Business Ecosystem Conference Track at CTIA WIRELESS 2006 Tackles
Issues of Content, Outsoucing and Strategies for Maximizing
Opportunities in the Mobile Channel CTIA Wireless 2006

WASHINGTON, D.C.--(BUSINESS WIRE)--March 13, 2006--
Executives From Leading Carriers and Content Providers to Speak,
Including ABC, AOL, CBS, Cingular, EMI, JAMDAT, MTV, Nokia, Sony,
Sprint Nextel and Verizon Wireless

Leading executives from media companies to music labels and wireless
carriers will address some of the most challenging business issues
faced by companies embracing the mobile medium at CTIA WIRELESS
2006(R), April 5-7 at the Las Vegas Convention Center.

"Our educational program is tracking to be the best yet with top-notch
speakers addressing real issues affecting the wireless movement," said
Robert Mesirow, Vice President and Show Director of CTIA WIRELESS.
"Every industry is affected by wireless today -- so you will see
representation from all sectors at this year's show, sharing both
their challenges and recipes for success. If you want to move your
business onto the mobile medium, this is exactly where you need to
be."

Content providers will benefit from "Stacking the Deck: Moving Content
On and Off Carrier Portals," April 5th from 1:00 to 2:30 p.m.
Achieving a top spot on a carrier's deck used to be the main goal for
any content provider entering the mobile channel. Now, carriers allow
customers to purchase content from other sources off-portal. This
session will address these new opportunities, both on and off the
deck. Speakers to include:

-- Chris Black, Director, Mobile Marketing and Interactive Media,
Cingular Wireless

-- Minard Hamilton, Executive Vice President of Sales and Marketing,
JAMDAT Mobile

-- Drew Jennings, Senior Manager, Mobile Content, Leap Wireless

-- Ajay Nigam, Director, Communications Security Services, VeriSign, Inc.

-- Adam Ritter, Vice President, Wireless, MLB Advanced Media

-- Moderator: Linda Barrabee, Senior Analyst, Yankee Group

The rapid innovation taking place in the mobile music market has a lot
of businesses taking notice. The session "Mobile Music -- OTA
Downloads: Will We Gain Ground on Apple?" April 5 from 1:00 to 2:30
p.m., will explore opportunities for wireless carriers, device makers
and portals to cash in on the iPod phenomenon. Speakers to include:

-- Rio Caraeff, General Manager, Universal Music Mobile

-- Ted Casey, Head of Mobile Music, Verizon Wireless

-- Ted Cohen, Senior Vice President, Digital Development, EMI Music

-- Edward Lang, Vice President, Sony

-- Mark Nagel, Director, Entertainment & Premium Content, Cingular Wireless

-- Bob Shallow, Head of Music & Rich Media Business Unit, North America, Nokia

-- Moderator: Ralph Simon, Chairman, Mobile Entertainment Forum -
Americas & The Mobilium Group

Wireless carriers are facing a number of challenges -- both business
and financial -- in order to stay competitive in the current mobile
climate. Some of the options they are entertaining will be discussed
in the "Carrier Plenary Address: Outsource, Partner or Purchase - What
is a Carrier to do?" taking place April 5 from 3:30 to 5:00 p.m. This
high-profile session will feature executives from the leading US
carriers, discussing strategic viewpoints, actions and announcements
that affect the landscape for all of the players in the ecosystem.
Speakers to include:

-- Jim Ryan, Vice President - Consumer Data Services, Cingular Wireless

-- Greg Santoro, Vice President, Product Innovation, Sprint Nextel

-- Jim Straight, Vice President, Wireless Data Products & Business
Development, Verizon Wireless

Non-traditional wireless companies in the Internet, media,
entertainment and IT industries have overcome tremendous challenges
reaching their customers in the mobile channel. "The New, New Value
Chain", April 6 from 1:00 to 2:30 p.m., will explore how the mobile
industry has changed dramatically in recent years, with scores of
well-established companies from every industry developing strategies
for mobile products and services. Speakers to include:

-- Bernard Gershon, Senior Vice President, ABC News

-- Nick Lehman, Senior Vice President, Strategy & Operations, MTV Networks

-- Cyriac Roeding, Vice President, Wireless, CBS

-- Bill Schwebel, Senior Vice President for AOL Wireless, America Online, Inc.

-- Moderator: Mark Desautels, Vice President, Wireless Internet
Development, CTIA

CTIA WIRELESS 2006 will offer a comprehensive conference program of
nearly 30 sessions in the following tracks: Technology Roadmap;
Business Ecosystem; Emerging Opportunities; and Policy Outlook.
Conference details can be found at
http://www.ctiawireless.com/general/educational_content.cfm.

About CTIA WIRELESS 2006

As the premier global event representing the complete wireless, mobile
computing and wireless Internet industry and the largest wireless show
in the world, CTIA WIRELESS 2006 brings together all industries within
the communications ecosystem and all those affected by wireless
technology for three days of intense learning and networking. Visit
www.ctiawireless.com.

CTIA-The Wireless Association is the international association for the
wireless telecommunications industry, representing carriers,
manufacturers and wireless Internet providers. Visit www.ctia.org.