How Sms Can Rapidly Expand Your Marketing Reach
Author: Sean Dell

After a rash of college shootings, many schools instituted an
SMS text messaging service, broadcasting quick text alerts to
thousands of subscribers in seconds.

A small concert organizer, having to delay things for a couple
of hours when the band is held up, sends out an SMS alert to
hundreds of ticketholders with a new start time for the concert.
Later, he uses it to get people to sign up on a subscription
site, alerting people when last-minute tickets are available to
a concert or show.

A group based on New York City's Improv Everywhere use SMS
alerts to their members to bring together flash mobs – groups of
people who "spontaneously" do silly but harmless things in
public.

A bride uses SMS to keep her wedding party all on the same
page. Later, she uses her SMS service to organize a surprise
party for her mother, letting Mom pick the restaurant and having
everyone show up there.

There are thousands of uses for SMS, a text messaging service
that broadcasts alerts the same way your email sends out mass
messages. So why isn't everyone using it? Because it costs.
Sometimes it costs a lot, as much as $0.05 a message, and that
can add up quickly when you use it every day all day. And if
you're really going to use SMS the way it should be used – as a
marketing tool that will exponentially increase the reach of
your business – you need to use it a lot.

How SMS Can Rapidly Expand Your Marketing Reach

If your business depends on reaching a lot of people with your
advertising and marketing, an SMS marketing program, used
creatively, can turn your business into a gold mine. How? By
initiating an opt-in SMS program. People who love texting –
teens, young adults, and other people with busy lives – can opt
into your SMS program. In return, you can send them sales
alerts, coupons, or anything you want to let them know about.
Used well, you can get the world to beat a path to your door.

Here are some examples of how you can do this:

You run a record store, and you like to order new stock every
Friday, so you want to run sales specials to clear out stock on
Thursdays.

You are a music promoter, and you want to send alerts to
subscribers when their chosen bands are playing at local venues.


On quiet nights, you'd like to run incredible drink specials at
your bar to bring in customers.

You're a marketing company that would like to do all of the
above for your clients.

But this isn't just a one-way street. Your customers can use
SMS to respond to you, purchasing tickets, reserving spots, and
otherwise providing them with the tools to give you feedback.
Some organizers have used it at charity events to make it easy
for attendees to donate cash with a credit card. Others have
used it as a way to "count down" ticket sales until they're all
gone. The possibilities are endless.

But again, there's that expense. Unless you go with a service
like that of http://www.textatize.com . They provide you the
ability to send as many SMS messages to as many people as you'd
like, and with there opt-in service, you have the power to build
your SMS empire as soon as you sign up. And they give it all to
you for a flat rate of $9.99 a month.

Why not put this powerful new tool to work for you?


About The Author: Sean Derfield is a bar owner, and online
marketer. He has many sites that deal with bringing more
business thru your doors. Some of his sites include
http://www.myfriendbuilder.com http://www.faxatize.com
http://www.textatize.com