition. The ideal outcome should
be win-win, where both sides feel they achieved something
out of the whole process - one got a sale at a price he
wanted and the other got a purchase at a price he wanted.

Win-win outcomes leave the door open for building strong
relationships which will lead to more business in the
future. Win-lose outcomes mean that one side will be
reluctant to deal again. If, by your very nature, you are a
competitive person, temper this and accept the reality that
the negotiation process has to have two winners, not just
you!

++++++++++++++++++++++++++++++++++++++++++++++++++++
Myth: If you walk away, that's it
++++++++++++++++++++++++++++++++++++++++++++++++++++

You have found the perfect product but you don't get the
price or deal you are looking for. However, you are afraid
about loosing the opportunity so you decide to go for it
anyway, at any price.

++++++++++++++++++++++++++++++++++++++++++++++++++++
Reality: Opportunities often come around again
++++++++++++++++++++++++++++++++++++++++++++++++++++

Accepting a deal through fear is not a position you want to
be in. You will always have a nagging doubt that you paid
too much or gave away something which you should not have.
Be strong enough to walk away from a deal if it's not what
you are after.

You have to learn to detach yourself from the underlying
deal and avoid getting emotionally involved with the product
or service. Just concentrate on getting the best result.
Being emotionally detached means you can walk away with no
doubts. You may find that a few days later the seller will
be back banging on your door with another offer. Remember
that opportunities always pop up and walking away is not a
failure!

So take a fresh look at negotiating. Are you clinging onto
old myths about how negotiating should be done? Accept that
the reality can be very different!

===========================================
Robert Warlow is the author of the e-books
'How To Market Your Small Business For Next
to Nothing' and 'The Secrets of Writing
a Killer Business Plan'. Buy them at...
http://www.bookshaker.com
===========================================


Keywords:  negotiation tactics, negotiation,
negotiation myths, small business, market your small
business,
self-employed, self employed, killer business plan,
write business plan



View Article  Pizza Talk, Pizza Delivery Costs too high? Fuel your delivery car for Free.

 Pizza Talk, Pizza Delivery Costs too high? Fuel your delivery car for Free

 Rudy Vener

Yesterday we had a rude shock.  We had to pay $50 to fill up our
gas tank.  Based on this alone, we canceled a trip we were
thinking of taking.  We were lucky to have the option.

If you are in the pizza business and regularly deliver, you might
not be so lucky.  Delivery might be such an ingrained part of
your business that it could drastically impact your sales if you
simply stop delivering or cut back.

With gas prices so high, the cost of gas used to deliver a pizza
is becoming a major factor.  But now there is something you can
do about it.

What's the solution?

Convert a diesel car or van to run on cooking oil and fuel it
with the waste cooking oil from your restaurant.

Don't laugh.  At least one pizza operator is doing just that.  A
recent news article describes how Keith Dalton of Cosmic Pizza,
Morgantown, West Virginia converted his diesel truck to run on
waste cooking oil from his restaurant.  Dalton claims to get 50
miles per gallon from cooking oil.

Don't start pouring your waste oil into your diesel car's fuel
tank just yet though.  You will need to buy a conversion kit for
your vehicle for it to work properly.

Why a conversion kit? Because cooking oil needs to be heated to
150 degrees F in order to reduce its viscosity and let it flow
through the fuel system correctly.

Your waste oil also needs to be filtered to remove the crud that
gets mixed into it with cooking.

Luckily you can purchase a conversion kit for your vehicle that
handles these technical details.  There are now several sources
of diesel to cooking oil conversion kits on the market.  The two
basic systems are two tank kits and single tank kits.  Two tank
systems let you switch back and forth between diesel and cooking
oil while single tank kits let you run exclusively on cooking oil.

To convert your car, van or truck you need to buy the kit that is
specific for your vehicle.  There are several companies providing
these kits.  The kits typically cost about $790 and can be
installed by someone who is fairly handy and not afraid of
getting their hands dirty.

Here are three sources of kits just to get you started:

GreaseCar Vegetable Fuel Systems, online at www.greasecar.com,
phone (413) 529-0013.

Greasel Conversions, Inc.  online at www.greasel.com, phone (866)
473-2735

Elsbett, online at www.elsbett.de/engl/

These companies' web sites also provide detailed instructions on
how to collect and store the waste oil to ensure it is free from
water and bacterial contamination.

If you have been paying to have your waste oil hauled away, you
will be seeing even more benefits as you save on this expense.
What better way to get rid of your waste oil than to power your
delivery vehicles with it?

Another benefit of this conversion is that the vehicle will not
smell of diesel or petroleum.  Drivers of waste oil powered cars
report that their vehicles smell of tacos, fried chicken or
Chinese food.  Think how many sales you are going to get when you
drive a delivery vehicle that exudes the aroma of pizza from its
exhaust.

With only a little effort you can recoup your investment in the
conversion in under a year and from then on it is money in your
pocket.

And finally, there is the community good will that results from
driving an environmentally friendly vehicle.  Drivers of cooking
oil powered vehicles have taken their cars into EPA test
facilities out of curiosity to see what the emissions were.  They
learned that they are far lower than for standard diesel fuels.

It may be time for you to seriously consider converting your
diesel vehicle to run on cooking oil.  At a time when gasoline
prices are forcing other restaurants to hike delivery charges and
raise prices, this is one way that you can save on both fuel and
waste disposal costs while demonstrating to your community that
your business is environmentally friendly.

About the author:

Rudy Vener is founder and president of Pizza Galaxy, which
specializes in online ordering and Internet marketing for
independent pizza shops and restaurants.  Visit
http://www.pizzagalaxy.com to read more Pizza Talk articles or to
contact the author.

View Article  Is Teak Wood Outdoor furniture right for me?

Is Teak Wood Outdoor furniture right for me?


You are contemplating your first purchase of Teak Furniture
and you are wondering if you making the right decision?
Well, you are and in this quick article, I will explain why
I believe that.

If you already use Teak Wood in some of your favorite
outdoor furniture, then this article will just be fun
information for you to know and share with your friends when
they ask you, "why did you buy Teak Wood" versus ?????.

It is no surprise, or it should not be, that Teak Wood has
been the favored wood for generations. The secrets of this
wood are out and they have been for a long, long time.

First, a little history lesson: (you will love this part)

It is not a well known fact, but is has been written that
the Chinese have been renowned sailors for generations. Many
of their ships were built and designed to not only sail in
the oceans, but also to move up river. Much of the trade
then, was done several thousand miles up river and not out
in the ocean. These ships needed to be versatile, durable,
and tough.

The wood used to build these early Chinese ships was Teak.
It is also said that the Chinese shipbuilders would bury the
wood logs in moist soil for years prior to building their
ships. This made the wood much stronger and impervious to
anything that could be encountered on the high
seas,including enemies. Why was this important? It was
important because approx. 600 years ago the Chinese were set
out on a task by the Chinese Ming dynasty to sail to the
edge of the world. Apparently they circumnavigated the world
several times. But this is going off to another subject.
Let's get back to the subject at hand (I'll bet you didn't
know that you would actually be learning something too?).

Later in years, British naval ships were made from Oak, also
a very hard and durable wood. The British encountered two
problems with oak: Wood Worms and a lack of Oak trees.
Woodworms were destroying the ships in the British Naval
Fleet. Woodworms were the scourge of wooden ships throughout
history. It could take 850 oak logs to repair one ship. It
took a little over 2000 oak logs just to build one ship. The
British needed ships as they continued for some time to have
maritime issues with the French. and to be able to go on to
conquer and take control of British colonies. The British
naval fleet was their primary means to accomplish this.

The Oak supply in Europe was being quickly depleted. They
knew about the Teak wood used on the Chinese ships and how
rugged they were after having run into them, literally in
the shipping lanes. The British had learned how impervious
these ships were to all of the elements at sea: Saltwater,
ocean wind, and the blistering sun. It was also learned then
that Teak was found to not to splinter when hit by gunfire
or artillery fire. This was a very important issue as
splintering wood was the chief cause of casualties among
naval warfare in the eighteenth century.

Britain was very interested to grow and produce this wood.
The British quickly realized they did not need to grow Teak
Wood as they could annex those countries where the Teak wood
was grown and have a plentiful supply. India, Thailand and
Burma were quickly annexed into the British empire. It is
not to say this is why the British took over these areas,
but it certainly helped to give reason. Myanmar (formerly
Burma), which is just south of India, and Yangoon became the
first places where Teak was being harvested for British
ships. Calcutta was set up as another British shipbuilding
site. All of the British merchant ships built in Calcutta
were built with Myanmar Teak logs which were said to be the
best. Once the wood was depleted from India, logs were
harvested from Thailand and Burma.

Teak forests were quickly being depleted. Teak was now the
preferred wood used for building ships, Yachts, Ocean liners
and furniture. Under ocean conditions, the wood had very
little shrinkage or warpage. This meant little maintenance.
The wood was also impervious to wood rot and insects, like
the mighty woodworm. The famous Ocean liner "Queen Mary"
used no less than 1000 tons of teak when built. The British
quickly realized the depletion that was taking place and
developed a re-forestation plan. They appointed a leader to
head this new bureau and began replanting Teak trees on what
are now called Teak "plantations". A set of very strict laws
were enacted regarding who can cut Teak Wood and who can
purchase it. Once these laws were set in place, one needed
to have permission from the British Government to be able to
cut a Teak Tree down and or export it.

Teak was also being used by the locals for huts, fence
posts, and furniture. India is the third largest importer of
Teak today, behind China and Japan. As much as 80% of
India's timber consumption is Teak. The wood is used in
India today for local consumption; building homes,
furniture, fencing, etc. It is the one wood that can
withstand the monsoons, the blistering heat and the
humidity. It is the wood that all other timber species are
compared to.

Teak Wood contains natural oil and Silica (sand) which makes
it impervious to insects, and wood rot. These substances
also help it to maintain it luster for many, many years, but
make it a little more difficult for the manufactures as
their blades tend to dull sooner.

When many of the English ships of WWII were taken apart for
salvage, the Teak Wood decks were re-manufactured into
outdoor furniture like park benches. Even today they can be
seen in many parts of Europe still functioning.

Most of the Teak grown today is grown on Plantations that
are governed by the local governments. The demand for Teak
is growing at an estimated 10% per year. Teak is a heavily
regulated (and rightfully so) commodity, and is sold through
the auction process. Teak is not very easy to get. There are
regulatory permits that must be purchased and other expenses
that go along with regulation. For example, once purchased,
it is usually the purchasing companies' responsibility to
provide transportation if the wood is to be exported and
certain countries have regulations on how many logs can be
exported. Currently, Java, Indonesia is the largest exporter
of Teak. There are several companies that are located in
Java that will process and fashion the Teak into furniture,
or planks for flooring or siding, and then export the
finished item or semi finished item to countries around the
world.

Teak grows very rapidly but still takes approx. 50 years to
mature. Many countries are reviewing the possible rotation
after 30 or 40 years. This is mainly due to the large demand
for Teak. The consensus with this rotation is that the wood
will not be inferior at that rate. There are some countries
that are trying tree rotation after only 25 years. The
results are timber that is smaller in diameter, color, and
grain.

So, when add it all up, you get a much better understanding
not only of what the hype about Teak Wood is all about, but
the numerous qualities of Teak Wood and the supply and
demand side of Teak Wood.

Many people for generations have been enjoying the warm
benefits of owning Teak Wood products. Outdoor Teak Wood
furniture is a Standard for many families and in many
gardens, terraces, patios, verandas, ships, and yachts
around the world. If you are investing in outdoor furniture,
you really owe it to yourself to step into the world of
Teak.

Resource Box:

Michael Ochoa operates Macs Teak Furniture website at
http://www.macs-teakfurniture.com.  This website specializes in
sales of a unique selection of quality Teak outdoor patio
furniture and provides free shipping anywhere in the
United States.  Send Mike an e mail.
Mailto:Mike@Macs-Teakfurniture.com and let him know how much you
enjoyed his informative article on Teak Patio Furniture.


View Article  Test Your Headlines For Maximum Profits
Test Your Headlines For Maximum Profits

Professional copywriters do not simply write or select one
headline and then hope for the best. They create a number of
different headlines; often times as many as a hundred before
selecting the headline they think will perform the best.

But they don't stop there! Professional copywriters know
that their choice will often not be the choice of the public
and therefore they test their headlines in the market place.

Believe it or not, even professional copywriters find that
half or more of their ads, sales letters, or campaigns fail
to become winners. But, by testing, they are able to cut
their losses early and maximize their successes.

The method of testing most commonly used is known as split
testing. With headlines, split testing involves the exposing
of two different alternating headlines to prospects. This
can be done both online and offline, but online is much
easier and the testing process is quicker.

Here is the way headline split testing works online. Visitor
A comes to your website and sees headline #1 while visitor B
comes to your website and sees headline # 2. When visitor C
comes to your website, headline # 1 is shown again and the
alternating process continues for the length of the test.

After a number of actions have been recorded for each
headline, such as clicking through to the order page, the
results are compared to determine which headline resulted in
the largest number of desired responses (the click through
to the order page, in this example).

The larger the number of total responses recorded, the
greater the accuracy of the test to determine the headline
winner. Once a winner is chosen, that headline becomes the
new control. A control is the current best performing item
being tested, in this case, a headline.

Now that a control has been established, a new headline is
tested against the control to see if the response can be
improved. This process continues on until a given headline
has been the control for a large number of tests.

Initially the two headlines that are being tested can be
quite different. What you are looking for in the early test
is what general kind of headline seems to work for the
target market. Once a general kind of headline appears to be
a winner over competing types of headlines, then you begin
to tweak and split variations of the winning headline
itself.

Let's take a look at an example.

This headline example comes from Jimmy D. Brown, a very
successful Internet marketer. The following two headlines
were split tested to determine a winner.

Headline # 1: "The Power of Viral eBooks"
Headline # 2: "How to Create Automated Profit Generators"

The Result? Headline # 2 out pulled headline # 1 by multiple
times.

Now to simplify this process, let's assume for the sake of
this example that Headline # 2 proved to be the winner, not
only of this test, but a number of follow on test against a
number of other headlines. So, you have determined the type
of headline that seems to work well for your particular
target market. Now, it is time to tweak the headline by
split testing variations of this particular headline.

When you split test variations of a headline, you want to
only change one thing at a time. Perhaps you will change
only one word in the headline, or the color of the headline,
or the using of quote marks around the headline, etc. But
you only test one item at a time. Each item you test is
called a variable; it is the thing that varies between the
headlines in the test.

Everything in the headline can make a difference in the
headline response rate. Things that make a difference in
response are called response modifiers. In addition to the
items mentioned above, other response modifiers in a
headline might include the font used, the size of the font,
the capitalization of the first letters of each word, etc.
Everything in your headline can and should be tested.

For an example of how a very minor change can make a
difference in your headline response, take a look at these
two headlines:

Headline # 1: "Put Music In Your Life"
Headline # 2: "Puts Music In Your Life"

The only difference between the headlines is the addition of
the letter "s" to the first word. Again the second headline
greatly out pulled the first headline. Some copywriters
assume that this is because the first headline implies some
work on the part of the reader, while the second headline
implies that something or someone else does the work. But
the reason is not important, only the results matter.

Each tweak of your headline that results in a new control
improves the desired response rate of your headline leading
to a maximization of profits, if your headline involves the
selling of a product or service.

You can never know for sure why one headline out pulls
another, but while you can guess, the reason is not
important. What is important is the results, no matter what
the reason.

Jim and Audri Lanford of www.netrageous.com, now
www.scambusters.org, once made a change of color to a sub
headline on one of their online sales pages and orders
almost dropped to zero. When they changed the headline color
back, their normal order rate returned. They guessed that
this was because the color change may have caused the
headline to look more like hype, but as noted above, the
reason is not important. What are important are the results.

Are you testing your headlines? If not, you should be. Every
little positive change continues to increase your profits
and it all adds up in the end. While some changes may only
increase your desired response by a fraction of one percent,
some people have seen changes of as much as 1,500% with a
single headline change while the rest of their copy remained
the same.

How would you like to see either a single or cumulative
improvement over time of 1,500% in your desired response
rate? I thought so! Then go forth and test, test, and test
some more!

About the Author:
George Dodge is owner of the
http://www.Headline-Creator-Pro.com website where you can
download software that saves you time and effort by allowing
you to quickly and easily create headlines with push button
ease.  While there be sure to subscribe to his Weekly
Headline Tips - you'll be glad you did.

View Article  Christmas Recipes: Main Dishes. No.10 of 12 - Lamb with Chestnut and Tomato Reli


Christmas Recipes: Main Dishes. No.10 of 12 - Lamb with Chestnut and
Tomato Relish

serves: 6
calories per serving: 450
preparation time: 15 minutes
cooking time: 20 minutes
not suitable for freezing


Christmas recipe ingredients:

chestnuts, peeled cooked, 175 g (6 oz)
tomatoes, cherry 75 g (3 oz)
bacon, rindless streaky, 175 g (6 oz)
lamb, 3 racks trimmed, 900 g (2 lb)
garlic, 3 cloves
pepper
olive oil, 100 ml (4 fl oz)
parsley, finely chopped fresh, 60 ml (4 tbsp)
caster sugar, 10 ml (2 tsp)
balsamic vinegar, 30 ml (2 tbsp)
garnish, flat leaf parsley


Christmas recipe instructions:

1. Rub the lamb with garlic and finely coat with pepper. Cut the
tomatoes in half and the chestnuts into rough pieces.

2. Cook the lamb racks, having placed the bacon on top, at gas mark 9
(240 degrees centigrade, 475 F) for about 20 minutes or for about 30
minutes for well done.

3. For the relish; mix balsamic vinegar, sugar, parsley and the
remaining garlic (peeled and crushed) with the olive oil. Then add the
cherry tomatoes and chestnuts.

4. To complete the relish add the liquid from step 2 to the step 4
product.

5. Serve the lamb in six pieces wity the relish, garnished with parsley.


--------------------------------------------------
(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and
webmaster at http://www.gifts-for-christmas.com, bringing
you recipes and unique gifts for christmas including their
collectibles and russian gifts stores.
--------------------------------------------------

View Article  Are You Ready To Find Faith
Are You Ready To Find Faith?


Are you ready to get closer to God?

Are you ready to start listening to his words of
wisdom?

Are you ready to discover the magic of faith?

If you are like me there have been periods in your
life when you wished you had more faith to help you
cope with the troubles of our time. It doesn't matter
whether you have personal problems to overcome or are
worried about acts of terrorism or natural disasters;
we all need to find more faith.

Sometimes it takes a little fantasy to help us believe
in what we cannot see or understand, that's where the
magic comes in. Sometimes it takes more effort to
accomplish an impossible dream, that's where faith
comes in.

I believe you will find it is only natural for you to
want to have more faith. We are all predisposed to
want to have more faith. It's a hidden gene that God
instilled us with from the beginning of mankind.

Don't you want to do what comes naturally?

Don't you want to feel better about yourself?

Don't you want to become a Person of Faith?

When you start to believe that you are a good and
worthwhile person, you will come to realize that you
are entitled to be a Person of Faith. You will begin
to understand that it is preordained. You will find
peace of mind. You will begin to feel wonderful.

In order to find more faith so that you can cope with
the troubles of our time, you need to strip away your
inhibitions and start to use your imagination. Can you
imagine how wonderful you will feel when you become a
Person of Faith? Can you imagine the state of euphoria
you will experience when you discover that you are a
good and worthwhile person? It may seem like a
miracle, but it will only be you finding your faith.

Are you ready to start feeling good about yourself?

Are you ready to experience the joy of having peace of
mind?

Are you ready to get closer to God?

You may be asking yourself why would God be interested
in me? You may be wondering if he will hear your
prayers. God is always listening and offering us his
Grace. We just have to have enough faith to learn how
to listen for his words of kindness and caring.

Can you open your heart to God?

Are you ready to become a Person of Faith?

Are you ready to start using your imagination?

Are you ready to strip away your inhibitions?

Are you ready to start listening for the words of God?


Are you ready to have God hear your prayers?

Hurry, God may be waiting to hear from you!

*********

Arthur Levine, Faith Builder Imaginest, is the author
of The Magic of Faith. For more information about how
to find your faith access:
http://www.faith-patch.com/stp/findgod


View Article  Get Rid of Allergies and Get Healthier Lungs this Fall Season!

Get Rid of Allergies and Get Healthier Lungs this Fall

Season!

       Ah the time of year again where the leaves change
color,
the air gets cooler, and the winter season is just a
few
weeks away.  If you just read this and see these
things
happening outside then obviously you don't live in
Southern


California.  Out here the leaves stay the same, the
days get


hotter and the Santa Ana winds return.  We have seen
this
just recently and have seen the horrible affects of
the wind


with the recent wildfires, but what maybe isn't seen
to
everyone but felt by a lot is the toll this wind, heat
and
lack of humidity is doing to people's allergies and
lungs.


Most of us either have or know people who have been
coughing, sneezing, stuffy, constantly trying to
relieve
their dry throat, having more and more asthma attacks
and
just generally feeling pretty miserable.  It's no fun
to be


feeling this way, and we can expect just more of these
days


to come, but what can we do to help alleviate the
symptoms
and possibly prevent them?  Now all you people who
aren't in


Southern California don't stop reading, these tips are
great


for anyone suffering from similar symptoms; hopefully
they
will relieve your allergies and make for better
breathing
and healthier lungs.

-       First of all take care of any problems you may have
indoors in your home.

-       Replace sheets and pillow cases with those that help
to
prevent dust mites from escaping the bedding and wash
these


beddings weekly in hot water.

-       Make sure and keep your rooms free from clutter and
vacuum


and dust regularly.

-       Try to avoid going outside during high pollen count
or
very windy days; most weather reports now include a
pollen
count that can be a good guide to when you should
avoid
outside air as much as you can.

-       Especially avoid exercise during these days, replace
your


routine with things that you can do in your home.

-        Make sure and keep your windows closed during these
days,


don't want to bring inside the air we are avoiding
outside.




-       Use saline eye and nose drops to keep your eyes and
nose
moist during days of very low humidity, drink plenty
of
water and if needed use over the counter
antihistamines or
decongestants.

Following these tips can dramatically help relieve
your
allergies and help you to have a healthy and happy
fall
season.

----------
About the Author:

Garrett Stults is an expert and author in the field of

allergies, asthma and the pulmonary system.   He is
also an
asthma sufferer as well and the webmaster of
http://www.naturalremedymarket.com a website dedicated
to
natural
remedies and treatments for allergies, asthma,
bronchitis,
smoking and other lung related conditions.


View Article  A Medium or a Message? (Part III )


Internet - A Medium or a Message? (Part III )

By Sam Vaknin
Author of "Malignant Self Love - Narcissism Revisited"

These essays were published by the Israeli (Hebrew) edition of PC
Magazine back in 1996, when the Internet was in its formative epoch.
I have left them essentially unchanged, except for a few minor
errata I corrected. I find time travel fascinating. It is
interesting to recall the mainstream view, ten years ago, about the
Internet, its goals, its role, and its future. So, here goes:

Communications

Most computer owners still possess a 28,800 bps modem. This is much
like driving a bicycle on a German Autobahn. The 56,600 bps is
gradually replacing its slower predecessor (48% of computers with
modems) - but even this is hardly sufficient. To begin to enjoy
video and audio (especially the former) - data transfer rates need
to be 50 times faster.

Half the households in the USA have at least 2 telephones and one of
them is usually dedicated to data processing (faxes or fax-modems).

The ISDN could constitute the mid-term solution. This data transfer
network is fairly speedy and covers 70% of the territory of the USA.
It is growing by 100% annually and its sales topped 10 billion USD
in 1995/6.

Unfortunately, it is quite clear that ISDN is not THE answer. It is
too slow, too user-unfriendly, has a bad interface with other
network types, it requires special hardware. There is no point in
investing in temporary solutions when the right solution is staring
the Internet in the face, though it is not implemented due to
political circumstances.

A cable modem is 80 times speedier than the ISDN and 700 times
faster than a 14,400 bps modem. However, it does have problems in
accommodating a two-way data transfer. There is also need to connect
the fibre optic infrastructure which characterizes cable companies
to the old copper coaxial infrastructure which characterizes
telephony. Cable users engage specially customized LANs (Ethernet)
and the hardware is expensive (though equipment prices are forecast
to collapse as demand increases). Cable companies simply did not
invest in developing the technology. The law (prior to the 1996
Communications Act) forbade them to do anything that was not one way
transfer of video via cables. Now, with the more liberal regulative
environment, it is a mere question of time until the technology is
found.

Actually, most consumers single out bad customer relations as their
biggest problem with the cable companies - rather than technology.

Experiments conducted with cable modems led to a doubling of usage
time (from an average of 24 to 47 hours per month per user) which
was wholly attributable to the increased speed. This comes close to
a cultural revolution in the allocation of leisure time. Numerically
speaking: 7 million households in the USA are fitted with a two-way
data transfer cable modems. This is a small number and it is
anyone's guess if it constitutes a critical mass. Sales of such
modems amount to 1.3 billion USD annually.

50% of all cable subscribers also have a PC at home. To me it seems
that the merging of the two technologies is inevitable.

Other technological solutions - such as DSL, ADSL, and the more
promising satellite broadband - are being developed and implemented,
albeit slowly and inefficiently. Coverage is sporadic and
frustrating waiting periods are measured in months.

Hardware and Software

Most Internet users (82%) work with the Windows operating system.
About 11% own a Macintosh (much stronger graphically and more user-
friendly). Only 7% continue to work on UNIX based systems (which,
historically, fathered the Internet) - and this number is fast
declining. A strong entrant is the free source LINUX operating
system.

Virtually all users surf through a browsing software. A fast
dwindling minority (26%) use Netscape's products (mainly Navigator
and Communicator) and the majority use Microsoft's Explorer (more
than 60% of the market). Browsers are now free products and can be
downloaded from the Internet. As late as 1997, it was predicted by
major Internet consultancy firms that browser sales will top $4
billion by the year 2000. Such misguided predictions ignored the
basic ethos of the Internet: free products, free content, free
access.

Browsers are in for a great transformation. Most of them are likely
to have 3-D, advanced audio, telephony / voice / video mail (v-
mail), instant messaging, e-mail, and video conferencing
capabilities integrated into the same browsing session. They will
become self-customizing, intelligent, Internet interfaces. They will
memorize the history of usage and user preferences and adapt
themselves accordingly. They will allow content-specificity:
unidentifiable smart agents will scour the Internet, make
recommendations, compare prices, order goods and services and
customize contents in line with self-adjusting user profiles.

Two important technological developments must be considered:

PDAs (Personal Digital Assistants) - the ultimate personal (and
office) communicators, easy to carry, they provide Internet (access)
Everywhere, independent of suppliers and providers and of physical
infrastructure (in an aeroplane, in the field, in a cinema).

The second trend: wireless data transfer and wireless e-mail,
whether through pagers, cellular phones, or through more
sophisticated apparatus and hybrids such as smart phones. Geotech's
products are an excellent example: e-mail, faxes, telephone calls
and a connection to the Internet and to other, public and corporate,
or proprietary, databases - all provided by the same gadget. This is
the embodiment of the electronic, physically detached, office.
Wearable computing should be considered a part of this "ubiquitous
or pervasive computing" wave.

We have no way of gauging - or intelligently guessing - the part of
the mobile Internet in the total future Internet market but it is
likely to outweigh the "fixed" part. Wireless internet meshes well
with the trend of pervasive computing and the intelligent home and
office. Household gadgets such as microwave ovens, refrigerators and
so on will connect to the internet via a wireless interface to cull
data, download information, order goods and services, report their
condition and perform basic maintenance functions. Location specific
services (navigation, shopping recommendations, special discounts,
deals and sales, emergency services) depend on the technological
confluence between GPS (stallite-based geolocation technology) and
wireless Internet.



Sam Vaknin ( http://samvak.tripod.com ) is the author of Malignant
Self Love - Narcissism Revisited and After the Rain - How the West
Lost the East. He served as a columnist for Global Politician,
Central Europe Review, PopMatters, Bellaonline, and eBookWeb, a
United Press International (UPI) Senior Business Correspondent, and
the editor of mental health and Central East Europe categories in
The Open Directory and Suite101.

Until recently, he served as the Economic Advisor to the Government
of Macedonia.

Visit Sam's Web site at http://samvak.tripod.com



View Article  11 Tips For Beautiful Bridal Hair


1. Be true to yourself

Don't choose a hairstyle that makes you feel not yourself. Brides often get pressured into certain styles because of "tradition". If a particular style makes you feel uneasy, don't choose it. It does not matter that your mother, best friend or hairstylist like it - what really matters is YOU.

2. Develop a clear idea

Before going to the stylist, try to develop a good idea of what type of hairstyle you would like. Cut out the pictures of your favorite hairstyles from magazines and bring them to the stylist. If you can't find any pictures, be prepared to describe exactly what you want.

3. Do a practice run

Try out the hairstyle in advance, before your wedding day. Schedule the "practice run" with your stylist. If the hairstyle that you envisioned does not look as good on you as you had hoped, you'll be glad you found that out before the big day!

4. Is it comfortable?

Walk around with this hairstyle for several hours to make sure it's comfortable. The last thing you would want is to have hair pins hurting you and ruining your fun.

5. Take pictures

At the "practice run", bring a Polaroid or digital camera to take instant pictures. Ask the stylist to take pictures from the back and other angles. The pictures will give you a better idea how the style would look to others (as opposed to just looking in the mirror).

6. Does it hold up?

Make sure your hair style does not get completely messed up several hours later. Try moving around and see if the hair stays put. You would not want a hair disaster during the first dance!

7. Matching with your dress

Your hair style should go well with your wedding dress and headpiece. Classic dresses go best with classic hairstyles. Non-traditional dresses might look odd with the formal updos. Buy the dress before you select a hairstyle. Bring your headpiece and the picture of your dress to the stylist, so the stylist can evaluate whether it's a good match.

8. Watch out for chemicals

Don't have any coloring or chemical treatments done right before the wedding - these can go wrong, and there won't be time to fix them! Do them several weeks in advance.

9. Stay consistent

Don't make drastic changes. Your wedding day is not the time to color your hair in a completely different color or cut off long locks. After all, you would still want people to recognize you at your own wedding!

10. Beware of the height effect

Be aware that updos will make you look taller. Depending on your situation, it might work for you or against you. If you are already taller than the groom or are the same height, don't do an updo. If you are short, use the updo to your advantage.

11. Keep it sensible

Don't make your hairstyle too flamboyant - it should not compete with your face and your dress. You would want to avoid the situation where your hair is the only thing that jumps out at people when they look at you.

Melanie Mendelson will help you lose weight fast for your wedding.  Visit her website http://www.DietForBrides.com
View Article  Forex And Daytrading
 Forex And Daytrading
 Frank Hague

Online trading is great way for serious investors to make
money, but inexperienced traders often wind up with big losses.
A good set of instructions can minimize the risks and save
months of expensive trial-and-error learning.

Day Trading

Day Trading had its heyday during the bull market of the
1990's. All the amateurs have since dropped out, but day
trading is still being practiced by professionals. There are
fewer opportunities in the current market, but skilled
investors can still find them if they know what to look for.

FOREX Trading

The Foreign Exchange Market (FOREX), the world's largest
financial exchange market, originated in 1973. It has a daily
turnover of currency worth more than $1.2 trillion dollars.

Unlike many other securities, FOREX does not trade on a fixed
exchange rate; instead, currencies are traded primarily between
central banks, commercial banks, various non-banking
international corporations, hedge funds, personal investors and
not to forget, speculators. Previously, smaller investors were
excluded from FOREX due to the huge amount of deposit involved.
This was changed in 1995, and now smaller investors can trade
alongside the multi-nationals. As a result, the number of
traders within the FOREX market has grown rapidly, and many
FOREX courses are appearing to help individual traders increase
their skills.

As a matter of fact, it's advisable to take FOREX training even
before opening a trading account.
It is vital to know the market mechanics of FOREX, leveraging
in FOREX, rollovers and the analysis of the FOREX market. Due
to this fact, potential FOREX traders would do well to either
enroll in a FOREX training courses or even purchase some books
regarding FOREX trading.

There are pros and cons to enrolling into a FOREX course. For
beginners a FOREX course is a rapid method of learning the
basics of FOREX trading. Not much time is spent on history of
the market or arcane economic theories. Often, on-line or phone
support from a skilled FOREX trader is available to answer any
questions. Also, the information is condensed and practical,
often with graphs and charts.

The disadvantage is the price, as courses are more expensive
than a paperback from the bookstore. Also,
the course may just teach the approach of the trader who wrote
it, and individuals have different trading strategies. The
student may grow accustomed to the logic and focus of the
teacher without coming to realise that nothing is predictable
in the FOREX market, and many different strategies will bring
profits in varying market circumstances. Also, knowledge of
practical applications may not be enough, as the FOREX is
highly unpredictable and there are many external factors, such
as political issues, affecting the flow of finances in the
market.

The best advice would be to do some background research on the
FOREX market first, and then enroll in a course.


About The Author: Frank Hague has always been interested in the
Stock Market. http://www.forex-now.info -
http://www.lazytrader.com -
http://www.business-software-now.info -
http://www.accounting-software-now.info
View Article  The Oscilloscopes
If your need is to repair, design or to manufacture electronic
equipment, then the oscilloscope is a necessary piece of
equipment. For those that do not know what it is, it is a
device or a scope that creates a visible two dimensional graph
of one or more electrical potential differences. In short
terms, these measurements allow engineers to effectively
measure and then manage electrical output. Consider the
oscilloscope to be a camera that doesn't take photos but
captures signal images that can then be looked at and
interpreted.

There are several things to consider when it comes to the
purchase of an oscilloscope though. For many individuals, these
products will indefinitely alter their ability to perform
accurately so it is important that the proper, most accurate
devices be used to do so. So, when it comes to oscilloscopes,
you'll want to consider the following elements:

• Bandwidth
• Rise Time
• Sample rate
• Waveform Capture Rate
• Record Length
• Vertical Sensitivity
• Sweep Speed
• Gain Accuracy
• Triggering Capabilities
• Effective Bits
• Horizontal Accuracy
• Resolution
• Frequency Response

The comparison of these elements in the oscilloscope will mean
several things. First, the more advanced the technology, the
more accurate, easy to use and the more reliable the device
will be. These features each have various abilities and they
each can make a significant difference in the quality of
information that is provided. Yet, we do have to consider that
the oscilloscope has several very high tech features which can
make it expensive. Lesser expensive options are available in
the oscilloscope but the proper balance of features and price
will undoubtedly deliver the best possible product for you.

There are also many information portals now devoted to the
subject and we recommend reading about it at one of these. Try
googling for "oscilloscope" and you will be surprised by the
abundance of information on the subject. Alternatively you may
try looking on Yahoo, MSN or even a decent directory site, all
are good sources of this information.


About The Author: for more information please see
http://www.oscilloscope-shack.co.uk
View Article  How To Make Your Writing Meaningful

Writing a book is a huge endeavor. It means someone has decided
to dedicate a certain amount of time to putting words on paper.
But so many people don't finish what they start. Maybe they've
run out of ideas. Maybe they lost interest. Maybe they got
hopelessly stuck. However I believe the core of all these
issues lies in one thing: the writer doesn't know why he or she
is writing in the first place.

All you have to do before you venture into the ever-tangled
writing forest is leave a few breadcrumbs behind so you'll know
how you got there and you'll know the way out! Lay them out by
asking yourself the following questions about your work. Use
them to challenge yourself, to get inspired, to put your
writing front and center in your life. It's hard to get lost
when you know exactly where you are.

What Do You Have to Say?
Here's another way to put it: what story are you telling? What
is your point in writing this story or work of non-fiction? If
you can't answer in a concise way, take some time to think
about your message. It can be a huge one, such as a belief
about how we all should live. It can be simple such as, "family
is important". The big message in my novel was about the power
of love in a family. I think I will always write about families
because I believe the story of our families is the story of who
we are in our hearts. I find the subject touching, challenging,
inspiring.

As you think about your message, realize that ideally you
shouldn't have to write it down. It should come from the core
of your being and you understand it because it is a part of
your natural thought process: it is who you are. Take another
look at what you have written in the past because your message
may be showing up already in your work and you haven't noticed
it yet. This is the way August Wilson described the story that
was at the core of his whole body of work: "I once wrote a
short story called 'The Best Blues Singer in the World' and it
went like this: 'The streets that Balboa walked were his own
private ocean, and Balboa was drowning.' End of story. That
says it all. Nothing else to say. I've been rewriting that same
story over and over again. All my plays are rewriting that same
story. I'm not sure what it means, other than life is hard."

Who Will Benefit from Your Words?
You will find the motivation to return to your desk each day
when you think about what may happen when someone reads your
work. Will there be women who can be healthier mothers because
you are writing about battling post-partum depression? Will
there be men who might feel closer to their fathers because
you're writing the next Field of Dreams? When you think of your
reader, it takes some of the pressure off of you because you
realize the importance of getting the message to him or her.
You think less of how you're coming across.

Are You Writing in a Medium That Best Suits Your Message?
I used to write poetry. I loved it too, but somewhere along the
line I felt the things I had to say became harder and harder to
fit into the confines of verse. I moved over to prose and never
went back. I wrote for magazines and experimented with essays
before settling into novel writing. August Wilson had written
poetry and was working on a novel, but his talents glowed when
he wrote for the stage. If you're having trouble completing a
project, consider whether you are writing in a medium that is
right for you and your message. Don't be afraid of
experimenting with other forms. You can always go back to what
you were doing before if it doesn't work out.

Step Down from the Soap Box
Writing is already powerful. The fact that people are reading
what you write means they are already interested, maybe even
absorbed, by what you have to say. You don't have to get up on
a soap box and belabor your points to get them across. A simple
story can speak volumes about the big picture if you let it. Mr.
Wilson once told The Paris Review, "I think my plays offer
(white Americans) a different way to look at black Americans.
For instance, in 'Fences' they see a garbageman, a person they
don't really look at, although they see a garbageman every day.
By looking at Troy's life, white people find out that the
content of this black garbageman's life is affected by the same
things - love, honor, beauty, betrayal, duty. Recognizing that
these things are as much part of his life as theirs can affect
how they think about and deal with black people in their
lives." Get it? Small story, big picture.

One Last Note
I know I'm waving the "big theme" flag here, but what I really
want for you is for you to feel the passion of what you're
writing. You may be passionate about a big message or you may
be passionate about the simple question of "what happens next?"
in your story (and you really want to know the answer!) Just
connect with that passion and go with it because to me, this is
how books get finished--when someone really cares enough to want
to get to the end.


&copy; 2005 Sophfronia Scott


About The Author: Sophfronia Scott, "The Book Sistah," is
author of the bestselling novel, All I Need to Get By. If you
liked today's issue, stay tuned for more because The Book
Sistah also offers FREE audio classes, FREE articles,
workshops, and other resources to help aspiring authors get
published and market their books successfully. The Book Sistah,
230 South Main St. Ste. 319, Newtown, CT 06470 203-426-2036,
Info@TheBookSistah.com
View Article  5 Simple Ways Connect With Your Husband

Have you ever rolled over in the morning and not known the man
lying next to you? I'm not referring to that time back in
college - I'm talking about the present. After years of
marriage, you may start to feel like your husband is a
stranger. Or is it that you feel he's getting stranger? Either
way, here are 5 simple ways to stay connected to your husband.

1. Cook a meal together.
Whether it's breakfast or dinner it doesn't matter, as long as
you're spending time together. How about getting up early
Sunday morning and making a big old-fashioned Sunday breakfast
for you and the kids? Or sending the kids to a sitter and
preparing a nice romantic dinner together?

You'll save money fixing the meal at home rather than dining
out. Plus, you won't have to get "all dolled up" (unless you
want to). Most importantly, you'll be using teamwork, which is
the number one priority for any marriage.

2. Take on a project and get dirty!
Tackle a big and messy job on your list - cleaning out the
garage, pulling up shrubs in the yard, organizing the attic.
Make an afternoon of it and do it together! You'll both feel a
great sense of accomplishment that the job is finally done and
it'll feel great to know that you got it done by operating as a
unit.

Now that you've worked up a sweat, why not draw a bath for two?


3. Spend a lazy afternoon going through old photos and
reminiscing.
Talk about the activities you used to do when you first started
dating and make a plan to start doing them again. You might not
be able to do them all, but make the effort to do as many of
them as you can, whether it is taking long walks, going to
concerts, or making out at the movies.

4. Play hooky!
Plan a day where you can each stay home from work and spend the
whole day home - alone - together - doing absolutely nothing!
Lay in bed all day, cuddle, and watch movies. Make sure to turn
the ringer off on the phone.

5. Make an effort on a daily basis to stay connected to your
husband.
Listen, ask questions - be his partner in all aspects of your
life. Something as simple as making it a point to say, "How was
your day, Honey?" every day when he gets home and listening to
his response can make all the difference.

The most important thing to remember is that you are not in
your marriage by yourself. Share your concerns with your
husband if you're not feeling quite as close as you once did.
Let him know how you feel, how it makes you feel and that you
want to work on it.

Chances are your husband will be clueless, but once he realizes
you're genuinely concerned, he'll jump right in and make more of
an effort. Good luck!


About The Author: Nicole Dean invites you to
http://www.RomanceYourHusband.com, a website dedicated to
helping married couples stay friends and to help them remember
why they married each other in the first place. Our disclaimer
is: If he's a jerk, this won't work. But, if he's sweet, rub
his feet.
View Article  How To Double Your Debt Collections

HOW TO DOUBLE YOUR DEBT COLLECTIONS
By Jim Finucan


Believe it or not, the success of your attempt to collect a debt is
usually decided right at the beginning of your phone call – with the
very first thing you say after the other party says hello. Knowing
exactly what you are going to say – and handling the call in an
organized, professional manner is the foundation upon which
collections are made or lost. A professionally executed collections
call has four parts:

Part One is The Open – how you identify yourself, your company and
the problem. And, how you place that problem before the debtor.
Don't ask him when he's going to get around to paying you, or why he
is putting you off. If you do you'll be at a disadvantage right off
the bat. Instead, put the debtor in the position of having to
explain himself. Say something like "What are your intentions toward
this bill?"

Part Two: The Facts. If the debtor doesn't agree to pay the bill
early on, move into the next part of the call: asking questions
about his situation. It's important to make a smooth transition here
because you don't want to alarm the debtor. Say something like: "Let
me just fill out an extension form for you." Then you can start
asking about his job, whether his wife is employed, any outstanding
loans he may have, credit cards, etc.

Part Three: The Dun – Once your questioning has given you the
information you need you can show the debtor a way in which he or
she can pay the debt. You now know, for instance, that he can afford
to put it on his MasterCard, or that she could qualify for a bank
loan. Now you're in position to make your demand for payment (the
dun).

Part Four: The Close. Whether the debtor has agreed to pay or not,
there is also a specific way you should close the call. And I don't
mean "Gee, thanks. Have a nice day!" or "You've got your nerve!"
Use an open-ended question designed to put the debtor on the spot;
something like "Do I have your word on that?"  If he has refused to
pay or continues to dodge the issue remind him of how serious the
situation is. Make it clear that the problem must be resolved. Be
professional. Don't insult him. Save any threats of legal action
until you've contacted the debtor several times without success and
see no other option. Never threaten legal action unless you fully
intend to follow through, otherwise you could be accused of
harassment.

Collection calls are sometimes a necessary part of the billing
process. Making the effort to learn and use as many collection
techniques as possible will bring you better results and greatly
improve the health of your bottom line.


Jim Finucan has put 12 years of experience as a "top gun"
collections pro into his book "Past Due – A Debt Collections
Manual." For more information about the book please visit:
http://www.tiare.com/pastdue.htm