RSS Integration: Personalized Online Marketing
Author: Scott Lindsay

As with most online marketing strategies there is a link
between the various facets of marketing. For example there is a
compatibility link between a business blog (b-blog) and a forum
board. There is also a link between a b-blog and a Really
Simple Syndication (RSS) feed.

Allow customers to decide what is most important.

By using an RSS feed in conjunction with your b-blog you are
extending a courtesy to your valued customers. They can choose
to be 'fed' blog entries that are compatible with their
personal interests. Don't be surprised if they visit at times
other than an RSS prompt.

This concept can also be implemented with a content-rich
website where new articles are being added on a regular basis.
These new articles are a draw to those who access an RSS feed
because it allows a hands-free feed of desired information from
sources they trust.

An RSS feed allows you the opportunity to become a trusted
source for information.

Integrated technology in marketing

Online marketing is the next logical step for brick and mortar
stores. Whether you have a store front or find yourself
exclusively web-based you can take advantage of available
technologies allowing you to maximize the impact you have on
prospects and existing customers.

The prospect of merging existing technologies into a
comprehensive online marketing plan can be a little
disconcerting if you aren't really sure how these technologies
work or how they perform together.

By spending some time in research or by outsourcing some of the
design features that allow the integration to take place you are
laying the groundwork that will positively impacting the future
productivity of your online business.

Many blogging sites allow the implementation of site RSS at no
extra costs to their customers while web browsers like Firefox
already have a built in RSS reader that allows the end-user
easy access the information they are most interested in.

As your website and/or blog grows you will find more and more
people accessing the RSS feature. This is a great tool that
provides a motivated list of contacts. Every time you post a
new article on your website or post something on your blog the
information is quickly directed to the parties most interested.


RSS simply offers another consumer tool that permits your
clients to be in control of the information they receive, your
job is to provide quality information and quietly allow it to
connect with a receptive audience.


About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of HighPowerSites and many
other web projects. Get your own website online in just 5
minutes with http://HighPowerSites.com at:
http://www.highpowersites.com