"Yahoo Search Marketing Offers Service for Travel Vendors"

By Merle http://MCPromotionsPress.com

If you promote any kind of travel services online
you'll wan to pay attention. Yahoo Search Marketing
(formerly Overture) has launched a new program
called "Travel Submit".

In order to participate you must have a valid
travel offer to promote, comply with all
applicable laws and regulations, accurately
disclose all details of your offer (including
times, dates, location, etc.) and have a Yahoo
ID in order to manage your account.

So where will your ads be displayed? They'll
appear in Yahoo's popular travel research and
planning areas which include:

1) Yahoo Travel Deals http://travels.yahoo.com

2) Yahoo Travel Guide http://tinyurl.com/qc4a

With the thousands of people who use Yahoo
daily you can imagine the amount of possible
viewers to your offer. And not just any browser
but a "targeted audience" of people actively
searching for travel related information.
Targeted traffic makes for a much higher
conversion.

Like other pay per click programs you don't
pay for impressions only for those who
actually click through to your website.

Here's how it works, first you'll need to
register and fund your account with a credit
card. Then you'll need to create a feed for
your offer in each category you want to
appear in, then submit them through their
web based interface or via FTP.

Some fields are optional, while others are
required, such as description, location,
price. Descriptions need to be in English
and pricing in U.S. dollars. You'll want
to fill in as many of the fields as you
can in order to improve your position and
visibility in Yahoo Travel. Listing order
is determined by matching what the consumer
ha typed into the search box with the
specific features in your feed. This is
why filling in as many of the feed fields
as you can is imperative. It's impossible
to buy your way to a higher placement, it's
based on what's relevant to the searchers
search criteria.

Cost per click is based on what category
your choose to place your offer in. The
current rates at the time of this writing
were as follows:

Air                                  .32
Car Rental                           .42
Cruises                              .57
Destinations/Attractions/Activities  .20
Destinations/Events                  .20
Rail, Ground Transport & Ferry       .42
Vacation Packages                    .57
Vacation Rentals                     .57

Your offers can be quickly and easily updated
at any time and you'll have full access to
"performance reports". You can even set up
email alerts to monitor your campaign's
progress.

If you're in the travel industry in any shape
or form, from a large conglomerate to a
small one man operation, you'll want to take
advantage of this affordable marketing program.

For more information see:
http://searchmarketing.yahoo.com/trvlsb/ts-reqs.php
or call 866-250-7572

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