The Pros and Cons of Pay Per Click Advertising And Article Marketing
Author: Jeff Schuman

Today offline and online businesses are both looking for
the best ways to advertise their products. Although there
are many ways you can do this two continue to lead the way
and they are pay per click advertising and article
marketing.

In this article we'll take a look at the pros and cons of
both of these popular Internet marketing methods.

1. Pay per click advertising allows you to quickly get your
Internet business online. For example Google is the largest
search engine in the world.

If you do a Google search for a keyword phrase you'll see
sponsored links down the right-hand side and across the top
of the page. These are companies who are participating in
the Google Adwords pay per click campaign.

They are paying Google by the click to give them a good
placement for targeted keyword phrases. By bidding on
numerous keyword phrases an Internet business can get on
page 1 of the largest search engine in the world very
quickly.

The downside to pay per click advertising is it can be
expensive if you do not know what you are doing. The key to
making this form of marketing work for you is to monitor
what the traffic you are purchasing is costing you in
relation to the sales you're getting from it.

Obviously you are in business to make a profit and you
cannot afford to overbid on the price of individual keyword
phrases. However once you get a campaign in place, that is
profitable, it becomes a hands-off form of marketing your
business online.

2. Article marketing is a form of advertising online where
you promote your business through a resource box in
articles written and submitted to article directories
online. Blog marketing has become another form of article
marketing where you promote your business through blog
articles both in your own blog and through social
directories.

The advantage to article marketing is there is very little
cost associated with doing it. The biggest expense you will
incur is writing and submitting the articles. If time is a
factor you can outsource this to a ghost writer. You can
also use a submission company to reach hundreds of article
directories with one click.

The primary benefit to article marketing is the links you
list in your resource box back to your business become
archived online for future traffic. Over time this can lead
to thousands of potential clicks on a daily basis that you
do not pay for.

The time it takes time for it to pay you back is the main
downside to article marketing. You have consistently work
at it and view this as a long term investment into getting
traffic back to your website.

The most successful Internet businesses today use a
combination of article marketing and pay per click
advertising to get quality traffic on a daily basis.


About the Author:

Jeff Schuman is the creator of "Hands Off Article
Marketing" where he writes and submits articles so you
don't have to. This article marketing program gets you
thousands of backlinks and free traffic for years to come.
Click here now: http://www.HandsOffArticleMarketing.com