What Makes Canon and Nikon the Most Prominent Brands in Photography
Author: Mark Etinger

Although the traditional and digital photography equipment
marketplaces are crowded with prominent, well-known
companies, there are two brands that have stood out for
decades: Canon and Nikon. But what is it about these
big corporations that keep them at the forefront of their
industry year after year, and even decade after decade?

Technological Advancements in Photography

From black and white processing, right on through to the
age of digital photography, Canon and Nikon have always
pushed the envelope in terms of their technology. Both
companies studied the marketplace to see what was working
and what was not. The used smaller photography companies
as their "R & D" department and then refined and improved
upon these advances.

A Wide Variety of Price Points

Nikon cameras and Canon cameras are both available at a
wide variety of price points. This helps build brand
loyalty as many individuals will start with a basic camera
sold at a low price, and then through the years move up to
more advanced photography equipment - staying loyal to
their favorite brand throughout. It is not uncommon among
photography nuts to have them declare themselves a "Nikon
guy" or "Canon girl" as a means of expressing their brand
loyalty.

Smart Marketing Campaigns with Broad Appeal

Canon and Nikon both understand the power of a smart,
coercive advertising campaign. Both have introduced ads
that have compelled individuals to spend their hard earned
cash on a camera upgrade. Canon's campaigns have tended
to focus on celebrities such as Andre Agassi, while Nikon
has taken a more humanistic approach not unlike Kodak and
their emphasis on capturing the most special moments in
life.

Canon and Nikon Cameras are Great Products

There are no "smoke and mirrors" when it comes to the
success of Canon and Nikon. Both camera companies release
products that are well-designed and built to last. Visit
any of the gadget review sites on the Internet and you'll
find their products perennially receiving top four-star or
five-star ratings. A reputation is not built on brand
name alone - you have to deliver the goods to consumers
year in and year out.

What does the Future Hold for Canon and Nikon?

Although both these corporate powerhouses may have come
late to the digital photography game, they are certainly
making up for lost time. Canon and Nikon both have full
lines of quality digital cameras, as well as hybrids that
offer both digital and film-based picture taking in the
same unit. The latter is geared towards a more serious
audience - both professionals and advanced hobbyists who
want to pursue a more hands-on approach with professional
photography equipment.

The Best Place to Buy Canon and Nikon Cameras

If you want to pay retail for your new camera, then head
down to the mall. But if you want to save big money, and
have your camera equipment delivered right to your door,
then shop online. Online digital camera stores offer
great selection and some of the best prices around (thanks
to their lack of overhead).


About the Author:

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