How to Ensure Dissatisfaction Is A Key To Success
Author: Andrew Cox

In the important areas of our lives, dissatisfaction is a
positive - a way to constantly improve. At the same time,
dissatisfaction has its limitations. Applying
dissatisfaction to many areas of life just leads to
frustration and regret.

In my first job, as a salesman with Procter and Gamble, at
the annual sales meeting the Vice President of Sales got up
and gave a speech on "divine discontent." He told us we
should never be satisfied with what is, we should always be
striving for more, we should be aiming for the stars. We
all got up and cheered and applauded. That was years ago,
and the message in that speech has always stuck with me. He
was right - being content with the status quo as a salesman
is a recipe for failure.

We are constantly given the message that to stay in place
is to lose ground; that today is all we have; that the
future can be better, if we make it so. Those are all
terrific messages and beliefs, and shape the behaviors and
motivators of achievers.

But taken too far, those messages and beliefs can become a
trap that can lead to all kinds of problems. Problems that
grow out of the habit of thought called dissatisfaction.
And that dissatisfaction - that habit of thought that can
be so positively powerful, can lead to failure, dropping
out, leaving things unfinished, procrastination,
perfectionism and constant frustration.

In the new Woody Allen movie, " Vicky Cristina Barcelona,"
in a very intense scene, Maria Elena, Penelope Cruz's
character, accuses Cristina, Scarlett Johannson's
character, of being addicted to dissatisfaction.

"Addicted to Dissatisfaction." What a great description!
That state of mind where everything can be better - or
different. That place where whatever is being done is not
good enough. Where there is always something more
important, more exciting, more fulfilling, more valuable,
more rewarding. It's being in that emotional place where
nothing seems to be right, where everything is just a
little bit off, a little bit less than desired.

We've all met people who seem to focus only on what didn't
happen, what wasn't just right, what didn't meet standards,
what was a little off balance. Their dissatisfaction just
sucks the life out of whatever it is they have focused on.

And when dissatisfaction extends to the unimportant areas,
and it's easy for that to happen, dissatisfaction becomes a
destructive force. And recognizing that it has happened is
often difficult. But "Addiction to Dissatisfaction"can
negatively affect relationships, performance, health.

How to focus dissatisfaction on the important few, and
adopt a more tolerant approach to the unimportant many - to
get rid of an "Addiction To Dissatisfaction"?

The first step is recognizing the symptoms. Here are ten
key symptoms of "Addiction To Dissatisfaction."

1 - Being unable to separate the really important from the
not really important. Treating everything the same, with
the same intensity and focus.

2 - Increasing a performance expectation as soon as soon as
the old expectation is met - without regard to its real
importance.

3 - Criticizing yourself for not doing more - whatever that
means. And then extending that criticism to other people,
situations and solutions.

4 - Finding it difficult if not impossible to celebrate
victories because they fall short of the ideal.

5 - Considering "good enough" to be unacceptable
performance - on anything.

6 - Being convinced that you could have done much better if
you had more time, more training, more focus, more
resources. Feeling that what you did wasn't your best work.

7 - Feeling that the people you associate with, work with,
live with are not quite up to snuff, Not quite what you
imagined, not quite what you expected, not quite what you
hoped for.

8 - Striving for the ideal solution, behavior, outcome, and
being satisfied with nothing less, without measuring the
importance.

9 - Judging accomplishment against the ideal, and finding
fault with the difference between the two - without
evaluating the importance of the difference - or the
accomplishment.

10 - Thinking that there are more important things to be
done than what is being done now - without being able to
really define what those more important things are.

Once recognized, how can you overcome this Addiction to
Dissatisfaction while keeping dissatisfaction as a key to
improvement in the important things? It starts with being
aware that this habit of thought is imbedded in motivators
and behaviors.

Start by reviewing the key symptoms, and determine if they
describe you. You can't fix something that you don't know
exists on a conscious level.

And then:

- Treat only the very few really important things as worthy
of constant striving. Constant striving on everything just
leads to never doing anything very well.

- Realize and accept that "good enough" ain't bad - almost
all of the time.

- Create SMART goals - for only the few important things
and be satisfied with meeting the goals and then celebrate
meeting them. SMART stands for Specific, Measurable,
Attainable, Realistic/Relevant, Time framed.

- Create goals that align with the goals of others who have
influence over what you consider important - like your job.

- Continue to resist the very human impulse to add goals -
keep the truly important to 3 to 5 goals - no more.

- Understand and accept that "meeting goals" for SMART
goals is excellent performance.

- Beware of goal creep - that self inflicted monster that
keeps moving the bar higher and higher - even when it makes
little if any sense.

- Accept that there are areas in your life where
performance is not what it is in the core areas - that
doesn't mean failure - it means being human.

- Be as focused as that fabled fictional detective,
Sherlock Holmes. In one scene he tells his assistant, Dr
Watson, that he doesn't care if the moon goes around the
sun or the earth goes around the sun. It makes no
difference to him - all that knowledge could do to him
would be to divert him from his truly important work. That
work - in his case - is being the best detective he can be.
Focus works to brush aside dissatisfaction with the trivial
many.

Then keep striving - on the few things where striving will
make a difference. Watch that Addiction To Dissatisfaction
disappear, and be replaced by effective, focused
accomplishment.


About the Author:

Andy Cox helps his clients select and develop teams and
talent. He focuses on helping leaders and emerging leaders
define and develop their skills and talents using goals. He
can be reached at http://www.coxconsultgroup.com , or at
acox@coxconsultgroup.com