Pitching Bloggers: 10 Things That Make Bloggers
Angry
Author: Denise Wakeman

If you have a product, book or service you want people to know
about, pitch bloggers!. They know how to create buzz,
especially about cutting-edge stuff. Bloggers pride themselves
on knowing who is doing what, and love to be first to post
about new ideas, products and events.

In fact, some publicists and PR professionals are now going
straight to bloggers instead of to journalists for creating
media attention. Several books were launched into best seller
status before they were published because review copies were
sent out to leading bloggers: Freakonomics and Call to Action
are prime examples. These books got plenty of buzz on the Web
from bloggers with huge audiences, and others blogs linked to
them: the news spread like wildfire.

But don't make mistakes when you try to pitch bloggers or your
publicity explosion will burst in your face. When bloggers get
angry they will not quietly toss your product or book into the
round file. They will tell everyone what they didn't like and
what you did wrong.
Here are 10 things that make bloggers angry when you try to
pitch them:

1. Not spelling the blogger's name right

2. Not understanding the blog's purpose or niche

3. Not understanding the blogger's attitude about being pitched


4. Telling them that they should print your info; telling them
that their readers will want to read about your product, book
or service

5. Blatant product pitches in the blog's comment section

6. Information that's of no use, irrelevant, and uninteresting
to their audience,

7. Repeated pitches after they've told you they aren't
interested

8. A cookie-cutter bulk email sent to a long list of bloggers
with no personalization

9. Sending attachments of any kind, and not including any links
about the item

10. Posting irrelevant and condescending comments on their blog


About The Author: For more leading edge Internet Marketing tips
go to http://www.biztipsblog.com . Subscribe to The Blog Squad's
ezine Savvy eBiz Tips at http://www.savvyebiztips.com. To learn
about using social media tools like blogs, go to
http://www.buildabetterblog.com. Denise Wakeman & Patsi Krakoff
are known as The Blog Squad.