Jil Sander - German Fashion
Author: James Philips

Though considered as the Queen of German Fashion, Jil Sander is
one popular designer who caters to international fashion
designs. The products she sells all carry an international
touch, and although her company is nestled beautifully in the
northern part of the German city, Hamburg, the clothes and
fragrances she markets are all manufactured in Milan, Italy.

Jil Sander was born in Wesselburen, Germany on November 27,
1943. She entered the fashion industry when she started working
as a fashion journalist at McCall's in Los Angeles, as well as
for two other magazines in the city, Constanze and Petra. She
became a fashion designer in 1968 when she opened her own
boutique, then selling a collection of women's wear.

During the early years of her being a clothing designer, Jil
Sander was favored much for her delicate fabrics. Her design was
compared to the 1920's Bauhaus architecture, but she also
crafted lines of simple cuttings. She was able to enrich her
collection though when she started adding some coordinates to
her own pieces. This is where the collection of delicate colors,
shapes, and fabrics, all designed for women, came in.

In 1978, Jil Sander opened her first ever perfume boutique
under the name Jil Sander GmbH. Fragrances and cosmetics of high
quality were introduced to the market through this trademark,
and it is worth knowing that since the year of its inception,
all products were able to hit the market with positive reviews
and testimonials from all sides.

True to what Sander guarantees, all her fragrances and
cosmetics carry a delicate quality that most people consider as
unmatched. She marketed her own lines of perfume by showing an
advertising campaign with her face featured prominently on the
products' cover.

The clothing, cosmetic, and later, the eyeglasses and lenses
collection of Jil Sander were finally brought to Milan when she
decided to expand her coverage to attract the international
market. She brought her name to North America, as well as to
Asia using her own capital.

It was in 1993 when she opened her own store in Paris, showing
her collections of delicate items on the building's four floors.
She joined with Puma, and the two successfully launched their
sneakers collection.

Jil Sander handles her own business by herself. She took care
of the designing process down to the selection of fabrics. The
quality control of her own garments is even handled with her own
approval, and to further make sure that everything is done
perfectly, she involves herself in the surveillance of her own
marketing products and accessories.

Unlike other international fashion designers, the Jil Sander
house of fashion is known for its strict behavioral rules that
each of her personnel has been maintaining. The sales persons of
each of Sander's branches are positioned in the boutique
meticulously.

With all the interests and efforts exerted into her own
business, Jil Sander was able to manage her own company until
the 21st century. Her success continues until today, but unlike
before, Prada is now part of their success.

It was in 1999 that the Prada Group bought a reported 75
percent of the company's share. She resigned though in 2004 as
the head designer and partner of the Prada Group after having
conflicts with Prada's very own Mr. Patrizio Bertelli.


About The Author: James Philips is a staff member at
http://www.perfumecenter.com