Is Google Bankrupt...
Author: Andrew Daum

It was only a matter of time before this would happen.

You did not really think Google could go on forever, right?

Some of the largest companies on the planet have either gone
bust, or they were purchased simply for the assets they still
owned so they could be split up and sold.

But this is not the case with Google. Surely you did not really
think Google was one of those companies (maybe you were just
hoping so). In fact, from everything I have read, it is just a
matter of time until they become "Masters of the Universe".

Years back, I thought it would be Microsoft that became the
Master of the Universe - but it appears it will be Google.

So no, Google is not bankrupt - but they could be the reason
you go bankrupt. They have caused a few bankruptcies on their
quest for domination of the universe.

With the stronghold they have on the Internet, it would not
surprise me if in a few short years that we will be saying jump
on "The Google" and see what you can find - instead of saying
"The Internet or Web".

It is truly unsettling that one company has so much control
over a medium that has become the primary means of communicating
and socializing in the United States and the rest of the World.

Oh… the cell phone is first? I'd disagree, but just in case you
have not heard - they are getting into that business as well
(they have already purchased Grand Central
http://grandcentral.com), and who knows what other businesses
they are buying and technologies they are working on that is
hush hush.

If you think Google is simply a search engine, you would be
sadly mistaken. It was just a few days ago I came across an
article about Google entering the Solar Power arena.

I really should have titled this post "Did Google Bankrupt You"
for those who will either be a Google Bankruptcy victim, or for
those who have already bit the dust by depending on Google's
organic search results, AdSense or AdWords to generate their
income.

Starting today - as you surf the Internet, see if you can do so
without using a Google resource or service. I would dare to say
if you have a business on the Internet, you cannot do it.

Worse yet… if you own a business, what would happen if Google
went bankrupt (I know - won't happen). Instead, lets pretend
Google singles you out and decides they no longer like you or
your company. That's more realistic anyway. Nothing personal -
it's all about business.

No search result listings - no PR link love - no AdWords - no
AdSense - no Gmail - no nothing. If Google owns it - you can't
use or benefit from it.

For most businesses owners - "Game Over" - time to get a job!

It reminds me of what Brian Clark at Teaching Sells said
(working off of memory so cut me some slack), "if you are
dependent on Google to make a living - then you basically work
for Google". It is not an exact quote - but that is my
interpretation of it.

Today, while you are trying to navigate and do business on the
web without using any of Google's properties or services - take
out your calculator and figure up how much of the money you make
is dependent upon you staying in the good graces of "The Master
of the Universe".

Once you have done this, calm down - take a slow deep breath in
through your nose for a ten count - exhale out your mouth a full
ten count… collect yourself - now open up Microsoft Word and
start updating your Resume.

You need to hurry though, because like you - there are
thousands upon thousands of people who depend on Google to stay
in business. They too may be looking for a job soon - or they
are looking right now.

If dusting off the old Resume does not sound like a good game
plan or something you truly relish doing, then you need to
forget about that slow breathing ten count BS above and rethink
how you drive traffic to your site and get business - and fast.

Don't sleep on this one… The Master of the Universe never
sleeps!


About The Author: You can view additional articles, posts,
podcasts and videos on Social Marketing, Social Bookmarking and
Business Development by visiting: http://andrewdaum.com :
Riffs~Rants and the Pursuit of Happiness.