The Nielsen Company Issues Top Ten U.S. Lists for 2007
NEW YORK, Dec. 11 /PRNewswire/ -- Today The Nielsen Company released a year-end look at the most popular trends among Americans during 2007. The Nielsen Company delivers and integrates the most comprehensive media and marketing measurement systems in the world. Media and consumer spending trends monitored by Nielsen include:
* Television
* Internet
* Movies
* DVDs
* Music
* Mobile
* Books
* Consumer Purchasing Trends
* Advertisers
* Video Games
TELEVISION
Top 10 TV Programs - Regularly Scheduled - 2007
% of Homes in
Rank Programs Network U.S. (Rating)
1 AMERICAN IDOL-WEDNESDAY FOX 17.3
2 AMERICAN IDOL-TUESDAY FOX 16.8
3 DANCING W/THE STARS-MON ABC 13.2
4 DANCING W/STARS RESULT-TU ABC 12.2
5 NBC SUNDAY NIGHT FOOTBALL NBC 10.2
6 CSI CBS 10.1
7 GREY'S ANATOMY-THU 9PM ABC 9.2
7 SAMANTHA WHO? ABC 9.2
9 HOUSE FOX 9.0
10 CSI: MIAMI CBS 8.9
Source: Nielsen Media Research
Note: Data from Jan 01, 2007 - Dec 02, 2007. Household Ratings include
Live and Same Day timeshifted viewing.
Top 10 TV Programs - Single Telecasts - 2007
% of Homes in
Rank Telecast Network Date Aired U.S. (Rating)
1 SUPER BOWL XLI CBS 2/4/2007 42.6
2 SUPER BOWL XLI POST GAME CBS 2/4/2007 28.1
3 ACADEMY AWARDS ABC 2/25/2007 23.6
4 AMERICAN IDOL TUESDAY FOX 1/16/2007 20.3
5 AMERICAN IDOL WEDNESDAY FOX 1/17/2007 20.1
6 AMERICAN IDOL WEDNESDAY FOX 1/24/2007 18.9
7 AMERICAN IDOL TUESDAY FOX 1/30/2007 18.6
8 AMERICAN IDOL TUESDAY FOX 2/6/2007 18.4
9 AMERICAN IDOL TUESDAY FOX 1/23/2007 18.0
9 AMERICAN IDOL WEDNESDAY FOX 1/31/2007 18.0
Source: Nielsen Media Research
Note: Data from Jan 01, 2007 - Dec 02, 2007. Household Ratings include
Live and Same Day timeshifted viewing. Excludes telecasts under
5 minutes.
Top 10 "Timeshifted" Primetime TV Programs - 2007
% Increase
Rank Programs Network in Viewership
1 LOST ABC 17.6%
1 HEROES NBC 17.6%
3 BIONIC WOMAN NBC 16.8%
4 PRIVATE PRACTICE ABC 16.2%
5 24 FOX 14.8%
6 SURVIVOR: CHINA CBS 14.6%
7 GREY'S ANATOMY-THU 9PM ABC 11.8%
8 HOUSE FOX 10.8%
9 AMERICAN IDOL-TUESDAY FOX 7.3%
10 AMERICAN IDOL-WEDNESDAY FOX 6.2%
Source: Nielsen Media Research
Note: Data from Jan 01, 2007- Nov 18, 2007. Percent Increase in
viewership is based on absolute difference between Live Household
Ratings and Live+7.
INTERNET
Top 10 Websites in the U.S.
Average Monthly
Rank Brand Unique Audience (000)
1 Google 110,002
2 Yahoo! 108,111
3 MSN/Windows Live 95,501
4 Microsoft 94,856
5 AOL Media Network 91,653
6 Fox Interactive Media 64,648
7 eBay 59,586
8 YouTube 49,815
9 Wikipedia 45,496
10 Apple 43,495
Source: Nielsen Online, NetView
Note: Data from January - October 2007
Top 10 TV Programs "Buzzed" About Online
Rank TV Programs Buzz Index
1 My Name is Earl 100
2 American Idol 55
3 Grey's Anatomy 43
4 The Simpsons 40
5 West Wing 37
6 The Oprah Winfrey Show 34
7 Lost 30
8 Sex And The City 22
9 House 21
10 Battlestar Galactica 20
Source: Nielsen Online, Buzzmetrics
Note: Data from January 7 - December 10, 2007
Top U.S. Markets for Adults who have Read/Contributed to a Blog
within the Past Month
% of adults who have used
the internet to read or
contribute to blogs within
Rank Market the past 30 days
1 Austin DMA 15
2 Portland DMA San Francisco/Oakland/San Jose 14
3 DMA 13
4 Seattle/Tacoma DMA 13
5 Honolulu DMA 12
6 San Diego DMA 12
7 Dallas/Fort Worth DMA 11
8 Columbus DMA 11
9 Nashville DMA 11
10 Colorado Springs/Pueblo DMA 11
National Average 8
Source: Scarborough Research, Scarborough USA+ Release 1 2007
(Current Release)
MOVIES
Top 10 Box Office - All Theatrical - thru Dec 9, 2007
Cumulative
Rank Title Distributor Total US$ Open Date
1 SPIDER-MAN 3 Sony 336,530,303 05/04/2007
2 SHREK THE THIRD Paramount 321,012,359 05/18/2007
3 TRANSFORMERS Paramount 319,071,806 07/03/2007
4 PIRATES OF THE CARIBBEAN:
AT WORLD'S END Disney 309,420,425 05/25/2007
5 HARRY POTTER AND THE ORDER
OF THE PHOENIX Warner Bros. 292,000,866 07/11/2007
6 THE BOURNE ULTIMATUM Universal 227,471,070 08/03/2007
7 300 Warner Bros. 210,614,939 03/09/2007
8 RATATOUILLE Disney 206,435,493 06/29/2007
9 THE SIMPSONS MOVIE Fox 183,106,242 07/27/2007
10 WILD HOGS Disney 168,273,550 03/02/2007
Source: Nielsen EDI / The Hollywood Reporter
Note: Data from Jan 1 - Dec 9, 2007, US and Canada Only. Traditionally,
box office sales see significant increases during the holidays
Top 10 Box Office - Sequels - thru Dec 9, 2007
Cumulative
Rank Title Distributor Total US$ Open Date
1 SPIDER-MAN 3 Sony 336,530,303 05/04/2007
2 SHREK THE THIRD Paramount 321,012,359 05/18/2007
3 PIRATES OF THE CARIBBEAN:
END AT WORLD'S END Disney 309,420,425 05/25/2007
4 HARRY POTTER AND THE ORDER
OF THE PHOENIX Warner Bros. 292,000,866 07/11/2007
5 THE BOURNE ULTIMATUM Universal 227,471,070 08/03/2007
6 RUSH HOUR 3 New Line 140,125,968 08/10/2007
7 LIVE FREE OR DIE HARD Fox 134,529,403 06/27/2007
8 FANTASTIC FOUR: RISE OF
THE SILVER SURFER Fox 131,921,738 06/15/2007
9 OCEAN'S THIRTEEN Warner Bros. 117,154,724 06/08/2007
10 EVAN ALMIGHTY Universal 100,462,298 06/22/2007
Source: Nielsen EDI / The Hollywood Reporter
Note: Data from Jan 1 - Dec 9, 2007, US and Canada Only. Traditionally,
box office sales see significant increases during the holidays
Top U.S. Markets for Avid Movie Goers*
% of adults who attended
the movies four or more
times during the past
Rank Markets three months
1 Salt Lake City DMA 16
2 Miami/Ft. Lauderdale DMA 14
3 El Paso DMA 14
4 San Francisco/Oakland/San Jose DMA 14
5 Los Angeles DMA 13
6 Austin DMA 12
7 San Diego DMA 12
8 West Palm Beach/Fort Pierce DMA 12
9 Las Vegas DMA 11
10 Fresno/Visalia DMA 11
National Average 8
Source: Scarborough Research, Scarborough USA+ Release 1 2007
* Avid movie goer is someone who attended the movies four or more
times during the past three months.
DVDs
Top 10 DVD Sales - thru Nov 18, 2007
Retail
Release
Rank Title Distributor Date
1 Happy Feet Warner Home Video 03-27-07
2 Transformers Paramount 10-16-07
3 300 Warner Home Video 07-31-07
4 Night at the Museum 20th Century Fox Home Ent 04-24-07
5 The Departed Warner Home Video 02-13-07
6 Ratatouille Disney/Buena Vista Home Vid 11-06-07
7 Casino Royale Sony Pictures Home Ent 03-13-07
8 Shrek the Third Paramount Home Video 11-13-07
9 Wild Hogs Disney/Buena Vista Home Vid 08-14-07
10 The Pursuit of Happyness Sony Pictures Home Ent 03-27-07
Source: Nielsen VideoScan
Note: Data from Jan 1 - Nov. 18, 2007; several key 4Q titles have not
yet been released as of Nov. 18. Based on aggregate disc (incl.
Blu-ray & HD DVD) unit sales. Does not include sales from
Wal-Mart. Most other sell-through retailers are included.
Top U.S. Markets for DVD Purchasers*
% of adults who belong to
a HHLD that has purchased
a pre-recorded DVD during
Rank Markets the past year
1 Salt Lake City DMA 73
2 Colorado Springs/Pueblo DMA 65
3 Las Vegas DMA 64
Norfolk/Portsmouth/Newport News
4 DMA 64
5 Columbus DMA 64
6 Denver DMA 63
7 Phoenix DMA 62
8 Oklahoma City DMA 62
9 Spokane DMA 62
10 Tulsa DMA 62
National Average 59
Source: Scarborough Research, Scarborough USA+ Release 1 2007
* DVD Purchasers are those adults who belong to a HHLD that has purchased
a pre-recorded during the past year
MUSIC
Top 10 Albums - thru Dec 2, 2007
Rank Artist Album
1 HIGH SCHOOL MUSICAL 2 SOUNDTRACK
2 DAUGHTRY DAUGHTRY
3 LINKIN PARK MINUTES TO MIDNIGHT
4 HANNAH MONTANA 2: MEET MILEY CYRUS SOUNDTRACK
5 FERGIE DUTCHESS
6 EAGLES LONG ROAD OUT OF EDEN
7 KANYE WEST GRADUATION
8 NICKELBACK ALL THE RIGHT REASONS
9 AKON KONVICTED
10 JOSH GROBAN NOEL
Source: Billboard 200 / Nielsen SoundScan
Note: Data from Jan 1 - Dec 2 2007. Traditionally, album sales see
significant increases during the holidays.
Top 10 Most Digitally Downloaded Songs - thru Dec 2, 2007
Rank Song Artist
1 CRANK THAT (SOULJA BOY) SOULJA BOY TELL'EM
2 BIG GIRLS DON'T CRY FERGIE
3 SWEET ESCAPE GWEN STEFANI
4 MAKES ME WONDER MAROON 5
5 HEY THERE DELILAH PLAIN WHITE T'S
6 WAY I ARE TIMBALAND
7 BUY U A DRANK (SHAWTY SNAPPIN') T-PAIN FEATURING YUNG JOC
8 STRONGER KANYE WEST
9 CUPID'S CHOKEHOLD (FEATURING
PATRICK STUMP) GYM CLASS HEROES
10 APOLOGIZE TIMBALAND FEAT. ONEREPUBLIC
Source: Billboard Hot Digital Songs / Nielsen SoundScan
Note: Data from Jan 1 - Dec 2 2007. Traditionally, Digital Download
sales see significant increases during the holidays.
Top 10 Most Played Songs on the Radio - thru Dec 2, 2007
# of Times
Rank Songs Artist on Radio
1 Buy U A Drank (Shawty
Snappin') T-Pain Feat. Yung Joc 365,000
2 Say It Right Nelly Furtado 364,000
3 Irreplaceable /
Irreemplazable Beyonce 363,000
4 Big Girls Don't Cry Fergie 360,000
5 The Sweet Escape Gwen Stefani Feat. Akon 355,000
6 It's Not Over Daughtry 338,000
7 Before He Cheats Carrie Underwood 334,000
8 Umbrella Rihanna Feat. Jay-Z 328,000
9 How To Save A Life Fray 314,000
10 Home Daughtry 299,000
Source: Billboard Hot 100 Airplay / Nielsen BDS
Note: Data from Jan 1 - Dec 2 2007
Top U.S. Markets for Adults who have Downloaded Music/
Listen to Audio Clips Online within the Past Month
% of adults who download
music/listen to audio
clips online within the
Rank Markets past month
1 Austin DMA 23
2 Salt Lake City DMA 21
3 San Diego DMA 21
4 San Francisco/Oakland/San Jose DMA 20
5 New York DMA 18
6 Atlanta DMA 18
7 Chicago DMA 18
8 Houston DMA 18
9 Washington, D.C. DMA 17
10 Los Angeles DMA 17
National Average 15
Source: Scarborough Research, Scarborough USA+ Release 1 2007
MOBILE
Top 10 Mastertones - thru Dec 2, 2007
Rank Artist Title
1 T-Pain Buy U A Drank
2 Mims This Is Why I'm Hot
3 Soulja Boy Tell 'Em Crank That (Soulja Boy)
4 Shop Boyz Party Like A Rock Star
5 Akon Don't Matter
6 Huey Pop, Lock & Drop It
7 Hurricane Chris A Bay Bay
8 Sean Kingston Beautiful Girls
9 Nickelback Rockstar
10 R. Kelly I'm A Flirt
Source: Billboard Hot RingMasters / Nielsen RingScan
Note: Data from Jan 1 - Dec 2, 2007. Master Ringtones play 20-30 seconds
of the originally recorded song and are tracked separately from
polyphonic ringtones which are digital replications of songs.
Traditionally, Mastertone sales see significant increases during
the holidays.
Top 10 Internet Brands Accessed via a Mobile Device
Average Monthly Unique
Rank Mobile Internet Brand Audience (000)
1 Yahoo! 16,563
2 Google 10,829
3 MSN 9,276
4 AOL 6,481
5 The Weather Channel 6,409
6 CNN 5,962
7 ESPN 4,902
8 MapQuest 3,685
9 FOX 2,613
10 CitySearch 2,370
Source: Nielsen Mobile, Mobile Internet Report
Note: Data from January - October 2007, U.S. Only.
Top 10 U.S. Markets for Text Messaging*
% of adults who use the text
messaging feature on their
Rank Markets cell phone
1 Houston DMA 38
2 Austin DMA 38
3 Washington, D.C. DMA 38
4 Miami/Ft. Lauderdale DMA 37
5 Atlanta DMA 37
6 Salt Lake City DMA 36
7 Seattle/Tacoma DMA 36
8 San Diego DMA 36
9 El Paso DMA 36
10 New York DMA 35
National Average 31
Source: Scarborough Research, Scarborough USA+ Release 1 2007
(Current 6 months only)
* Text messaging: Those consumers who used the text messaging feature
on their cell phone
BOOKS
Top 10 Book Sales - Adult Fiction - thru Nov 25, 2007
Publication
Rank Title Author Publisher Date
1 A Thousand Splendid
Suns Khaled Hosseini Penguin Books 6/1/2007
2 The Kite Runner Khaled Hosseini Penguin Books 1/1/2003
3 The Memory Keeper's
Daughter Kim Edwards Penguin Books 6/1/2006
4 Water for Elephants Sara Gruen Workman Publishing 5/1/2007
5 The Road Cormac McCarthy Random House 3/1/2007
Jeffrey
6 Middlesex Eugenides St Martin's Press 6/1/2007
7 Playing for Pizza John Grisham Random House 9/1/2007
8 The Quickie James Patterson Hachette Book Group 7/1/2007
9 The 6th Target James Patterson Hachette Book Group 5/1/2007
10 Lean Mean Thirteen Janet Evanovich St Martin's Press 6/1/2007
Source: Nielsen BookScan.
Note: Sales from Jan 1 - Nov 25, 2007. Data does not include sales from
Wal-Mart, Sam's, BJ's, airports or libraries. Traditionally, book
sales see significant increases during the holidays.
Top 10 Book Sales - Adult Non Fiction - thru Nov 25, 2007
Publication
Rank Title Author Publisher Date
1 The Secret Rhonda Byrne Simon & Schuster 11/1/2006
2 Eat, Pray, Love Elizabeth
Gilbert Penguin Books 2/1/2007
3 The Dangerous Book for
Boys Conn Iggulden Harper Collins 5/1/2007
4 You: On a Diet: The Michael F.
Owner's Manual Roizen Simon & Schuster 10/1/2006
5 The Glass Castle: A Memoir Jeannette
Walls Simon & Schuster 1/1/2006
6 The Measure of a Man: A Sidney
Spiritual Autobiography Poitier Harper Collins 1/1/2007
7 The Best Life Diet Bob Greene Simon & Schuster 12/1/2006
8 You: Staying Young: The Michael F.
Owner's Manual Roizen Simon & Schuster 10/1/2007
9 A Long Way Gone: Memoirs Ishmael Farrar Straus
of a Boy Soldier Beah Giroux 2/1/2007
10 90 Minutes in Heaven: A
True Story of Life & Death Don Piper Baker Book 9/1/2004
Source: Nielsen BookScan.
Note: Sales from Jan 1 - Nov 25, 2007. Data does not include sales from
Wal-Mart, Sam's, BJ's, airports or libraries. Traditionally, book
sales see significant increases during the holidays.
Top 10 Audio Book Sales - Includes Adult and Juvenile - thru Nov 25, 2007
Publication
Rank Title Author Publisher Date
1 The Secret Rhonda Byrne Simon & Schuster 11/1/2006
2 Harry Potter and the
Deathly Hallows J.K. Rowling Random House 7/1/2007
3 Become a Better You: 7
Keys To Improving Your Joel
Life Every Day Osteen Simon & Schuster 10/1/2007
4 The Secret: Universal
Mind Meditation Kelly Howell Brain Sync 12/1/2006
5 Complete Spanish: The Language
Basics (CD) Living Random House 7/1/2005
6 The Law of Attraction:
The Basics of the Teachings
of Esther Abraham Hicks Hay House 9/1/2006
7 Harry Potter and the
Half- Blood Prince J.K. Rowling Random House 7/1/2005
8 Your Best Life Now: 7
Steps to Living at Your Joel Hachette Book
Full Potential Osteen Group 10/1/2004
9 You: On a Diet: The Michael F.
Owner's Manual Roizen Simon & Schuster 10/1/2006
10 A Thousand Spendid Suns Khaled
Hosseini Simon & Schuster 5/1/2007
Source: Nielsen BookScan.
Note: Sales from Jan 1 - Nov 25, 2007. Data does not include sales from
Wal-Mart, Sam's, BJ's, airports or libraries. Traditionally, book
sales see significant increases during the holidays.
Consumer Purchasing Trends
Top 10 Consumer Packaged Goods (CPG)
Purchased by U.S. Homes
Percent of homes who
purchased each category
Rank Category within past year
1 Fresh Bread 97%
2 Refrigerated Milk 95%
3 Toilet Tissue 93%
4 Fresh Eggs 93%
5 Cookies 93%
6 Ready-to-Eat Cereal 92%
7 Canned Soup 91%
8 Chocolate Candy 91%
9 Potato Chips 88%
10 Batteries 86%
Source: Homescan(R) Consumer Facts, a service of The Nielsen Company
Note: The percentage of U.S. households who purchased at least once
during 52-weeks ending June 30, 2007. Prepackaged, UPC items only.
Top 10 Consumer Package Goods (CPG)
Sold in U.S. Retail Stores
Rank Category Dollars Sold
1 Carbonated Soft Drinks $17.6 Billion
2 Refrigerated Milk $12.8 Billion
3 Cigarettes $7.8 Billion
4 Ready-to-Eat Cereal $7.7 Billion
5 Fresh Bread $7.7 Billion
6 Prerecorded Video Products $6.6 Billion
7 Still/Non-Carbonated Bottled Water $6.0 Billion
8 Toilet Tissue $5.3 Billion
9 Light Beer $5.1 Billion
10 Cookies $4.9 Billion
Source: Nielsen Strategic Planner(TM) and Nielsen Wal-Mart Channel,
services of The Nielsen Company
Note: Total U.S. Food/Drug/Mass Merchandiser Stores (Including
Wal-Mart). Prepackaged, UPC items only. Sales are for 52 Weeks
Ending November 3, 2007.
ADVERTISERS
Top 10 Advertisers - by U.S. Spending on Traditional Media - 2007
06 vs 07
Rank Advertisers Ad $ Spent % Change
1 Procter & Gamble Co $2,620,380,692 1
2 General Motors Corp $1,364,245,780 -22
3 AT& T Inc. $1,348,474,678 -4
4 Ford Motor Co $1,205,737,433 -4
5 Verizon Communications Inc. $1,013,007,761 -1
6 Johnson & Johnson $1,004,745,365 -11
7 Time Warner Inc. $987,705,224 -5
8 Toyota Motor Corp $910,901,802 -7
9 Kraft Foods Inc $878,982,592 1
10 Cerberus Capital Management LP $865,140,131 -11
Source: Nielsen Monitor-Plus
Note: Data from Jan 1-Sept 30, 2007. Based on spending estimates in the
following media: Network TV, National Cable TV, Spot TV,
Syndicated TV, Spanish-Language TV, Nat'l/Local Magazine,
Network/Spot Radio, Outdoor, Coupons (CPGs only), Nat'l/Local
Newspapers (display ads only), Nat'l/Local Sunday Supplements.
Top 10 Brands: Product Placement, Broadcast Network TV - 2007
Total # of
Rank Brand Occurrences
1 COCA-COLA SOFT DRINKS 3123
2 24 HOUR FITNESS CTRS-CLUBS 1432
3 CHEF REVIVAL APPAREL 1257
4 PUSSY CAT DOLLS LOUNGE NIGHTCLUBS 1055
5 DELL COMPUTER SYSTEMS 755
6 NIKE APPAREL 735
7 CHICAGO BEARS FOOTBALL TEAM 650
8 NIKE SPORT FOOTWEAR 587
9 HEWLETT-PACKARD COMPUTER SYSTEMS 579
10 MACK CML TRK 432
Source: Nielsen Product Placement Service, Place*Views
Note: Data from Jan 1 - November 25, 2007
Top 10 Programs: Product Placement, Broadcast Network TV - 2007
Total # of
Rank TV Program Network Occurrences
1 AMERICAN IDOL FOX 4349
2 FAST CARS & SUPERSTARS ABC 3231
EXTREME MAKEOVER HOME
3 EDITION ABC 2476
4 AMERICA'S NEXT TOP MODEL CW 2462
5 THE BIGGEST LOSER NBC 2393
6 DEAL OR NO DEAL NBC 2028
7 PUSSYCAT DOLLS PRESENT CW 1934
8 AMAZING RACE ALL STARS CBS 1893
9 HELL'S KITCHEN FOX 1755
10 BEAUTY AND THE GEEK CW 1718
Source: Nielsen Product Placement Service, Place*Views
Note: Data from Jan 1 - November 25, 2007
VIDEO GAMES
Top 10 PC Game Titles in the U.S. - April-Nov 2007
Avg Minutes
Played Per
Rank Game Title Publisher AU% Week
1 World of Warcraft Blizzard Entertainment 0.792 1023
2 Sims, The Electronic Arts Inc. 0.177 298
3 RuneScape Jagex Ltd. 0.147 688
4 Halo: Combat Evolved Microsoft Game Studios 0.145 451
4 Halo 2 Microsoft Game Studios 0.131 466
6 Counter-Strike Sierra Studios 0.114 504
7 Sims 2, The Electronic Arts Inc. 0.110 387
8 Madden NFL 07 Electronic Arts Inc. 0.103 407
9 Grand Theft Auto ASC Games 0.084 399
10 Counter-Strike: Source Valve 0.077 550
Source: Nielsen Games
Note: Data from April through Nov 2007. AU% is the percent of PC Gamers
playing title in the average minute.
Video Game Console Usage
April-November 2007
Rank Console Usage Minutes %
1 PlayStation 2 42.2
2 Xbox 13.9
3 Xbox 360 11.8
4 GameCube 7.1
5 Wii 5.5
6 PlayStation 3 2.5
7 Other 17.1
Source: Nielsen Games
Note: Data from April through Nov 2007. Usage Minutes % is the percent
of all measured console minutes. 'Other' consists of any other
console systems found in the home.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com. SOURCE The Nielsen Company
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