Getting Googly - A Quick Introduction To Google
Adwords
Author: By Chris Malta & Robin Cowie

You have most likely seen Google AdWords, even if you don't
realize it. It's that list of sponsored links that runs down
the right side of your computer screen when you Google a word.
You'll often see links at the top in a little blue box as
well—we've all seen 'em.

So what is Google AdWords?

Google Adwords is simply an online advertising solution that
companies who have a web presence can use to drive more traffic
to their site.

At-a-glance:

1. Google sells the space along the top and sides of their
search engines to site owners interested in getting more
exposure.

2. Site owners bid on keyword(s) that relate to what they have
to offer.

3. When people perform a search on Google using that
keyword(s), the site owners' ads display as text-links in a
column next to the organic results.

How Will Google Position Your Ad?

One of the things that set Google AdWords apart from their
competitors is the way they rank their sponsored ads. Most
search engines let you bid on keywords. He who bids the most
per click "wins" the top spot. Period.

With AdWords, the amount you bid is only one factor. Google
also takes into account the relevance of the text in your ad
and the number of times your ad is clicked on and gives you a
"quality score." If your quality score is high enough, you can
actually bump off the guy above you who pays more per click,
but whose ad gets clicked on significantly less than yours!

Writing Effective Ads for Google

Frank Travisano, president of http://Linkateer.com, a leading
Search Engine Optimization company says that when you are
writing an ad for Google, "selecting the right keywords is
critical." Since you are paying each time someone clicks on
your ad you don't want a lot of misguided shoppers visiting
your site and running up your tab.

Travisano advises, "Target your market as specifically as you
can." In other words, if you have a pet food store that offers
organic, all-natural pet food; advertising for "pet" or "pet
food" is not necessarily focusing on your target audience. Your
target is consumers who are looking for all-natural, organic pet
food. So your keywords need to reflect this.


About The Author: Chris Malta and Robin Cowie of
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