Innovative Designs' Arctic Armor(TM) Line Revolutionizes Extreme Cold Weather Gear With insultex(TM)
PITTSBURGH, PA -- (MARKET WIRE) -- 03/13/06 -- Innovative Designs, Inc. (OTC BB: IVDN), "i.d.i.gear," with its exclusive use of insultex™ thermal insulation, has introduced its Arctic Armor™ line. The line will consist of a suit (comprised of bibs and a jacket), a separate jacket, and gloves. With the implementation of 3 layers of insultex™, the Arctic Armor™ suit will allow outdoor sports enthusiasts to remain comfortable without the worries of being exposed to inclement winter weather conditions.
Insultex™ is windproof, waterproof and buoyant. One layer of insultex™ protects a person to sub-zero temperatures. Multiple layers of insultex(TM) provide practically unlimited levels of insulation.
When used for ice fishing, Innovative Designs has perfected the design to ensure buoyancy for fishermen. The Arctic Armor™ suit is also great for snowmobiling or any outdoor cold weather activities. The Arctic Armor™ jacket, when purchased separately, will outperform the competition when it comes to staying warm & dry. The Arctic Armor™ gloves, available in sizes medium through extra large, will offer uncompromising warmth and protection in cold weather environments.
Innovative Designs has supplied all of its sales representatives, in designated regions, with samples, brochures and pricing to initiate the introduction of the line for delivery this fall (2006). As part of the Arctic Armor™ marketing strategy, mailings have been sent throughout the upper Midwest and Great Lakes region to introduce the line. The initial response has been overwhelmingly positive from both smaller and major retailers across the country. Indications are that orders will far exceed initial projections.
Greg Domian, V.P. of Sales and Marketing commented, "We debuted the Arctic Armor™ line at the Sports Inc. show in Phoenix. We were ecstatic with the positive feedback we received from retailers across the country. Repeatedly, we have heard that we are filling a void by offering a suit that will not only keep you warm and dry in extreme cold weather conditions, but best of all, safe while ice fishing."
Interest in the Arctic Armor™ line has also surfaced in other industries unrelated to sports. Companies in both the United States and Canada, with employees who are exposed to harsh weather conditions because of their professions, have shown sincere interest in offering this suit to their workers.
The Company
Innovative Designs, Inc. manufactures hunting apparel, swimwear, wind shirts, jackets, sleeping bags, and the multi-function stadium pack under the "i.d.i.gear" label featuring insultex™. Insultex™ is the thinnest, lightest, and warmest insulator in the market today. For more information, please visit http://www.idigear.com.
Disclaimer
Certain statements in this press release constitute "forward-looking" statements as defined by federal law. Such statements are based on assumptions, but there is no assurance that actual outcomes will not be materially different as those implied. Any such statements are made in reliance on the "Safe Harbor" protections provided under the Private Securities Reform Act of 1995 and are subject to various factors, including the risks and matters discussed in the Company's SEC filings available at http://www.sec.gov.
