Purchase Expands the Leading Community and Tools for Professional Bloggers

ORLANDO, Fla.--(BUSINESS WIRE)--PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced it has signed a Letter of Intent to acquire select assets of Performancing LLC, operator of Performancing.com, a popular Internet community site for professional bloggers. Through its purchase PayPerPost gains a number of powerful blogger support tools including Performancing Metrics, the leading, free blog analytics service, and Performancing Exchange, an online "classifieds" for bloggers.

Written and maintained by individuals who make their living in the blogging trade, Performancing.com has amassed a community of over 28,000 professionals since its launch in 2005. In addition to information and discussion on the subject of professional blogging, the site provides a means for advertisers to connect with bloggers and place ads on their weblogs based on the site's subject matter, readership and ad pricing.

PayPerPost will not acquire two assets including the Performancing for Firefox blog editor technology and the Performancing Partners ad technology. The two assets will migrate to a new brand.

"PayPerPost is committed to furthering the development of a strong and viable professional blogging community. Performancing has created several very innovative services that help bloggers become more successful in their work," said Ted Murphy, chief executive officer of PayPerPost. "We believe this acquisition not only helps marketers and bloggers, but also solidifies PayPerPost as the premier destination for those who make their career in weblog publishing."

Performancing Metrics, one of the assets purchased by PayPerPost, is a free service tailored for bloggers to track visitor stats, including AdSense auditing, for their blogs. The platform, now in beta, reports blog visitors, blog comments, ad clickthroughs and much more.

Performancing Exchange is a free online marketplace for companies, blog sites and others wishing to employ professional bloggers. The classifieds have brought a number of bloggers and employers together for both short-term and long-term relationships.

"By connecting Performancing's professional services with its own technologies and robust infrastructure, PayPerPost is giving consumer generated media creators a strong and unified source of information," said Nick Wilson, co-founder of Performancing.com. "This is an excellent combination that will continue to serve the needs of bloggers, their sponsors and ultimately their readers." The acquisition is scheduled to complete by the end January.

In the spirit of maximizing value for existing Performancing members, PayPerPost has created an ad opportunity at PayPerPost.com specifically for existing Performancing Metrics members to review the Performancing Metrics and Performancing Exchange platforms on their blogs and get paid for doing so.

About PayPerPost:

PayPerPost is the leading marketplace for Consumer Generated Advertising. The PayPerPost platform connects advertisers and Consumer Content Creators to deliver compelling marketing messages. The marketplace is fueled by the self expression of bloggers, videographers, photographers, podcasters and participants in social networks. PayPerPost is easier to use than paid-search or display advertising and provides more powerful features. The company is venture funded by Inflexion Partners, Village Ventures and Draper Fisher Jurvetson. Advertisers, Consumer Content Creators and partners are encouraged to join the revolution at www.PayPerPost.com.