Steps For Search Engine Optimization – Placing
Keywords, Part I
Author: Partha Bhattacharya
Keywords, Part I
Author: Partha Bhattacharya
Experts who deal in SEO (search engine optimization) are of the
opinion that in order to rank well in SERPs' (search engine
result pages), each webpage of your site must include 2 to 3
keywords (rather keyphrases) spread 'evenly' over the page.
This will enable search engines to understand the importance of
those keywords vis-à-vis your webpage and list accordingly in
SERPs' when queried for those keywords.
The trick here is how you can 'evenly' spread your keywords
within your page content without making it too obvious. After
all, the purpose of your webpage must usually be to retain your
visitor long enough by imparting certain information or
knowledge instead of typical hard-selling of your product or
service right away. It is to be acknowledged that viewers who
come from search engines are more than likely looking for
information rather than deciding on an immediate purchase. The
focus therefore will be to ensure that your visitor stays back
awhile, so that a sale may result soon.
That being so, it follows that your webpage should be easily
readable, yet contain subtle ways to serve your ultimate aim of
selling your product or service. This calls for expertise in
writing content suitable for your webpage such that a viewer
finds sufficient interest to stay tuned to your website, and as
a follow-up action, contemplates acquiring your product or
service that would serve his need.
Since search engines tend to value your webpage content in a
certain manner, it is thus important to have clear idea about
where in webpage you must include your chosen keywords. This is
necessary so as to convey to search engines the overall
importance of your webpage with regard to those keywords.
This article (Part-I) will deal on the aspect of strategic
positioning of keywords in your webpage. In the next part
(Part-II), I will attempt to give examples of what an ideal
content writing should be like. I will also glance through in
Part-II what SEO experts say 'must-do' steps for overall
optimization of your webpage for the search engines.
What search engines want to see?
Well, I am not about to explain complex algorithms of search
engines. That, in any case, is beyond the scope of this
article. However, from my experience, I have often felt that
search engines look at your webpage just as examiners do while
correcting an examination paper. Just as examiners expect that
the content of your paper must be relevant, to-the-point and
well-narrated, so do search engines.
Let us proceed with an example. Let us assume that you are to
write an essay on 'Hurricane Katrina' to be assimilated in a
webpage. For simplicity, let us further assume that 'Hurricane
Katrina' is a keyphrase you have chosen for your webpage. We
will now go step-by-step on how to proceed in order to make
your page-content 'optimized' for search engines.
The title
Considering that 'Hurricane Katrina' is the main topic of your
webpage content (and incidentally your keyphrase too), you may
select to have the title (that is, the 'title' tag) as
'Hurricane Katrina creates havoc', or perhaps 'Hurricane
Katrina brings life to halt'. You may like to be a little more
specific with the title 'Hurricane Katrina rips through New
Orleans'. Note that in all these cases, the title is concise
and makes the subject of your essay clear at the outset. The
second point to note is that the keyphrase is positioned right
at the beginning of the title.
Description or synopsis
The meta-description (that is, description meta-tag) of your
webpage ought to come right after the title tag. In reality the
meta-description is more like a brief statement about the
content of your webpage, just as you would write a brief
outline or a synopsis if you are to write an essay on the
subject. Let the sentence 'Hurricane Katrina takes everyone by
surprise and leaves thousands homeless.' be our
meta-description for the webpage.
There are a few points to take note here. First, the
meta-description conveys an intent similar to the title above.
Second, we have broadened the subject of discussion. That is to
say, the content of the webpage will now deal not only on the
surprise-factor of the hurricane as it hit the coastlines, but
also the damage it did in its wake. This is necessary because
search engines are known to quote from description meta-tag
sometimes, and so a little elaboration is always a help.
Third, the keyphrase 'Hurricane Katrina' is once again located
in the beginning, so that search engines begin to recognize
that this keyphrase is indeed important for the page-content.
And lastly, it is better that the description ends in a full
stop.
At this point, let us ponder awhile. One may argue that the
meta-description may not necessarily be one grammatically
correct complete sentence. For example, what about 'Hurricane
Katrina taking everyone by surprise, leaving thousands
homeless.', or for that matter, 'Hurricane Katrina takes
everyone by surprise. Thousands left homeless.'. I am inclined
to believe that variations such as these are equally feasible,
and should not come in the way of search engines' taking due
cognition of page-content.
The second portion of this article (Part-I) describes how
keyphrases must be placed in body content, including headings,
main topic, sub-topic, etc. for search engine optimization. To
read the full article, click here
[http://www.prioriti.in/blogs/?p=48 ].
About The Author: A freelance content writer, Partha
Bhattacharya runs 'WebInfo' [http://www.prioriti.in/webinfo/],
a free web marketing resource. Contact Partha at 'prioriti at
gmail dot com' for your next content writing assignment.
Quality writing at reasonable rate.
opinion that in order to rank well in SERPs' (search engine
result pages), each webpage of your site must include 2 to 3
keywords (rather keyphrases) spread 'evenly' over the page.
This will enable search engines to understand the importance of
those keywords vis-à-vis your webpage and list accordingly in
SERPs' when queried for those keywords.
The trick here is how you can 'evenly' spread your keywords
within your page content without making it too obvious. After
all, the purpose of your webpage must usually be to retain your
visitor long enough by imparting certain information or
knowledge instead of typical hard-selling of your product or
service right away. It is to be acknowledged that viewers who
come from search engines are more than likely looking for
information rather than deciding on an immediate purchase. The
focus therefore will be to ensure that your visitor stays back
awhile, so that a sale may result soon.
That being so, it follows that your webpage should be easily
readable, yet contain subtle ways to serve your ultimate aim of
selling your product or service. This calls for expertise in
writing content suitable for your webpage such that a viewer
finds sufficient interest to stay tuned to your website, and as
a follow-up action, contemplates acquiring your product or
service that would serve his need.
Since search engines tend to value your webpage content in a
certain manner, it is thus important to have clear idea about
where in webpage you must include your chosen keywords. This is
necessary so as to convey to search engines the overall
importance of your webpage with regard to those keywords.
This article (Part-I) will deal on the aspect of strategic
positioning of keywords in your webpage. In the next part
(Part-II), I will attempt to give examples of what an ideal
content writing should be like. I will also glance through in
Part-II what SEO experts say 'must-do' steps for overall
optimization of your webpage for the search engines.
What search engines want to see?
Well, I am not about to explain complex algorithms of search
engines. That, in any case, is beyond the scope of this
article. However, from my experience, I have often felt that
search engines look at your webpage just as examiners do while
correcting an examination paper. Just as examiners expect that
the content of your paper must be relevant, to-the-point and
well-narrated, so do search engines.
Let us proceed with an example. Let us assume that you are to
write an essay on 'Hurricane Katrina' to be assimilated in a
webpage. For simplicity, let us further assume that 'Hurricane
Katrina' is a keyphrase you have chosen for your webpage. We
will now go step-by-step on how to proceed in order to make
your page-content 'optimized' for search engines.
The title
Considering that 'Hurricane Katrina' is the main topic of your
webpage content (and incidentally your keyphrase too), you may
select to have the title (that is, the 'title' tag) as
'Hurricane Katrina creates havoc', or perhaps 'Hurricane
Katrina brings life to halt'. You may like to be a little more
specific with the title 'Hurricane Katrina rips through New
Orleans'. Note that in all these cases, the title is concise
and makes the subject of your essay clear at the outset. The
second point to note is that the keyphrase is positioned right
at the beginning of the title.
Description or synopsis
The meta-description (that is, description meta-tag) of your
webpage ought to come right after the title tag. In reality the
meta-description is more like a brief statement about the
content of your webpage, just as you would write a brief
outline or a synopsis if you are to write an essay on the
subject. Let the sentence 'Hurricane Katrina takes everyone by
surprise and leaves thousands homeless.' be our
meta-description for the webpage.
There are a few points to take note here. First, the
meta-description conveys an intent similar to the title above.
Second, we have broadened the subject of discussion. That is to
say, the content of the webpage will now deal not only on the
surprise-factor of the hurricane as it hit the coastlines, but
also the damage it did in its wake. This is necessary because
search engines are known to quote from description meta-tag
sometimes, and so a little elaboration is always a help.
Third, the keyphrase 'Hurricane Katrina' is once again located
in the beginning, so that search engines begin to recognize
that this keyphrase is indeed important for the page-content.
And lastly, it is better that the description ends in a full
stop.
At this point, let us ponder awhile. One may argue that the
meta-description may not necessarily be one grammatically
correct complete sentence. For example, what about 'Hurricane
Katrina taking everyone by surprise, leaving thousands
homeless.', or for that matter, 'Hurricane Katrina takes
everyone by surprise. Thousands left homeless.'. I am inclined
to believe that variations such as these are equally feasible,
and should not come in the way of search engines' taking due
cognition of page-content.
The second portion of this article (Part-I) describes how
keyphrases must be placed in body content, including headings,
main topic, sub-topic, etc. for search engine optimization. To
read the full article, click here
[http://www.prioriti.in/blogs/?p=48 ].
About The Author: A freelance content writer, Partha
Bhattacharya runs 'WebInfo' [http://www.prioriti.in/webinfo/],
a free web marketing resource. Contact Partha at 'prioriti at
gmail dot com' for your next content writing assignment.
Quality writing at reasonable rate.
