Loyalty and churn continue to be key, and often elusive, factors for subscriber growth. This report examines drivers for loyalty and churn, and the relationship between the two, based on primary structured research on the US residential market. Detailed segmentation analysis based on income, age, ethnicity, and geography is provided.

Companies Mentioned:

-- BellSouth

-- Comcast

-- Cox Communications

-- Qwest

-- Verizon

Chapters Contained in this report:

Executive Summary
Methodology
Forecasting Techniques
Structured Research Sources
Consumer Telecom Survey, 2005
Consumer Internet Survey, 2005
US Census Bureau
Market Demographics
US Population
US Population by Age
US Population by Ethnicity
US Households
US Households by Income
Usage
Incidence of Usage By Income of Respondent
Incidence of Usage By Age of Respondent
Incidence of Usage By Ethnicity of Respondent
Incidence of Usage By RBOC Region of Respondent
Loyalty Influencers
The Influence of Bundled Offerings
Strategies for Creating Loyalty
Churn Potential?
Drivers of Churn by Service Type

Correlation Between Loyalty and Churn
Only a Negative Influencer
The Cost of Churn
Customer Segmentation
Money to Burn: Income and Churn Potential
"Life-Cycle": Age and Churn Potential
Culture Shock: Ethnicity and Churn Potential
ILEC Regional View
The Incumbent Loyalty Edge?
Churn Potential by Region
Regional Demographics and Regional Churn
Provider-Specific Strategies
Conclusion
List of Tables

For more information visit http://www.researchandmarkets.com/reports/c25271