An Introduction To Email Marketing
Author: Uchenna Ani-Okoye

I once ordered some goods online via an online store and during
the process I gave the company the authority to keep in touch
with me via email. Now what they decided to do with my email was
quite ingenious, every week since I purchased that product they
have sent me an email illustrating special offers available only
for people who shop on their web store.

As a result, I have spent quite a lot of money with them. I
would not have spent half as much as I did if they didn't have
an effective marketing campaign in place. The best thing about
email marketing is the ability to reach your target audience
with almost no costs involved.

So…how can you use emailing marketing for your business? It's
not as difficult as it seems and the results can be simply
mind-boggling.

Create an Opt in List

Ask your clients for permission to send them frequent emails.
It's very important that you only send out emails to clients
that make the agreement and make sure you include somewhere in
your email, an easy way to unsubscribe from the mailing list.
Use a new email address specifically for your email marketing
campaign. Do not use your business email address just in case
some of your clients mark your emails as spam.

Try to offer something free of charge to people that grant you
permission to send emails to them. This doesn't have to be
something of great value. This could be something like a free
e-book or internet course to the visitors of your website that
decide to opt into your mailing list.

Try and run some competitions and make sure the entry form
clearly asks for the clients email address along with an opt-out
box for people who decide they do not want to receive regular
offers and other such material.

You can purchase email lists from disputable companies that
have taken the time to make sure all subscribers have consented
to receiving special offers and other such marketing material.
This can prove to be a pretty cost effective method of building
a huge list. It's very important where you purchase your list as
you only want to target clients related to the service and/or
product that you supply.

If you have an online store, add a link that offers a free
product or special deal for customers that subscribe to your
mailing list. Make sure you add exclusivity, so that the client
feels as though he/she is receiving something of great value.

Persuade your clients to buy

The more you personalize the emails you send out, the better.
You have a much higher chance of your clients opening the emails
if their name is in the subject header.

Do not give up after your first email send out, keep plugging
at it. If you're lucky, some people may decide to purchase
something off you right away, but most clients will not purchase
anything from you until they've received several emails from
you. If you get a response rate of one percent then you are
doing extremely well.

The frequency in which you send out emails can greatly affect
your campaign. You do not want to send out emails too frequently
as you will end up annoying your clients. On the other hand if
you leave large intervals between emails you could end up
putting off your clients.


About The Author: Uchenna Ani-Okoye is an internet marketing
advisor. If you're seeking more information on search engine
optimisation then check out my website which is:
http://www.insightempire.com Alternatively you can visit:
http://www.247autopilot.com/