Author: Craig Pepin Donat
If history has taught us anything, it is that when a
business concept exhibits the potential for growth,
companies and industries spread like a virus to expand and
exploit the opportunity. From the meager beginnings of
muscle-bound bodybuilders, steel barbells, medicine balls
and once-a-day vitamins, the health and fitness industry
has transformed into a multi-billion dollar juggernaut.
Health and fitness professionals have evolved from spandex
and headbands to being highly trained sales and marketing
snipers. Your cash is their target.
Although the expansions of this industry and advances in
modern technology have helped usher in a new era of quality
health and fitness products, they have also opened the door
for liars and con artists who could care less about your
health. The trick is to understand how to maneuver through
the marketing madness to find the truth.
Sadly, the number of people who fall victim to unrealistic
quick-fix solutions is in the tens of millions. All the
while, companies that sell ineffective products, cheap
services and unrealistic results profit at your expense.
Beyond the scams and rip-offs designed to separate you from
your hard-earned cash, there are people, companies,
industries and even government agencies with hidden agendas
designed to sabotage your attempts to improve your health.
It's not a conspiracy theory; it is simply the undeniable
truth that you will see once the facts are known.
There is no shortage of people who stand to profit from
those who do not know the truth, and they will do
everything possible to refute the facts. Just remember that
when it comes to big business and their profits, the fix is
in: billions are spent to keep consumers in the dark. You
will need to rely on the one thing that marketing cannot
spin — your common sense.
Let's start with a simple truth that helps feed the big,
fat health and fitness lie. That truth is that the average
person would much prefer to go on a diet or take a pill
rather than exercise. This is why the fitness industry at
$19 billion in annual revenue pales in comparison with the
diet and weight loss industry, which exceeds $40 billion.
Even the supplement industry, with more than $20 billion in
annual revenue, outperforms the fitness industry.
Yet with a success rate of sustained weight loss as low as
5 percent, more than 50 million Americans line up each year
to go on a diet. Why? The answer was simple. When people
think about exercise, they relate it to work. Even the
phrase we use to describe exercise is to "work out." The
truth is that the average American spends the majority of
waking life working. Who wants more work? We want to play.
We want to relax. We want to escape from the reality of
work, Exercise is the last thing we want to do. Instead, we
want a shortcut, and the desire for a quick fix is an open
invitation for health and fitness parasites. But this is
just the tip of the iceberg.
The smoking gun that reveals the real truth about the state
of health in the U.S. is the stratospheric revenue within
the pharmaceutical industry. Between 1995 and 2005,
prescription drug sales increased by 249 percent to a
staggering $251 billion on more than 3.6 billion
prescriptions written annually. This doesn't include the
$17 billion we spent on more than 100,000 over-the-counter
drugs that contained in excess of 1,000 chemical compounds.
As you peel back the layers of the lie, you quickly realize
that these record-breaking numbers were made possible by
drugs that treat conditions and diseases, which are largely
self-inflicted or forced upon us by accomplices that stand
to profit from our ill health.
Read more in Health & Fitness Lies Exposed Part 2.
About the Author:
Craig Pepin-Donat, The Fit Advocate® is an
international fitness expert and former industry insider
with over a quarter century of experience. Author of The
Big Fat Health and Fitness Lie and The People's Guide to
Health, Happiness and Longevity, Craig is the founder,
chairman and host of The International Health and Fitness
Symposium with a mission of delivering professional,
unbiased and suppressed information needed to make healthy
lifestyle changes. Get more information about Craig along
with the answers and solutions to your health questions at:
http://www.on2url.com/app/
=393622
