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20% of the Population Aspires to Have Cosmetic Surgery
Nearly 20% of the Population Aspires to Have Cosmetic Surgery
in the Future,
Do You? American Academy of Cosmetic Surgery Announces 2006 Consumer
Perception Survey
Results
CHICAGO, Sept. 13 /PRNewswire/ -- The American Academy of Cosmetic
Surgery (AACS) is announcing the results of its 2006 Consumer
Perception Survey. The survey was conducted on behalf of the Academy
to gauge current consumer perceptions as it relates to celebrity
"must-have" features, cosmetic procedures and consumer misconceptions
on practitioners' education, qualifications and training.
The survey showed that cosmetic surgery is something that only 6% of
the adult population has done, but that almost 20% of the population
aspires to do at some point in their lifetime. The survey also
provides insights about the perceptions and myths surrounding cosmetic
surgery. For example, the results show that only about half of
consumers are aware of the difference between a cosmetic surgeon and a
plastic surgeon -- which emphasizes the need for patient education
surrounding cosmetic surgery.
Additional highlights of the results report include:
-- An overwhelming five out of six consumers believe that personal
appearance is key to professional success.
-- When asked how open they would be about a cosmetic surgery procedure,
33% of consumers said they would tell only those who asked, while 18%
said they would tell only close friends and family.
-- The two most wanted celebrity features, according to the survey, are
Jennifer Aniston's eyes for women (46%) and Nick Lachey's abs for men
(51%).
-- If there was disposable income to be had, 46% of consumers say they
would forego an expensive vacation or luxury car to pay for cosmetic
surgery.
-- About 12% of the men surveyed believe they will have cosmetic surgery
at some point in the future.
-- Only 18% of consumers cited fear of pain as a reason for foregoing
cosmetic surgery. Instead, the cost is what would discourage 54% of
those surveyed from having a procedure.
-- About 20% of consumers are unclear on what a cosmetic surgeon is.
The AACS Consumer Perception Survey was conducted by Synovate, Inc.,
and included a total of 1,510 representative interviews. Additional
survey methodology and statistics can be obtained by contacting the
Academy.
The American Academy of Cosmetic Surgery is a professional medical
society whose members are dedicated to patient safety and physician
education in cosmetic surgery. Members of the AACS are dermatologic
surgeons, facial plastic surgeons, plastic surgeons, ocular plastic
surgeons, oral and maxillofacial surgeons or other surgical
backgrounds -- all of whom specialize in cosmetic surgery. AACS is an
organization that represents all cosmetic surgeons in the American
Medical Association through its seat in the AMA House of Delegates.
SOURCE American Academy of Cosmetic Surgery
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