Web Layout Factors Relevant To SEO
Author: Mike Francis

Web layout factors are relevant to SEO, since they are also
factors in deciding the quality of a webpage. SEO, search
engine optimization, is not only a trend in the internet but
also a necessity for the web pages to withstand in the
internet, despite of the furious competition. The web pages are
listed in the search engine, depending on the capability of the
webpage to satisfy the quality criteria of search engine
algorithms. Even though the quality criteria of search engine
spiders are kept in secret, the experts have gathered a vague
idea about what search engines look for. As the web layout
factors play a key role in assessment for the standardization,
web layout factors are relevant to SEO.

Search engine optimization is the process of adding or
constructing the webpage, according to the so called, optimum
parameters used for the search engine listing. It is considered
that not only the content but also the way of presentation is
important for the ranking of the webpage. It does not mean that
the web page must be colorful, but it must be able to provide
the basic requirements, which the search engine algorithms as
well as web viewers expect for.

Web layout factors are the parameters which are included in the
internal webpage structure. Amount of text is the primary layout
factor, which in optimum has to be between 500 and 2000. The
number of keywords in a webpage has a special attention in SEO,
and as a rule, it has to be repeated several times in the text.
If the keyword is a phrase, it has to be repeated as a whole
and as individual keywords, scattered in the text. To have an
exact idea about the ratio of frequency of keywords in the text
to the total mount of text, the parameter keyword density is
introduced, and parameters suggest it to be between 5% - 7%, in
optimum. Apart from the number, the location of key word is also
a layout factor in SEO, and the positioning of the keywords near
to the beginning of the page, is much appreciated in search
engine listing.

Web layout factors also give importance to the text formatting.
The use of right tags is important for the SEO, and the headings
have to be highlighted. The keyword in the tag and keyword in
the links is also important, as well for the web layout. The
use of alternative text for the images such as attributes in
images is also appreciated among the web layout factors. The
description Meta tag is given special importance in SEO, as
search engine give priority to it, if it matches with the
content of the text. Also, keywords Meta tag can be included
among the web layout factors, even though it is not much
relevant in the present search engine preferences.

Web layout factors are relevant in the SEO, and require
individualistic attention to each factor rather than a
comprehensive one, since each factor is individually accounted
for the ultimate ranking of the page in the search engine
result pages.


About The Author: Mike Francis' page :
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