The New MSN Search Interface :: A Positive
Transformation Or The Antithesis Of Change?
Author: Rob Sullivan1

Now that MSN search has changed its look and search results I
thought I'd do a little digging into the new look to see what I
could come up with.

Overall I am impressed with the new look even if the current
results aren't that spectacular.

But is the new MSN really that much better?

As you've already no doubt heard, MSN Search has changed their
look. But there's more to this new look than meets the eye.

I've always been apprehensive about using MSN Search. It's not
because the results are generally less relevant than other
engines (although that's always been part of the problem) but
I've never really liked the search results.

To me they were always too crowded and dark.

But now that there's a new search interface I feel more
inclined to use their search engine.

Why, you may ask?

For one thing, I could never really put my finger on what it
was that bothered me about it until MSN changed the look. I
think it was the blue bars that used to run across the top and
bottom of the search results page.

Now, instead of wide blue bars there are sleek silver-grey
bars.

Also, the top bar where the search box is became narrower. To
me this makes the page seem less "closed in" and more visually
appealing. I now feel as if I can trust the results more
because they have more room.

I've also noticed that MSN has been playing with the display of
the titles. Before this change, they seemed to bold the entire
title, as well as bolding terms which matched the search query
in the snippet.

Now, they still bold terms matching the query in the snippet
but they also only bold the search term matches in the title.
Additionally, the font used for both the title and snippet are
smaller.

These help to create a more visually appealing search result
making it easier to spot the best match to what you are looking
for.

You see as humans, we like to take the easy way out. Most of us
are "scan and click" search engine users. We scan the results
hoping something will "jump out" at us. This is how Google
became so popular – because they realized early on that we like
visual cues to help guide us on the web.

MSN tried this for a while – I found examples of it dating back
to 2004, but most recently – even as recent as a few days ago –
there was no bolding on matched terms.

When you look at the sponsored results you will see even more
differences.

While looking at searches performed in Firefox, I thought I'd
perform those same searches in Internet Explorer. Here's where
things got interesting.

While the organic results were the same, some things caught my
eye. First, the sponsored ads appear much smaller in Firefox
than IE. The font size used to display the top and side
sponsored ads is smaller than the organic results. In IE they
are the same.

Also, in Firefox I was seeing Yahoo! sponsored results, however
in IE I was seeing Microsoft Sponsored results.

That's right, I was seeing different sponsored results
providers depending on the browser I was using.

Even the layout of the sponsored ads was different. With
Firefox and the Yahoo! ads, the top sponsored stretched across
the page and the side sponsored started at the same line as the
organic result, creating a fairly large blank spot in the upper
right hand corner of the page.

However on the IE browser with MSN ads, that blank space
disappeared and the side sponsored ads moved up to be in line
with the top sponsored results. It made the page look much more
organized.

I looked into the CSS and JavaScripts being executed on the
page to see if perhaps they were doing some kind of browser
detection before rendering the page but I didn't see anything
other than some style modifications for IE on Mac.

Of course, this is still early in the game for the new MSN
look. I expect they will continue to tweak and refine it until
it's just right. As a result, if you do try the same tests I
did (with a side by side browser test) you may not see the same
results.

In the end I do have to say, results aside, the new look is
more visually appealing and at least for me makes it easier to
accept the results. I don't feel overwhelmed because of the
previously small space available.


About The Author: Rob Sullivan is a SEO Consultant and Writer
for http://www.textlinkbrokers.com. Textlinkbrokers is a link
building company. Please provide a link directly to
Textlinkbrokers when syndicating this article.